In just seven years, from 1997 to 2004, the number of elements in the company’s inventory exploded, ascending from slightly more than 6,000 to more than 14,200. So did its range of colors, which climbed from the original six (red, yellow, blue, green, black, and white) to more than fifty. As the number of components and colors mounted, soaring supply and production costs plundered the company’s bottom line. Here’s why.

Although Cybertron's Energon stocks were destroyed, the Autobots discovered a recording pointing to the Logicon planet Metascan Alpha, which had Energon in abundance. Optimus ordered Hot Rod and Ultra Magnus to take a team each to find the planet. The Autobots discovered they were being spied on by the Decepticon Clones, and Optimus swore that Galvatron could pay. He led a team to the derelict space destroyer which the Decepticons were using for a base and fought their leader one-on-one. As he was about to destroy the Nullification Cannon, Scorponok took a swing at him which connected instead with the Cannon, obliterating it. Optimus was helped away from the destruction by Blurr and Sureshot. The War Against the Destructons, Chapter 1 of 3
As with all Action Master toys, Optimus Prime himself could not transform. His sculpt is based heavily upon the The Transformers cartoon model, though the colour scheme may be based upon his Powermaster (pre-supermode cab robot only) body, with blue forearms as opposed to just blue fists, although unlike the Powermaster cab robot it has blue thighs as well. His truck cab vehicle and the trailer do transform, though neither have robot modes. The truck cab can transform into a small plane, while the trailer transforms into a battle station with turrets that several Action Masters can man.

Optimus Prime was the central figure of Kabaya's final Cybertron candy toy series, Change Galaxy, which was themed around his combinations with Leobreaker and Wing Saber. In addition to being transformable (again, through partial disassembly), this figure of Prime combines with the Change Galaxy versions of his partners, forming Savage Claw Mode and Sonic Wing Mode. Prime himself came packaged with an alternate Super Mode head and his leg armour in order to complete his appearance in each of these forms. Additional Super Mode pieces were not created for this line, as that wasn't the point.
The Optimus Prime Battle Rig Blaster transforms from a superdeformed amalgamation of his Movie truck and G1 Optimus Prime's truck (indeed pulling G1 Prime's trailer) to a fully G1 robotic forearm and hand with a built in Nerf style gun. By simply placing your hand inside the back of the trailer (I need an adult!) and pulling back on the front of the truck, the gun transforms and folds back into a weapon. It comes with three Nerf N-Strike size whistle darts which can be stored inside the trailer. Although not shown in the image, the truck front splits in half in gun-mode, while the grille acts as a sight. This toy was marketed as 'Optimus Prime Big Rig Blaster' overseas.
Tomica Optimus Prime is a die-cast non-transforming toy of his truck mode from Prime. It was sold as part of the "Dream Tomica Series", a subline featuring exclusively fictional vehicles. Like all Tomica toys & all Generation 2 GoBots and Spychangers, Optimus Prime features smooth-rolling axle/wheel construction that lets the toys be quickly zipped along smooth surfaces. However, they do not convert into robot mode.
Released as part of TakaraTomy's Welcome to Transformers 2010 campaign, the "Sons of Cybertron" set includes a redeco of the 2006 Classics "Ultimate Battle" pack Deluxe class Optimus Prime, cast mostly in translucent plastic (his shoulders remain opaque Polyoxymethylene (POM)). He comes packaged with a similarly translucent redeco of Classics Rodimus.
Transformers: War for Cybertron was released in June 2010 for the PlayStation 3, Xbox 360, and Nintendo DS. The game takes on Cybertron during the Great War between the Autobots, led first by Zeta Prime and then Optimus Prime, and the Decepticons, led by Megatron. Transformers: Cybertron Adventures was released alongside War For Cybertron for the Wii and utilizes the same characters and setting.
If the Autobots went along with Prowl’s strategy, the resulting heat from the explosion caused the Autobots’ circuits to overheat, rendering them unconscious. Upon reawakening, the Autobots found themselves captives of Megatron, who informed them that their fellow Autobots would soon perish, and that the humans would be conquered by the Decepticons shortly after.
