Interesting work but I would like to know whether you would find the amount of new sets offered in toto has changed over the survey period. Is there an economy of scale at work? This seems to have two implications: first, the number of units for a particular set may have increased thereby affecting the price of all sets belonging to that class (but doubtful you could find exactly how many Death Star sets were produced in relation to, say, hogwarts castles); second, the popularity of certain set classes may affect what kinds of sets are available. Like with language, we are all confined to use the words we know. And so with Lego, set designers are confined to use what’s economical, unless, of course, the design calls for new styled pieces. These relations are difficult to grasp in statistical analyses, but would seem to play a role in price steering.
Optimus was eventually revived by the Autobots when they arrived to liberate Master from Decepticon hands. They found allies in the native Cyberdroids—those Optimus loyalists who had fought the Malignus insurgency. Autobots and Cyberdroids liberated the deposed triumvirate of Apex, Hi-Q, and Diac. Hoping to check the power-mad Galvatron and his three Cyberdroid allies, the Autobot leader was revived and binary-bonded himself to three Cyberdroids, including Surge, and Apex, who formed his head. Thus empowered, "Triple-Threat Prime" battled Galvatron and his forces across Master in a series of epic conflicts. The Autobots were unsuccessful and were forced to retreat. A Brush With Infamy–Prologue
Hot Rod first appeared in the Headmasters limited series as one of the Autobot crew led by Fortress Maximus. He became a Targetmaster in the fourth and final issue of the series. However, his Targetmaster partner is called Sparks, instead of Firebolt (though the UK comic would occasionally call him Firebolt). Hot Rod made sporadic appearances, with a few UK stories starring him as the lead, but most of those were set in the past or future. Kup's Story revealed the first meeting between Kup and Hot Rod, and how Hot Rod's influence shook Kup out of depression; and Ark Duty starred Hot Rod and set up the creation of Autobot City. Hot Rod debuted in the main continuity after the loss of many wars to the Underbase powered Starscream, as part of Fortress Maximus' group. He served as an eager soldier who idolized Optimus. However, he was killed during the Decepticon ambush on Klo in the last issue of the Marvel G1 comic, only to be resurrected by Prime and the Last Autobot.

The figure also features a hollow trailer (which also serves as his legs), fit for the Warrior Class-sized toys. The trailer can also be converted into a battle station. Because of the toy's design & transformation, he is kinda show-accurate. Optimus also features 5mm-compatible ports on his trailer, arms, shoulders, legs, knees, waist armor, and the pop-out Decepticon Hunters. He also includes many weapons, including his axe with a short handle. The included weapons can also be combined with the Decepticon Hunters into a dual-bladed weapon. All of his included weapons can be wield by any Warrior Class figures, although the accessories are associated with Bumblebee, Grimlock, Sideswipe, Strongarm, Jazz, & Drift.
Something of a shellformer, Convoy Nike Free is colored primarily white and red in his alt mode of a realistic-looking, scaled-down Nike sneaker, complete with (gratuitously long) real fabric shoelaces. In robot mode he incorporates some additional blue and silver in predictable areas and has a somewhat uniquely-shaped yet instantly recognizable G1-inspired head.
Laser Optimus Prime transforms into a mid-1990s Western Star 4964EX, pulling a grey and black fuel tank trailer. The sides of the trailer are decorated with a sticker depicting Prime using a flamethrower to burn down a banner with the words "Optimus Prime Octane" on it. The truck is armed with a disc launcher on the roof of its trailer, which launches five blue discs bearing the Generation 2 Autobot insignia as a knob is turned. Like the other "Laser" toys released this year, Prime features electronics powered by two button-cell batteries; in truck mode, pressing the button on the cab's roof causes his headlight to light up with yellow LEDs.

