Micromasters teams have teamwork ratings instead of ranks. Unlike the other ratings, teamwork seems to be split along faction lines, with Autobots typically holding higher teamwork ratings than Decepticons. A second unique spec value, Cooperation, replaced the Firepower rating used on individuals' cards. The traditional order (as above) was also abandoned for the Micromaster team specifications.
Thanks to the efforts of fellow Seibertron user, Sabrblade, we now have pictures of the box that Entertainment Earth's Transformers Select Series exclusive Red Swoop will be shipped in when he's available this March! As you can tell from the images it's just an ordinary brown box... But a brown box with symbols relating to the Power of the Primes line! You can see all the Prime symbols present and Cybertronian writing, which according to Sabrblade, when translated says: - Read More

Optimus appears again in the 2011 film Transformers: Dark of the Moon. Optimus receives his own armory consisting of weapons and flight tech that transforms into a trailer for him to carry in vehicular form. After assisting NEST operatives in fighting Shockwave at Chernobyl, Optimus learns that the humans have concealed the discovery of a Cybertronian ship on the moon. He and Ratchet go to investigate the Ark, where they recover Sentinel Prime, Optimus's predecessor and mentor. Optimus returns him to life using the Matrix of Leadership back on Earth, explaining how they lost the war and Cybertron has become a barren wasteland. Later Optimus shows Sentinel the natural beauty of Earth, and takes the opportunity to offer him the Matrix, but was allowed to keep it. Sentinel later betrayed the Autobots, having formed an alliance with the Decepticons because he wants to restore life to Cybertron. Optimus attempted to reason with Sentinel, but failed as several Decepticons came through a space bridge. After Sentinel Prime insisted that the humans expel the Autobots from Earth, the Wreckers prepare the Autobot ship Xantium for flight. Sam attempts to find out what their counter-attack plan is, but Optimus states they have none, and that Earth's fight is their own. During the departure, the Autobots escape in the first booster stage and return to Earth before Starscream destroys the ship. Arriving in Chicago, Optimus shoots down a Decepticon fighter as he tells Sam and Epps that he never expected the Decepticons to keep their word and that they are going to fight back. Optimus loses his trailer when Shockwave and his Driller arrive. He manages to retrieve it later and uses it as a flight pack, decaptitating the Driller's main head. During the battle, Optimus got caught in exposed wires and the Wreckers helped free him. Flying down onto the main battlefield, he abandoned his flight pack and used the momentum to attack and kill many Decepticons before he finally killed Shockwave. After using Shockwave's cannon to disable the control pillar for the space bridge, Optimus fights Sentinel Prime. Optimus Prime's right arm is cut off and Sentinel is about to end Optimus's life when Megatron intervenes and attacks Sentinel. After defeating Sentinel Prime, Megatron proposes a truce, but, instead, Optimus slices his head off, killing the Decepticon leader. Optimus Prime then grabs Megatron's shotgun and prepares to execute Sentinel, who pleads for his life, saying that he betrayed Optimus just because he wanted to save their race. Optimus executes him anyway, replying that Sentinel betrayed himself. With the Decepticons defeated and the war finally over, Optimus and the Autobots accept Earth as their true home.
Inspired by the 1985 promotional version of Optimus Prime that featured Pepsi stickers on his trailer, this outlandish incarnation of Prime is a slightly altered version of Takara's 2005 Pepsi Convoy figure (which represented a different character to Prime). The figure was only sold by Hasbro Toy Shop at various conventions, and given away as a promotional prize by Pepsi, via their Mountain Dew brand.
Optimus Prime is also among the characters who appear in the flash game TRANSFORMERS CVBERVERSE Battle Builder Game.[21] Optimus Prime is one of the Autobots featured in Transformers: The Ride at Universal Studios theme parks. In the ride, Optimus fends off against the invading Decepticons at N.E.S.T. headquarters while telling Evac to escape with the AllSpark shard. He battles Megatron throughout the ride until Megatron is killed by Evac. Optimus then congratulates Evac and the riders for protecting the AllSpark.
The toy itself is a mix of different versions. The cab has the safety modifications, including the shortened smokestacks and longer missiles (and thicker rifle), but also has the modified hitch of the 2011 Chronicle DOTM two pack. Meanwhile, the trailer is the lighter grey version from the 2008 Universe release. This version also seems to suffer from mold deterioration.
Although MechTech Optimus Prime's deco is similar to the first Deluxe Class figure, some of his parts (robot shoulder flaps, chest piece/truck front) were recast in blue plastic (with the chest being painted red), and his paint applications on the pelvis, headlights & thighs are omitted. His front truck hood/backpack's deco is altered: the truck steps and the fenders were painted blue, and the gold sprays on the flame tampographs are removed, while he features additional flame tampos on both sides of his front hood, and an Autobot Insignia on his left robot shoulder. He still retains the light-piping gimmick, but cast in clear plastic, with the eyeballs being (halfheartedly) painted with clear blue. His MechTech weapon is cast in transparent orange plastic, with the exception of the scope/lever and the gun barrel, which remained opaque silver plastic due to being cast with unpaintable plastic. He also features Cyberglyphics on the left side of his vehicle mode front hood.
When the legendary Energon Cube was lost to the reaches of space, Optimus Prime led a small team of Autobots in pursuit of it. The giant energy source crashed on Earth in the Japanese town of Hoshinochō, where it shattered into fragments that were scattered far and wide. Prime and the other Autobots set up a subterranean base below the Cube's impact crater and began their search for the shards, taking the forms of local vehicles to hide their activities. Despite their attempts at remaining unseen, glimpses of the Autobots only magnified the reputation the crash of the Cube (believed by humans to be a meteor) had given Hoshinochō: that of a hotbed of rumored alien and UFO activity, Japan's answer to America's Roswell. Kingdom of Giants
A redeco of the Generation 2 Go-Bot Firecracker, Go-Bots Optimus Prime transforms into a red Hot Wheels-sized Lamborghini Diablo. Like all Go-Bots, he features high speed axles and can roll very well across smooth surfaces, but lacks the weight to propel him quickly. He is armed with a small red laser rifle. The plastic colors are a "solid" version of Firecracker's color layout, substituting opaque red for transparent red plastic.

