INFOBAR Optimus Prime (ANNIN) is a redeco of INFOBAR Optimus Prime (NISHIKIGOI), transforming into a recreation of the ANNIN edition of the INFOBAR cellphone. All-white in cellphone mode, he sports additional blue and red detailing in robot mode. Like the other figures in this line, he is not a working cellphone but can be paired via Bluetooth with a smartphone, such as an iPhone, to act as a notification alarm in either robot or INFOBAR mode. The screen is non-functional, but pre-printed cards are included which can be slid into the screen to show an Autobot logo, Decepticon logo, a mockup of a cellphone home screen, or a technical "Transformers INFOBAR" design. The figure also includes a display stand.
If they took the left passageway, the group happened upon Megatron’s lab. Though Megatron attempted to trick Optimus into activating the Fortress’s self-destruct sequence, Optimus was too clever to be duped. After deactivating both the Destruction beam and the Decepticons themselves, the Autobots found Jessie tied up in a cell. The Autobots then celebrated their victory by guzzling a few quarts of fine-grade oil.
In a break from tradition, Energon Optimus Prime's large mode resembled a configuration similar to Voltron or to the Super Sentai action figures. This design was unpopular with many fans due to design issues with the toy. The small robot's body was large in proportion to his arms and legs which made the figure appear fat, earning it the nickname "Fatimus Prime" or "Obese-imus Prime". The 4 vehicles that combined with the robot were small, lacking the intricate detail that made other toys in the line popular. Fans were also angered by early releases of this toy in which the head was molded with a mouth rather than the traditional face plate design. Later releases of the toy eliminated the visible mouth feature.

Power of the Primes "Evolution Optimus Prime" transforms from a truck with a trailer into a robot and back. The individual truck transforms into his "Orion Pax" form based on his appearance in the Generation 1 episode "War Dawn", and he is able to form the core of Optimus Prime's robot mode. His trailer forms Prime's entire body, and his ion blaster can be split into two weapons. He includes the Matrix of Leadership, which can store in his chest in the 'Evolved' form. The center of his Matrix of Leadership can be replaced with any Prime Master. In an undocumented feature, his rifle can be stored on his back as Optimus Prime by pegging it into Orion Pax's hands.The Takara version of the mold lacks the production numbers located at his right shins. Depending on the individual copy, Optimus Prime is prone to having a number of quality control issues: ranging from two left/right arms and/or legs/feet on the evolution armor, to lacking stickers on the trailer pieces.

