The real selling point of the toy, however, is the colossal Omega Combat Armor. Optimus' trailer transforms into nearly two feet of limb extensions, armor, and wings. The armor remains completely integrated (except for the Ultimax Super Cannon) during transformation, with no partsforming, although this renders the final power-up robot mode somewhat limited in articulation, having no leg articulation whatsoever aside from swinging the hips out slightly and twisting at the ankles for maximum stability. The armor adds six more 5mm ports of dubious utility around the feet, retains the four from the cab robot and the eight from the trailer (on the backs of the wings), and has his own pair of 5mm fist holes. In trailer mode, it can support itself using folding blue landing gear, although the attached ball-jointed struts make it somewhat less than realistic.
The mid-range Voyager class Movie Optimus Prime toy transforms into an amalgamation of the Kenworth W900 and the Peterbilt 379, making this toy fairly inaccurate to the actual vehicle Optimus Prime turned into. Because of the smaller size and lessened complexity, the Voyager class Optimus Prime features a significantly different transformation sequence compared to the Leader class toy, and indeed, the actual CGI design. However, as the actual truck cabin no longer forms his chest, the cabin now features a small interior with opening doors and a non-removable cowboy-hat-bedecked driver figurine that flips out of the seat when the driver's side door is opened.
GT-R Prime was racing against GT-R Saber and GT-R Maximus when they were rudely interrupted by GT-R Megatron, a ruthless racer out to prove his worth by defeating all others. A fight broke out, but Prime interrupted it and convinced Megatron that they all shared the same need for speed, persuading him to settle things with a race instead. Transformers GT: Mission GT-R
A single-packed version of the battle damaged Voyager Optimus Prime toy from the Sam's Club exclusive three-pack. Although the assortment number and the general packaging style seemed to indicate that this might be a Best Buy exclusive, this has been confirmed to be an "international market" exclusive. It has been released in Asia, but will presumably not be available in the USA outside the Sam's Club three-pack.
Hasbro executives, high off the revival of G.I. Joe through the same marketing concept, decided to acquire rights to toys from a variety of Japanese “Super Robot” series. Transformers didn't introduce the concept of super robots to the United States, but for the first time, the genre became widely recognized and popular outside of Japan. As the Transformers brand grew throughout G1, it began to define the genre, and all other super robots were measured competitively to Transformers' standard.
Optimus Prime is then informed that Megatron has infected the core of Cybertron with dark energon and is given the task to undo the damage done. After rescuing Omega Supreme, Optimus, Ironhide, and Prowl fight their way to the core, but it's too late. The core informs Optimus that it is far too corrupted. It can repair itself by shutting down, but it will take millions of years. By that time, Cybertron will have to become cold, barren, and uninhabitable. The core gives Optimus a small piece of itself, saying it will still survive as long as the piece does. Optimus accepts the burden and the core relinquishes the Autobot Matrix of Leadership.
Part of the fifth wave of Kabaya's revival of the Transformers Gum series, this snap-on transforming model kit of War for Cybertron Optimus Prime is sculpted from red, light blue, and gray plastics, and uses stickers for detail. He comes with a blue non-transforming version of his hand-held blaster rifle, which mounts at the rear in vehicle mode. He comes packed with a model kit of Tigerbreast, and a stick of gum.
Mission Racer Optimus Prime features a pull-back gimmick by using a rubber band: insert the rubber band onto the front and rear post, then place Optimus Prime onto the ramp and pull his trailer backwards, and release the trailer for allowing the truck to zoom forward. The rubber band also has Optimus Prime's name and the Autobot insignia tampographed oh it.
Bumblebee seems to have finally settled on one mode for the film franchise: the Camaro. Chevrolet had actually stopped producing the Camaro in 2002, after having it in their stable since 1966. It wasn’t without controversy that Bay and company decided to make Bumblebee a Camaro for the first live-action film in 2007, but Chevrolet used the product placement opportunity to help relaunch the brand.
A BotCon 2012 exclusive purple redeco of the Deluxe "Generation 2" Optimus Prime figure from the Generations toy line, with the sword's blade molded in clear yellow. Much like the 2008 Voyager figure, this figure has painted-in "battle damage" effects. The right side of the hood has the words, "I shall stand...", while the left side says, "The rest shall fall."
