With the acclaimed Studio Series line marching onward triumphantly into 2019, we have just received a new review of the line’s latest offering, Battle-Damaged Megatron, which most of us know emulates Megatron’s appearance following the climactic final showdown between him, Optimus Prime and the Fallen in the second film. The review comes courtesy of YouTuber PrimeVs.Prime, who has thus far extensively catalogued the line beyond today’s subject. He goes into detail regarding the detailing - Read More
In 2002, 3H secured the official Transformers convention license as well as licenses to produce comic books and start a fan club. Optimus Prime appeared in Transformers Collectors Club comics, a comic released by 3H enterprises. In the comic, he is the same Optimus Prime from the Robots in Disguise continuity, but is taken to the Transformers: Universe reality.
Dark of the Moon Voyager Class Optimus Prime is an all-new mold. He features heatshield details in his sculpting and translucent solar panels on various parts of his body, and huge gas tanks. Optimus himself is differently proportioned, having larger feet and a smaller torso and arms. He also features some faux-kibble/parts: His actual windshield chest is being covered by a sculpted panel featuring his characteristic deformed windshield-chest, and a pair of sculpted tires on his thighs. His pair of optics is designed to have a light-piping gimmick, but it was rendered useless since it was painted in smoke gray on top of the colorless transparent plastic.
Part of the seventh wave of Robots in Disguise Warrior class lineup, and the first of the Mini-Con Weaponizers subline, Power Surge Optimus Prime is a retool of the original Warrior Class Optimus Prime figure, now transforming into a 6-wheeled futuristic trailer truck. Optimus now also comes with a pair of swords, which can be attached to his 5mm-compatible hands or the top of the truck/back port to serve as the robot's wings. Most notably, Power Surge Optimus Prime features retooled truck hood/shoulder parts to makes the hands more evident. As a retool of the original Warrior Class Optimus Prime toy, he retains his axe accessory, albeit unpainted just like the Clash of the Transformers Warrior Class toy's. His light blue-colored Launcher can be attached onto his collar.
After returning with Ironhide's body, Hot Rod was shocked as Optimus Prime resigned his position as leader. When Optimus Prime left the Autobots and surrendered to humans, Hot Rod and few others decided to break from the main Autobot group and leave Earth. As he requested Omega Supreme's help, he met and stroke an alliance with a small group of Decepticons led by Swindle. They then began to build an interstellar vessel. Swindle informed Hot Rod that some of bots in the group have started calling Hot Rod, "Rodimus Prime". Ultra Magnus and his team arrived to arrest Rodimus, for committing treason for working with the enemy. Just then, Swindle walked over and said that he will take over now. Rodimus said that he had things under control, but Swindle dropped the charade and said he plans to take the ship off the planet, and kill as many Autobots as he can before that. Swindle gave the order for the Stunticons to merge into Menasor, his newest creation. After winning the battle against the Deceptions with help from Optimus and Spike's Skywatch soldier, Magnus found Rodimus and told him he was under arrest for willful collusion with the enemy. Rodimus attempted to justify his actions, but Silverstreak was fed up with him. Bumblebee interceded between Magnus and Rodimus, telling Magnus to back off. Magnus, not one to be ordered around, attempted to supplant Bumblebee's authority. Bumblebee snapped, and he told Magnus that they have felt lost and scared ever since Megatron stole the Matrix of Leadership. He also said that he was in charge until the Matrix is recovered and it chooses someone else. Hot Rod overheared this, as he snuck off and stole Ultra Magnus' shuttle, leaving Earth. He went to assault the Decepticon base on a satellite, taking the Matrix of Leadership back from Starscream, only to encounter a newly reformated Megatron, who blasted him in outer space, leaving him seemingly dead. Floating through space, Rodimus crash-lands on a desolate planet with the Matrix bonding onto his body which keeps him alive.