The 5-inch Power series is a little more complex (4-9 steps) and a little more spoilery, because it’s the first hint we’ve gotten that Megatron might be a part of the Transformers: Bumblebee movie. Sporting a similar form to previous versions, his alt mode is a 4-track Cybertronian tank (with the usual very conspicuous face…funny how a lazy toy design decision from the first movie has now become cannon). The Power series also has the only Dropkick Energon Igniters toy. You can use the cores sold with the Power Plus and Nitro toys to unlock special features. Camaro ‘Bee and Hot Rod round out this series.
The designs for the original 28 figures were made by Kojin Ono, Takashi Matsuda, Hideaki Yoke, Hiroyuki Obara, and Satoshi Koizumi. Hasbro would go on to buy the entire toy line from Takara, giving them sole ownership of the Transformers toy-line, branding rights, and copyrights, while in exchange, Takara was given the rights to produce the toys and the rights to distribute them in the Japanese market.
Oh, also, I should add that I would like to see if this trend is the same for specific themes, or just over all themes. Although I would guess that the individual themes would show the same general trend you discuss here, one reason individuals might believe in the “price increase fallacy” might be because of the individual themes they support. But again, I think that if you do this, you will find the themes fit the trend as well. If you are looking to go into the numbers more, this might be an interesting area to investigate.
Tomica Optimus Prime is a die-cast non-transforming toy of his truck mode from Prime. It was sold as part of the "Dream Tomica Series", a subline featuring exclusively fictional vehicles. Like all Tomica toys & all Generation 2 GoBots and Spychangers, Optimus Prime features smooth-rolling axle/wheel construction that lets the toys be quickly zipped along smooth surfaces. However, they do not convert into robot mode.
In the grand Optimus tradition, the cab of Laser Optimus Prime disconnects to become the highly poseable robot mode of Prime himself. Like Powermaster Prime and Hero Prime, the toy features the iconic windshield pecs and grill abs, despite not actually being formed from the actual truck components they emulate. In robot mode, pressing the button on Prime's cab (now on his back) activates a red LED in his right fist which illuminates his clear-plastic sword (which stores beneath his legs in truck mode).

Leaving his home universe, the Optimus Prime of Primax 895.0 Gamma was gathered in Axiom Nexus by its Optimus Prime, along with a roster of other Optimus Primes and their kin in a group known as the Convoy, in which he was redubbed "Hero Prime". Optimus Prime bio in Club magazine #49 A multiversal cataclysm in a universe seeded with Rarified Energon and an invasion by natives from the negative polarity universe had called them into action. Since Matrix bearers were usually never allowed into Axiom Nexus, this was a grave threat indeed! Invasion Prologue


A retool of Crash Combiner Optimus Prime available in a two-pack with Grimlock, featuring a new Optimus Prime-ish Combiner head and new arm parts with a green dinosaur-themed front shoulder pads, and he features a lighter shade of red plastic. Like the previous versions, Optimus Prime can become the top half of any Crash Combiner gestalt, though his official combination is with Grimlock as Primelock.
The other new additions were two black spring-loaded missile launchers that fire red projectiles. In vehicle mode, these attached to the soundbox (an echo of Powermaster Optimus Prime's cannons, perhaps), and could be held in Optimus Prime's fists in robot mode. These launchers were not created for Prime; they were retooled versions of the launcher from Barricade of the G.I. Joe line.

This Japanese exclusive release of Optimus Prime features much more black coloring than the previous releases, and it's (coincidentally) based on the Fast Action Battlers Power Armor Optimus Prime toy, so as to be used with the similarly-repainted Legends Jetfire figure to form the Optimus' powered up combination. For some reason, he has red eyes. This redeco also uses the slightly small fuel tank/elbow tabs from the Battle Damaged release.
Interesting work but I would like to know whether you would find the amount of new sets offered in toto has changed over the survey period. Is there an economy of scale at work? This seems to have two implications: first, the number of units for a particular set may have increased thereby affecting the price of all sets belonging to that class (but doubtful you could find exactly how many Death Star sets were produced in relation to, say, hogwarts castles); second, the popularity of certain set classes may affect what kinds of sets are available. Like with language, we are all confined to use the words we know. And so with Lego, set designers are confined to use what’s economical, unless, of course, the design calls for new styled pieces. These relations are difficult to grasp in statistical analyses, but would seem to play a role in price steering.