Partially constructed of die-cast metal, this small three inch figurine of Optimus Prime has a CGI-accurate sculpt compared to the larger toys, owing to the fact it does not need to transform at all. He is sculpted with his Ion Blaster in his right fist, and is articulated at the neck, shoulders and waist. He comes with a small movie-style Autobot sigil display stand.
In the Escalation miniseries, Megatron engages Prime and, boosted by Ore-13, overcomes him. Believing their leader dead, the rest of the Autobots attempt to buy the newly arrived Hot Rod time to collect the clone. Prime, who had transferred his consciousness to a backup memory in his trailer command post, advised them to exploit Ore-13's weakness and assault Megatron all-out, catalyzing the Decepticon leader's Energon supply and crippling him.
Optimus Prime Special Color (オプティマスプライムクリアVer, Optimus Prime Clear Ver) was only available blindpacked as part of TakaraTomy's EZ Collection Vol. 3. It is a clear version of the Revenge of the Fallen mold, casted in (entirely colorless) clear plastic with opaque paint operations (which is the same paint mask from the original Legends Class toy albeit slightly darker) on the details. This redeco also uses the slightly small fuel tank/elbow tabs from the Battle Damaged release.
The success of Beast Wars and the change in storyline resulted in its second phase: Beast Machines. Like Beast Wars, the name Transformers was used only as a secondary title. While still a success, the storyline and direction borne by Beast Machines was questioned and criticized by the most ardent fans who knew the previous history of the Transformers. Also, there was a clamor for a return to the original idea of the Transformers, that of their being protean robots with nearly humanlike artificial intelligences who transformed into vehicles or devices.
Surely one of the strangest examples of licensed Transformers products, Sports Label Convoy transforms into a shoe. Something of a shellformer, this baffling incarnation of Prime is colored primarily white and red in his alt mode of a realistic-looking (if notably undersized) Nike Free 7.0 sneaker, complete with gratuitously long real fabric shoelaces. In robot mode, he is made instantly recognizable by his incorporation of some additional blue and silver in predictable areas, and a traditionally Prime-styled head. Less traditionally, and somewhat perversely, Prime's feet are sculpted in the likeness of his own sneaker mode, making it seem like he's wearing himself!

This set is a ToysЯUs Japan exclusive, consisting of Powerlinx Optimus Prime (dubbed "Convoy Final Battle Coloration" and redecoed with more show-accurate colours, principally a silver mouthplate instead of red and varying color saturation from the Hasbro version), a "crystal" version of Overload ("Ultra Magnus Special Clear Version") made out of transluscent plastics, and an exclusive X-Dimension redeco of the Street Action Mini-Con Team. This set is entirely "new" content not available in the normal mass-retail Micron Legend line, and is also the last release of "X-Dimension" Mini-Cons. Rather than come with individual bio cards for the various characters, the set came with only a single card for Magna Convoy.
Generation 1 Optimus Prime has appeared in numerous video games since the introduction of the Transformers series. He makes a cameo in the 1999 Beast Wars Transmetals video game for Nintendo 64, where he is killed by Megatron at the end of the campaign, showing what would have happened in the Beast Wars series with a Predacon victory. Prime is also one of the playable characters in the 2003 Japan-only Transformers game for the PlayStation 2 and the 2010 Transformers: War for Cybertron. Optimus Prime is also playable in the Hasbro Net Jet Transformers fighting game Transformers Battle Universe. Three versions of Optimus Prime are playable characters, including the first generation incarnation, his incarnations from the 2007 live-action film, and the incarnation from Transformers Animated. In this game, Optimus Primal is also a playable character. He is a regular character in the Nintendo GameCube and PlayStation 2 2003 fighting game DreamMix TV World Fighters. He appeared as a boss in a simple Flash-based video game on the Hasbro web site.[17]
When Jazz brought Steve Guymo to the Autobot base, Optimus and the other Autobots realized that the Decepticons were behind the abduction of humans from airports across the nation. They were able to find the captive humans, whom the Decepticons were intending to ransom to the US government, and free them before engaging Starscream and his squad in battle. With the Decepticons defeated, the Autobots returned to base where Optimus thanked Steve for his help. Sun Raid (Listen 'n Play)
Alternity Convoy was simultaneously available in both this silver coloration, and a deco based on his traditional appearance termed "Vibrant Red" (see below). The figure was later redecoed to create "Convoy Super Black" (representing not Optimus Prime, but Universe Nemesis Prime), Alternity Ultra Magnus, and Alternity Dai Atlas. It was retooled into Transformers GT GT-R Prime, GT-R Saber, GT-R Megatron and GT-R Maximus.