The figure features newly redesigned hip ratchets to make both robot and combiner mode stable, which were also installed in both TakaraTomy's Motormaster, Grand Scourge, and a revision wave of Hasbro's Motormaster. The pegs that Legends Class Rodimus (or Blackjack) attach to have also been slightly modified to provide a tighter fit, making the latter toy much less prone to falling out.
Using the Spacebridge to travel to Earth, Prime was sidetracked when Megatron transported him to Unicron's body. Megatron attempted to cajole him into distracting Unicron long enough to transfer his consciousness into a new body. Prime refused until Megatron showed him what was happening on Earth. A massive Terrorcon invasion had devastated many of Earth's greatest cities, with the stalwart Autobot defenders nearly overwhelmed. Megatron offered to deal with the invasion if Prime would aid his rebirth. Out of options, Prime agreed, and battled Unicron's internal defences to disable a sensor, allowing Megatron's resurrection. As Megatron teleported to Earth to keep his end of the bargain, Prime, still inside Unicron, prepared to fight back.
He now comes with a half-translucent gun which lights up and expands MechTech-style when the lever is pulled. Bizarrely, the main section of the weapon is sculpted to resemble Prime's forearm, with the unfolding part being his in-show gun. Additionally, he comes with an opaque sword resembling the Star Saber, which he can wield two-handed. The gun features a peg on its underside and a port on each side, while the sword features a peg and peg-hole on its hilt in addition to its 5mm handle. In robot mode, either accessory can mount on his hands, on either of his shoulders, or be pegged into either of his half-translucent forearms. In vehicle mode, the top of the vehicle mode cab can also fold back to reveal two additional peg holes, and there are three peg holes (including the fifth wheel hitch) on the back section, although the hitch tends to open up and not hold very well.
Prime's cab and trailer can also combine to form a super robot mode. Transforming the cab into the torso portion sends the transformation command to the trailer, which raises itself up off the ground to become a pair of immobile, statuesque legs (as long as you're not playing with it on carpet), and when the pair are connected, the super-robot head pops up with a metallic shriek sound effect. Pressing the Autobot symbol on the figure's chest activates a pulsing laser sound effect, and the small grey button on his right shoulder illuminates his fist with a red LED, which can illuminate either of his guns, as well as the Star Saber sword (the Star Saber was specifically cast in clear plastic for this purpose, but in practice, the light failed to carry even halfway up the blade).
Bumblebee, being the popular character he is, was one of the first five characters inducted into the Hall in 2010, during a ceremony at BotCon; the convention for all things Transformers. He was joined, not surprisingly, by other super-popular transformers: Optimus Prime, Megatron, Starscream, and the Dinobots. Humans enshrined in the Transformers Hall of Fame over the last few years include everyone from director Michael Bay to Peter Cullen (the iconic voice of Optimus).
Once combined, DaiKenzan has three new phrases (spoken in Kenzan's voice), while DaiGekisou has four (in Gekisoumaru's voice). In either combined form, pressing and holding the button activates an additional, longer phrase for their "final attack". DaiGekisou is armed with a scissors-esque "shuriken" made from combining Optimus Exprime's two swords, while DaiKenzan simply wields them separately.
Optimus battled alongside the Alternity to fend off the beast, when unexpectedly, Megatron overwrote the beast's higher functions with his own. At first, it seemed that the Hytherion had been killed, but a newly empowered Megatron (in two bodies) appeared and declared that, now possessing a power that rivaled the Alternity's, he challenged his opponents to take him on or see the multiverse itself burn. To Mega Therion
Optimus Prime features a MechTech Blaster that can convert into an Energon Battle Axe reminiscent of the Generation 1 character's iconic weapon, though the weapon cannot be locked in battle axe mode. There is also a pair of C joint rods on the underside of both forearms. His MechTech blaster can plug into the port on each of his arms or be held in either hand in robot mode, or plug into one of two holes on his truck roof/robot shoulders.
On another beautiful day, Optimus sat under a tree with Bumblebee and Hound, discussing the Decepticons. A while later, Beachcomber reported that Grapple had shot at him. Optimus smelled a Decepticon plot and led an assault on their headquarters, only to find that Grapple had been injected with a cerebro-shell, placing him in Decepticon control. Battle commenced, during which Grapple was freed and helped them defeat the Decepticon. Afterward Optimus said it all had been worth it to get Grapple back. Insecticon Attack!
While the Transformers animated series came to an end in America in 1987 after The Rebirth, production was continued in Japan with three new, exclusive animated series spin-offs to continue the story. The first of these series, Transformers: The Headmasters, supplanted the events of The Rebirth, picking up one year after the events that saw Optimus Prime's return to life.
Optimus and Prowl received message from Skyfire of a coal transport in Africa, and discovered Megatron was using human slaves. Megatron detonated his coal mines with the world's largest explosion, killing the humans and forging the world's largest diamond — that he would use to as a lens for a satellite to focus the Sun's beams, melting the Rocky Mountains! Prime ordered Skyfire to attack the satellite, and Ratchet to build a square mile panel of metal to deflect the beam, blowing the satellite up. Satellite of Doom The Decepticons attempted to drain the Prudhoe Bay oil reservoir, causing volcanic eruptions and Russia to approach America, accelerating tensions between the countries. Optimus ordered razon gas to be pumped into the reservoir, returning the oil below and raising the Decepticons' aquatic drill. When Continents Collide
Early in the war, when he was still known by the name Orion Pax, the Autobot who would one day be known as Optimus Prime was ordered by Zeta Prime to escort the Decepticon Prisoners Wrack'n'Ruin in a prisoner exchange, while accompanied by Nightbeat and Alpha Trion. As the group made their way through the Rust Spot, they encounter Slicers and had to fend them off. Orion Pax and his group eventually made it to their meeting spot with the Decepticon Bludgeon, only to be ambushed by the Decepticons. In the confusion, Alpha Trion was taken prisonner, and Orion Pax set off to rescue the elderly Autobot. He and Nightbeat succeeded in returning Alpha Trion under the protective custody of Zeta Prime, but Orion was himself captured in turn. Strapped to a shuttle aimed to crash into Iacon, Orion's fate seemed uncertain. Orion's Gambit

