When a new threat, the Elder Gods, appeared, a group of Autobots acquired the help of Tobias Muldoon and Nikola Tesla to travel to the glacier and waken Prime. Infestation 2: The Transformers #1 Tesla's Tesla tower wasn't enough on its own, so Wheeljack, Ratchet, Trailblazer, and Hound gave energy necessary to recharge Optimus Prime. Optimus awoke and revived the other Autobots with his energon reserves, before traveling to Port Cenotaph, Nova Scotia where an Elder God had risen from the sea. Diving into the ocean, Optimus cleaved parts off the Elder God until it and its followers returned to the depths. Though Tobias asked if the creature was dead, Optimus wasn't sure, but promised the Autobots would be there to defend Earth if it ever returned. Infestation 2: The Transformers #2 Infestation 2 #1
Outside the United States, this set was available in a thinner rectangular box. It contained all the original accessories from the American release, but not the DVD. An English-only version of this packaging format was available in Asia and Australia (initially only available at Myer stores, but later also at Toys"R"Us, Kmart and Target, eventually at drastically reduced prices), while a bilingual English/French packaging variant was available in Canada, still including—though not advertised on the packaging—the (English only) comic book.
In the "Transformers" film, the robots had more of an alien feel to them to fit the theme of an alien invasion. The robots (stated by Optimus Prime) in the film are actual sentient organisms and not just giant, mindless, and mechanical machines. The robots can also speak their own alien language sounding like what seems to be based on different pitches and frequencies. Alongside that, they gave them more alien features that probably wasn't mentioned in the comics or T.V. series such as a highly advanced exoskeleton, force field, and a special "alien meteoroid" mode which they transform into individually and arrive on earth in. The exoskeleton is a "self-regenerating metal" in which the aliens are composed of (stated in the film) that is the equivalent of living skin that heals itself.
Accompanied by Prowl, Optimus went to Sumatra and discovered much of the jungle had been destroyed. The Decepticons tried to destroy the Brazilian jungle and take its oil, but once again the Autobots stopped them. Storms of Destruction Following a battle between the Dinobots and the Decepticons, Optimus ordered Slag be repaired by Ratchet at their Antarctic oil supply. Tracking Slag, Megatron attempted to destroy the base with the Crusher, slicing icebergs off the continent. Optimus ordered Autobot superjets to counterattack, but the battle was won when Megatron unwittingly reawakened hundreds of dormant Dinobots beneath the ice. Jaws of Terror Optimus and Prowl were baffled by Megatron's next strategy, a series of hit-and-run attacks in the Pacific rim. It emerged it was a distraction from the enslavement of the population of Buru. Optimus, Prowl and the Dinobots arrived and fought off the Insecticons, foiling the scheme to drain the island's oil. Slaves of the Insecticons When Megatron planned to drain the world's largest supertanker, Optimus had the oil tainted with a corrosive acid, sabotaging the Decepticon submersible. The Autobots flew the tanker to New York City, and ordered the few witnesses' memory to be wiped. Wow. Attack of the Decepticons
Per Ravage's original plan, with Unicron defeated, the Decepticons returned to conquer the transformers. Optimus Prime had also planned for this event, and sent Mirage to press a switch, buried deep within Cybertron, that would render all transformers inert. This was seen at the conclusion of the "Five Faces of Darkness" story arc from the original animated series. Optimus hoped that by rendering all the transformers inoperative, the war would be stopped, hoping that the humans would be able to reactivate the transformers in the future. Instead of deactivating all transformers, however, only those with original Cybertronian bodies were deactivated. Transformers with Earth-made Binaltech bodies continued to function. The Autobots effectively won the war, the large army of Binaltech Autobots easily outnumbering the few Decepticons who had managed to procure Binaltech upgrades. The few Decepticons remaining, effectively just Nemesis Prime and Shockwave, escaped with Megatron and their other inert comrades.
