Available in the Timelines "Generation 2" 2-pack alongside Sgt. Hound at BotCon 2015, General Optimus Prime is a redeco of Generations Voyager Class Roadbuster based on the cancelled Generation 2 General Optimus Prime toy. He transforms into an off-road vehicle and comes with numerous weapons, all of which peg via 5mm post onto his vehicle rear/legs, shoulders, upper & lower arms, and hands: a spring-loaded, missile-firing launcher, a pistol, a rifle, and two small cannons that respectively form the scope and stock of the rifle. All of his weapons can combine to form an unwieldy superweapon. It was unknown if this figure has the loose ratcheted shoulder joints from the Legends release of the mold.
For Transformers: Age of Extinction, Optimus Prime initially transforms into a rusty 1973 Marmon semi cab-over truck and later on a new alternate mode in a blue and red Western Star 5700 Custom semi-truck.[31][32] After humanity turns on all Transformers, regardless of faction, Optimus and the other Autobots go into hiding. Eventually, they find themselves being hunted by a rogue organization called Cemetery Wind. Optimus is severely injured in a trap set by the group, while many of the other Autobots, including Ratchet and Leadfoot, are slain. An inventor, Cade Yeager, comes to Prime's aid and helps restore his health. After uniting with a small band of Autobots, Optimus faces Lockdown, a ruthless bounty hunter allied with the humans, and KSI, an organization that produces man-made Transformers. Optimus is captured by Lockdown, but the Autobots rescue him. Optimus is quickly losing faith in humanity, but at the urging of Cade, chooses to stay and fight a resurrected Megatron and his new army. Prime awakens the ancient Dinobots, and rides a newly tamed Grimlock into battle through Hong Kong. He kills Lockdown and Harold Attinger at the film's climax as revenge for killing many of his friends, including Ratchet and Leadfoot. At the end of the film, he leaves Earth and flies off into deep space, seeking to find out the truth about his mysterious Creators.[33][34]

Rodimus can be unlocked by beating "Dam 6" in Arena Mode, credited as Hot Shot. Rodimus is described as being young, impetuous, showing enthusiasm and confidence which borders on arrogance. He boldly claims that he has both skill and looks, though he is not too keen being paired with Kup on missions. Somehow, he became corrupted by Dark Energon. If the player manages to defeat him, he calms down, shrugging off the effects of the Dark Energon and returning to his regular self.
Platinum Optimus is a redeco of the Leader Class Optimus Prime. Optimus' color palette is now darkened with some additional paint details. His "Sword of Judgment" is now a light blue. Optimus features more chrome on his "Vector Shield", chest, and on his head. The set was a shared exclusive, available from BigBadToyStore and Toys"R"Us, and was also sold during a Taiwanese event celebrating the launch of Transformers Rising.
We know that despite starting his fictional life as a lovable, horn-headed robot who could turn into a Volkswagen in Generation 1, Bumblebee's most well-known these days as a round-headed robot who turns into a Camaro. In fact, younger viewers might not even realize he was ever anything but the Chevy muscle car. But there’s one quirky continuity where he’s able to switch between original and movie modes at will.
Released as part of TakaraTomy's Welcome to Transformers 2010 campaign, the "Sons of Cybertron" set includes a redeco of the 2006 Classics "Ultimate Battle" pack Deluxe class Optimus Prime, cast mostly in translucent plastic (his shoulders remain opaque Polyoxymethylene (POM)). He comes packaged with a similarly translucent redeco of Classics Rodimus.
In late 2014, twelve Kreons were sold through TakaraTomy's "TakaraTomy A.R.T.S" Gacha capsule-toy machines in Japan. Thankfully for the rest of the world, these Kreons are all basically identical to previously-released ones in the Hasbro lines. The Gacha release of Optimus Prime is basically the base Custom Kreon Optimus using his clear-plastic helmet and carrying the small ray pistol, lacking his leg-wheels, smokestacks and backpack (and of course all those other parts and accessories).
A Voyager class figure that transforms from semi-trailer truck to robot. Head features retractable face plate. The figure's main gimmick is a spring-loaded mechanism that spins the lower torso during transformation to robot mode. Trailer detaches and transforms into a giant Ion Axe or jet pack. Prime's gun can be filled with a small amount of water. Some variants of the figure come with the Autobot symbol printed on his left shoulder while others do not.