Today, generally the creator sets only emphasize Lego as a building system. They come with pieces and instructions for two alternate models. Generally, Creator sets utilize a more basic color selection and look less “realistic” due to the emphasis on a versatile piece selection. Contrast that with current licensed themes and even Lego’s own proprietary themes. Themed/licensed sets are now trying to achieve more “realistic” models. As a result, piece and color selection skews toward more specialized pieces and colors again making the “critical mass” of pieces harder to achieve.

In robot mode, Voyager class Optimus Prime is proportionally more accurate to his CGI design than the leader class toy and has a more accurate headsculpt, but due to the aforementioned lessened complexity significant sacrifices had to be made, such as "cheats" to the transformation sequence, to achieve this and thus he is overall less accurate than he initially appears. In addition to previously mentioned changes, he carries much of the truck's front hood, grill and fenders on his back like a backpack. However, he maintains a superb level of articulation and posability.
This sculpt was redecoed by Takara into a golden Lucky Draw figure and later released in its original coloration with a trailer as a "Perfect Edition" (see below for both), while Hasbro would later redeco it into their Classics-branded "DVD Edition". The mold was also used to make Masterpiece Ultra Magnus and "Convoy Black Version", representing one of many drones built in Prime's image, rather than Prime himself.
Alternity Convoy was simultaneously available in both this silver coloration, and a deco based on his traditional appearance termed "Vibrant Red" (see below). The figure was later redecoed to create "Convoy Super Black" (representing not Optimus Prime, but Universe Nemesis Prime), Alternity Ultra Magnus, and Alternity Dai Atlas. It was retooled into Transformers GT GT-R Prime, GT-R Saber, GT-R Megatron and GT-R Maximus.
Takara's iteration of Combiner Wars Optimus Maximus is sold in a gift set including all five Autobots (minus the Rodimus mold). This version of Convoy has numerous changes in deco to better match his look in the Generation 1 cartoon. Like Unite Warriors Menasor, the set also features some minor improvements to the original sculpts, such as improved hip-ratchets for Convoy for increased stability. He also had the slightly modified pegs that Legends Class Rodimus (or Blackjack, Runabout, and Runamuck) can securely attach to, which was previously used for Battle Core Optimus Prime. While he features foil insignia stickers on his robot mode shoulders, he also features tampographed Autobot symbols on his side truck panels.
Bumblebee had many adventures in his bizarre humanoid form. He wound up in the heart of Cybertron to find the resting place of the creator/god of all Transformers, Primus, and learn of their origin as a race. Later, he went on a quest to find the all-powerful Creation Matrix, also known as the Autobot Matrix of Leadership, but stumbled upon the Cybertronian Decepticon commander, Thunderwing, who blasted away Bumblebee’s Pretender shell.
Optimus Prime has a wide range of articulation for a relatively bulky figure. He has ratcheting joints in his shoulders, elbows, hips and knees, with swivel joints and ball joints supporting them in his biceps, lower knee joints and ankles. Again, unusually for a mainline figure, especially at the Leader pricepoint, his hands have individually articulated fingers and thumbs, but no wrists.