With Season One of Cyberverse drawn to a close, we have word of a newly-listed Cyberverse DVD currently available for pre-order. Titled ‘Transformers Cyberverse: The Journey’, the anthology consists of 66 minutes of product, which can only be assumed to consist of the first six episodes, given the DVD’s plot synopsis and the title of the collection corresponding to the show’s fourth episode, ‘The Journey’. The DVD itself is listed here by New Zealand based online retailer - Read More
A redeco of the Super Optimus Prime mold with a primarily red cab, much deeper blue, and a Prime Force uniformly colored in black was planned to be released with Smallest Transforming Transformers Generation 1 Optimus Prime as a Target exclusive. The toy got far enough along in development to have package artwork created by Dan Khanna, which was later revealed online, but it was canceled shortly before making it to full production. Its red, white, and black coloration earned it the festive nickname of "Santa Prime" among fans online.
In the 21st century reimagining of the original continuity by Dreamwave Productions, Optimus Prime started life as a data archivist known as Optronix, or Orion to his friends. After taking note of a battle where the Autobot leader Sentinel Prime had been killed by Megatron, he was summoned to the Council of Elders and informed that the Matrix had chosen him to be the next leader of the Autobots. He received the Matrix of Leadership shortly thereafter, and arranged for the Autobot evacuation of Cybertron. He intended to leave the Decepticons to their own devices, but a battle with Megatron beneath the planet's surface, accompanied by visions from the Matrix, stirred him on to fight for the safety of his homeworld.
Optimus Prime (Clear Ver.) is a redeco of Revenge of the Fallen Legends Class Optimus Prime in black and clear blue plastic, available only in the August 2014 issue of TV-Kun magazine. His only paint operations are on his abdomen and face, but stickers for additional detail are included on the issue's sticker sheet. Optimus Prime has been slightly retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock.
Released in conjunction with Japanese cellphone maker au[10], au x Transformers INFOBAR Optimus Prime celebrates 15 years since the 2002 au Design Project that resulted in the INFOBAR cellphone, as well as the 10th anniversary of the live-action films. He transforms into a (non-functional) scaled-down replica of the 2002 au INFOBAR, and in lieu of cellphone functions, the figure can be paired via Bluetooth with a smartphone, such as an iPhone, to act as a notification alarm in either robot or INFOBAR mode. The screen is also non-functional, but pre-printed cards are included which can be slid into the screen to show an Autobot logo, Decepticon logo, a mockup of a cellphone home screen, or a technical "Transformers INFOBAR" design. The figure also includes a display stand.
Optimus Prime started life as Optronix (Orion to his friends), Hardwired a data archivist at the Vaults. After taking note of a battle in which the Autobot leader Sentinel Prime had been defeated by Megatron, he was summoned to the Council of Ancients and informed that the Matrix had chosen him to be the next leader of the Autobots. He received the Matrix of Leadership shortly thereafter, gaining a powerful new body in the process. After dispatching a Decepticon assassination squad sent to, well, assassinate him, he ordered the Autobots to prepare to evacuate Cybertron, intending to leave the Decepticons to their own devices. The War Within #1