In "Reunification", Optimus is seen building his new ultimate weapon, Omega Doom. He learns that Megatron has supposedly been killed by watching a broadcast from the Autobot reporter Rook. When Kup leads the Autobots Camshaft, Hound, and Warpath, in an attempt to assassinate Optimus Prime, the Autobot leader easily defeats the four rebels. Alpha Trion then attempts to kill Optimus, but Optimus uses Omega Doom against the ancient robot. Prime then sends Doom against the Decepticons.
Another release of the Reveal the Shield Legends Class sculpt. The deco for its initial release is unchanged from the Transformers release from 2012, whereas the tooling is identical to the 2012 release's running change variant, with the retooled hands and a hole on the back of his head/top compatible with Cyberverse 3mm pegs. Bizarrely, the package art is lifted directly from the Generations Legends Class Optimus Prime/Autobot Roller two-pack's packaging, whereas the stock photos depicted on the back of the packaging are taken from Reveal the Shield Optimus Prime's packaging and only slightly altered, advertising a "Reveal the Shield" rubsign gimmick the toy doesn't actually have. Meanwhile, Hasbro's official stock photos provided to online retailers (including an in-packaging photo) depict the toy with the sword that came with the running change variant of the sculpt's 2012 release, even though the actual toy doesn't include the sword.

Oh, also, I should add that I would like to see if this trend is the same for specific themes, or just over all themes. Although I would guess that the individual themes would show the same general trend you discuss here, one reason individuals might believe in the “price increase fallacy” might be because of the individual themes they support. But again, I think that if you do this, you will find the themes fit the trend as well. If you are looking to go into the numbers more, this might be an interesting area to investigate.
As the battle wore on, Optimus attempted to drive the Autobots too wounded to outrun the Beast themselves to safety, carrying them within his trailer. Jetfire showed up in time to rescue most of his passengers, leaving Optimus to deal with The Beast on his own. Seeing a city coming closer over the horizon, Optimus attempted to reach the Dinobots one last time from within The Beast. As his former troops remained unresponsive, Optimus led The Beast to its doom, blasting it a few more times before leading it to fall into a chasm. Optimus himself was rescued from the fall at the last possible moment by Jetfire’s timely return. As the two of them looked on at the Beast’s inert form, Optimus wondered out loud if their battles would truly ever come to an end. The Beast Within Part 2, Consequences
Softimus Prime is, as his name suggests, a plush G1 Optimus Prime toy. Obviously, he has no problems with articulation and passes the drop test with flying colors. His main draw is the ability to "transform" into his Freightliner FL86 vehicle mode by turning the plush toy inside out, his transformation roughly similar to the Powermaster cab Prime's. He is love.
Hasbro has had a bit of a strange relationship with Bumblebee. In the early days (we’re talking mid-’80s) he was hugely popular, both on the TV show and as a toy, and Hasbro was sure to capitalize on that. As a result, there were more different Bumblebee toys during that time and into the early ‘90s than for any other Transformer. Of course, the alternate Goldbug version helped boost the number of toys they could make.
Available with Grimlock, this Optimus Prime is a redeco (or possibly a repaint) of the figure above, featuring extra paint applications on the chest and thighs, and he features a different flame pattern on his side doors. His Autobot insignia is now tampographed on his right arm. The cyberglyphs on his front hood is confusingly translated as "PRIME". The 2-pack also comes with a card, which the glyphs being decoded as "DINOBOTS". Optimus Prime and Grimlock also saw release as a Toys"R"Us Japan exclusive, making this Optimus Prime redeco/slight retool to be first sold at Japanese markets.
This incarnation of Optimus Prime first appeared in the Transformers: Universe comic series in issue #2. As part of Omega Prime, he was escaping with various other Transformers from Unicron. He appeared again at the end of issue #3, brought in to Alpha Trion's lab to aid Optimus Primal. After this, both Prime and Magnus became part of Optimus Primal's army of Autobots, battling against Unicron's Decepticons.