Released as part of TakaraTomy's Welcome to Transformers 2010 campaign, the "Sons of Cybertron" set includes a redeco of the 2006 Classics "Ultimate Battle" pack Deluxe class Optimus Prime, cast mostly in translucent plastic (his shoulders remain opaque Polyoxymethylene (POM)). He comes packaged with a similarly translucent redeco of Classics Rodimus.
The Japanese release of Powermaster Optimus Prime actually represented a new character named Ginrai, and featured several retools: the cab featured die-cast metal, shortened smokestacks, vacuum-metalized plastic and clear blue windows, while the trailer was given retractable super robot fists. This Japanese version was eventually issued by Hasbro in 2003 as part of the Commemorative Series collection (see below).
In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.
Outstanding work here. After reading a number of complaints about how the price has ‘increased’ over the years, it’s great to see this analytical approach. One additional hypothesis I have is related to the increase in the number of sets released each year, which would appear to be supported by your data. More sets to buy to be ‘complete’ makes for more money out of pocket.
Optimus got Megatron's contact information off the internet and invited the Decepticon leader to BotCon 2009. Though it took some doing, he managed to convince Megatron that the convention would be worth attending. Optimus also planned on going to BotCon, and left for the convention alongside Wheeljack, Mirage, Ironhide, Jazz and Prowl. BotCon 2009!
Rodimus Prime/Minor is a character who appeared in season 3 of the Transformers Animated series. He is a homage to the Generation 1 version of the character Hot Rod.[17] He wields an energon bow-and-arrow weapon of his own design.[18] On March 31, 2009, Derrick J. Wyatt, lead Transformers Animated Character Designer posted an image of Rodimus' vehicle mode, which is described as a futuristic muscle car that is mostly based on a 2008 Dodge Challenger with some elements of a 1969 Ferrari Daytona. This was revealed at the 2009 BotCon where Hasbro released an action figure of Rodimus Minor. It showed that the 2008 Dodge Challenger parts of Rodimus' vehicle mode were mostly based on the back, top, and sides of the vehicle, while the 1969 Ferrari Daytona parts were found in the front of the vehicle, most notably, the headlights.
This series introduced the dangerous Predacon faction, robotic dragons and mythical creatures that posed a threat to Autobot and Decepticon alike. In response, the 'Bots and 'Cons don new armor (the Autobots in spiky, over-weaponized armor reminiscent of Mad Max, while the Decepticons take on more beastly traits) and are armed with new gimmick-laden launching/spinning weapons. On-package bios were reduced in length to just a sentence or two, and the instruction sheets instead feature facts about one of the figure's main weapons, as well as a chapter of the Tales of the Beast Hunters prose story.
It was expected that the release of a new movie would involve the production and release of associated toys from Takara and Hasbro. Images surfaced, on-line, of some toy prototypes, notably Starscream and a new Decepticon who was to be named Blackout, along with packaged samples of movie preview "Protoform" Optimus Prime and Starscream toys. Similarly, fans found preliminary artwork of multiple characters, although it was not known at the time how close these were to the final designs. The designs were significantly different from those of the Generation 1 characters with the same names. Reactions varied widely: some fans objected strongly to the designs, occasionally going so far as to threaten a boycott if the designs were not changed to be more traditional, while others liked them. The issue became a divisive one, as detractors accused supporters of lacking respect for the franchise's history, while supporters accused detractors of being "stuck in the past", and not accepting change.
General Hawk stated in an interview that his typical transportation in Axiom Nexus was his Convoy colleagues. As the seats of General Optimus Prime's vehicle mode were manufactured at the same location as the VAMPs of his universe, Hawk was able to find a degree of familiarity in the strange world of Axiom Nexus. Andromeda - Axiom Nexus News, 2016/05/01