Part of the fifth wave of 2012-onwards Generations Deluxe Class toys, Thrilling 30 Orion Pax is a new mold with a robot mode inspired by Guido Guidi's design for the character, originally seen in Spotlight: Blurr. Some liberties have been taken with the original concept to facilitate his truck mode, which is a new design not based on the Guidi art. He comes with his Ion Blaster and an Energon Axe with a transparent red-orange blade, both of which can peg onto 5mm ports on his hands and vehicle rear sides. Although not depicted on the instructions, the Ion Blaster can also peg into the hole in the larger blade of the Energon Axe.
LEGO® sets are not cheap toys. They are made to the highest standards and have the price to go along with it.  However, in the past couple decades it seems that the price of LEGO sets has become outrageous. New sets can sell for up to $500 retail and old sets can sell for twice that in a secondary market. This is a children’s toy, right? There is no way LEGO sets have always been this expensive; it is just molded plastic. Let’s take a look at the history of LEGO pricing and try to figure out what is going on.
As seen in the episode "War Dawn", Optimus Prime began his life as a robot named Orion Pax, a mostly defenseless dock worker during the Golden Age of Cybertron nine million years ago, with a girlfriend named Ariel and a best friend named Dion. During this time, a new breed of robot with new flight capabilities appeared on the planet that Orion idolized. When Megatron, the leader of the new group of robots, approached him with inquiries about using one of the dock warehouses, Orion was swayed by Megatron. Both Orion and Ariel were severely wounded when Megatron and his forces attacked in order to claim the energy stored there. Searching for someone to help them, the time-displaced Aerialbots took Orion and Ariel to the ancient Autobot, Alpha Trion, who used them as the first subjects for the new reconstruction process he had developed involving rebuilding the frail Autobot frames into more battle-hardy configurations. With this reconstruction, Orion Pax became Optimus Prime, the first of the Autobot warriors.
This Wal*Mart-exclusive two-pack pairs the deluxe-size Classics Optimus Prime figure with live-action movie line's Fast Action Battlers Power Hook Optimus Prime toy. Both toys are identical to their original releases, and together represent the Optimus Primes of the oldest and newest generations (at the time) of Transformers, respectively. The movie Prime is designated "2007 Optimus Prime", while the Classics figure is dubbed "1984 Optimus Prime" (referring not, of course, to the toy, which was produced in 2006, but to the character).
Revenge of the Fallen Legends class Optimus Prime is an all-new, much more accurate mold compared to the 2007 Legends class Prime, having a much greater accuracy in both robot and vehicle mode. In particular, his vehicle mode isn't inexplicably missing one smokestack like the 2007 toy. It should be noted that he was molded in only one paintable plastic color, with red and blue deco patterns decked on it. The top of the truck's bunk (ending up on his back in robot mode) has a slot to combine with Jetfire. For some reason, this isn't mentioned in the instructions, though they're hardly needed.

Optimus Prime was blasted into pieces by Dragon Megatron. Beast Wars Metals #5 Fortunately, his spark remained perfectly intact—in the remains of his Matrix-shaped spark chamber. Megatron was going to destroy Prime's spark, but Cheetor (now in his Transmetal body) saved it. Prime's spark was eventually swallowed by Optimus Primal, who was upgraded into Optimal Optimus by doing so.


Marketed as a reissue of Powermaster Optimus Prime, this Toys R Us-exclusive Commemorative Series figure is in truth based on the Ginrai tooling on the toy that had previously been exclusive to Japan. It features a die-cast metal cab with translucent blue windows, and shortened, chrome smokestacks, and comes packaged with the drone Apex Bomber (formerly Ginrai's partner Godbomber), who splits into several components and combines with Prime to form "Apex Armor". As with all other Commemorative Series figures, Prime's new spring-loaded missile launcher featured an elongated missile.
If you’re a child of the ‘80s and grew up with the original The Transformers cartoon, Bumblebee may have been the second Transformer you ever saw-- in the narrative of the show, anyway. In the first episode, “More Than Meets the Eye,” you would’ve started off by watching the memorable opening sequence. There, you first get a quick glimpse of a group of five Autobots in vehicle mode, including Bumblebee alongside Optimus Prime.
GT-R Prime was racing against GT-R Saber and GT-R Maximus when they were rudely interrupted by GT-R Megatron, a ruthless racer out to prove his worth by defeating all others. A fight broke out, but Prime interrupted it and convinced Megatron that they all shared the same need for speed, persuading him to settle things with a race instead. Transformers GT: Mission GT-R