Available exclusively from Japanese clothing company A Bathing Ape in 2015, MP Convoy Reissue BAPE Ver. is a trailer-less redeco of the MP-10 mold sporting a unique deep red color scheme matching the Convoy Reissue BAPE Ver. RED of the original G1 toy, with "BAPE's famous camouflage pattern" and an ape head print on the shoulder replacing the usual faction symbol.
Prime invited Wataru to visit the Autobots' subterranean base, and he gave the boy a personal tour as he carried the injured Bumblebee to the infirmary. Telling him the story of the Energon Cube and the Autobots' coming to Earth, Prime showed Wataru the large chunk of the cube that they had managed to recover. He then turned his attention to repairing Bumblebee's wounds, and as such, did not notice Wataru reaching out to touch the cube sliver. A bizarre energy discharge resulted that not only showed the Autobots images of Another Time & Place, but also healed both Autobots' wounds. Prime dived at Wataru and hauled him away from the shard, returning things to normal, but leaving Prime with grave concerns over what the strange occurrence might mean. Kingdom of Giants
Part of the third wave of Prime Cyberverse Commander Class toys, Nightwatch Optimus Prime is a redeco of Series 2 Cyberverse Optimus Prime, using the faceplate-less head sculpt that is gang-molded with the original head. His blue plastic is now gray, his smokestacks and thighs are left unpainted, he loses the Autobot insignia on his right forearm/door, and he gains yellow paint highlights for his eyes and lights, along with various other minor deco differences. Instead of the original release's cannons, he now comes with a pair of swords, which each have a pair of 3mm posts for wielding/mounting.
The only differences with the unreleased version, aside from the packaging, are that silver paint has been added to the previously unpainted grill/fender area, the blue paint operations have been changed to teal, and the red Autobot insignias have been replaced by purple Decepticon ones. Prime's bio apparently explains that he took on this new color scheme in order to infiltrate the Decepticon ranks, in response to recent attacks by some new Decepticon forces pretending to be Autobots.
The Power Plus series are similar to the Power series, except these come with the core that unlocks extra features. The Bumblebee figures in this series are nearly the same as the Power series versions (Camaro ‘Bee’s Power Plus figure has his unmasked head), so if you’re going to get them, and you want the cores, go with these versions. If you want Optimus Prime at this size, though, you’ll have to go with this version.
Some time later, as the war raged between Autobots and Decepticons on Earth, Optimus had requested the Aerialbots as reinforcements from Cybertron. Though they nearly defected to the Decepticons, Optimus was able to secure the Aerialbots as allies. Later, when a power plant had to be evacuated of its human workers due to the fear of landslides, Optimus posted Denfensor at the location to secure its protection. Optimus then drove off to check up on the rest of his troops who were aiding in the area’s evacuation. Though he passed a military convoy heading towards a plant, he thought nothing of it, unaware that they were the newly created Combaticons in disguise. Optimus then reached the Ark, and from there opened communications with the Aerialbots. Optimus had someone come into the know that the Decepticons were moving in towards the plant. He watched from afar as Defensor and Superion fought Menasor and Bruticus, wary to send more Autobots into the fray while these titans wreaked havoc onto the battlefield. Optimus allowed himself a smile when the Aerialbots and the Protectobots proved themselves superior teams to the Decepticons’, though at the back of his mind, he was wary. After all, Megatron himself had chosen not to add his considerably weight to the battle... The Special Teams
Tiny Turbo Changers Optimus Prime is a small, stumpy, soft-plastic blind-bagged mini-figure that changes from robot to a licensed Western Star 5700 OP Truck with just a few simple steps. He features ball-jointed shoulders and hands that are compatible with Cyberverse weapons and other 3mm post accessories. Like all Tiny Turbo Changers, his vehicle-mode tires do not spin, sorry.