Transformers: Tribute Optimus Prime is a redeco of the 2007 Leader Class toy, to commemorate the 10th anniversary of the live-action film series. While the deco's paint mask is the same as the said figure, he features a more saturated blue and red, and chromed feet/front grills which was used for the MA-21 redeco, and he also features chrome on both sides of the stomach. While the Hasbro stock photo shows that his feet are slightly mistransformed in robot mode, the Takara stock photos shows his feet correctly flipped out.
In search of new energy sources, Optimus led a team to central South America. When they spotted Mount Sheelah, their two human friends John and Tim Gordon explained volcanoes, and, believing it to be of possible use, the Autobots went to examine it. During a battle with the Decepticons over the volcano, Optimus was convinced by the two humans to retreat, ultimately saving them when Mount Sheelah erupted. Terror of Mount Sheelah After discovering that the Decepticons were kidnapping humans, Optimus sent Bumblebee to scout the Decepticon base. When Bumblebee returned with the Decepticons' global crystal, Optimus was able to use it to blackmail the Decepticons into letting the humans go. Bumblebee to the Rescue

These include two large guns, patterned after the new weapons included with the G2 version of the classic Optimus Prime toy, which can be attached to the trailer in a similar fashion to those of Powermaster Prime. Also included are two additional (blue) Prime heads, sculpted explicitly in the style of Generation 2 comic artist Derek Yaniger's interpretation of Prime, especially as seen on the cover of the first issue, one pristine and the other battle-damaged.
In this set, both the buildable Optimus Prime and the included Kreon figure are in the style of Beast Hunters Optimus Prime. In addition to the robot mode having a buildable shield and sword, both it and the vehicle build have two firing missile launchers. Additionally, four hands are included, with two possibilities for each arm. These Optimus Primes come with a buildable Predacon beast Lazerback and an Energon Kicker Kreon.
A late-run extensive redeco of the Super Base Armada Optimus Prime toy, "Powerlinx" Optimus Prime sports the darker color scheme the character takes on in the Armada cartoon episode "Origin" following a Mini-Con power-up, but he is not precisely show-accurate—the deco would later be fine-tuned with more accurate details for release in Japan as the Magna Convoy DX giftset (see below). In addition to now sporting fully-mobile Super Mode arms without the movement-impeding tabs, Prime still comes with all his features and accessories, though for this release, his Mini-Con partner Sparkplug got retooled with a new rear chassis and a blinged-out golden chrome body as "Corona Sparkplug".
Unlike previous Convoy toys, the cab section did not separate from the trailer, instead forming the arms of his imposing 12-inch tall robot mode. He lacks any sort of leg articulation in this mode, but his battery powered treads can provide him with locomotion. Star Convoy's chest can open to reveal a control center for Micromaster figures such as his partner figure Hot Rodimus to ride in.
Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[8] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[9]
This Wal*Mart-exclusive two-pack pairs the deluxe-size Classics Optimus Prime figure with live-action movie line's Fast Action Battlers Power Hook Optimus Prime toy. Both toys are identical to their original releases, and together represent the Optimus Primes of the oldest and newest generations (at the time) of Transformers, respectively. The movie Prime is designated "2007 Optimus Prime", while the Classics figure is dubbed "1984 Optimus Prime" (referring not, of course, to the toy, which was produced in 2006, but to the character).
Part of the seventh wave of Robots in Disguise Warrior class lineup, and the first of the Mini-Con Weaponizers subline, Power Surge Optimus Prime is a retool of the original Warrior Class Optimus Prime figure, now transforming into a 6-wheeled futuristic trailer truck. Optimus now also comes with a pair of swords, which can be attached to his 5mm-compatible hands or the top of the truck/back port to serve as the robot's wings. Most notably, Power Surge Optimus Prime features retooled truck hood/shoulder parts to makes the hands more evident. As a retool of the original Warrior Class Optimus Prime toy, he retains his axe accessory, albeit unpainted just like the Clash of the Transformers Warrior Class toy's. His light blue-colored Launcher can be attached onto his collar.