In Transformers: Alliance, Optimus Prime and the Autobots aid the human soldiers after the battle in Mission City and destroy the Allspark-powered machines that were created. A trailer is obtained for Optimus Prime to carry the remains of Jazz. The Autobots leave Mission City as the Sector 7 personnel arrive to claim the remains of the Decepticons. About a month later, Epps and Lennox contact Optimus Prime about aiding them in escorting the remains of the Decepticons to the naval yard. They are spied on by Barricade, who transmitts the information to Starscream.
Optimus Prime appears near the end of the Decepticon Campaign. Sam and Mikaela inform Optimus that all the Autobots were defeated by the Decepticons. Optimus proclaims that they sacrificed their lives to protect the Allspark, and their sacrifice will not be in vain. Leaving Sam and Mikaela in a safe place, Optimus faces Megatron, but is defeated. Weakened and damaged, Optimus crawls to reach the Allspark. However, Megatron attacks Optimus with his chain-flail, killing him.
The seldom seen 5th season re-airing of the show featured the G1 episodes retold by a stop-motion Powermaster Optimus Prime to the live-action youngster Tommy Kennedy. Although no back story was ever provided for how Prime became a Powermaster, the new sequences are said to take place after the four previous seasons. This indicates that Prime became a Powermaster in the original Sunbow continuity.
If you’re a child of the ‘80s and grew up with the original The Transformers cartoon, Bumblebee may have been the second Transformer you ever saw-- in the narrative of the show, anyway. In the first episode, “More Than Meets the Eye,” you would’ve started off by watching the memorable opening sequence. There, you first get a quick glimpse of a group of five Autobots in vehicle mode, including Bumblebee alongside Optimus Prime.

If all four Autobots ventured together into the Decepticons’ lab, they first encountered Laserbeak, only to quickly dispatch him. Venturing further into the lab, the group soon spotted the antidote they were after, and sent Mirage to fetch it. Mirage returned with the beaker and news; he had heard Ramjet and Starscream talking about using a new poison to turn humans into mindless slaves.