The other new additions were two black spring-loaded missile launchers that fire red projectiles. In vehicle mode, these attached to the soundbox (an echo of Powermaster Optimus Prime's cannons, perhaps), and could be held in Optimus Prime's fists in robot mode. These launchers were not created for Prime; they were retooled versions of the launcher from Barricade of the G.I. Joe line.
A retool of Lockdown with a new head. He is a simplified toy that can auto-transforms from an unlicensed approximation of a Lamborghini Aventador rather than a Lamborghini Centenario LP770-4 into a Voyager-sized robot by pulling out the arms first, and then flip the figure over itself. He features articulation on his arms, and features 5mm compatible hands.
Oh, also, I should add that I would like to see if this trend is the same for specific themes, or just over all themes. Although I would guess that the individual themes would show the same general trend you discuss here, one reason individuals might believe in the “price increase fallacy” might be because of the individual themes they support. But again, I think that if you do this, you will find the themes fit the trend as well. If you are looking to go into the numbers more, this might be an interesting area to investigate.

Virtually every toy in this list has a scannable insignia sticker on it. For Hasbro releases, it temporarily unlocks that toy as a playable character in the Robots in Disguise mobile game, and can only be scanned once per day. TakaraTomy releases simply check that off on their mobile app's collection list. It's honestly quicker and less redundant to say which toys don't have this feature. Meanwhile, scanning the Combiner Force toys' insignia stickers gives the player Tickets, which can be spent by giving them to Cryostase via the main map menu.
For this re-release of Masterpiece Convoy, Takara submitted to the biggest desire fans had for the figure and produced a full-size, fully transforming plastic and die-cast metal trailer. The trailer opens up into Convoy's Combat Deck, with storage for its accessories and a functional repair drone, though Roller is conspicuous by its absence. Like the original Combat Deck, the drone can extend through holes in the roof and front of the closed trailer, and the interior has enough room to accommodate one Alternators figure in vehicle mode. Some reports suggest that the paint on this figure's chest chips more easily than past editions.
Bumblebee seems to have finally settled on one mode for the film franchise: the Camaro. Chevrolet had actually stopped producing the Camaro in 2002, after having it in their stable since 1966. It wasn’t without controversy that Bay and company decided to make Bumblebee a Camaro for the first live-action film in 2007, but Chevrolet used the product placement opportunity to help relaunch the brand.
A Japan-exclusive release of the Voyager Class figure with a trailer and a different Mech Tech weapon. The trailer opens like the original G1 toy and fits up to two Deluxe Class vehicles of the same toy line. In addition, the trailer can hold over 20 Mech Tech weapons. The supplied Mech Tech weapon is a blaster with a retractable blade designed similarly to Optimus' forearm swords.[123]

Alternity Convoy transforms into a 1:32 scale Nissan GT-R, featuring die-cast metal parts, an opening hood, trunk and doors, as well as an interior, complete with his feet and thighs being sculpted to form the back seats. This complex figure stands at 6.5" tall, and is armed with a pair of blasters on each arm. In the hyper-dimensional world of the oft-confusing Alternity fiction, this figure specifically represents the Optimus Prime of universal stream Primax 903.0 Beta.
Part of the fifth wave of Kabaya's revival of the Transformers Gum series, this snap-on transforming model kit of War for Cybertron Optimus Prime is sculpted from red, light blue, and gray plastics, and uses stickers for detail. He comes with a blue non-transforming version of his hand-held blaster rifle, which mounts at the rear in vehicle mode. He comes packed with a model kit of Tigerbreast, and a stick of gum.
Part of the third wave of Prime Cyberverse Commander Class toys, Nightwatch Optimus Prime is a redeco of Series 2 Cyberverse Optimus Prime, using the faceplate-less head sculpt that is gang-molded with the original head. His blue plastic is now gray, his smokestacks and thighs are left unpainted, he loses the Autobot insignia on his right forearm/door, and he gains yellow paint highlights for his eyes and lights, along with various other minor deco differences. Instead of the original release's cannons, he now comes with a pair of swords, which each have a pair of 3mm posts for wielding/mounting.
