The price per minifigure has definitely gone up in the past 5 years. You used to be able to get 4 minifigs (along with some other stuff) at the $9.99 price point, now these are $12.99. And there are fewer minifigs in most $19.99, $29.99, etc. sets now. Lego Minifigures Series 1 was $1.99 each, subsequent series $2.99 each – I know it’s supply and demand, but it still feels kind of exploitative. I admit the cleverness of the builds keeps improving though.
A minor redeco of Beast Hunters Voyager Class Optimus Prime that has the gray parts cast in a darker plastic shade, lacks the black paint operation for the Star Saber's hilt, changes the color of the side windows' paint operations from yellow to green, adds yellow paint operations for the headlights and lacks the silver paint operations above the front windows.
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The price per minifigure has definitely gone up in the past 5 years. You used to be able to get 4 minifigs (along with some other stuff) at the $9.99 price point, now these are $12.99. And there are fewer minifigs in most $19.99, $29.99, etc. sets now. Lego Minifigures Series 1 was $1.99 each, subsequent series $2.99 each – I know it’s supply and demand, but it still feels kind of exploitative. I admit the cleverness of the builds keeps improving though.

In the Escalation miniseries, Megatron engages Prime and, boosted by Ore-13, overcomes him. Believing their leader dead, the rest of the Autobots attempt to buy the newly arrived Hot Rod time to collect the clone. Prime, who had transferred his consciousness to a backup memory in his trailer command post, advised them to exploit Ore-13's weakness and assault Megatron all-out, catalyzing the Decepticon leader's Energon supply and crippling him.


A extensive retool of Lockdown, transforming into a Lamborghini Centenario. An exclusive to Walmart stores and part of the "Autobots Unite" subline, While almost the entire figure has been remolded, the lower legs and feet remain unchanged. The figure is overall a bit taller in stature than the base mold and includes extra steps in the transformation which further differentiate the two. Uncommon for deluxe class toys, the figure does not include any weapons or accessories.
In Transformers: Decepticons, Optimus Prime lands on Earth along with the other Autobots to stop the Decepticons. Optimus does not appear until Megatron is released and Starscream escapes with the Allspark. Optimus fights Megatron, but is defeated and is killed while Megatron gives chase to his traitorous second-in-command. In the 2009 Revenge of the Fallen video game by Activision, Optimus Prime is among the playable characters.[20]
On the day before the Transformers GT began, GT-R Prime found himself racing with GT-R Saber when they were both out for a test run. Though Misaki warned him not to get too invested in a practice race, Prime took the challenge seriously and won the race by briefly transforming into robot mode, thus tricking Saber into slowing down in anticipation of a fight. Test Run Battle! –Prelude– Prime earned the pole position for the Transformers GT, but this combined with his victory over Saber made him overconfident, and he was unprepared when Saber attacked him immediately as the race began and sent him flying. First Fast Attack! –Whoever Strikes First Wins– GT-R Megatron also targeted Prime during the course of the race, seeing him as his fated rival. One Shot and One Kill!! –Finishing Blow–
JETWING OPTIMUS PRIME Black Ver. is a black, teal, and chrome redeco of Jetwing Optimus Prime exclusive to the Asian market. He appears to have been based on the cancelled TakaraTomy contest prize Jetwing Optimus Prime Black Version (see above), with a few color alterations here and there, plus the obvious addition of chrome. It was originally solicited by online retailers as the far goofier-sounding "Dark Nightwatch Jetwing Optimus Prime".
Part of the first wave of Bot Shots Series 2 launchers, this new-mold Optimus Prime transforms into a very boxy Generation 1-styled truck with trailer. As a Spin Shot, one manually winds up his upper body beforehand when transforming him into vehicle mode, where striking the front of the vehicle will cause him to burst open and spin while auto-transforming. He comes with a launcher used to propel him to great speeds, as well as four cube targets for him to knock over.

It should be noted that in the lead up to the premiere of the Japanese translation of this series, TakaraTomy marketing director Masahiko Yamazaki indicated changes would be made to place it as a prequel to the 2007 Transformers live-action film. This would have made this version of Optimus Prime an earlier version of the film character. In practice however, the only changes that were made consisted of trimming for time to allow additional promotional material to be added to the start and end, and the name change of Bulkhead into "Ironhide" (with Ironhide becoming "Armorhide"). The future 22nd century Detroit setting and characterizations of the cast remain as they were in the original production.
Realizing that the planet is dying, Optimus orders a mass evacuation of all Autobot cities, but many transport ships are destroyed by the Decepticon satellite Trypticon, under orders from Megatron that no one shall leave the planet. He orders the Aerialbots Jetfire, Silverbolt and Air Raid to fly and destroy Trypticon. The aerial trio manages to destroy Trypticon's jet pack and send the Decepticon behemoth crashing into Cybertron, where Optimus Prime and the Autobots band together to narrowly defeat him, sending him plunging into a pool of raw energon. Optimus and the remaining Autobots volunteer to stay and defend Cybertron from Megatron for as long as possible while the rest evacuate the planet. He commissions a massive vessel known as "the Ark" to transport the remaining Autobots into space when the time comes.
This Micron-covered "Ultimate Mode" for Arms Master Optimus was shown in the Cybertron Satellite segment of "Sealed Transformation! The Mystery of Orion Pax". He wears the Matrix on his chest with Balo, Balo G, R.A. and Shining R.A. attached to it, Zori M on his back, Jida R and Igu on his right shoulder, Jida and Noji on his left shoulder, B.H. and C.L. on his right arm, B.H. B and C.L. GR on his left arm, Gora on his right hip and Gora II on his left, B.2 and Shining O.P. on his right leg, and Shining B.2 and O.P. on his left leg. Finally, he wields the Cosmotector and Dark Matter Calibur in his hands. Phew!
While they wandered through the tunnels, the Joes and Prime found cave paintings that described the last visit to Earth by the planet-eating god Unicron. They were attacked again by Bludgeon and Cobra-La minions, but were led away by a ragged Joe Colton, prisoner of Cobra-La for the last 25 years. Black Horizon, Part 1 of 2 Bludgeon managed to find them again and during a second battle Prime tore open the Pretender's shell, revealing Bludgeon's robot form inside. Bludgeon tripped and dangled dangerously over a chasm, but rather than let Optimus Prime save him, Bludgeon forced Prime to drop him to his death laughing all the way down.
The second Nightwatch Optimus Prime was released as part of the "AllSpark Power" second half of the Movie line. He is similar to the UK version of Nightwatch Prime, replacing most of his red and blue with different shades of blue and black, retaining his resemblance to Diaclone Powered Convoy in most respects. However, the subdued black and copper on the first Nightwatch Prime have been replaced with gold and a very bright blue, to signify the All Spark energy affecting the Transformers. The translucent parts were also cast in purple translucent plastic instead of black translucent plastic.
Hot Rod then fought in the battle of Autobot City and saved the city for if he had not attacked Megatron, he would have destroyed it. Due to his attempted intervention in the epic battle between the Autobot leader, Optimus Prime and the Decepticon leader, Megatron, Prime was lethally injured. Before he died, the Matrix got passed on to the Autobot Ultra Magnus, whom he referred to as "old friend", despite protestations.
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