Optimus suffers from a design flaw that many other Voyager Class figures in the Combiner Wars line experience: the detents, or "click points", on the heavily-ratcheted outward motion of his hips (which also form the hips of his torso mode) are few in number and very far apart. As a result, Prime's legs have great difficulty assuming the natural "A-stance" formation that the angled design of his foot sculpt seems to have been meant to accommodate. Likewise, when forming the torso of Ultra Prime, the interactions of the knee-lock mechanism and the hip detents almost always force Ultra Prime's legs into either an awkwardly knock-kneed arrangement or an equally awkward, and often unstable, bow-legged posture (as seen in the image to the right) that prevents Ultra Prime from standing flat-footed. Unlike Motormaster, this version of Optimus was the only one to not receive the improved hip ratchets implemented in its future releases in some shape or form by Hasbro, though they would be used for the Battle Core redeco later in the line. However, there are third party ratchet replacements for the hips.

Prime filled one of the chase figure slots for the tenth wave as well. This rare figure was the same as the regular Super Mode PVC, except instead of wielding his Convoy Gun, Prime was armed with the Star Saber sword. As with the previous chase figure, it could only be found in one out of every ten cases, and took the place of the full-colour Prime figure in that assortment.
Certainly the most iconic, and most common, leader of the Autobots is Optimus Prime. But the thing about Optimus Prime is that he dies... a lot. And every time he dies, someone has to take his place-- until he’s invariably resurrected in one way or another, that is. In many storylines, including the original animated Transformers: The Movie, it’s Hot Rod who takes over as Rodimus Prime.
Platinum Edition Optimus Prime was only available as part of a 2-pack with Megatron, named "One Shall Stand, One Shall Fall" after Optimus Prime's famous line in the movie. In the United States and Canada, this set was officially released as an Amazon exclusive. It was also available in several of Hasbro's Asian markets (namely the Philippines and Singapore; it's currently unknown whether it was exclusive to any particular stores there or not). In Australia, it was sold at Myer stores, whereas in the United Kingdom, it was both sold at Toys"R"Us stores and available via Tesco's website (but never found in stores). Surprisingly, it was (and still is) a common find in Brazilian online stores.

This release of Buster Optimus Prime was susceptible to a paint scraping issue on the silver painted slide-out barrel of his blaster. This problem was fixed for the DOTM Re-release by relocating the silver paint app from the barrel to the inside wall of an exposed gas tank that had been previously left as unpainted grey plastic. The black paint app on the barrel was left unchanged.


The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate head sculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime Leader-class-based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.


In the Autobot Campaign, Optimus Prime provides intelligence and missions to Bumblebee in his search for the Allspark. Eventually, the clues lead the Autobot to Sam Witwicky. After saving Sam from Barricade, Bumblebee finally completes preparations for the Autobots to arrive on Earth. Once on Earth and having informed the two teenagers of their mission, Prime and the Autobots are discovered by Sector 7. Optimus sends Jazz on a high-speed destruction distraction mission, then sends Ironhide to rescue Jazz from a double-threat posed by the government agents and various Decepticon scouts. When Bumblebee is captured, Prime transforms and chases the chopper which from which the small Autobot is tied. After a lengthy chase, Prime manages to catch the net, only to be thrown off by another Cybertronian meteor. As Bumblebee is carried away, Optimus promises he will not fail him again. Jazz informs him that the meteor is not an Autobot. Prime confronts the new threat, who turns out to be the Decepticon Triple Changer Shockwave. The two battle it out across Tranquility before Optimus finally destroys him. During the battle, Optimus overhears Starscream's transmission revealing the location of the Allspark. Optimus then returns to an intel role as he guides Bumblebee in his mission to retrieve the Allspark from Hoover Dam. Unfortunately, the Decepticons manage to free Megatron, leading to the final battle in Mission City. As the Autobots battle it out with the Decepticons to protect Sam and the Allspark, things seem to take a turn for the worse as Megatron finally arrives. Before he can claim the Allspark, Optimus attacks him. Optimus defeats Megatron and leaves him on the ground, seemingly devoid of life. However, just as Sam is giving the Allspark to Optimus, Megatron awakens, leaping at Optimus with his chain-flail out, making one last attempt at defeating his adversary. Optimus grabs the chain, pulling Megatron in closer, and, with the Allspark clutched in his fist, delivers a punch through Megatron's spark, killing him. Optimus reflects on the losses and rewards of this battle, as the Autobots have a new home, but many were killed in the battle. The story ends with Optimus and the Autobots choosing to remain in Earth, proclaiming it as their new home.