Hot Rod is featured again in Maximum Dinobots. Returning to Earth to continue his search, Hot Rod arrived at the gates of the Machination's complex, and Scorponok prepared himself to deal with the intruder. Unfortunately, Hot Rod found himself fighting well out of his weight class as he was man handled by Scorponok, who cheerfully bashed his face in, put out one of his optics and snapped his leg. The Headmasters dragged him into Scorponok's control room where, with absolutely no prompting, the big man explained his entire plan for the Dynobots, Skywatch and the Machination. Hot Rod seemed less than impressed with this rather mundane approach, which ticked Scorponok off enough for him to point out that it was obviously just the first stage in his master plan. He was also warned to remain awed or he'd be of no further interest. When the Dynobots and newly arrived Monsterbots seemed to turn Scorponok's plan on its head, Hot Rod burst out laughing, at which point, Scorponok ordered him taken out and shot. In the lift to the surface, Hot Rod suddenly erupted in flames, killing his captors, but draining his power supply. Weakened and with a crippled leg, he collapsed on the floor.
The official international Transformers convention is BotCon, but other fan events include Auto Assembly and TransForce in the UK and past Transformers only events have included BotCon Japan, BotCon Europe and "OTFCC". The first larger Transformers convention in the Nordic countries is called "The NTFA Mini-Con", with official support from Hasbro Nordic, and was held by members of the NTFA - The Nordic TransFans Association, for the first time on November 3–4, 2007. The second NTFA convention with official support from Hasbro Nordic, now renamed "NordCon" (to avoid copyright problems with the name "Mini-Con") was held in Aalborg, Denmark from 19 June to 20 June 2010. It featured Simon Furman as a guest of honour. In 2011, NordCon and Auto Assembly joined forces to create a new convention called Auto Assembly Europe, which first took place in Uppsala, Sweden, in November 2011.[6][7]

In the Escalation miniseries, Megatron engages Prime and, boosted by Ore-13, overcomes him. Believing their leader dead, the rest of the Autobots attempt to buy the newly arrived Hot Rod time to collect the clone. Prime, who had transferred his consciousness to a backup memory in his trailer command post, advised them to exploit Ore-13's weakness and assault Megatron all-out, catalyzing the Decepticon leader's Energon supply and crippling him.
A single-packed version of the battle damaged Voyager Optimus Prime toy from the Sam's Club exclusive three-pack. Although the assortment number and the general packaging style seemed to indicate that this might be a Best Buy exclusive, this has been confirmed to be an "international market" exclusive. It has been released in Asia, but will presumably not be available in the USA outside the Sam's Club three-pack.
In a completely different scenario, Optimus agreed to Prowl’s plan to go on the offensive and try and discover the full extent of the Decepticons’ plans. Optimus nominated Prowl, Bumblebee and Mirage to go along with him on the mission. The group refuelled with the gas that Sparkplug brought back from the Autobots’ secret storage area, and took off. The group soon happened upon the Decepticons’ lab in the middle of a barren, polluted wasteland.
Although the original Japanese incarnation of Transformers: Cybertron, known as Transformers: Galaxy Force, was produced apart from Armada and Energon, the series, as originally conceived by Hasbro, was as the third part of the trilogy. The English language dub of the series treats it as such.[50] Consequently, inconsistencies arise between Cybertron and the other two series, but have been explained by the Cybertron comic book, available exclusively through the Official Transformers Collectors Club, as the result of fluctuations in the fabric of reality caused by the Unicron-induced black hole.
Part of the seventh wave of Robots in Disguise Warrior class lineup, and the first of the Mini-Con Weaponizers subline, Power Surge Optimus Prime is a retool of the original Warrior Class Optimus Prime figure, now transforming into a 6-wheeled futuristic trailer truck. Optimus now also comes with a pair of swords, which can be attached to his 5mm-compatible hands or the top of the truck/back port to serve as the robot's wings. Most notably, Power Surge Optimus Prime features retooled truck hood/shoulder parts to makes the hands more evident. As a retool of the original Warrior Class Optimus Prime toy, he retains his axe accessory, albeit unpainted just like the Clash of the Transformers Warrior Class toy's. His light blue-colored Launcher can be attached onto his collar.