With the Japanese Binaltech toy series having transformed into the Kiss Players line, the second figure to be released as a Kiss Players character was Hot Rodimus. Based on the same Ford GT mold as Mirage, Hot Rodimus features several differences from Mirage. First, it has a unique head sculpt, which includes a movable crest to allow a "visor" to be lowered over his eyes, referencing a scene from the animated Transformers Movie during which Hot Rod is on Lookout Mountain. Additionally, it includes a fishing-rod accessory, which can be split and connected in a different configuration to create a tri-barreled arm weapon, reminiscent of Hot Rod's exhaust-pipe blasters. The figure also includes a PVC figurine named Syao Syao and a CD featuring a Kiss Players radio drama. The vehicle mode stays true to the Ford GT's factory color scheme, lacking Hot Rod's signature "flame" detailing, and, like Binaltech, is fully painted. Meanwhile, the robot mode reveals additional orange and yellow body parts, such as the chest, abdomen, arms and hands, as well as flame-like paint applications on the lower arms to link the figure with the original Hot Rod.
Fellow Seibertronian Actar has written an in depth review on the new Transformers Studio Series Jetfire. He gave us great images of all modes including the combined mode and the giant cannon. We see how it scales with both SS ROTF Megatron and the ROTF Fallen. Enjoy! Alrighty! Just got my hands on the latest SS Voyagers and Leaders. However, the one that has won me over the most is Jetfire. So, I was rather hesitant and critical about Jetfire when I first saw him, but - Read More
In this incarnation, Optimus Prime is the main protagonist and shows a near-xenophobic reluctance with interacting with other cultures, believing that such interaction would cause more harm than good. Consequently, he prohibits his team from mingling with the locals of Earth, Velocitron, and the Jungle Planet during their search for the Cyber Planet Keys. This attitude was drastically changed when Prime realized that the only way to acquire the Cyber Planet Keys from Velocitron and Animatros was to play by their laws.
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Rodimus can be unlocked by beating "Dam 6" in Arena Mode, credited as Hot Shot. Rodimus is described as being young, impetuous, showing enthusiasm and confidence which borders on arrogance. He boldly claims that he has both skill and looks, though he is not too keen being paired with Kup on missions. Somehow, he became corrupted by Dark Energon. If the player manages to defeat him, he calms down, shrugging off the effects of the Dark Energon and returning to his regular self.

Prime appeared again in the fourth crossover called "Black Horizon". When Hawk, who had been afflicted by the Matrix, began getting dire visions of a new threat, Prime journeyed to Earth. He took Hawk and Flint to Tibet to discover the source of the problem, only to encounter Bludgeon once again. Prime battled Bludgeon and only won due to intervention by Hawk. Fighting their way into a secret city beneath the Himalayas, the trio realized the extent of the threat. At stake was the impending destruction of humanity by Unicron and the world being taken over by Cobra-La. Optimus and Hawk were discovered by Bludgeon and a group of Cobra-La troops. Prime defeated Bludgeon, then, with Hawk and Joe Colton, gatecrashed the Cobra-La ceremony to sacrifice Firewall to Unicron. Prime was mobbed by Cobra-La warriors and pinned down by a monstrous insectoid creature. Prime demolished them in time to save Hawk from Golobulus. With Cobra-La arrested by G.I. Joe, Prime made sure his comrades were okay before sitting down to watch TV with Eject and Firewall.
Another Hasbro release of the MP-10 mold, which is basically a reissue of the 2010 Transformers line's Masterpiece Optimus Prime, but with the Japanese release's ID Number. Surprisingly he is NOT mistransformed on the initial official photography... until secondary stock photos had the vehicle mode slightly mistransformed. Unlike the original, Hasbro version, this version features silver paint on the interior of the trailer. This version also removes the red paint on the die cast hinge piece in his body and replaces it with blue paint. Sadly, this figure doesn't come with the Key to Vector Sigma. Due to compact packaging, the trailer is prone to scuffing.