He next appears in Transformers: Energon, the only time during the Unicorn Trilogy where Prime is not the main protagonist. In Energon, set ten years after Armada, he is no longer able to combine with his trailer. Instead, he has been gifted with the Spark of Combination by Primus, allowing him to combine with the quartet of vehicular drones in his trailer. Fire One, Copter Two, Digger Three, and Submarine Four, can each form either an arm or a leg when they combine with Prime, creating his super mode. Later, Prime gained the ability to combine with fellow Autobots Wing Saber and Omega Supreme, the latter case creating Optimus Supreme.
In yet another possible scenario, Beachcomber returned from his day off early to inform Optimus that Jessie had been taken prisoner by the Decepticons. Optimus deployed a team of Autobots to go to the girl’s rescue. Shortly before arriving at their destination, the Autobots had to choose their next course of action; they could either storm the Decepticon fortress by force, or try to sneak in through a secret passage Buster had previously discovered.

A movie tie-in game for the sequel to the 2011 movie Transformers: Dark of the Moon was released a few weeks prior to the movie on June 14, 2011 (the movie is set to be first screened on July 1, 2011). It has similar gameplay and features as that of the War for Cybertron game as it's made by the same developers, High Moon Studios. The game takes place on Earth just two years after the events of Revenge of the Fallen and will focus on both factions in their "final battle". Adjustments to the previous concept of the game had been made, including the online multiplayer where you can customize iconic characters appearance, abilities and weapons rather than the unknown transformers that were in the game prior to this one by High Moon Studios where you could only customize the appearance, abilities and choose the weapons.


The term Generation 1 is a retronym; the series was simply known as "Transformers" until the release of the Generation 2 series. However, the term has become semi-official, as both Hasbro and Takara have referred to this era as "Generation 1". New characters are still occasionally added to the line, primarily by E-hobby. (Examples: Sunstorm, Hauler, Detritus, and the like.) Large-scale production of new characters in this line ended with the onset of Generation 2. Transformers fans often are very upheld with the G1 community. This has led to controversy among fans who consider G1 to be the only "pure" form of Transformers.
During the three-part "One Shall Rise", Optimus uses the Matrix of Leadership to defeat Unicron. Unfortunately, in doing so, he not only emptied the wisdom of the Primes, but lost his own memories as a Prime, believing himself to be Orion Pax once again. Megatron took advantage of this to manipulate Orion into deciphering Iacon records the Decepticons have stolen from Cybertron. Eventually, Orion figures out the truth and escapes. Jack is later able to restore Optimus' memories after downloading the wisdom of the Primes from Vector Sigma into its key which Optimus gave him before he left to stop Unicron. However, Optimus could not recall the time he spend as a Decepticon.
A Voyager class figure that transforms from semi-trailer truck to robot. Head features retractable face plate. The figure's main gimmick is a spring-loaded mechanism that spins the lower torso during transformation to robot mode. Trailer detaches and transforms into a giant Ion Axe or jet pack. Prime's gun can be filled with a small amount of water. Some variants of the figure come with the Autobot symbol printed on his left shoulder while others do not.