Virtually every toy in this list has a scannable insignia sticker on it. For Hasbro releases, it temporarily unlocks that toy as a playable character in the Robots in Disguise mobile game, and can only be scanned once per day. TakaraTomy releases simply check that off on their mobile app's collection list. It's honestly quicker and less redundant to say which toys don't have this feature. Meanwhile, scanning the Combiner Force toys' insignia stickers gives the player Tickets, which can be spent by giving them to Cryostase via the main map menu.
Template:Pp-semi-indef Template:Multiple issues Optimus Prime is a character from the Transformers franchise. Prime is the leader of the Autobots, a faction of transforming robots from the planet Cybertron. The autobots are constantly waging war against a rival faction of transforming robots called Decepticons. He is depicted as a brave, powerful, wise and compassionate leader who puts his talent to use improving the universe around him. Optimus is portrayed as having a strong sense of justice and righteousness and has dedicated himself to the protection of all life, particularly the inhabitants of Earth.[1] According to Bob Budiansky, co-writer of the Transformers series, Dennis O'Neil was responsible for his name.
The Autobots helped repair a Smitco Oil Refinery site which the Lazarus-controlled Transformers had attacked. Optimus had no answer for Spikes accusation that the Transformers' presence on Earth was responsible for the destruction. When Megatron's activities at Lazarus's base were spotted by the military, Optimus insisted on the Autobots going in without backup. They discovered Megatron in the middle of a plan to reformat Earth into a new Cybertron using a cyber-virus. Optimus rejected Megatron's suggestion he should just let it happen, but while the two factions fought, the human military unleashed Operation Clean-Up, dropping a bomb on them. Prime Directive #3
Optimus Primal, leader of the Maximal faction in the Beast Wars animated series and toy line, is not Optimus Prime. Primal is one of the Maximal descendants of the Autobots, who took the name to honor Optimus Prime. The same applies to the Megatron of this era. Before the animated series began, Hasbro envisioned Prime and Megatron as their beast counterparts, but once the animated series began, this had already been changed. Design elements, such as Prime's mouth-plate slitted to add an actual mouth for the animated series and the first mini-comic that came packaged with the toys, suggest this. Nonetheless, Optimus Prime and Megatron were a major reason the Beast Wars began.
The line was released as "The Transformers" in the United States, Canada and the UK in 1984 (One year after the Gobots) but Takara was still marketing Diaclone at least during 1984. Hence in Japan "The Transformers" did not debut under that brand till 1985, when the line was also rolled out to the majority of the rest of the world between Takara and Hasbro. Hasbro Europe still will not accept, however, that the range was released in the UK in 1984[citation needed], not even with evidence such as Argos 1984 catalogues containing the range, the UK comic launching in September 1984 or even the 1984 Transformers product catalogue produced by "Hasbro Industries (UK) Ltd, Wokingham". It is thought that Hasbro Europe as it now stands did not come into existence till 1985, hence no records of Transformers sales in 1984.[citation needed] UK Transformers toys were sold in boxes identical to those of their American counterparts until around 1998/9 when the range started to have UK exclusives.
At one time, Optimus Prime worked alongside Megatron, bringing order throughout dimensions with the power of SARA. But Megatron was ambitious, and sought to use SARA's power for his own ends. Optimus saved Metropolis from Megatron's rebellion, and the Autobots banished Megatron from Metropolis. Optimus Prime remained behind as the leader of the Autobots. Fate As head of the space-time guardians residing in Cloud World's Metropolis, he was a valiant and powerful leader who commanded the utmost respect from his subordinates. Optimus Prime stood for peace and freedom for all sentient beings in all of time and space. His sense of responsibility in this regard was a bit too great for his own good, as it often left him worrying about things outside of his control.
The figure was released in Japan along with Legends Megatron and Starscream, under the "EZ Collection" banner, in the same packaging as the Hasbro release but with a small card insert featuring the Japanese logo and nomenclature, similar to a USA Edition. As with all the EZ Collection figures, this release features a substantially greater number of paint operations that increase Optimus's resemblance to his larger figure.
Although the character was redesigned to some extent, like the other characters in the film, many classic design elements remain in his robot mode including a predominantly red torso, primarily blue legs, the presence of windows in his chest, smoke stacks on his shoulders, and a head design influenced by the original, featuring the iconic faceplate and ear finials. The faceplate is able to retract to reveal a mouth. His weapons include his iconic ion blaster stored in the form of the fuel tanks on his back, and a shell cannon stored on his back, two retractable energon blades that extend from both forearms, which is a homage to Prime's energy axe in the Generation 1 animated series, two retractable energon hooks on both of his forearms, and bladed knuckles. The trailer contains an energy axe, a shield, and flight gear. In the later IDW comics, he displays the ability to produce a holographic driver.
In "Predacons Rising", Bumblebee, Jetfire, Jetstorm, Optimus, and Sentinel chase down the fugitive Wasp, but lose him to Swoop while bickering about what to do with him. They go after Wasp, only to find out that Blackarachnia has captured him and turned him into Waspinator. When Waspinator malfunctions and explodes due to the instability of the transwarp field that mutated him, Blackarachnia contains the blast with her webs, resulting in an explosion that consumes them both. Optimus is saddened by this, unaware that she and Waspinator are still alive on another planet inhabited by animals.
This figure was made available again, without any changes, in 2015, this time in new packaging resembling the then-concurrent packaging design for the Generations line, but replacing the name "Generations" with "Authentic Transformers". It was also given a new Hasbro product code number and UPC barcode, thereby technically making it a separate product. In 2017, it was re-released again, this time in a minor variant of the 2014 version's packaging (including the original product code number and barcode) that now lacked the reference to the non-existing "Reveal the Shield" gimmick.