The percentage in the title is not a turn of phrase nor something inferred in any way, it comes from a quote by Bumblebee movie producer Lorenzo Di Bonventura. Whether Bumblebee is a prequel or reboot (or anything in between) has been a hot topic for fans , especially those who want to distance themselves as much as possible from the previous films made by Michael Bay. These debates have reached Bonaventura who sat down with Metro and explained why to him, the Bumblebee film was 100% a prequel - Read More
Optimus and Wheeljack returned to Autobot HQ after an absence to find Grimlock had taken leadership. Though they failed to resist him, he soon bored with leading the Autobots and let Optimus take command again. Me, Grimlock, King Impressed with Bumblebee's success as team leader, Optimus assigned Pipes to lead a team. The B-Team Part Deux With Optimus badly damaged and without the Matrix, the Autobots were driven off Earth and sought refuge on Cybertron. Once Optimus had recovered, he put together a team which returned to Earth and retook it from the Decepticons, with Optimus badly damaging Megatron in combat. All Hail Megatron
Just as Marvel Comics produced a companion comic to the original Transformers toyline that differed from its animated counterpart, so did Dreamwave produce a comic to go along with the Transformers: Armada and Energon lines that owed little to their animated fellows. This incarnation of Optimus Prime, however, is not particularly different from his animated counterpart in personality.[51][52]

Part of the first wave of Prime: Robots in Disguise Weaponizer Class toys, Optimus Prime is a large toy, similar in size to Leader Class figures from previous Transformers toylines. He features a simpler transformation and design compared to previous Leader-sized figures, with him having fake chest windows (again) and a simplified, hollow truck rear where his feet, arms, and fake chest windows are plainly visible. He comes with a blaster which can mount onto his hands, shoulder-pads, and the sides of his legs/truck rear.
The lowest priced toys in the Armada line were three-packs of Mini-Cons. Each larger price point consisted of an Autobot or Decepticon who came with a Mini-Con partner. Mini-Cons could be used to unlock a variety of features on each larger robot, such as firing weapons, electronic lights and sounds, or alternate modes. Some three-pack Mini-Cons combined into other forms or had additional features. According to the storyline, Mini-Cons also enhanced the power of other Transformers, giving incentive to collect as many of them as possible.
A nice article but I see a few flaws. First of all if the distribution of LEGO sizes/prices is increasingly skewed it is better to either split the sample or look at medians or rolling medians than averages. Secondly, this is a perfect case to run a regression panel regression with time dummies to see both the impact of time and the impact of size on the prices.
In just seven years, from 1997 to 2004, the number of elements in the company’s inventory exploded, ascending from slightly more than 6,000 to more than 14,200. So did its range of colors, which climbed from the original six (red, yellow, blue, green, black, and white) to more than fifty. As the number of components and colors mounted, soaring supply and production costs plundered the company’s bottom line. Here’s why.
A five-inch tall, non-transforming highly-articulated PVC figure of Optimus Prime in his Super Mode was the eighth entry in Takara's Mega Super Collection Figure series. In addition to a non-transforming figurine of Sparkplug, Optimus comes with two sets of alternate hands—one set with spread palms, one curled into fists—and is armed with his Convoy Gun, which can either peg into his right fist (and only his right fist) or onto his back.
Omron's keychains were not limited to soft plastic, with die-cast versions of the same characters from the Mascot Keychain line being made available in their Transformers Strap range. This Prime is pretty much identical to the Die Cast Figure version of the character, just a little smaller—about 2.5" in height—and with the addition of a keychain with a wrist-strap.