This gold vacuum metallized version of Optimus Prime is a prize in Hasbro's Asia Age of Extinction campaign. To qualify for winning this toy, one must be the biggest spender of the day during the midnight launch of the AoE toyline at specific Toys R Us or participate in a lucky draw. This toy is limited to 7 pieces. 2 are in mainland China, while Hong Kong, Malaysia, Thailand, Singapore, Taiwan each have one.
Punch reported back to Optimus on what he had learned about the Decepticons as Counterpunch. Mainly, that they were planning on attending BotCon 2010. Optimus then turned to Teletraan I for more information about BotCon. Upon learning that special honors would be held for him at the convention, Optimus led his troops to BotCon once more. BotCon 2010 Promo
Aside from the Powermaster feature itself, the main gimmick of the toy is the ability of the truck cab to combine with the trailer to form the larger "Super Optimus Prime" figure. This is essentially accomplished by standing the trailer up, folding the cab in half and inserting it into the empty cavity in the trailer's torso, forming an imposing—if almost entirely unposeable—robot form armed with all four weapons. The head of this super robot form is a separate piece which can be stored in the rear of Prime's trailer when not in use. While Hi-Q was always shown plugged into Prime's chest in artwork of this mode (as seen in the picture here), this was actually entirely unnecessary as transforming into Super Optimus Prime didn't require the standard Prime toy's legs to be unlocked.
Part of the first wave of Age of Extinction Custom Kreons, this Optimus comes with a buildable parts rack on which to hang/store his many many extra pieces. His "normal" helmet and blaster are chromed, plus he comes with an extra clear-plastic helmet, torso and legs. He also has a pair of extra arms (originally from the Kre-O Battleship aliens) plus a spare hand, as well as a buildable battle-axe, a buildable smokestack-pack, and an extra Wheeljack-style wing-pack.
Designated "Optimus Prime" rather than the traditional Japanese "Convoy", this figure is a redeco of the previous Music Label Convoy figure into the character's traditional red, blue and silver color scheme. Unlike previous re-issues of the mold, iPod Optimus Prime's sports a paint application similar to KissPlayers Convoy, having its ABS/PVC parts painted over with a thin layer of his iconic red, white (silver if you will) and blue motif paint applications (with the exception of his iPod docking trailer). This includes his trailer, though the effect is somewhat marred by the large, visible gap on one side. When reconfigured into dock mode, the interior surfaces surrounding the speakers are decorated with black-on-silver techno-patterns as well as three "Optimus Prime" logos. The recessed space also features a stylised, almost Frank Milleresque, high-contrast portrait of Prime's face, although this is largely covered when an iPod is inserted. The figure comes in identical packaging to the original Music Label Convoy, save for the addition of a sticker illustrating the different color of its contents.
A single-packed version of the battle damaged Voyager Optimus Prime toy from the Sam's Club exclusive three-pack. Although the assortment number and the general packaging style (which are both the same also used for the Premium Series redecos of Voyager Class Autobot Ratchet and Megatron) seemed to indicate that this might be a Best Buy exclusive, it was later confirmed to be an "international market" exclusive. It was released in Hasbro's Southeast Asian markets, but was not available in the USA outside the Sam's Club three-pack.
Part of the first wave of Generations: Combiner Wars Voyager Class toys, this is a bigger, bulkier incarnation of Optimus Prime with a striking resemblance to Ginrai. He comes with two blasters which he holds via 5mm post. One of the guns is based on his trademark Ion Blaster, and both weapons store on the back of his vehicle mode as a makeshift engine block. His torso mode has several details that appear to be influenced by Energon Optimus Prime's super mode, including the head, chest, and thighs. In particular, the chest details are modeled after the Spark of Combination. He also features two pair of fake windows on his robot and gestalt chest halves. The combiner head can be used as a robot mode head if you're feeling silly.