This line features robot versions of various Star Wars characters. Confirmed figures are Darth Vader, Luke Skywalker, Boba Fett, Commander Cody and Jango Fett. Darth Vader turns into his custom Tie Fighter while Luke Skywalker turns into an X-wing. Jango Fett and Boba Fett become Slave I, and Commander Cody turns into a Turbo Tank. There is combiner of Millennium Falcon of two characters, Han Solo and Chewbacca and Primus/Unicron-like Death Star that transforms into a giant Darth Vader. There are more Star Wars characters into Transformers like General Grievous and Obi-Wan Kenobi. This line was later revived and merged into the Transformers: Crossovers toy line, many more Transformers included characters from Star Wars: The Clone Wars like Ahsoka Tano who transforms into her Jedi starfighter, and Captain Rex who transforms into an AT-TE.[3]


LEGO is not a cheap toy and has never been. The brand has stood for nothing but the highest quality and hopefully any issues it has had with changes in manufacturing are only the result of temporary growing pains. Next time you are out buying a LEGO set for a loved one or for yourself, take a second to thank everyone who ever bought one for you as a gift.

In robot mode, Voyager class Optimus Prime is proportionally more accurate to his CGI design than the leader class toy and has a more accurate headsculpt. However, due to the aforementioned lessened complexity, significant sacrifices had to be made, such as "cheats" to the transformation sequence to achieve this. He is thus less accurate overall than he initially appears. In addition to previously mentioned changes, he carries much of the truck's front hood, grill and fenders on his back like a backpack. Nevertheless, he maintains a superb level of articulation and posability.

Or instead of adding a surface to the package, sell it with its own little plaque / platform. A really thin piece of hard plastic or something that is smooth as well as possibly having a graphic or something printed on it. And then market it as a collectible and only make so many of them. I'm thinking in the price range of $199-$299. I'm not sure the costs going into it, so I can't say.
Optimus Prime has appeared in numerous video games since the introduction of the Transformers series. He makes a cameo in the 1999 Beast Wars Transmetals video game for Nintendo 64, where he is killed by Megatron at the end of the campaign, showing what would have happened in the Beast Wars series with a Predacon victory. Prime is also one of the playable characters in the 2003 Japan-only Transformers game for the PlayStation 2 and the 2010 Transformers: War for Cybertron. Optimus Prime is also playable in the Hasbro Net Jet Transformers fighting game Transformers Battle Universe. Three versions of Optimus Prime are playable characters, including the first generation incarnation, his incarnations from the 2007 live-action film, and the incarnation from Transformers Animated. In this game, Optimus Primal is also a playable character. He is a regular character in the Nintendo GameCube and PlayStation 2 2003 fighting game DreamMix TV World Fighters. He appeared as a boss in a simple Flash-based video game on the Hasbro web site.[25]
Additionally, Star Convoy transforms into a large battle station that interacts with the Micromasters that made up the vast majority of the Transformer toyline at the time. His chest contains a peg that allows Micromaster figures to stand inside it in either robot or base modes, and he comes with a unique Micromaster version of Hot Rod not available on its own. He features storage space in his legs for two spring-loaded figure-launching Micro Trailers, and comes with one of his own, decorated in a unique black and orange color scheme. In this mode, two ramps are connected to the Microcarrier; when the carrier's treads are set rolling, they do not move the base, but instead act as conveyor belts that carry Micromaster figures down the ramps. The Microcarrier also spins a gun turret mounted between the conveyors, on which Micromaster figures can stand. Finally, a special connector packaged with Star Convoy allows the Microcarrier to be connected up to Grandus's base mode, powering his moving elevator.
In Transformers: Decepticons, Optimus Prime lands on Earth along with the other Autobots to stop the Decepticons. Optimus does not appear until Megatron is released and Starscream escapes with the Allspark. Optimus fights Megatron, but is defeated and is killed while Megatron gives chase to his traitorous second-in-command. In the 2009 Revenge of the Fallen video game by Activision, Optimus Prime is among the playable characters.[20]
One more thought: LEGO is a Danish company. The fluctuations in the price of LEGO such as the big bump around 1985-7 in Figures 1 and 2 could be because of a change in exchange rates. The conversion rate between the Danish Kronor and the US$ went from over 10 in 83 and 84 to less than 7 in 86 and 87. LEGO might have been slow to respond to changes in exchange rates, leading to the temporary bump. If you’d like to share data we can redo your graphs in DKK.