In the alternate universe of the 2003–2004 toyline and series, Transformers: Energon, Rodimus (lacking the "Prime" suffix in English, but still called Rodimus Convoy in Japan) was a great leader on Cybertron ages in the past and was viewed as a hero by many, including similar character Hot Shot. Desiring to escape the war that had consumed the planet, Rodimus departed Cybertron with a contingent of like-minded troops, most of whom settled on an alien planetoid and became the energon-mining Omnicons. Still, Rodimus continued on his journey with Prowl and Landmine, carrying the "flag of peace" from world to world.
"Garbage Truck" is a redeco of the same Optimus Prime toy in blue and white, a common coloration for Japanese garbage trucks that bears ends up bearing a coincidental resemblance to the Bot Shots Polar Assault Team Optimus. His stickers now picture his truck mode being loaded with garbage, his truck mode driving around, and the word "cleaning" in both English and Japanese.
Toymaker Fischer Price was the knight in shining armor on this one with the creation of their Power Wheels line. At first, Power Wheels vehicles were very basic with small electric motors and rudimentary Jeep-like styling. Now, Fischer Price has unleashed a car that says "When I grow up, I want to be too rich to care about the environment." This giant bastard comes with tinted windows, a set of dubs and even a fully functional FM transmitter which, no doubt, blasts shitty radio static through its real-live rear subwoofers.
Inspired by a 1985 special limited release of Optimus Prime with bonus Pepsi decals for his trailer in the US market, Pepsi Optimus Prime sports an egregious number of new new Pepsi-themed paint masks and decals, as well as an entirely new trailer unit, specially designed to carry a single 500ml-size bottle (a common size in Japan), three 350ml cans, or 12 bottle caps (bottle cap figurines being a common and popular collectible item in Japan).
As the final new-design Optimus Prime toy from the original Generation 1 era, the Japanese-exclusive Star Convoy was a significant departure from previous versions. This incarnation of Prime transforms into an extended-hood cab truck of made-up model pulling an implausibly large trailer, incorporating the motorized "Microcarrier". Powered by four AA batteries, the Microcarrier drives Star Convoy either forward or backward, spinning a radar dish mounted on the rear of his trailer as he rolls along. Prime's teammate in the Battlestars, Grandus, can link up to the rear of Star Convoy's vehicle mode and be pulled along behind him; Sky Garry can then land atop Grandus, forming a giant vehicle.
A nice article but I see a few flaws. First of all if the distribution of LEGO sizes/prices is increasingly skewed it is better to either split the sample or look at medians or rolling medians than averages. Secondly, this is a perfect case to run a regression panel regression with time dummies to see both the impact of time and the impact of size on the prices.
The second Nightwatch Optimus Prime was released as part of the "AllSpark Power" second half of the Movie line. He is similar to the UK version of Nightwatch Prime, replacing most of his red and blue with different shades of blue and black, retaining his resemblance to Diaclone Powered Convoy in most respects. However, the subdued black and copper on the first Nightwatch Prime have been replaced with gold and a very bright blue, to signify the All Spark energy affecting the Transformers.
Hot Rod would make his first IDW Publishing appearance in a Spotlight issue focusing on him. In this, he was shown to be newly promoted to command of a group of Autobots including Gizmo, Backbeat and Dealer, who had been sent to secure the Magnificence, a device of some sort that could predict the future. Getting past the guardians, Hot Rod was swapping it with a fake to prevent the Decepticons from getting their hands on it when a seeming Decepticon ambush wiped out his squad. Determined to rescue the only survivor, Dealer, Hot Rod staged a daring solo rescue mission that managed to rescue Dealer - unaware that he was really Doubledealer, a Decepticon spy sent by Banzaitron to retrieve the Magnificence and now out to find where Hot Rod had stashed it.[10]
The Transformers: Prime toyline hit shelves in November 2011. Originally, Hasbro played coy with the series receiving a toyline at all, emphasizing that it was a television series first and foremost. There were initial plans to release a small assortment of three Deluxe figures (Bumblebee, Arcee, and Starscream) in the Generations line before they were moved into the expanded "First Edition" launch line.