After passing the Matrix to Ultra Magnus and expiring in the aftermath of the battle of Autobot City, Optimus Prime found himself in Maccadam's Old Oil House. There he encountered Optimus Primal and another Optimus Prime from a different universe. Together, the four of them overcame the other Optimus Prime's doubts about his leadership, before returning to their respective time lines. Prime Spark
In the "Transformers" film, the robots had more of an alien feel to them to fit the theme of an alien invasion. The robots (stated by Optimus Prime) in the film are actual sentient organisms and not just giant, mindless, and mechanical machines. The robots can also speak their own alien language sounding like what seems to be based on different pitches and frequencies. Alongside that, they gave them more alien features that probably wasn't mentioned in the comics or T.V. series such as a highly advanced exoskeleton, force field, and a special "alien meteoroid" mode which they transform into individually and arrive on earth in. The exoskeleton is a "self-regenerating metal" in which the aliens are composed of (stated in the film) that is the equivalent of living skin that heals itself.
Takara's release of Optimus Prime the following year made a few changes, noticeably replacing the gold paint and plastic of the Hasbro toy with bright yellow and much brighter gold. The deco has been tweaked to be a bit closer to the original prototype glimpsed in early catalogs, with yellow added back to cab Prime's feet and the cab grill painted silver, and the Super Mode's waist getting much more paint. This version of the figure was never burdened with the mobility-inhibiting shoulder tabs. Completing the Super Mode combination triggered a new clip of Prime shouting "Convoy, ready for battle!" in Japanese instead of generic mechanical sounds. Late in the run, JUSCO stores offered this toy with blind-packed "Space Galaxy" versions of the individual Destruction Mini-Con Team members, one toy per box.
As this is the Unicron Triogy we're talking about, it should come as no surprise that Prime can transform into a Super Mode by combining with his trailer, which becomes a massive winged backpack and a pair of large boots, generally evocative of God Ginrai. To complete his Super Mode look, a small lever of the back of Prime's head raises his traditional mouthplate into place, covering his Optimus Primal-style mouth slot, and two "crests" fold out from either side of his helmet. Hasbro's instructions and stock photography for the figure orient the wings so that the two cannons point over Prime's shoulders, but Takara's have wings arcing up past his shoulders, with the cannons slung under his arms. This was the way Prime appeared in the cartoon series, and was the way all subsequent Hasbro redecos of the toy were positioned. In Super Mode, Prime is a rather top-heavy robot, and his hip joints are not that tight, which makes standing him up a challenging prospect.
If Powerglide did not heed Optimus orders, he indadvertedly caused the water supply to be poisoned anyways. If however, Powerglide listened to Optimus’s orders, the Autobots attempted to lure the Decepticons away from the reservoir and into some nearby woods, where the Autobots would have some cover against the Decepticons. Finding themselves under heavy fire before they could reach the treeline, the Autobots were forced to fight back in the open. With Autobots falling beside him, Optimus gritted his teeth and took careful aim at the poison containers the Decepticons were carrying. After taking out both of the planes carrying the poison, Optimus continued to battle Megatron and his Decepticons until nightfall, until the Autobots were finally victorious.
Several Autobots and Decepticons, including Optimus Prime, were reformatted into will-less war machines under the control of Cobra. During an initial attack on a human peace conference, Cobra's remote control of Optimus (whom they had nicknamed "HISS-14") mysteriously failed. G.I. Joe vs. the Transformers #1 Later at Cobra's island headquarters in the Caribbean, Cobra scientists pulled Optimus apart to find out what was impeding their commands. As this analysis took place, Optimus reverse hacked into Cobra computers until they shut him down in a panic. G.I. Joe vs. the Transformers #2 Despite this, Prime sent a viral message out to hundreds of email addresses that included the coordinates of Cobra's base. The message was intercepted by G.I. Joe who teamed up with Wheeljack and Bumblebee. After Wheeljack broke the remote control over the Transformers, Prime went after Cobra Commander. G.I. Joe vs. the Transformers #3 More than a bit frightened of a giant robot gunning for him, the human released Megatron, who was trapped in gun mode. Megatron transformed and fought Prime to a standstill until other Autobots came to back him up. G.I. Joe vs. the Transformers #4
The 1992 and 1993 European and Canadian releases make up what is often called "Generation 1.5", much to the annoyance of many UK fans. These toys are similar in design to the Generation 2 Transformers, having lightpipe eyes, and pastel colors. The 1993 European figures used the G2 faction symbols which Hasbro UK designed because their licence on the G1 symbols had expired. The 1993 figures were repackaged for European G2 release in 1994, and three subgroup molds got used in the US G2 line.