Having been caught unaware by a surprise attack launched by the Decepticons, Optimus led his troops in a losing battle against their mortal enemies. Though Optimus managed to dispatch a few Decepticons, namely Thrust, whom he punched through the chest, he soon found himself crippled and surrounded by enemy forces. Praying to Primus as the Decepticons readied their weapons, Optimus heard Grimlock calling out to his fellow Dinobots to combine, prompting the Autobot leader to yell out a plead to Grimlock to stop. It was too late, however, and The Beast began rampaging, killing Autobots and Decepticons alike. Taking advantage of the situation nonetheless, Optimus tackled Megatron and began beating on the Decepticon leader. The tide of the battle now shifted, Optimus attempted to reach Grimlock’s consciousness within The Beast so that its mindless carnage could come to a halt. It didn't work. The Beast Within
Movie the Best Nemesis Prime is a redeco of the TakaraTomy exclusive Calibur Optimus Prime figure, with darker paint and plastic, and bright, metallic, purple eyes, and the mark of Quintessa on his face. As for the weapons, the Caliber Axe uses translucent purple plastic instead of orange, and there is more silver at the base of the blade. The Overshield has black replacing the original's silver and purple replacing the original's bronze.
For reasons unknown, his ion blaster was sculpted with a large, rectangular handle, requiring accommodating fists. In order to make use of the other weapons in the line (like his own rocket launcher and the solitarium weapons), he comes with an extra pair of replacement fists with smaller, circular peg-holes. This replacement-fist method is also used to plug in his clear-plastic energy axe.
In Transformers vs. G.I. Joe comics, Bumblebee is offed as well. His ship is damaged during a space chase with Starscream, so he lands on Earth where G.I. Joe and Cobra are going at each other (as per usual). But his fatal mistake was helping G.I. Joe favorite Snake Eyes, who was trying to take on Starscream. In the process, Bumblebee got in the Joe-Cobra crossfire and was ripped apart by missiles. This wasn’t a true death, however. First, Starscream took Bee’s head to Megatron, who wore it on a necklace (yes, really), but eventually the head got back to the Autobots, who planted it back on his repaired body and he came back to life.
Just as Marvel Comics produced a companion comic to the original Transformers toyline that differed from its animated counterpart, so did Dreamwave produce a comic to go along with the Transformers: Armada and Energon lines that owed little to their animated fellows. This incarnation of Optimus Prime, however, is not particularly different from his animated counterpart in personality.
This figure was designed by Yūki Ōshima and produced by KT Figure Collection. The figure is actually a mini bust of Optimus Prime, which includes the head and the upper body without arms. The chest design comes with translucent blue windows and a grill on the midsection. There is also a button in the back. Pushing the button will open the chest and cause the Matrix to emerge, similar to the scene in The Transformers: The Movie.
When the warlord Shokaract, powered by Unicron's Dark Essence, traveled into the past to secure his own future, the occupants of J'nwan decided to act. Optimus Prime, Megatron, Soundwave, and Grimlock joined Sandstorm on prehistoric Earth during the time of the Beast Wars where the battle with Shokaract had already begun. When the Covenant arrived to vanquish the Dark Essence and defeat Shokaract, Optimus Prime and the others escaped through portals as that timeline was erased from existence. Terminus Departure
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If Optimus ordered his troops to attack the Decepticon base, they soon reached an area free of the anti-gravity beam’s influence. They were then attacked by a small fleet of Decepticons. Optimus targeted their squad leader, Dirge, knowing that by downing him, the Decepticons would be significantly demoralized. Dirge was forced to break-off his attack when his back-up was taken out, knowing he wouldn’t be able to take Optimus on without it. Losing their advantage quickly, the Decepticons retreated. But with the battle over, the Autobots noticed a small human boy at their feet. The boy was Buddy, a stowaway from the nearby town, and though Optimus was displeased with the tag-along, the Autobots could not spare the time to bring him home. Arriving at the Decepticon base, Megatron delivered an ultimatum; if the Autobots did not surrender Optimus Prime to the Decepticons immediately, he would use his gravity beam to have the nearby humans float off into space.