As leader of the Autobots, Prime headed up their mission to search for new sources of energy to revitalize the depleted Cybertron. Optimus vowed to Elita that he would return from his mission for her, but just before the launch of the Ark, Optimus was mistakenly led to believe that Elita was killed. Shortly after its launch, the Autobots' craft was attacked by the Decepticons' space cruiser, the Nemesis, and boarded by Megatron and the Decepticons. In the ensuing struggle, the G-forces of a nearby planet pulled both craft down, and the Autobots' ship crashed into a volcano, thrusting all the occupants into emergency stasis. Four million years later, in the Earth year 1984, a volcanic eruption jarred the ship's computer, Teletraan I, back to life. The computer reactivated the Decepticons, programming them with new Earth-based disguise modes. As a parting gesture, Starscream fired upon the Autobot ship, creating a landslide. The vibrations from that landslide knocked Prime into the path of the computer's restoration beam, restoring him to life, thus beginning the war anew on Earth.
In "Sick Mind", Optimus is infected with the life-threatening Cybonic plague, prompting Arcee and Bumblebee to infiltrate the Nemesis to find a cure for the virus Megatron himself created. As Optimus grows weaker, he learns of Megatron's survival of the space bridge explosion. It was Bumblebee entering Megatron's mind via cortical psychic patch and retrieving the cure that saved Optimus. In the next episode, "Out of His Head", Optimus is, surprisingly, saved by the revived Megatron when he intercepted Starscream's attempted nosedive to kill him.
The Autobots continued to guard humanity in secret for many years, until one day in the 21st century when Ratchet was captured by a human group known as Skylogic Systems. Upon investigating the organization, Optimus Prime and Bumblebee came into contact with the Lone Gunmen, three humans who were also on Skylogic's tail for their role in creating a dangerous virus. Learning from them that Ratchet's DNA was part of the concoction, the Autobots joined forces with the humans and helped track down David Simmons, the man responsible for releasing the virus. One interrogation later and they had the address to the Skylogic base, though Prime's size prevented him from easily infiltrating the building, so he left the rescue mission up to Bumblebee and the Gunmen. Once Ratchet was saved, the Autobots parted company with their new human friends in an attempt to lure away any Skylogic pursuers. The X-Files: Conspiracy: The Transformers
Ralston marketed many breakfast cereals based on cartoons in the 80s and 90s. One of these was Transformers. The Transformers Chocolate Flavored Cereal was a chocolate-flavored concoction, not unlike Cocoa Puffs, manufactured by the Ralston Corporation. However, the cereal was sold only in some parts of the United States and was short lived. The cereal box had Optimus Prime on its cover. The box claims the cereal had "more taste than meets the eye" and also had the ability to "transform ordinary milk into chocolate flavored milk". There also was a mail-away offer for a Jazz toy. The few boxes that still exist are collectables,[5] (one of which went for $349 on eBay).
A redeco of of the Cyber Commander toy above, this Prime features grey plastic replacing the original blue, some deco differences on the arms, body & legs. He also features a flame tampograph on the sides of his vehicle front. He comes in an altered packaging that replaces the first version's painted prototype stock photos with CG renders depicting the new deco, and also features a new Hasbro product code number, thus making him officially a separate product rather than a drastic running change variant.

Cloud Optimus Prime is a redeco of the Classics Voyager Class Optimus Prime mold, transforming into a modern cab-over style truck of made up model, dominated by a large "energy unit" on his roof (actually a wind vane). He features a similar Generation 1-inspired deco to the original toy, but aims for a "cleaner" appearance by omitting many paint details such as stripes on the cab, while the energy unit is colored black with a silver Autobot insignia in homage to Generation 2 Optimus Prime. In robot mode, Prime's energy unit transforms into a large blaster and his smokestacks transform into a smaller laser cannon. Additionally, both weapons can combine together to form a double-barrelled over-shoulder weapon. He was available exclusively at TakaraTomy Mall.

Megan Fulton, Tim Johnides, Jeff Williams, Dante Lauretta, Magnus Dahlsröm, Jayson Peters, David Michael, Gerry Tolbert, Andrew Smith, Ray Wehrs, Joel Becker, Scott Gaeta, Beth Kee, Joey Mills, talkie_tim, Danny Marquardt, Adam Bruski, John Bain, Bill Moore, Adam Frank, Lacey Hays, Peter Morson, James Needham, Matt Fleming, Adam Anderson, Jim Reynolds, Seiler Hagan, Bryan Wade, Petrov Neutrino, Jay Shapiro


The styling is a little blocky, but these are toys aimed at a younger audience that actually wants to play with their Transformers. They don’t need 45 step transformations that result in perfect representations of what they see on screen. They want something that they can switch quickly between modes and that have added play potential, with power-up engines that unlock special features.
Many Transformers come with tech specs (short for technical specifications) printed on the back of the box that they are sold in. The owner of the new Transformer is encouraged to cut out the tech specs and save it. This card has information on the Transformer, and will usually include the character's name, picture, indication of allegiance (Autobot, Decepticon or other), function, a quote, a description of the character, and numerical values of the character's various attributes. Although only the numbers can be truly deemed "technical specifications", the entire card is usually referred to as the Transformer's tech specs. Each specification is rated by a value from 1 to 10, 1 being the lowest, and 10 being the highest.
Commander class figures all come with translucent weaponry, and feature some amount of translucent plastic in their bodies (blue for Autobots, but a variety of colors for Decepticons), a feature designed around interacting with the line's vehicles (see below). Each vehicle is equipped with an "Energon Booster", a light-up accessory that can plug into the Commanders' weapons or into the posts and ports on the figures' backs to illuminate them with "glowing energon power".