A giant statue of Optimus Prime in front of the Cybertron Archives holding two Golden Disks appeared on Cybertron in the Beast Machines series, but was destroyed by the Vehicons in the episode Fires of the Past. When show writer Bob Skir was asked what these two disks were he said that neither the statue nor disks were in the script, but he suggested that they were either the disks from Voyager 1 and Voyager 2 probes or that Optimus won them in the 2,395,989th Annual Cybertronian spelling bee.[7]


The Masterpiece Optimus Prime toy was featured in a print ad for Nokia 6820 phones in December 2004.[19] He is posed bent over to look at the phone and scratching his head. Pleasantly, most of the pose pictured is perfectly possible with an un-kitbashed, un-Photoshopped version of the toy. (The real toy can't bend forward at the waist like that, alas.)

An additional oddity is that unlike every other toy in the Go! toyline, Optimus Exprime came packaged in a box without a window. This is potentially because of the sheer amount of information TakaraTomy wanted to print on the box, or because they were unable to fit him into the box in robot mode with all of his accessories displayed. Whatever the reason, it left him with a smaller box than the other voyagers in the line, a substantially-altered box layout, and a much shorter profile.
"Convoy Last Production" was the final re-use of the Masterpiece toy mold before it was at last retired after numerous re-releases and redecos. The figure is essentially identical to the original Japanese MP-1 release, aside from a slightly brighter red, and the addition of the words "LAST SHOT" in Transformers typeface molded into the small of Convoy's back, hidden beneath its headlight-flaps in robot mode. Lacking the trailer of MP-4, the figure instead comes with a redecoed version of the electronic base included with Hasbro's "DVD Edition" of the figure from five years prior, which now features a collection of sixteen soundbytes of Convoy delivering famous lines from the Japanese version of the Generation 1 cartoon, recited by the character's original Japanese voice actor Tesshō Genda. The base was promoted as containing a hint as to the identity of the next Masterpiece toy; as it would turn out, this was a new version of Convoy himself (see below), foreshadowed by a sound clip on the base which played only intermittently, and which had Convoy announce that he would "soon be reborn".

Fellow Seibertronian Actar has written an in depth review on the new Transformers Studio Series Jetfire. He gave us great images of all modes including the combined mode and the giant cannon. We see how it scales with both SS ROTF Megatron and the ROTF Fallen. Enjoy! Alrighty! Just got my hands on the latest SS Voyagers and Leaders. However, the one that has won me over the most is Jetfire. So, I was rather hesitant and critical about Jetfire when I first saw him, but - Read More