Optimus Prime is also among the characters who appear in the flash game TRANSFORMERS CVBERVERSE Battle Builder Game.[21] Optimus Prime is one of the Autobots featured in Transformers: The Ride at Universal Studios theme parks. In the ride, Optimus fends off against the invading Decepticons at N.E.S.T. headquarters while telling Evac to escape with the AllSpark shard. He battles Megatron throughout the ride until Megatron is killed by Evac. Optimus then congratulates Evac and the riders for protecting the AllSpark.
Fire Blast Optimus Prime is a redeco of the previously released Power Hook Optimus Prime fast action battler. The color scheme is loosely based upon Generation One Rodimus Prime, explained rather oddly in the card bio as being the camouflage Optimus took while hunting Decepticons on Mars post-movie. ...Because there are so many longnose cabs driving around Mars. Yeah.
Optimus Prime appears in the Transformers live-action film series as the leader of the Autobots and one of the main protagonists. In the first three films, he is able to transform into a conventional Peterbilt 379 cab, rather than the cab over design of his original Generation 1 body. In Transformers: Dark of the Moon, he gains a first generation-style trailer form before changing into a 2014 Western Star 5700 Concept.[29] Also straying from the G1 design, Prime's vehicle mode is now decorated with red flames painted onto a blue body à la Rodimus Prime, his Generation 1 successor. The reason for the change was due to Director Michael Bay's decree that mass displacement does not occur when they transform, requiring Optimus's vehicle form to have more mass to achieve the desired size in his robot form.
Optimus Prime is primarily voiced by Peter Cullen in most of his incarnations, who voiced him in the original series. Following the production of the 2007 film, Cullen reprised his role for the sequels and supporting media and would even voice Optimus in later series such as Transformers: Prime. Optimus has been voiced by a number of other voice actors in other series such as Neil Kaplan, Garry Chalk, and David Kaye in the series Transformers: Robots in Disguise, Unicron Trilogy, and Transformers Animated, respectively.
When Highbrow was captured by the Decepticon leader Scorponok, Optimus Prime agreed to surrender himself to ensure his fellow Autobot's safety. Naturally, though, Prime did not expect Scorponok to hold up his end of the bargain, and he had Hosehead and Fizzle rescue Highbrow while he allowed himself to be imprisoned. Their mission successful, Hosehead and Fizzle then sprang Prime from his cell, and the team beat a hasty retreat. Autobot Hostage

Alternity Convoy transforms into a 1:32 scale Nissan GT-R, featuring die-cast metal parts, an opening hood, trunk and doors, as well as an interior, complete with his feet and thighs being sculpted to form the back seats. This complex figure stands at 6.5" tall, and is armed with a pair of blasters on each arm. In the hyper-dimensional world of the oft-confusing Alternity fiction, this figure specifically represents the Optimus Prime of universal stream Primax 903.0 Beta.


I you can get an official reissue for around the same price, do it. I lucked out and got an opened but mint Encore for $50 last week but you'll be getting lucky that way. All Hasbro reissues have short smokestacks and long stacks are harder to get separate to swap out. Average price for a Japanese reissue is around $100 opened. If you are on a budget and the kid doens't care about slight issues, the $40 KO would be the better option.
Get ready to turn heads with TRANSFORMERS MIGHTY MUGGS Figures. Call it a moodswing, or call it a moodSPIN, these TRANSFORMERS MIGHTY MUGGS figures feature a push-and-turn mechanism that lets fans change the figure’s facial expression by pushing down on the head. With 3 different expressions and classic character designs, these figures will have fans doing a triple take. Characters include BUMBLEBEE, OPTIMUS PRIME, MEGATRON and more. Each sold separately. Available at most major retailers and on HasbroToyShop.com.