In true Prime style, forward portion of the vehicle mode detaches to become Prime himself, while the rear "trailer" transforms into a gun emplacement. In robot mode, the barrel of the truck's left cannon detaches to become a hand-held rifle for Prime, and the figure features an opening chest compartment concealing a removable Matrix of Leadership accessory. Prime's gigantic hands mean that he can't hold it especially neatly, but he can certainly grip hold of it. Atypical of both most Unicron Trilogy figures and indeed, Optimus Primes in general, Prime's hands are not designed to accommodate weapons with 5mm posts, instead featuring a small peg-hole in his palm that allows him to tightly grip objects designed to fit there, like his own rifle, Leobreaker's whip, Cybertron Wing Saber's swords, and Cybertron Metroplex's axe. However Cybertron Wing Saber's sword hilts will also act as adaptors allowing Prime to hold and use 5mm weapons.

The values started becoming inconsistent and skewed in Generation 2 and Beast Wars, when Hasbro apparently thought no child will ever want a toy that is described as anything less than perfect. Thus it became rarer and rarer to see any low numbers. Most characters' numbers hardly ever dipped below 8, the Go-Bot version of Optimus Prime was the first character to have all values at 10, a trend that would repeat for most "leader" characters. When even more powerful versions of the Optimus Primal toy (such as Optimal Optimus) were introduced, Hasbro even invented a "10+" rating in an attempt to keep increasing the power levels. With the Transformers: Cybertron line a few characters even got "Unknown" and "Infinity" ratings.
Bumblebee had many adventures in his bizarre humanoid form. He wound up in the heart of Cybertron to find the resting place of the creator/god of all Transformers, Primus, and learn of their origin as a race. Later, he went on a quest to find the all-powerful Creation Matrix, also known as the Autobot Matrix of Leadership, but stumbled upon the Cybertronian Decepticon commander, Thunderwing, who blasted away Bumblebee’s Pretender shell.
Universe Optimus Prime is a redeco of the Robots in Disguise Scourge Spy Changer toy. He replaces most of the black plastic with predominantly red and blue, with silver for detailing, with an overall deco making him resemble the original Optimus Prime. Like most Spychangers, he features high speed axles and can roll very well across smooth surfaces, but lacks the weight to propel him quickly.
Commander class figures all come with translucent weaponry, and feature some amount of translucent plastic in their bodies (blue for Autobots, but a variety of colors for Decepticons), a feature designed around interacting with the line's vehicles (see below). Each vehicle is equipped with an "Energon Booster", a light-up accessory that can plug into the Commanders' weapons or into the posts and ports on the figures' backs to illuminate them with "glowing energon power".
Prime suffered a severe, though unfair, defeat when Megatron challenged him to one-on-one combat while imbued with the different abilities of all the Decepticons. Teletraan I, the Ark's computer, discovered the deception in time, and the Autobots were able to drive off the Decepticons. In "Prime Problem", Megatron created a clone of Optimus, which caused confusion with the other Autobots. Windcharger and Spike, however, were able to identify the clone before it led the Autobots into their demise.

Doug Smidebush, Lior Keinan , Kelvin Nduka, Thad Standley, Nolan Zak, Adam Franks, Stephen Brown, Loren Roberts, Matt and Nykki Boersma, Tom Morgan, Jack Everitt, John Kovalic, Seiler Hagan, Jess Hart, Will James, Christopher M. Kelly, Roberto L. Vargas, Michele Hall, Chuck Lawton, Ismael Schonhorst, (There are those who call him) Tim, Vladimir Weinstein, Randiman Rogers, Robert Booth, Henry Roenke, Kevin Culp, W. David MacKenzie, Nicholas Richards, John Idlor, Michael Fox, Rob H., Matthew Cody, Dan Callahan, Patrick Kohn, Seth Phillips, Kevin Korpi, Ben MS, Monica, Mark Gonyea, Pharlain Ross, Derick Larson, Furstarter.com

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Prime comes with all the accessories of his previous release, although his ever-changing ion blaster is now somewhat confusingly cast in blue plastic. He features one major additional accessory: an electronic display base sculpted with the image of the Matrix and the Autobot insignia. Pressing the insignia's crest triggers a series of electronic soundbytes, mostly quotes from the movie recited not by original actor Peter Cullen, but by Hasbro's in-house actor, Ron Hayden: "Autobots, transform and roll out!", "I want you to make a special run to Autobot City," "Megatron must be stopped!", "All we need is a little energon, and a lot of luck," and two samples of the classic transformation sound effect, one ascending, one descending.
The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate head sculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime Leader-class-based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.
Prime suffered a severe, though unfair, defeat when Megatron challenged him to one-on-one combat while imbued with the different abilities of all the Decepticons. Teletraan I, the Ark's computer, discovered the deception in time, and the Autobots were able to drive off the Decepticons. In "Prime Problem", Megatron created a clone of Optimus, which caused confusion with the other Autobots. Windcharger and Spike, however, were able to identify the clone before it led the Autobots into their demise.
The 1984 and 1985 toy lines contained several figures of note. Megatron, the Decepticon leader, originally transformed into a realistic Walther P38 pistol with stock and barrel extensions and scope. The Megatron toy was delayed till 1985 for release in the UK. The Constructicons were the first "gestalt" team in the Transformers line, but were different from most subsequent gestalt teams in that they consisted of six members instead of five. The Autobot Jetfire was repainted from a Macross toy, specifically the VF-1 Valkyrie, and the character was renamed Skyfire in the animated television series program for copyright reasons.