Doug Smidebush, Lior Keinan , Kelvin Nduka, Thad Standley, Nolan Zak, Adam Franks, Stephen Brown, Loren Roberts, Matt and Nykki Boersma, Tom Morgan, Jack Everitt, John Kovalic, Seiler Hagan, Jess Hart, Will James, Christopher M. Kelly, Roberto L. Vargas, Michele Hall, Chuck Lawton, Ismael Schonhorst, (There are those who call him) Tim, Vladimir Weinstein, Randiman Rogers, Robert Booth, Henry Roenke, Kevin Culp, W. David MacKenzie, Nicholas Richards, John Idlor, Michael Fox, Rob H., Matthew Cody, Dan Callahan, Patrick Kohn, Seth Phillips, Kevin Korpi, Ben MS, Monica, Mark Gonyea, Pharlain Ross, Derick Larson, Furstarter.com
Hasbro's Toys R Us-exclusive 2003 reissue of Powermaster Optimus Prime was actually a modified version of Takara's then-recently reissued God Ginrai set. As such, the cab was partly constructed out of die-cast metal, vacuum-metalized plastic and had clear blue windows. The trailer was retooled so the super robot's fists could slide in and out of the arms. This set also included the originally Japanese-exclusive Apex Bomber drone trailer that attached onto the back of Optimus Prime's trailer in vehicle mode, and could become extra armour in super robot mode.The missiles where unchromed and lengthened due to safety issues as opposed to the Japanese release which were chromed and shorter.
Prime is armed with a spring-loaded missile launcher that stores on the rear of his truck mode (which becomes the backpack of his robot mode) when not in use. Like most of the weapons of the Energon line, it sports a 5mm post, allowing it to be held by most every Enegon figure, to combine with assorted other weapons and Energon weapons released in the series, and to peg into numerous compatible ports shared by many figures, like the hole in the radar of Prime's own trailer, or even conveniently placed 5mm screw holes like those of the Prime Force.
Transformers: Energon introduced several new concepts to the toy line. Two new sub-groups, the Omnicons and Terrorcons, joined the fray, representing smaller factions of the Autobots and Decepticons respectively. The smaller toys in these sub-groups came with Energon weapons that could be used by the larger Autobots and Decepticons, along with Energon chips that could be fastened to the larger figures to enhance their power. Energon weapons and chips came in a variety of colors of translucent plastic. Many Autobot figures in the line were able to combine with a partner to form a larger robot through the "Powerlinx" process. The Decepticons were designed instead with alternative "attack modes". While no longer the focus of the line, there were several Mini-Con releases in Energon as well.
Following our last article on in hand images of Studio Series 38 Voyager Class Optimus Prime (from the Bumblebee film), TonTon Reviews (who put up the in hand images), has come through on what they said and posted their review! This review allows us to get the best look at the toy yet, as well as its surprisingly complex transformation. We see the ion blaster included stores between his legs in truck mode to fill in the gap and hold it togethyer. The backpack in robot mode also has 5mm - Read More
Star Convoy was reissued by Takara in 2005, with some notable alterations to his deco: his white plastic was replaced with metallic silver, and the yellow star on his chest was chromed golden. Star Convoy himself retained some of his original decals but most notably his "simulated head lights" and "wind shield panels" were stamp graphed on him, similarly, Hot Rod's were replaced with the same stamp graphing applications. Additionally, where the original toy had been packaged in robot mode in a tall box decorated with the standard Japanese package art of the time, the reissue was packaged in vehicle mode, in a long, wide box more reminiscent of the original Generation 1 toys.
While stock photos and renders show the figure with a faceplate, this image posted by the Transformers Facebook page shows him with his mouth exposed. This was later found as a variant at least once. A running change was made, changing the blades to be more translucent. The semi-translucent blades release features a date code "73461", whereas the translucent orange blades version features a date code written as "80171".
Billed on his packaging as "BIGGEST Optimus Prime Toy!", Ultimate Optimus Prime consists of an articulated tractor-trailer. The cab can transform into a "normal" Optimus Prime on its own, roughly equivalent to a Voyager in size and complexity, though with a lower degree of screen-accuracy than most large Optimus toys. Prime has 5mm fist holes, as well as additional 5mm ports on his front wheel wells and both sets of external fuel tanks. Four of these remain available in robot mode. The trailer has twelve more 5mm ports. Despite this, the toy comes with no weapons scaled such that the cab-only robot can usefully wield them.
TakaraTomy released another reissue based on the Encore version as part of their Chronicle line in 2011, lacking the original Generation 1 trailer. Instead, the Chronicle version was available in a two-pack with Dark of the Moon Deluxe Class Optimus Prime and a new trailer that could be used by both Optimuses, thanks to a retooled trailer hitch on the Generation 1 Optimus Prime figure.

His main gimmicks, however, are the two large, blue-and-white mini-guns hidden in his back/hood, which can deploy and "weaponize" either mode. When deployed, the mini-guns swing out from his back/hood and spin, while a red LED inside his torso lights up briefly. The mini-guns swing down to the sides of his head in robot mode, and can also be deployed in vehicle mode when one manually opens the grille. Pushing down on the red lever on the center his torso (in either mode) briefly lights up the LED again and swings the mini-guns back into their hiding places.

Across the assorted continuities of the original Transformers universe, there have been various interpretations of Optimus Prime. One of Prime's most notable characteristics over all continuities his unswaying commitment to leadership by example. The animated series' version of Optimus Prime is depicted as a straightforward, wise, and upbeat battlefield general. Additionally, the animated series' version of Optimus dislikes rap music, putting him at odds with music-loving characters like Blaster and Jazz.