Prime appeared again in the fourth crossover called "Black Horizon". When Hawk, who had been afflicted by the Matrix, began getting dire visions of a new threat, Prime journeyed to Earth. He took Hawk and Flint to Tibet to discover the source of the problem, only to encounter Bludgeon once again. Prime battled Bludgeon and only won due to intervention by Hawk. Fighting their way into a secret city beneath the Himalayas, the trio realized the extent of the threat. At stake was the impending destruction of humanity by Unicron and the world being taken over by Cobra-La. Optimus and Hawk were discovered by Bludgeon and a group of Cobra-La troops. Prime defeated Bludgeon, then, with Hawk and Joe Colton, gatecrashed the Cobra-La ceremony to sacrifice Firewall to Unicron. Prime was mobbed by Cobra-La warriors and pinned down by a monstrous insectoid creature. Prime demolished them in time to save Hawk from Golobulus. With Cobra-La arrested by G.I. Joe, Prime made sure his comrades were okay before sitting down to watch TV with Eject and Firewall.


This gold vacuum metallized version of Optimus Prime is a prize in Hasbro's Asia Age of Extinction campaign. To qualify for winning this toy, one must be the biggest spender of the day during the midnight launch of the AoE toyline at specific Toys R Us or participate in a lucky draw. This toy is limited to 7 pieces. 2 are in mainland China, while Hong Kong, Malaysia, Thailand, Singapore, Taiwan each have one.
Optimus made his way to the Primal Basilica, where he found Perceptor standing over the Mistress of Flame's battered corpse. Unable to do anything for her, Prime activated the Basilica's defenses as a means of stalling Trypticon. Learning from Perceptor that Rodimus had given up the Matrix, the two entered the chamber of the Chorus of the Primes to have the Matrix returned to him. Desperate Actions However, Optimus revealed the Matrix was not for him, but rather for Perceptor, as he wanted to make sure it would be taken as far away from Trypticon's grasp as possible. He guided Perceptor to a secret exit from the Basilica and sent the scientist on his way. Run for Our Lives Warned by the Chorus to "beware the power of the Primes", Optimus charged back towards the battlefield and began attacking Trypticon, rescuing Victorion. Optimus led the Combiners in battle against Trypticon, but the Titan managed to hit him, sending him hurtling towards some sharp rubble. Thankfully, he was caught at the last moment by Fortress Maximus. In Good Hands

Of course, many voice actors have voiced him in different TV shows and video games over the years, in both English and Japanese. Most notably by a Power Rangers actor and a Batman voice actor. The latter is Will Friedle, who voiced Bee in the most recent series, Robots in Disguise, plus cameos in Rescue Bots, Transformers Prime, and the Predacons Rising TV movie. Friedle is well known as Batman’s voice in Batman Beyond. As for the Power Ranger, that would be Johnny Yong Bosch, who played Adam Park, the original Black Ranger. Bosch was Bumblebee’s voice in the video game Transformers: War for Cybertron.