I don't have a really good pic and I probably have something more rare in a box somewhere that I can't remember but this is my fav 'rare' Transformer: https://s3.amazonaws.com/tf.images/reduced-image_4474_106.jpg Sorry I don't have a real pic, I am packing up to move but here is a stock pic of TF Prime FE Japanese Convention Exclusive Optimus Prime.
Tim Bailey, Sara Blackburn, Stephen Clark, Jeffrey Cohen, Adam Dimuzio, Mathias DeRider, Tom Fassbender, Luke Forney, Logan Giannini, Travis Hanson, Sean Hallenbeck, Michael Harrison, Kim Haynes, Whit Honea, Greg Howley, Michael J., Angela Leach, Michael LeSauvage, Jim MacQuarrie, Eric Parrish, Michael Pistiolas, Ricardo Rebelo, Drew Rich, Mitchell Roush, Mariana Ruiz, Tony Sims, Randy Slavey, Erik Stanfill, Andrew Terranova, Gerry Tolbert, Mark Vorenkamp, Chris Wickersham
In our list of things you didn’t know about Optimus Prime, we learned that the live action version of Optimus was based on actor Liam Neeson. It turns out Michael Bay likes to base his Transformers on real actors, because it’s been revealed that Bumblebee’s character movements are based on Michael J. Fox-- but not just regular old Michael J. Fox; we’re specifically talking about Marty McFly in the Back to the Future movies.
It was expected that the release of a new movie would involve the production and release of associated toys from Takara and Hasbro. Images surfaced, on-line, of some toy prototypes, notably Starscream and a new Decepticon who was to be named Blackout, along with packaged samples of movie preview "Protoform" Optimus Prime and Starscream toys. Similarly, fans found preliminary artwork of multiple characters, although it was not known at the time how close these were to the final designs. The designs were significantly different from those of the Generation 1 characters with the same names. Reactions varied widely: some fans objected strongly to the designs, occasionally going so far as to threaten a boycott if the designs were not changed to be more traditional, while others liked them. The issue became a divisive one, as detractors accused supporters of lacking respect for the franchise's history, while supporters accused detractors of being "stuck in the past", and not accepting change.
In a rare move, there were no brick and mortar store exclusives in Western markets for the regular Prime line. The "Rust in Peace" special edition of Terrorcon Cliffjumper was available at San Diego Comic-Con and Hasbro Toy Shop, while the "Dark Energon" series of translucent redecos was sold by online retailer BigBadToyStore. All of the "Dark Energon" toys were available at general retail in Singapore and Malaysia, and the Voyager Class figures were also available at general retail in the Philippines.
We're sure we're not telling you anything you don't already know when we say that Hot Wheels are miniature die-cast cars with dynamic multi axular momentum technology (ie, they roll). They are usually based on real-life production cars but sometimes are modeled after bad acid trips, with wheels added later (for the rolling). Shortly after the introduction of the cars, Mattel launched various tracks to take full advantage of the cars' rollability.

A new series of reissues means a new release of the original Generation 1 Optimus Prime figure, and Takara's Encore series proved no different. This edition of the figure featured no extra accessories, but it did include the original, thick-barrelled version of Prime's rifle, as reinstated to the mold by the Transformers Collection version of the toy a few years prior. Both his blue and red plastics are lighter than normal, though not to the extent of Hasbro's 25th Anniverary releases. Notably, this edition addresses the small but persistent issue of Prime's shoulder-sticker: the figure's shoulders are textured with small bumps, which had, since 1984, made evenly applying the Autobot symbol sticker to his left arm a challenge. Encore Prime finally replaces the sticker with a tampograph, and also adds one to his right shoulder for symmetry.