Early in the war, when he was still known by the name Orion Pax, the Autobot who would one day be known as Optimus Prime was ordered by Zeta Prime to escort the Decepticon Prisoners Wrack'n'Ruin in a prisoner exchange, while accompanied by Nightbeat and Alpha Trion. As the group made their way through the Rust Spot, they encounter Slicers and had to fend them off. Orion Pax and his group eventually made it to their meeting spot with the Decepticon Bludgeon, only to be ambushed by the Decepticons. In the confusion, Alpha Trion was taken prisonner, and Orion Pax set off to rescue the elderly Autobot. He and Nightbeat succeeded in returning Alpha Trion under the protective custody of Zeta Prime, but Orion was himself captured in turn. Strapped to a shuttle aimed to crash into Iacon, Orion's fate seemed uncertain. Orion's Gambit
The Decepticons' initial strike came abruptly and brutally, devastating entire districts of Metropolis. Optimus was meeting with Hot Rodimus as this took place, and was nearly overcome with grief when Ratchet informed him of the carnage the Decepticons had wrought. Steeling himself, Optimus coordinated the city's defenses, ordering his troops to be dispatched where they were most needed to repel the invasion. Upon spotting an old enemy on one of the nearby monitors, Optimus geared up to go in the field himself. Arming himself with his favorite pistol, Optimus resolved to take down Megatron. Raid
Ten years after Unicron's defeat, Cybertron was seemimngly at peace, but Optimus still feared another attack from Unicron. Although the Autobot High Council dismissed his fears, a mental link with Primus confirmed that Unicron was still alive. Megatron's disembodied spark, trapped within the chaos-bringer, called out to Prime. Events overtook Prime as Unicron's four Horsemen, Rhinox, Airazor, Cheetor, and Terrorsaur, attacked Cybertron, devastating it. Prime's link with Primus allowed him to upgrade himself into his Energon form and drive them off.
Released in conjunction with Japanese cellphone maker au[10], au x Transformers INFOBAR Optimus Prime celebrates 15 years since the 2002 au Design Project that resulted in the INFOBAR cellphone, as well as the 10th anniversary of the live-action films. He transforms into a (non-functional) scaled-down replica of the 2002 au INFOBAR, and in lieu of cellphone functions, the figure can be paired via Bluetooth with a smartphone, such as an iPhone, to act as a notification alarm in either robot or INFOBAR mode. The screen is also non-functional, but pre-printed cards are included which can be slid into the screen to show an Autobot logo, Decepticon logo, a mockup of a cellphone home screen, or a technical "Transformers INFOBAR" design. The figure also includes a display stand.
In the series released by Marvel Comics, before the Great War broke out on Cybertron, the robot who would be Optimus Prime, before he received the Matrix of Leadership from Sentinel Prime, was a Transformer of note, displaying his skills in the Infraformers Sharpshooting Competition. When the war began, Prime quickly made a name for himself as a combat leader of the Autobots.
Part of the first wave of Transformers: Robots in Disguise Hyperchange Heroes, Optimus Prime transforms from a futuristic trailer truck to robot in just 3 easy steps! His arms & legs serve as his trailer, while his chest serves as his truck front. He is also one of the few Robots in Disguise Optimus Prime toys which does not feature a faux window chest in robot mode. Both of his arms are articulated with 5mm holes in each hand.

Once again Optimus Prime and Megatron were re-engineered, with Prime now a fire truck and Megatron a six changer, whose modes included a dragon, bat, jet, land-craft and a giant hand. Another G1 character to get a new toy for this line was Ultra Magnus, who could combine with Optimus Prime to form Omega Prime. Other combiners were created for the series too, such as Landfill and Rail Racer. Bruticus, a combiner from G1 was also recoloured and introduced into the series, with a coinciding toy re-release. The Combaticons that formed Bruticus were the first of the Decepticons to be introduced into the show along with Scourge, who as a toy was a black repaint of G2 Laser Prime. These were not the only toys to be re-released for this series, with many from past lines being repainted and packaged in RID boxes. Robots In Disguise was responsible for introducing a lot of concepts that would be re-used often in the next incarnations of Transformers.
Power Surge Optimus Prime is a new mold, in the size of a Leader Class figure, which transforms in 7 steps. It comes with the Mini-Con Aerobolt, who transforms from a bird to his chestplate. This triggers electronic lights and sounds, as well as deploying a mask, two shoulder cannons, and a pair of large wings for the larger robot. His front truck kibble can be removed, but you can transform him into vehicle mode with the kibble on.