The TakaraTomy version of Premium Series Optimus Prime has a considerably different deco to Hasbro's release. Similar to the unique chrome Optimus Prime, Optimus Prime Battle Mode features vacuum-metallized parts for nearly all of the silver truck parts, for a greater resemblance to the polished chrome on the real prop trucks. Unfortunately, as his feet are the front fenders and grill, this will likely lead to chipping. In robot mode he retains several decos that were removed from Hasbro's Premium Optimus Prime for cost reasons, such as the blue and gold decos on his thighs. Finally, the flip-out energy sword is coloured gold to reflect its "powered up" appearance.
Kiss Players Convoy is a redeco of Alternators Optimus Prime. Unlike the Alternators version's bare red plastic, he is covered in a deeper red paint. Some of his body parts are cast in different colours, such as his shins, and has a much more intricate paint deco based upon Masterpiece Convoy. He is armed with his small engine pistol and a pink surfboard that can be reconfigured into either two small blades or a large double-bladed sword.
Optimus Prime appears as leader of the Autobot forces in the Transformers: Timelines story "Shattered Glass" by Fun Publications. When Cliffjumper, the Generation 1 character from a parallel universe, is seemingly discovered alive, Optimus welcomes his old friend back to the Autobot fold. After learning that Clffjumper is not the evil Autobot he remembers, he shoots Cliffjumper and leaves him to fend for himself in the Rad Zone. Optimus plans to launch his new warship, the Ark, to conquer Earth, but Cliffjumper aids Megatron's heroic Decepticon forces in a successful attack on the Ark's launch platform.
As one of the first Transform Jr toys, this version of Optimus Prime was released under the early name for the series, Transform Gōkin. As a smaller, simplified version of the original Generation 1 Prime figure intended as a low-cost alternative for younger children, Prime features a similar transformation, with a removable head in addition to fists, but lacks rubber tires and translucent windows. As with most other Transform Jr figures, he lacked any of his major accessories, coming only with his rifle and a cardboard replacement for his trailer that had to be assembled by the buyer.
But around the mid-’90s, Hasbro let the trademark for a toy named “Bumblebee” lapse. At that point, the Generation 1 Transformers were almost passé, as they focused on the newfangled Beast Wars and Beast Machines lines. In fact the Unicron Trilogy continuity (mid-2000s) character called Hot Shot was originally going to be called Bumblebee, and in fact had a lot of Bee’s personality traits and yellow color, until they realized they couldn’t use the name. Fortunately, they got it back soon after.
The largest 2007 Transformers movie Optimus Prime toy, Leader Class Optimus Prime featured, at the time, the most accurate representation of the CGI designs' complex transformation sequence. He transforms into a heavily-customized Peterbilt 379 conventional extended-hood, and unusually for a mainline figure, he has rubber tires on all his wheels. His Ion blaster weapon is stored in the rear of the truck's bunk, exposed like an engine block. Though Optimus has no trailer, he has a hole where the fifth wheel hitch is sculpted in the rear of the truck, should owners find a suitable trailer to use. Due to safety reasons, the tips of his long smokestacks are made of rubber. A switch on top of the cab roof activates horn sounds and window lights.
Originally, the Alternators Dodge Ram mold was intended by Hasbro to be a completely different character altogether than Optimus Prime (which character is unknown), but Takara reportedly demanded the Ram be made into Optimus out of fear that the toy (whose vehicle mode is scarce in Japan as a real vehicle) wouldn't sell as well in their market if it wasn't a popular and easily recognized figure; as the figure reportedly cost twice as much to build as the others, Hasbro had to agree in order for Takara to continue fronting part of the production cost. In an ironic turn of events, the Dodge Ram was prematurely solicited by Takara not as "Convoy" (Optimus Prime), but as his Masterforce look-alike Ginrai. As a matter of fact, the head sculpt for the Alternators Oprimus Prime toy is based on the Super Ginrai (Powermaster Optimus Prime's "super mode") toy's head sculpt. Ultimately, however, Ginrai was cancelled, with only Hasbro releasing Optimus Prime as originally planned. Eventually, Takara released the Dodge Ram as as part of the new Kiss Players line, now named "Convoy" (Optimus Prime), and he will be released in Binaltech this year.