Prime's body was entombed in a massive deep-space mausoleum with the many other fallen Autobots. In 2006, his grave was desecrated and his body reanimated by Quintessons in an attempt to destroy the Autobots by using Prime to lure their space fleet into a trap. The Matrix was able to purify Prime of the Quintesson influence, and he ordered the other Autobots to clear out while he piloted his flagship into the Quintessons' detonator, triggering the explosion of a nearby sun. Prime was supposedly destroyed in the explosion. According to "The Return of Optimus Prime", Prime's body was recovered from the craft by two human scientists, Jessica Morgan and Gregory Swofford, just minutes before the explosion. As their ship departed, it was coated with solar spores, which induce rage and madness in any sentient being they came into contact with, released by the explosion of the sun. Jessica's father, Mark Morgan, loathed all Transformers, and his hatred only grew when an attempt by the Decepticons to steal a heat-resistant alloy he had developed resulted in Jessica being paralyzed. Swofford and Morgan reconstructed Optimus Prime's body, planning to use it as a delivery system for the spores in order to destroy the Transformers.
The G.I. Joe line of toys has always been the definition of "action figures," featuring moving joints, changeable outfits and ripped man-bodies underneath. If this all sounds a bit gay on paper than it should be noted that G.I. Joe figures are all armed with a vast array of weaponry. Also, if you ever suggest that Snake Eyes might be gay, make no mistake, you will be dead before you even see the movement in the darkness.

Leaving his home universe, the Optimus Prime of Primax 895.0 Gamma was gathered in Axiom Nexus by its Optimus Prime, along with a roster of other Optimus Primes and their kin in a group known as the Convoy, in which he was redubbed "Hero Prime". Optimus Prime bio in Club magazine #49 A multiversal cataclysm in a universe seeded with Rarified Energon and an invasion by natives from the negative polarity universe had called them into action. Since Matrix bearers were usually never allowed into Axiom Nexus, this was a grave threat indeed! Invasion Prologue

The third United Optimus Prime toy is a redeco and slight retool of the Deluxe Class figure from Hasbro's 2010 Transformers toyline, itself an homage to Prime's Generation 2 "Laser" form. The toy features translucent blue plastic as opposed to Hasbro's orange, red paint is used on the biceps instead of blue paint, extra red paint applications on the knees like the original's sticker detail, and more broken-up red apps on the shoulders. Silver detailing was added to the cab mode on the grill, the bumper, and near the doors. The blue plastic in cab mode is now black plastic to make the figure more accurate to the Generation 2 original. The gray plastic is changed from the Hasbro version to more closely match the 2006 reissue of Laser Optimus Prime. Black paint was applied to the cab mode to mimic the fade from red to black on the original Laser Optimus, but still includes a flame deco like the Hasbro version, only in a different design. It lacks the roof-mounted rubsign of the Hasbro version, instead including Autobot insignias on the cab doors. (Disappointingly, they are Generation 1 insignias, rather than Generation 2 ones!) Additionally, a retool was made to the peg on the inside of his right shoulder, to make it shorter and wider than the Hasbro version, allowing it to move freely without hitting the torso, unlike the Hasbro release.

In one Universe, Optimus led his Autobots against Megatron's Decepticons until the Cybertronian civil war led to the creation of the monstrous combiner Thunder Mayhem. Thunder Mayhem turned on his masters, ultimately leading to him rampaging across Cybertron. History The Decepticon Toxitron was made to resemble Optimus Prime as a blow to Autobot morale and also sported a cybermetric signature that matched Prime's. The Toxic Transformer


Henkei! Henkei! Transformers Convoy is a redeco of Classics Optimus Prime. He features a significantly altered colour scheme, generally to make the toy more closely resemble his appearance in the Generation One cartoon and the original toyline. His truck mode features less silver paint striping, but compensates by vacuum-metalizing the entire grill/fender area silver chrome. In robot mode all of his previously grey plastic has been replaced with red plastic and mostly painted silver (or in case of the grill & bumper, chromed), along with smaller decos. Since Henkei! toys do not feature a heat-sensitive rubsign, Henkei Convoy has two Autobot sigils tampographed onto his shoulders.

Hot Rod then fought in the battle of Autobot City and saved the city for if he had not attacked Megatron, he would have destroyed it. Due to his attempted intervention in the epic battle between the Autobot leader, Optimus Prime and the Decepticon leader, Megatron, Prime was lethally injured. Before he died, the Matrix got passed on to the Autobot Ultra Magnus, whom he referred to as "old friend", despite protestations.

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