However, the situation was still so desperate that Optimus not only decided to recruit human allies The battle is far from over!, but aggressively tried to recruit and deputise human children, including giving them the power to co-ordinate Autobot teams in battles. He wouldn't even make a final move on the Decepticons until he had enough child soldiers on his side. Earthlings: THE S.T.A.R.S. need your help now! Have the Decepticons defeated us once and for all? In at least one case, this likely led to the death of a small boy at Decepticon hands. Can one boy, alone, hold back the evil Decepticons?

Bumblebee seems to have finally settled on one mode for the film franchise: the Camaro. Chevrolet had actually stopped producing the Camaro in 2002, after having it in their stable since 1966. It wasn’t without controversy that Bay and company decided to make Bumblebee a Camaro for the first live-action film in 2007, but Chevrolet used the product placement opportunity to help relaunch the brand.
A Voyager-class two pack of Classics Optimus Prime, representing the Generation 1 version of the character, and a redeco of Age of Extinction Evasion Optimus Prime representing the Movie character (The deco patterns is most likely to emulate the character's design in 2007, with vague results). Like Rusty Optimus Prime (seen below), he features flames on his vehicle mode doors.

Prime got his own rap segment. He was seen in his "Combat" toy body, waiting for Megatron as he attacked a human subdivision. Prime converted to robot form, blew up Megatron's weapon at point blank range, and slugged it out with him. Apparently emerging victorious, he was next shown sitting next to an identical truck, which kid mistook for the real thing. The real Prime then transformed and picked up the kid, inspecting the human with his cold, lifeless, flashing red optics. Combat Heroes commercial
Inspired by the 1985 promotional version of Optimus Prime that featured Pepsi stickers on his trailer, this outlandish incarnation of Prime is a slightly altered version of Takara's 2005 Pepsi Convoy figure (which represented a different character to Prime). The figure was only sold by Hasbro Toy Shop at various conventions, and given away as a promotional prize by Pepsi, via their Mountain Dew brand.
Optimus made his way to the Primal Basilica, where he found Perceptor standing over the Mistress of Flame's battered corpse. Unable to do anything for her, Prime activated the Basilica's defenses as a means of stalling Trypticon. Learning from Perceptor that Rodimus had given up the Matrix, the two entered the chamber of the Chorus of the Primes to have the Matrix returned to him. Desperate Actions However, Optimus revealed the Matrix was not for him, but rather for Perceptor, as he wanted to make sure it would be taken as far away from Trypticon's grasp as possible. He guided Perceptor to a secret exit from the Basilica and sent the scientist on his way. Run for Our Lives Warned by the Chorus to "beware the power of the Primes", Optimus charged back towards the battlefield and began attacking Trypticon, rescuing Victorion. Optimus led the Combiners in battle against Trypticon, but the Titan managed to hit him, sending him hurtling towards some sharp rubble. Thankfully, he was caught at the last moment by Fortress Maximus. In Good Hands

The single carded release of Optimus Prime is a redeco of Revenge of the Fallen Legends Class Optimus Prime, exclusive to Walmart in the US and Asda in the UK. Deco changes included in this toy are the top half of the knee armor's blue being omitted and an Autobot insignia tampographed on the left knee, and similar to the Legends Class Power Armor Optimus Prime: the red arms, and the abdomen was replaced into blue.
The main difference is an extensive redeco, rendering Prime in his traditional colours instead of the iPod-inspired white. (Yes, it actually had more to do with iPods than Magnus, believe it or not.) Reminiscent of the Kiss Players, iPod Optimus Prime's entire ABS/PVC structure is painted over, including his fists and the silver stripe that runs along his chest. His wind shield is colored blue like the one in the 2002 New Years Convoy reissue. The silver-grey trailer has a fairly elaborate deco, featuring detailing that resembles the outward appearance of the traditional Prime trailer, including the doglegging blue stripe and Autobot symbol, an effect somewhat marred by the large, visible gap on one side. When reconfigured into dock mode, the interior surfaces surrounding the speakers are decorated with black-on-silver techno-patterns as well as three, count 'em, three logos proclaiming the name "Optimus Prime". The recessed space also features a stylised, almost Frank Milleresque, high-contrast portrait of Prime's face, although this would be largely covered by the intended insertion of an iPod.