The second Nightwatch Optimus Prime was released as part of the "AllSpark Power" second half of the Movie line. He is similar to the UK version of Nightwatch Prime, replacing most of his red and blue with different shades of blue and black, retaining his resemblance to Diaclone Powered Convoy in most respects. However, the subdued black and copper on the first Nightwatch Prime have been replaced with gold and a very bright blue, to signify the All Spark energy affecting the Transformers. The translucent parts were also cast in purple translucent plastic instead of black translucent plastic.
Optimus Prime is primarily voiced by Peter Cullen in most of his incarnations, who voiced him in the original series. Following the production of the 2007 film, Cullen reprised his role for the sequels and supporting media and would even voice Optimus in later series such as Transformers: Prime. Optimus has been voiced by a number of other voice actors in other series such as Neil Kaplan, Garry Chalk, and David Kaye in the series Transformers: Robots in Disguise, Unicron Trilogy, and Transformers Animated, respectively.
A redeco of the Dark of the Moon Deluxe Class toy, this Optimus Prime has large portions of his body, mostly his truck parts, vacuum metallized silver, and his light-piped eyes were neutered by blue paint. He comes with a redeco of Generation 1 Rampage's sword, which can be wield by his 5mm-compatible hands (Although not shown in the instructions). As his body, legs, and front truck kibble were chromed, care must be taken while transforming, especially with the shoulder kibble & the bottom leg's posts (This can be amended if you slightly widen the holes with 3mm hand drills). As with the original Dark of the Moon Deluxe Class figure, the instructions did not mention about forming the sleeper part until step 10, the pinky finger prevented the sword to peg down through his hands, and of course: his truck mode can attach with the Armored Weapons Platform included in the Chronicle or the Movie Trilogy Series figure. This figure has slightly loose shoulder joints.
It was expected that the release of a new movie would involve the production and release of associated toys from Takara and Hasbro. Images surfaced, on-line, of some toy prototypes, notably Starscream and a new Decepticon who was to be named Blackout, along with packaged samples of movie preview "Protoform" Optimus Prime and Starscream toys. Similarly, fans found preliminary artwork of multiple characters, although it was not known at the time how close these were to the final designs. The designs were significantly different from those of the Generation 1 characters with the same names. Reactions varied widely: some fans objected strongly to the designs, occasionally going so far as to threaten a boycott if the designs were not changed to be more traditional, while others liked them. The issue became a divisive one, as detractors accused supporters of lacking respect for the franchise's history, while supporters accused detractors of being "stuck in the past", and not accepting change.
This retool of Revenge of the Fallen Leader-Class Optimus Prime features the head from Buster Optimus Prime and has had his blades replaced with semi-articulated Battle Hooks for face-destroying action! He has a darker paint job and sports black splotches on his body and head to signify battle damage. However, due to these extra "battle damage" paint applications, some other paint applications that were present on the Revenge of the Fallen release were omitted. He also sports a new voice box in robot mode, replacing the infamous "I am Optimus Prime!" with "We must stop the Decepticons!" The international release, however, retains the same abbreviated "Optimus Prime" sound clip as the original release. To the annoyance of many fans, this version was the main version released just about anywhere outside the United States (all of Canada, Latin America, Europe, and Asia). The box also mentions racing sounds, which may or may not be referring to the button-activated diesel engine noises carried over from the Revenge of the Fallen version of the figure.