"Convoy Last Production" was the final re-use of the Masterpiece toy mold before it was at last retired after numerous re-releases and redecos. The figure is essentially identical to the original Japanese MP-1 release, aside from a slightly brighter red, and the addition of the words "LAST SHOT" in Transformers typeface molded into the small of Convoy's back, hidden beneath its headlight-flaps in robot mode. Lacking the trailer of MP-4, the figure instead comes with a redecoed version of the electronic base included with Hasbro's "DVD Edition" of the figure from five years prior, which now features a collection of sixteen soundbytes of Convoy delivering famous lines from the Japanese version of the Generation 1 cartoon, recited by the character's original Japanese voice actor Tesshō Genda. The base was promoted as containing a hint as to the identity of the next Masterpiece toy; as it would turn out, this was a new version of Convoy himself (see below), foreshadowed by a sound clip on the base which played only intermittently, and which had Convoy announce that he would "soon be reborn".
Transformers: Tribute Optimus Prime is a redeco of the 2007 Leader Class toy, to commemorate the 10th anniversary of the live-action film series. While the deco's paint mask is the same as the said figure, he features a more saturated blue and red, and chromed feet/front grills which was used for the MA-21 redeco, and he also features chrome on both sides of the stomach. While the Hasbro stock photo shows that his feet are slightly mistransformed in robot mode, the Takara stock photos shows his feet correctly flipped out.
Henkei! Henkei! Transformers Convoy is a redeco of Classics Voyager Class Optimus Prime. He features a significantly altered colour scheme, generally to make the toy more closely resemble his appearance in the Generation 1 cartoon and the original toyline. His truck mode features less silver paint striping, but compensates with a vacuum-metalized grill/fender area. In robot mode all of his previously grey plastic is replaced with red plastic, with a majority of it being painted silver, chromed, or painted gunmetal gray. He features a different shade of red, blue, and clear blue plastic than the Classics version. Since Henkei! toys do not feature a heat-sensitive rubsign, Henkei Convoy has two Autobot sigils tampographed onto his shoulders.
This reissue of the original Generation 1 Optimus Prime figure comes in a two-pack with the Deluxe-Class Dark of the Moon Optimus Prime figure. Prime himself is almost identical to the Encore release, save for his trailer hitch which was retooled to allow a peg to be inserted within it while still being able to be inserted into the trailer itself (making it compatible with his G1 trailer and the new trailer included). Like the Encore release, he features lighter colors and tampographed shoulder symbols (which vary slightly from the Encore release).
Thanks to fellow Seibertron user, Sabrblade, we have discovered some new in-hand pictures of the forthcoming Transformers Studio Series #38 Voyager Class Transformers Bumblebee Optimus Prime figure! These come couresty of YouTuber TonTon Reviews, presumably as a preview of his next review. For comparison, they have put this new entry into the Studio Series with MP-10 and Takara Tomy's Movie Advanced series "Classics Optimus Prime" (Evasion Mode Optimus Prime). This gives us a good - Read More
Hot Rod first appeared in the Headmasters limited series as one of the Autobot crew led by Fortress Maximus. He became a Targetmaster in the fourth and final issue of the series. However, his Targetmaster partner is called Sparks, instead of Firebolt (though the UK comic would occasionally call him Firebolt). Hot Rod made sporadic appearances, with a few UK stories starring him as the lead, but most of those were set in the past or future. Kup's Story revealed the first meeting between Kup and Hot Rod, and how Hot Rod's influence shook Kup out of depression; and Ark Duty starred Hot Rod and set up the creation of Autobot City. Hot Rod debuted in the main continuity after the loss of many wars to the Underbase powered Starscream, as part of Fortress Maximus' group. He served as an eager soldier who idolized Optimus. However, he was killed during the Decepticon ambush on Klo in the last issue of the Marvel G1 comic, only to be resurrected by Prime and the Last Autobot.

Optimus battled alongside the Alternity to fend off the beast, when unexpectedly, Megatron overwrote the beast's higher functions with his own. At first, it seemed that the Hytherion had been killed, but a newly empowered Megatron (in two bodies) appeared and declared that, now possessing a power that rivaled the Alternity's, he challenged his opponents to take him on or see the multiverse itself burn. To Mega Therion
Then he dreamed of awakening, only to find his troops smashed. Realizing his only hope for survival lay with Cybertron, Optimus then boarded the ship the Autobots were repairing, and travelled back to his home planet. Arriving on Cybertron, he found it completely under Decepticon domination. Optimus then met an old Autobot codger who pleaded that he return to Earth to gather a force that could overthrow the Decepticon’s regime. Optimus remorsefully told the old Autobot that there could be no reinforcements from the planet Earth. The two Autobots were then swarmed by Decepticon police officers, who Optimus fought until his dying breath…
When Sideswipe was accused and convicted of destroying the Nova Suspension Bridge, Optimus was infuriated that one of his own Autobots could commit such a heinous act. Optimus was tasked to hunt down and deactivate Sideswipe, though the task proved to be easy as Sideswipe did not run, hide or resist. After Optimus had deactivated Sideswipe, he was approached by Prowl, who pointed out that Sideswipe's actions made little sense, as he had committed the crime in broad daylight before many witnesses. Agreeing that the Decepticons might be behind the situation, Optimus allowed Prowl to take a team of Autobots to Carob Island to clear Sideswipe's name while Optimus and Jazz stayed behind to continue working on human/Autobot relations. Prowl returned with evidence that it was indeed a Decepticon-controlled clone of Sideswipe that had committed the crime. Optimus then presumably reactivated Sideswipe when his name was cleared. Deadly Paradise
×