Unlike the stock photography, the actual toy doesn't feature a mouthplate. In October, : The two-pack was one of the three Evolution 2-packs available as a Toys"R"Us exclusive in Japan, with no changes on the figures with an exception of the packaging, which the front box features Japanese translated versions of the English text, and a sticker on the back confirming that this was a Japanese release. The robot mode stock photo lacks the gun nozzle/missile.

Prime is loaded with a ridiculous number of features and accessories. The robot itself is highly poseable, and both the smokestacks on Prime's shoulders and the fuel tanks on his legs can be rotated forward to act as guns, even featuring sculpted detail to this effect. As ever, he comes with a trailer that opens up into his crazy-detailed Combat Deck, featuring more action features than ever before. In trailer mode alone, it features a flip-down support stand so it can stand alone, a spring-loaded pop-out ramp instead of a fold-down one, and when the trailer is split for transformation, the traditional support legs underneath automatically swing out into place. The trailer houses most of Prime's accessories, including his ion blaster (with a moveable ammo clip to allow for multiple poses) and energon-axe, as well as his classic gas pump accessory, now with a poseable wire instead of a rubber hose. Two fold-out compartments provide storage space for six of Prime's interchangeable fists, while the other two remain attached the robot: two clenched, two open, a pointing right fist, a tilted left fist (for holding the ion blaster's ammo clip), and two fists with slots to grip the miniscule Matrix of Leadership that fits in a tiny chamber in Prime's chest. The Combat Deck's artillery robot features two flip-out handles that Prime can grip as if aiming the drone's guns, and Roller is also included, with three different 3mm ports to hold Prime's gun and gas pump. Lastly, Prime comes with a rocket pack like those used by the Autobots in such Generation 1 cartoon episodes as "Dinobot Island", and a stand shaped like the Autobot insignia that allows him to be displayed in mid-air, as if in flight. The rocket pack also has 3mm ports for Prime's weapons, and stores on the front of the trailer in vehicle mode.


Then he dreamed of awakening, only to find his troops smashed. Realizing his only hope for survival lay with Cybertron, Optimus then boarded the ship the Autobots were repairing, and travelled back to his home planet. Arriving on Cybertron, he found it completely under Decepticon domination. Optimus then met an old Autobot codger who pleaded that he return to Earth to gather a force that could overthrow the Decepticon’s regime. Optimus remorsefully told the old Autobot that there could be no reinforcements from the planet Earth. The two Autobots were then swarmed by Decepticon police officers, who Optimus fought until his dying breath…
Part of the first wave of Age of Extinction: Generations Leader Class toys, this is yet another completely new "big" Optimus Prime figure. While smaller than the First Edition toy, this one features more silver and chrome paint in vehicle mode, a more poseable robot mode, and a Vector Shield accessory instead of the Sentinel Shield. Unlike the First Edition figure, Leader Class Optimus Prime's pauldrons and hip-skirts are formed from truck kibble, giving him a marginally smaller backpack. His accessories have roughly the same functionality as the First Edition toy, with his sword being hand-held and pegged onto his hands or storing underneath the truck, and his shield mounting onto his left forearm or storing on the back of the truck. Additionally, the sword sheath underneath the truck can be folded up and used in robot mode.
This figure was made available again, without any changes, in 2015, this time in new packaging resembling the then-concurrent packaging design for the Generations line, but replacing the name "Generations" with "Authentic Transformers". It was also given a new Hasbro product code number and UPC barcode, thereby technically making it a separate product. In 2017, it was re-released again, this time in a minor variant of the 2014 version's packaging (including the original product code number and barcode) that now lacked the reference to the non-existing "Reveal the Shield" gimmick.