The BK tie in toy of Optimus Prime is essentially two toys in one. The first part of the toy consists of two truck halves, which snap together around a sculpted robot mode Optimus Prime. The truck is squat, and primarily blue, with outbursts of chalk gray paint and red flames. Pulling back and letting go activates the gimmick: Prime "drives" forward and bursts from the truck mode, "transformed" to robot mode. This gimmick has marginal success.
Optimus Prime is another redeco of Revenge of the Fallen Legends Class Optimus Prime, features gunmetal-stque grey plastic, and his paint operations being similar to the first Revenge of the Fallen Legends Class toy. He is also packaged with Grimlock, himself a redeco of none other than Energon Cruellock. Like other Legion-themed product, he is exclusive to Walmart in the US and Asda in the UK.
At this point in the future, the Autobots had become something of a group of peacekeepers among the many races in the galaxy, and Rodimus would attend many meetings, parties and conferences to this end, most notably chairing the peace conference between the planets of Xetaxxis and Lanarq. Despite the brave public face he wore at these events, his own doubts continued to plague him, and he was particularly fazed by Galvatron's threat of an "ultimate weapon", though the revelation that this was a bluff stirred him to action. Later still, Rodimus was among the Autobots who had their minds transferred into synthetic human forms by crime lord Victor Drath, who used their Transformer bodies to commit crimes. While Ultra Magnus, Arcee and Springer tackled this problem, Rodimus returned to Drath's compound where he was aided by Drath's mole, Michelle, between whom a spark of romance seemed to bloom, until she betrayed him to Drath. Through a combined effort, however, Drath was brought to justice and the Autobots regained their bodies.
Optimus Prime is the leader of the main group of Autobots in the iteration of the Transformers franchise primarily marked by the 2010 computer animated series Transformers: Prime on The Hub. Optimus Prime was created as the last of the Thirteen Primes, the first generation of Transformers, each created directly by Primus as a band of unique warriors to combat and defeat Unicron. Upon his creation, Optimus united the Thirteen by his greeting All are one. While all of the other members of the Thirteen each possessed unique abilities and artifacts, Optimus wielded no special powers or weapons. It was only through his vision and courage that allowed the Thirteen to finally defeat Unicron. Reborn through the Well of All Sparks, Orion Pax became Optimus Prime, a veteran military commander and second in command who wields an ion blaster and a double bladed energon axe. He became the leader of the Autobots after Sentinel Zeta Prime fell in battle, but is not certain he wants the responsibility.
In the Japanese exclusive Transformers: The Headmasters storyline (which replaced the "Rebirth" finale in Japanese continuity), Hot Rod appeared as part of Optimus Prime's inner circle. When Galvatron and his Headmaster warriors launched a devastating attack on Cybertron, Vector Sigma was damaged, and Hot Rod was sent to Earth to retrieve the Matrix. Recovering it, he returned it to Prime, only to be surprised when the ghost of Alpha Trion once again reformatted him into Rodimus Prime to help Optimus. After Prime's second death, Rodimus once again took command of the Autobots. However, when Scorponok destroyed Vector Sigma, Rodimus decided to leave the war, and left Fortress Maximus in command of the Autobots.
Like the original Warrior Class Optimus Prime, the figure features an undocumented feature: His axe can be stored on his vehicle mode trailer. Additional features include storing the axe onto either of his leg hooks, combining the launcher with either of the swords at their hilt, and storing the launcher underneath the vehicle. In a neat bit of engineering, he can fully transform with his swords attached.
"Vibrant Red" Alternity Convoy is a redeco of the "Ultimate Silver" figure in the much more traditional red and blue Prime color scheme, representing the Optimus Prime of universal stream Primax 109.0 Beta. The figure was available simultaneously with the Ultimate Silver version, sharing the same packaging and pack-in materials, save for the color of the illustration on the front of the box, and a sticker that identified the figure within.