Hasbro's Toys R Us-exclusive 2003 reissue of Powermaster Optimus Prime was actually a modified version of Takara's then-recently reissued God Ginrai set. As such, the cab was partly constructed out of die-cast metal, vacuum-metalized plastic and had clear blue windows. The trailer was retooled so the super robot's fists could slide in and out of the arms. This set also included the originally Japanese-exclusive Apex Bomber drone trailer that attached onto the back of Optimus Prime's trailer in vehicle mode, and could become extra armour in super robot mode.The missiles where unchromed and lengthened due to safety issues as opposed to the Japanese release which were chromed and shorter.
The earliest version, as shown in the first patent application for the toy, was to have the Prime cab be a triplechanger, turning from truck cab to jet or robot[3]. The nosecone of the jet and robot legs were released by the Powermaster lock in the same fashion as the legs in the final version. Optimus would have had winged arms in non-super robot mode. The super robot mode's head was also integrated into the trailer's hitch... and lacked a faceplate.
"Vibrant Red" Alternity Convoy is a redeco of the "Ultimate Silver" figure in the much more traditional red and blue Prime color scheme, representing the Optimus Prime of universal stream Primax 109.0 Beta. The figure was available simultaneously with the Ultimate Silver version, sharing the same packaging and pack-in materials, save for the color of the illustration on the front of the box, and a sticker that identified the figure within.

For Transformers: Age of Extinction, Optimus Prime initially transforms into a rusty 1973 Marmon semi cab-over truck and later on a new alternate mode in a blue and red Western Star 5700 Custom semi-truck.[31][32] After humanity turns on all Transformers, regardless of faction, Optimus and the other Autobots go into hiding. Eventually, they find themselves being hunted by a rogue organization called Cemetery Wind. Optimus is severely injured in a trap set by the group, while many of the other Autobots, including Ratchet and Leadfoot, are slain. An inventor, Cade Yeager, comes to Prime's aid and helps restore his health. After uniting with a small band of Autobots, Optimus faces Lockdown, a ruthless bounty hunter allied with the humans, and KSI, an organization that produces man-made Transformers. Optimus is captured by Lockdown, but the Autobots rescue him. Optimus is quickly losing faith in humanity, but at the urging of Cade, chooses to stay and fight a resurrected Megatron and his new army. Prime awakens the ancient Dinobots, and rides a newly tamed Grimlock into battle through Hong Kong. He kills Lockdown and Harold Attinger at the film's climax as revenge for killing many of his friends, including Ratchet and Leadfoot. At the end of the film, he leaves Earth and flies off into deep space, seeking to find out the truth about his mysterious Creators.[33][34]


The figure was released in Japan along with Legends Megatron and Starscream, under the "EZ Collection" banner, in the same packaging as the Hasbro release but with a small card insert featuring the Japanese logo and nomenclature, similar to a USA Edition. As with all the EZ Collection figures, this release features a substantially greater number of paint operations that increase Optimus's resemblance to his larger figure.
Available exclusively through e-Hobby, this black and teal repaint of Hybrid Style Convoy features the traditional "Nemesis Prime" color scheme, but represents a version of Optimus Prime himself. In addition to all the original accessories, the toys also includes several more deliciously metatextual goodies, themed around the Generation 2 toy and comics: two new large guns patterned after the new weapons wielded by the Generation 2 Optimus Prime toy, and two additional (blue) Prime heads that can be swapped with the figure's regular noggin, sculpted explicitly in the style of Generation 2 comic artist Derek Yaniger. One head is pristine, the other decorated to match the battle damage seen on the cover of the first Generation 2 issue.
Optimus Prime was subject to several molding and color variations in his early days. The earliest release of the figure featured larger fists, a gun with a thick, round barrel, a slightly-differently shaped gas pump, grey rockets, a grey Roller, a grey launcher in his Combat Deck, and metal plates in the floor of the Combat Deck (a holdover from the Diaclone version of the toy, to which the magnetic feet of the pilots could cling). In short order, his fists were slimmed down, the gun's barrel was pared down to a more slender form, the gas pump's shape was altered, the rockets and launcher were recast in black plastic, the metal plates were removed from the Combat Deck, and Roller's color was changed to a light blue. Along with Roller's color change, however, the Combat Deck's drone pod also became light blue, and a third running change soon followed that saw it restored to its original darker blue, and Roller changed along with it. These modified components would become the default accessories used by subsequent reissues of the Prime toy would take, though Roller stills fluctuates back and forth between grey and dark blue, depending on how show-accurate each reissue wants to be.
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