Available exclusively from Japanese clothing company A Bathing Ape in 2017, MP Convoy Reissue BAPE Ver. is a trailer-less redeco of the MP-10 mold sporting a unique black color scheme matching the Convoy Reissue BAPE Ver. BLACK of the original G1 toy, with "BAPE's famous camouflage pattern" and an ape head print on the shoulder replacing the usual faction symbol.

Simon Furman's "Alignment", a text story available through Transforce, a British Transformers convention, mentions Prime falling during what was intended to be the final conflict with the Decepticons at Pinea Omicron, long after the events of the Generation 2 comic book. He managed to defeat Galvatron II, but in doing so, was damaged such that Grimlock had to engage a stasis field around him to save his flickering Spark, making Prime a living war monument.

Released exclusively in Japan, Bumblebee Legendary Optimus Prime is an all-new Leader Class mold, taking many cues from the Age of Extinction Evasion Mode Optimus Prime mold. His head can also switch into either maskless or masked faces. He also comes with an Ion Blaster, which can be pegged on his 5mm compatible hands and can store on his back. His truck mode can tow Convoy's (MP-10) trailer.
Hot Rod would appear in the UK Marvel comic issue #234, "Prime's Rib!" This story is set in the near future, 1995, where Optimus Prime, Jazz and Hot Rod introduced the latest Autobot, Arcee, to the human feminists. She was met with displeasure by the humans, being called a token female and disliked for her pink color. They were then attacked by Shockwave, Fangry, Horri-Bull and Squeezeplay, who thought the Autobots would be unveiling a new weapon. The Autobots fought off the Decepticons, who escaped, but nothing seemed to please the human feminists.
This release is another redeco of Cyberverse Optimus Prime, this time with a predominately navy scheme with black accents (which vaguely resembles his Generation 1 colors), and a pair of barrage cannons that can be either held or mounted on his smokestacks, as well as a pair of handheld swords. He is compatible with all his previously released Cyberverse accessories, but not all at once.
Sold by Hasbro Toy Shop at various conventions, Pepsi Optimus Prime is a repackaging of a virtually unaltered 2005 Japanese Pepsi Convoy. (Again, his stacks are shortened for safety reasons.) However, this U.S. release is, officially, a different character. Whereas the Japanese release's bio explicitly identifies the product as a separate character from Convoy (created with help from NASA, no less), the U.S. bio conversely indicates that their version of the character most definitely is Optimus Prime. His motivation for schilling Pepsi is, apparently, that he wanted a new disguise but basically couldn't be arsed to actually reformat into a new altmode.
The paint deco is... unfocused, to say the least. In vehicle mode, the grill, headlights, and bumpers (and thus his feet) are painted silver, yet the red in the small Autobot insignia has been removed. There is silver paint on the fuel tanks (toy battery cover), but not on the other tool boxes and equipment in the same location. There is also silver paint on all 6 wheel rims, the air cleaners, and the windscreen visor. In robot mode, the silver paint is mainly located on his thighs and crotch, though in order to save on costs, the dark blue and gold paint on his thighs and knee joints have been sacrificed.
When reports from both Jetfire and Mirage corroborated that the Decepticons were constructing giant rockets to shift Earth out of its orbit, Optimus took to the skies and led his troops on a sabotage mission. Upon their approach, Optimus, Jetfire, and Deftwing overheard Megatron declare that the engines would fire up in twenty minutes. With little time to prevent the destruction of Earth's biosphere, the more maneuverable air-bound Autobots entered the thruster tubes to destroy the rockets from within. Jetfire and Deftwing were successful in their task, and the Autobots beat a hasty retreat to avoid the resulting lava swell. Optimus heaped praise upon the pair afterwards, embarrassing the bashful Jetfire. Moving Day Planet Earth
In an alternate version of this reality, Rodimus was forced to deal with a militant and aggressive Optimus Prime, and Cybertron was soon wracked by a three-way war between Optimus' Autobots, Rodimus' Omnicons, and Megatron's Decepticons. Unfortunately, the balance of the conflict tipped with the arrival of dimension-hopping tyrant Megazarak, whose Destructicons allied with the Decepticons, creating a force that soon annihilated Autobot and Omnicon alike. However, the Destructicons then turned upon their allies and destroyed them before being abducted by Unicron. This universe was then drained of all life and energy by Tornedron, whose creator Primacron was also destroyed.
This Micron-covered "Ultimate Mode" for Arms Master Optimus was shown in the Cybertron Satellite segment of "Sealed Transformation! The Mystery of Orion Pax". He wears the Matrix on his chest with Balo, Balo G, R.A. and Shining R.A. attached to it, Zori M on his back, Jida R and Igu on his right shoulder, Jida and Noji on his left shoulder, B.H. and C.L. on his right arm, B.H. B and C.L. GR on his left arm, Gora on his right hip and Gora II on his left, B.2 and Shining O.P. on his right leg, and Shining B.2 and O.P. on his left leg. Finally, he wields the Cosmotector and Dark Matter Calibur in his hands. Phew!
The China KO has been out for years. It's about 95% the same quality as an official product. The average price is $35-$40 shipped from China. Do not purchase from buyallhappy as this seller fraudulently claims to ship from Los Angeles but ships from China and prices the toy much higher. The seller also ships in a crappy cardboard box and the toy will likely arrive crushed. Most China sellers will use 6 pieces of thick styrofoam as a box which is much more durable.
While the other Autobots searched for the Matrix on Earth, Optimus Prime searched for Vector Sigma, guided through the dangers of the planet's catacombs by the spirit of Alpha Trion. Prime eventually arrived at the computer, only to find his way barred by Cyclonus and Scourge. At that moment, Hot Rod arrived with the Matrix, the same with which Alpha Trion merged, re-energizing it. The Matrix transformed Hot Rod back into Rodimus Prime and, for the first time, the two Primes fought side-by-side and defeated Galvatron.