Part of the first wave of 2012 Generations Deluxe Class toys, Optimus Prime is based on his Fall of Cybertron design, and transforms from a robot to a Cybertronian truck and back. His ion cannon, based on a weapon seen in his concept art, can mount via either of its two 5mm posts onto ports on his hands, forearms, back, and shoulder smokestacks. The toy is known for being oddly small for an Optimus Prime toy, especially when compared to other toys from the same line. This allows him to be more or less in scale with Grimlock and Bruticus (likewise from the same line), however. Optimus features sculpted fake wheels on his back.
Hasbro's subsidiary Milton Bradley (MB) released the toy in Europe in late 1985, following a slight delay due to licensing issues; there are no less than three variants of MB-packaged Optimus Prime, one of them manufactured by Takara and sporting blue feet, the other two manufactured by Joustra as part of a deal with Hasbro/MB, one of them with blue and the other one with red feet;
Over the course of the next twenty years, the Decepticons succeeded in seizing control of all of Cybertron, forcing the Autobots to operate from their new city on Earth and two bases on Cybertron's moons. In the Earth year 2005 A.D., Prime, stationed on Moonbase One, dispatched troops to Earth to acquire energy for an upcoming strike on Cybertron. The Decepticons, however, got wind of the plan and used the shuttle run to attack Autobot City. A distress call summoned Prime and support troops to Earth. In the fearsome ensuing fight with Megatron, Optimus Prime sustained fatal injuries, but not before turning the tide of battle and forcing the Decepticons to flee. Despite the efforts of Perceptor, Optimus Prime went offline. The Matrix and role of leader of the Autobots fell into the hands of Ultra Magnus, Galvatron, and, subsequently, to Rodimus Prime. His last words were "Until that day... 'till all are one."
Part of the first wave of Prime: Beast Hunters Series 3 Cyberverse Commander Class toys, Optimus Prime is an all-new mold. He now transforms into a monstrous, flat-nosed truck with spiky fenders at the front and a cage compartment at the back, and comes with the Thunder Lance and Star Saber. Each of the weapons features two differently-placed 3mm posts, allowing them to be held by his hands, or mount onto two ports on the rear vehicle sides, as well as allowing the lance to additionally be used as a pressure-fired missile launcher.
I suspect that part of the problem with people’s perception of price is also due to changes in tastes as they grow up. A small child will be pleased with relatively small sets, since their lego collection and experience is likely to be almost non-existent. But as they get older, they will tire of the small sets and want ever bigger sets. For adults, most of the fun is in building rather than playing, meaning that size is everything. This means that over their lifetime, the price an individual person (or their parent) pays for lego sets does go up–because the composition of their purchases changes–even though the prices of lego sets over time does not.
The third version  would quite possibly have been the most gimmick loaded Transformer in the history of the line, simultaneously being a Powermaster, Headmaster, and Triple Changer. The Headmaster also would have been a Triple Changer, turning into a sort of armored four-wheeled rover (Roller II?) and robot as well as a rather silly looking Optimus Prime head with four vertically aligned wheels jutting off the sides. It seems that when the extra Headmaster gimmick was scrapped, the super mode head remained separate rather than being reintegrated into the trailer hitch such as on the earliest design. Notably, the body of this design is extremely close to the final design.
A perfect example of why I dislike modern Transformers more and more. I'm 22, and when I was younger Transformers were my favorite thing. I still have many of the ones I had back then. But nowadays I'll go to Target or Toys R Us (RIP) and see what Hasbro has been up to, and they're bragging about how this Transformer only takes 5 steps to transform!
The styling is a little blocky, but these are toys aimed at a younger audience that actually wants to play with their Transformers. They don’t need 45 step transformations that result in perfect representations of what they see on screen. They want something that they can switch quickly between modes and that have added play potential, with power-up engines that unlock special features.
The cab transforms into the robot mode of Optimus Prime himself, with the addition of a pair of removable blue fists that plug into his headlights. The fists themselves do not store anywhere in vehicle mode, but can fit easily in Prime's opening chest compartment (originally designed to accommodate two Diaclone driver figures). Prime is armed with a black laser rifle that, due to design, he cannot hold straight.