Featuring a complex transformation, the front and back ends of the truck essentially fold and converge to become Optimus Prime's legs, as much of the truck rear is connected to the robot thighs via a series of folding panels. The rear wheel cowlings feature a hinge joint in the middle of them so they do not impede his knee articulation. The halves of the rear cabin of the cab, directly connected to the smokestacks, rotate and connect to his torso and unfold into his arms. As with most mainline Movie toys, Optimus Prime features Automorph gimmicks, and due to his price point, he has three of them. Firstly, during initial transformation, rotating his front fenders to become his heels flips the top parts of the grill to become his toes. Secondly, sliding out the double-barrel cannon in his right forearm flips out his spring-loaded Ion Blaster, which lands into place for his right hand. (The Ion Blaster can actually be popped off his forearm fairly easily, as it is held in place by a simple clip.) Optimus's final Automorph, located in his torso, is activated by flipping the silver lever on his stomach, activating a series of spring-loaded actions where the truck windows are pushed apart and the lever between them is raised, enabling the head to spring up from the chest cavity. At this point, yellow LEDs light up the chest windows and Optimus Prime's eyes, accompanied by a "powering up" sound effect.
Came with the Mini-Con Sparkplug. Could combine with Armada Jetfire (and its repaints) and/or Armada Overload (and its repaints). The trailer could convert into a base for Mini-Cons. In Japan a gold chrome edition of this toy was released as a Lucky Draw special. With its trailer the vehicle mode of this toy bears a great resemblance to G1 Star Convoy. According to the Armada video game Armada Optimus Prime is supposed to be 22 feet 10 inches tall (696 cm tall) and the toy is 17.5 cm tall. So that's a scale of 1:40.[55]
In the event that Windcharger successfully turned the Decepticons’ forcefield off, reinforcements burst into the base just as Megatron was strike Optimus from behind. A wayward shot from Megatron then revealed the location of the gravity gun to the Autobots. Optimus ordered his troops to charge the weapon. Hook caught Optimus in the gravity gun’s sights, and sent the Autobot leader floating upwards.

Hot Rod is often portrayed as energetic, yet brash and headstrong, with an overwhelming self-confidence that borders on arrogance.[1] As Rodimus Prime, leader of the Autobots, he is significantly more mature, physically powerful and instilled with the wisdom of the previous holders of the Matrix of Leadership. In a reversal of his behavior as Hot Rod, Rodimus is plagued by lack of confidence in his role as Autobot commander and often doubts his own decisions, feeling both inferior to and in some ways living in the shadow of the previous leader of the Autobots, Optimus Prime.
In the United States, Canada, and Hasbro's Asian markets, Masterpiece Movie Series Optimus Prime was exclusively available from Toys"R"Us, whereas in Spain, he saw a wider release, being at least available via the Spanish subsidiaries of Amazon and Carrefour. It's currently unknown if he was also available in stores, or limited to online purchases. In Greece, he was officially available via at least one toy store chain, aptly named simply "Toys-Shop", but again might have been available online only.
His main gimmick, however, is his quintet of "Firebreath Cyclocannons"—spring-loaded dragon-headed missile launchers mounted on an ornate, rotating circular contraption attached to his back/roof. Turning the handle on top makes the backpack rotate and cycle through each cannon, and pressing the handle's button will trigger and fire whatever cannon is at the top/front. When the cannons are cycled through in robot mode, his eyes and windshield-chest light up, and one can alternatively rotate (but not fire) the cannons and activate his light-up features by pushing down on the fake spiky fenders on his stomach. Out of the package, the handle itself comes detached to allow the rest of the toy to fit.

A Bic Camera and Joshin Kids' Land exclusive, this redeco is the first release of the Prime: First Edition Deluxe class Optimus Prime figure in Japan, featuring a slightly lighter hue of red (the stock photography provided by TakaraTomy, showed Orion Pax's red plastic features more pink than its original toy, this seems to have been a trick of the lighting or a photoshop), and greyish blue plastic. He features several customer-applied foil stickers, including Decepticon insignias of varying sizes. He comes with a gold vac-metal version of the Arms Micron, R.A., as well as the normal blaster-cannon.
As the final new-design Optimus Prime toy from the original Generation 1 era, the Japanese-exclusive Star Convoy was a significant departure from previous versions. This incarnation of Prime transforms into an extended-hood cab truck of made-up model pulling an implausibly large trailer, incorporating the motorized "Microcarrier". Powered by four AA batteries, the Microcarrier drives Star Convoy either forward or backward, spinning a radar dish mounted on the rear of his trailer as he rolls along. Prime's teammate in the Battlestars, Grandus, can link up to the rear of Star Convoy's vehicle mode and be pulled along behind him; Sky Garry can then land atop Grandus, forming a giant vehicle.
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