The Transformers toyline was created from toy molds mostly produced by Japanese company Takara in the toylines Car-Robots (Diaclone) and Micro Change (Microman). Other toy molds from other companies such as Bandai were used as well. In 1984, Hasbro bought the distribution rights to the molds and rebranded them as the Transformers for distribution in North America. They approached Marvel Comics to create a backstory with names and short descriptions for each character, most of which were written by Bob Budiansky.
As with all Action Master toys, Optimus Prime himself could not transform. His sculpt is based heavily upon the The Transformers cartoon model, though the colour scheme may be based upon his Powermaster (pre-supermode cab robot only) body, with blue forearms as opposed to just blue fists, although unlike the Powermaster cab robot it has blue thighs as well. His truck cab vehicle and the trailer do transform, though neither have robot modes. The truck cab can transform into a small plane, while the trailer transforms into a battle station with turrets that several Action Masters can man.
There is some difference of opinion on how the super mode of Leader Class Optimus Prime is supposed to assembled. Takara toys and the television series portrayed with the wings up and his two large guns underslung, however Hasbro later sold the toy with pictures and instructions having the wings down and the guns over the shoulders. Commercials and repainted models by Hasbro went back to the way Takara assembled the super mode. In 2006 a Costco exclusive of Optimus Prime packaged with Wingsaber and a DVD (with Armada Supercon Optimus Prime printed on it!) of the episode United was sold, again with the wings-under gun-over super mode. In Japan a gold chrome edition of this toy was released as a Lucky Draw special.
Optimus has the ability to change any part of his robotic body into a tool or gadget. He has swing lines in his wrists. His wrists can also fire capture bolas. His arsenal includes a grappler, fire extinguisher and a negative friction spray. Unlike in all the previous series, his face can almost always be seen, because his mouthplate is retractable like in the 2007 live action film.
Super class Energon Optimus Prime transforms into a Cybertronic short-nosed truck cab. A switch on his back offers four selectable sound effects, each one corresponding to one member of the Prime Force, the four drone vehicles contained within Prime's parallelogram-shaped trailer. A tiny, slightly recessed button above the switch activates the sounds. When Prime transforms to robot mode, the trailer stands upright to become a launch base of sorts for the Prime Force, with three of the trailer's four storage compartments featuring launching mechanisms that propel the vehicles into action. The Prime Force consists of Fire-1, a fire truck with an extending ladder and rotating turret; Copter-2, a helicopter with spinning rotors; Digger-3, a drill tank with a gear-wheel-activated spinning drill; and Submarine-4, a submarine with opening capture claws beneath its bow. The four interchangeable drones can combine with Prime to create his Super Mode; any drone is capable of forming any limb. When in Super Mode, Prime's chest panels are opened, in turn pressing a button on his side that creates more electronic sounds and lights up a red LED in his chest, representing the Spark of Combination.
During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other Transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[48] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[49]

The set is a counterpart to TakaraTomy's simultaneously-available Transformers Animated Sons of Cybertron set, which also features translucent versions of that line's Deluxe Optimus Prime and Rodimus figures. It was intended as an exclusive for the Japanese Chara Hobby 2010 festival, but was also initially offered as a raffle prize at the 2010 "Autobot Alliance" event in the Philippines.,[1] and was later available for purchase at Cybertron Con 2010 in Shanghai.
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