After a long period of stalemate, Prime grew frustrated at the lack of progress his troops were making against Megatron's forces. To remedy the situation, he ordered the creation of several new Transformers who would be perfectly adapted for combat on Earth. The first among these was Pirhana. Piranha's The Official Transformers: Generation 2 Annual profile But one of the Autobots' great victories came not through superior numbers or firepower, but trickery and cunning. As part of a plan devised by Optimus Prime's new second-in-command Prowl, the Autobots allowed Starscream to "overhear" that they had uncovered an ancient Cybertronian ship with the means to return to Cybertron. They then stationed themselves around the vessel, atop of Table Mountain in Africa, and awaited the inevitable Decepticon attack over its possession. Optimus met Megatron in battle, but ordered his troops to withdraw after a brief skirmish, declaring the Decepticons too powerful to hold back. Once the Decepticons claimed their prized and entered the ship, they found themselves locked inside it. The ship then shot up away from the planet, leaving the Decepticons without the means to control it. Though the Autobots knew this wouldn't rid them permanently of the Decepticons, they were satisfied with a brief period of calm while they were off-world. Day of the Decepticons
Never one to give up, Optimus managed to down Devastator in return, only to find himself at Megatron's mercy. The Decepticon leader pointed out to him the humans' self-obsessed behavior in the face of the devastation, suggesting the fleshlings were worthless, and the Autobots should join the Decepticons in wiping them out. Prime Directive #5 The heroic actions of a team of firefighters and other humans proved to Optimus that the humans were worth saving, and the Autobots delivered a smackdown on the Decepticons. The fight was interrupted by the news that a nuclear missile was inbound, and despite Prime's protests, Superion sacrificed himself intercepting it. Prime recovered from the shock wave to find that the Decepticons had fled. He appealed to Grimlock to return to the Autobot ranks, an offer turned down by the Dinobot. Prime Directive #6
The first toy in TakaraTomy's United toyline is a redeco of the War for Cybertron Deluxe Class Optimus Prime, transforming into a Cybertronic "armored truck". As has been TakaraTomy's wont of late, he now sports a metallic red paint job, with brighter pink paint applications and cooler grey parts, and features several additional paint details to those present on the Hasbro figure in the form of black chest windows and pink lines on his face mask. His rifle transforms as well, folding and plugging into the roof of the vehicle mode. The rifle can also peg into his forearms, and, in its compact configuration, can attach to his shoulders via peg holes on the backs of his front tires or stored behind his back in robot mode.
The project was crowd-funded through Japanese crowd-funding site Makuake[11]. For 5,400 yen, contributors received an INFOBAR Optimus Prime, or for 16,200 yen, received INFOBAR Optimus Prime, INFOBAR Megatron and INFOBAR Bumblebee, the only way to obtain the last two items. The project received one million yen in the first 24 hours, ultimately topping out at over 32 million yen.
In the episode "Along Came a Spider", Optimus discoveres that Elita did survive the ordeal with the giant spiders and was transformed into the technorganic Decepticon Blackarachnia. He offeres to try and help her, but is turned down violently as Blackarachnia has still not forgiven him. However, when she nearly dies trying to use the Allspark key to purge her organic half, Optimus saves her and repeats his offer to help her. She stings him instead, vowing that she will never trust him.
General Optimus Prime later attended a meeting of the Convoy held by Starscream. There, he assured the others present that he had been mistaken about the rumored Megatron's identity. Starscream was convinced, but the rest of the Convoy were savvy to the truth. The other Optimuses supported General Optimus Prime's decision, stating that if C-81 had earned the General's trust, that was good enough for the rest of them. Optimus was later seen hanging out with Spy-Eye on his off-time. Cybertron's Most Wanted
MATTY COLLECTOR SPECIAL SALE If you missed out on the original Matty Collector figures, you’re in luck; many items are back in limited quantities! https://www.bigbadtoystore.com/Search?T ... geSize=100 ------------- NEW PREORDERS ------------- TRANSFORMERS STUDIO SERIES Reach past the big screen and build the ultimate Transformers collection with Studio Series figures, inspired by iconic movie scenes and designed with specs and details to reflect the Transformers movie - Read More
As the final new-design Optimus Prime toy from the original Generation 1 era, the Japanese-exclusive Star Convoy was a significant departure from previous versions. This incarnation of Prime transforms into an extended-hood cab truck of made-up model pulling an implausibly large trailer, incorporating the motorized "Microcarrier". Powered by four AA batteries, the Microcarrier drives Star Convoy either forward or backward, spinning a radar dish mounted on the rear of his trailer as he rolls along. Prime's teammate in the Battlestars, Grandus, can link up to the rear of Star Convoy's vehicle mode and be pulled along behind him; Sky Garry can then land atop Grandus, forming a giant vehicle.
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