An extremely simplified version of Optimus Prime, this McDonald's Happy Meal toy transforms into a trailer-less truck cab. He is formed out of a large percentage of translucent plastic, and can combine with the other Happy Meal Armada toys (Hot Shot, Red Alert, and Smokescreen) into a human (well, robot) pyramid-style configuration, notionally considered a "Mighty Robot".
In 2004 the LEGO group was in trouble. They were losing money and losing market share to other toys and entertainment products4.  In order to address some fundamental issues in their business, they needed to cut costs. Leading up to this crisis, LEGO bricks had been adding new designs and colors without consideration for the cost to the business. LEGO went through a large reorganization and cut the production of unique elements in half, the variety of colors in half, and the number of suppliers by 80%. This, in addition to an increase in licensed sets and an expansion into video games, saved the LEGO Company.

Great read. I have noticed an absolute drop in quality myself. My sets in my youth range from 83 to 90. My sons are from 2011 and there is a clear distinction. Aside from the weight of identical bricks being different, the older bricks stay together in a much more durable way than the new bricks. To test this, I created the same models using all old bricks and all new bricks and the difference was marked. I understand doing certain things to reduce costs, but not at the expense of quality…
These include two large guns, patterned after the new weapons included with the G2 version of the classic Optimus Prime toy, which can be attached to the trailer in a similar fashion to those of Powermaster Prime. Also included are two additional (blue) Prime heads, sculpted explicitly in the style of Generation 2 comic artist Derek Yaniger's interpretation of Prime, especially as seen on the cover of the first issue, one pristine and the other battle-damaged.
"Convoy Last Production" was the final re-use of the Masterpiece toy mold before it was at last retired after numerous re-releases and redecos. The figure is essentially identical to the original Japanese MP-1 release, aside from a slightly brighter red, and the addition of the words "LAST SHOT" in Transformers typeface molded into the small of Convoy's back, hidden beneath its headlight-flaps in robot mode. Lacking the trailer of MP-4, the figure instead comes with a redecoed version of the electronic base included with Hasbro's "DVD Edition" of the figure from five years prior, which now features a collection of sixteen soundbytes of Convoy delivering famous lines from the Japanese version of the Generation 1 cartoon, recited by the character's original Japanese voice actor Tesshō Genda. The base was promoted as containing a hint as to the identity of the next Masterpiece toy; as it would turn out, this was a new version of Convoy himself (see below), foreshadowed by a sound clip on the base which played only intermittently, and which had Convoy announce that he would "soon be reborn".
The second War Within Optimus Prime toy in the Titanium series, but also the first official transforming toy from the War Within series. Personally designed by comic artist Don Figueroa (who created much of the War Within comic designs), Optimus Prime transforms into a Cybertronic truck. He is armed with a silver painted Ion blaster, on which the word "DON" can be clearly seen sculpted into the body.
The TakaraTomy version of Premium Series Optimus Prime has a considerably different deco to Hasbro's release. Similar to the unique chrome Optimus Prime, Optimus Prime Battle Mode features vacuum-metallized parts for nearly all of the silver truck parts, for a greater resemblance to the polished chrome on the real prop trucks. Unfortunately, as his feet are the front fenders and grill, this will likely lead to chipping. In robot mode he retains several decos that were removed from Hasbro's Premium Optimus Prime for cost reasons, such as the blue and gold decos on his thighs. Finally, the flip-out energy sword is coloured gold to reflect its "powered up" appearance.
Similar to the Activators toyline, One-Step Changer Optimus Prime features a spring-loaded transformation. He features swivel articulation in the head and both arms. He shares a similar (not identical) transformation with his fellow One-Step changer, Hound. Also, due to his transformation scheme, his shoulders can be pushed forward (the arms is pushed on the same time), which also allows him to wield a close ranged weapons with longer handles with both hands.

We're sure we're not telling you anything you don't already know when we say that Hot Wheels are miniature die-cast cars with dynamic multi axular momentum technology (ie, they roll). They are usually based on real-life production cars but sometimes are modeled after bad acid trips, with wheels added later (for the rolling). Shortly after the introduction of the cars, Mattel launched various tracks to take full advantage of the cars' rollability.
Hasbro's original plan for the Beast Wars was to have Optimus Prime, renamed Optimus Primal, and Megatron be reformatted versions of their 1980s selves. This was shown in the toys's Tech Specs, and in the comic packaged with the basic Optimus Primal/Megatron two-pack. Hasbro also wanted the "Mutant Heads" found on all of the deluxe sized first year toys as battle helmets, but Mainframe scrapped the idea as it would have required three animation models for each character instead of two. Another designed feature for the 1995/1996 toys was carried over from Generation 2, transparent "light pipe" eyes. However, most toys had those parts cast in opaque plastic.
A redeco of the Wing Convoy Super Real Figure, Wing Convoy Original Figure (ウイングコンボイ オリジナルフィギュア) was available at JUSCO department stores starting on July 30th 2004. The figure was available with purchase of a Wing Saber figure, and came in a plastic baggie, rather unattractively scotch-taped inside the toy's packaging. A sticker was placed on Wing Saber's packaging to note the promotion.
The TakaraTomy version of Premium Series Optimus Prime has a considerably different deco to Hasbro's release. Similar to the unique chrome Optimus Prime, Optimus Prime Battle Mode features vacuum-metallized parts for nearly all of the silver truck parts, for a greater resemblance to the polished chrome on the real prop trucks. Unfortunately, as his feet are the front fenders and grill, this will likely lead to chipping. In robot mode he retains several decos that were removed from Hasbro's Premium Optimus Prime for cost reasons, such as the blue and gold decos on his thighs. Finally, the flip-out energy sword is coloured gold to reflect its "powered up" appearance.
Optimus Prime grew concerned when Hound picked up a communication from Laserbeak that indicated the Decepticons had grown interested in a mysterious structure near a human village. Prime and a team of Autobots headed out to investigate, and they battled the Decepticons over the structure, which turned out to be a harmless windmill. Laserbeak's Fury

How to Say Expensive and Mean It - The Seibertron.com Twincast / Podcast reaches episode #213, and the discussion begins with Takara Tomy's upcoming Masterpiece MP-44 Optimus Prime version 3. This toy has a substantial price tag that has caused controversy amongst Transformers fans. In-hand impressions of Transformers Generations War for Cybertron: Siege figures come next, with analysis starting for Deluxe Class figures Sideswipe, Hound, Cog, and Skytread/Flywheels. After that, Micromasters from the Race Car, Battle, and Air Strike Patrols get a look. Weaponizers Lionizer, Blowpipe, and Firedrive come next before the Generations discussion concludes with Voyager Class Megatron and Optimus Prime. A look at the upcoming Generations Select releases of Ricochet and Red Swoop is followed by a quick examination of the recently released Transformers: Botbots lineup. The endings of the long-running IDW Transformers comics continuity comes next, with the end of event book Unicron occurring first. Optimus Prime's namesake series is talked about next before the comics discussion concludes with Lost Light's finale. Bragging Rights close out another episode with early holiday season sales driving the cast's recent purchases.

Template:Pp-semi-indef Template:Multiple issues Optimus Prime is a character from the Transformers franchise. Prime is the leader of the Autobots, a faction of transforming robots from the planet Cybertron. The autobots are constantly waging war against a rival faction of transforming robots called Decepticons. He is depicted as a brave, powerful, wise and compassionate leader who puts his talent to use improving the universe around him. Optimus is portrayed as having a strong sense of justice and righteousness and has dedicated himself to the protection of all life, particularly the inhabitants of Earth.[1] According to Bob Budiansky, co-writer of the Transformers series, Dennis O'Neil was responsible for his name.
Laser Optimus Prime transforms into a mid-1990s Western Star 4964EX, pulling a grey and black fuel tank trailer. The sides of the trailer are decorated with a sticker depicting Prime using a flamethrower to burn down a banner with the words "Optimus Prime Octane" on it. The truck is armed with a disc launcher on the roof of its trailer, which launches five blue discs bearing the Generation 2 Autobot insignia as a knob is turned. Like the other "Laser" toys released this year, Prime features electronics powered by two button-cell batteries; in truck mode, pressing the button on the cab's roof causes his headlight to light up with yellow LEDs.
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