As the Binaltech saga unfolds, the multiverse is threatened with destruction, until the original continuity is restored and the Binaltech universe is split into and preserved within its own separate universe. Overdrive confirms that the threat is over by visiting the dimension occupied by the original timeline, and reveals that in that world, Hot Rod had received the Matrix and taken over leadership of the Autobots as Rodimus Prime.
Part of the first wave of Prime: Beast Hunters Series 3 Cyberverse Commander Class toys, Optimus Prime is an all-new mold. He now transforms into a monstrous, flat-nosed truck with spiky fenders at the front and a cage compartment at the back, and comes with the Thunder Lance and Star Saber. Each of the weapons features two differently-placed 3mm posts, allowing them to be held by his hands, or mount onto two ports on the rear vehicle sides, as well as allowing the lance to additionally be used as a pressure-fired missile launcher.
Available with Grimlock, this Optimus Prime is a redeco (or possibly a repaint) of the figure above, featuring extra paint applications on the chest and thighs, and he features a different flame pattern on his side doors. His Autobot insignia is now tampographed on his right arm. The cyberglyphs on his front hood is confusingly translated as "PRIME". The 2-pack also comes with a card, which the glyphs being decoded as "DINOBOTS". Optimus Prime and Grimlock also saw release as a Toys"R"Us Japan exclusive, making this Optimus Prime redeco/slight retool to be first sold at Japanese markets.
A Toys R Us-exclusive item, this Titanium two-pack features the previously released War Within Optimus Prime and the upcoming War Within Megatron figures. Also included is an exclusive variant cover War Within comic book. Missing, however, is the unique base that comes with all single-pack 6-inch Titaniums (including the original release of War Within Optimus). The Megatron figure is also lacking its base, this despite bases for both figures being depicted on the instruction sheet.
Battle Blades Optimus Prime is a brand new sculpt that attempts to replicate his Leader Class design. He is much more movie accurate than the previous Voyager incarnations. He features two energon swords made of soft plastic, similar to his Leader Class incarnation, albeit not spring-loaded. They can be detached from the mushroom joints they're on, although doing this excessively may cause them to warp.
The first commercialized yo-yos in America were sold in vast majority by entrepreneur Donald Duncan and children couldn't get enough of them. The design was elementary: two wooden or plastic discs, connected by an axle with a string tied to it. To keep the user from flinging the yo-yo comically through the nearest window pane, the string featured a tiny finger loop at the opposite end. A loop that, as we all remember, tightens relentlessly with each toss until the finger tip is a healthy shade of purple.
Based on Optimus Prime's Cybertronian form as seen in the Dreamwave comic book "The War Within", this version of Prime transforms into Cybertronian truck. The figure was personally designed by comic artist Don Figueroa, who created the original comic design in the first place, and his signature is left on the figure in the most literal way: the word "DON" can be seen sculpted into the barrel of his silver ion blaster.
Transformers: Tribute Optimus Prime is a redeco of the 2007 Leader Class toy, to commemorate the 10th anniversary of the live-action film series. While the deco's paint mask is the same as the said figure, he features a more saturated blue and red, and chromed feet/front grills which was used for the MA-21 redeco, and he also features chrome on both sides of the stomach. While the Hasbro stock photo shows that his feet are slightly mistransformed in robot mode, the Takara stock photos shows his feet correctly flipped out.
Trailer (トレーラー Torērā) was often sleepy, but was the strongest of the BeCools. He could carry stuff in his trailer. The Self-Introduction Chapter When Trailer came across a traffic jam, he crashed into the BeCools holding him up, forcing them to transform into robot mode and realize they could just walk past the jam. The Story of the Surprising and Big Traffic Jam! When the same bunch of BeCools were stuck before a hole, Trailer selflessly used his body to act as a bridge for the other BeCools. Yellow Sports Car was so inspired by his heroism that he offered to fill the hole so that Trailer could pass through. Trailer did so and sped away, leaving Yellow Sports Car in the hole. The Story of Mister Trailer's Big Success!

A K-Mart exclusive set released on "Black Friday" (the day after Thanksgiving, the most hellishly busy shopping day of the year), this set consists of Super Base Optimus Prime, Jetfire, their respective partner Mini-Cons Sparkplug and Comettor, the Adventure Mini-Con Team, and oddly enough, Longarm. Optimus Prime's red plastics and paint were replaced with gold, the only changes made to anyone in the set. It is this set from which the name of Optimus Prime's combined mode with Jetfire, Jet Prime, comes.

Released in the first wave of the Authentics toyline, "Autobot Optimus Prime" is a new mold the size of a 2015 Robots in Disguise Battle Pack toy. He changes from an evergreen-inspired robot into a more G1-based truck in just four steps. His instructions are incorrect; for truck mode, his legs must be folded in before the arms, otherwise the locking tabs on the arms will get in the way. Due to his transformation, he ends up with no elbows and a fake chest. He also has problems standing up due to hollow legs.
Available exclusively from Japanese clothing company A Bathing Ape in April 2012, "Convoy Reissue BAPE Ver. BLACK" (コンボイ復刻版 BAPE® Ver. BLACK) is a redeco of the original Optimus Prime toy sporting a unique new grey color scheme, along with a grey trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese packaging.
During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[68] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[69]
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A special edition Bearbrick released in celebration of the Transformers 30th anniversary, Optimus Prime is a redeco of Bearbrick G1 Optimus Prime in a deco based on his Age of Extinction appearance. He transforms from a Bearbrick painted up like himself to a bear-eared robot and comes with no accessories, but holes in his robot mode hands can accommodate other toys' weapons.


In "The Elite Guard", the Autobot Elite Guard, composed of Ultra Magnus, Jazz, and Sentinel Prime, arrive on Earth to reclaim the Allspark. They don't believe Optimus' story about the Decepticons and Sentinel Prime wishes to have him court-martialled. When a fragment of the Allspark causes a production line to go haywire, Optimus finally stands up to Sentinel, retrieving the fragment, and earning praise from Ultra Magnus.
In April 2007, photos of a repainted Alternators Mirage, in a color scheme similar to Kiss Players Hot Rodimus, and in Alterators-style "fishbowl" packaging began to appear on the internet. Simply called Rodimus, the 27th Alternator lacks almost all of the Kiss Players accessories, including the fishing pole, but keeps the new head sculpt. This figure also sports the classic "flame" detailing in lieu of the Kiss Player's white stripes, while the vanity plate reads "TOO HOT". Rodimus was first sold as a convention exclusive at the 2007 San Diego Comic-Con. The Monday after the convention, it was made available on the Hasbro Toy Shop website, where it would sell out that same morning. The instructions present an alternate name for the figure: Rodimus Prime; whether this is merely an oversight is unknown.
In one possible scenario, Optimus was surprised to see Beachcomber return to Autobot headquarters soon after his departure. Beachcomber informed Optimus that he had uncovered the Decepticon's newest hidden fortress, and he suspected that the Decepticons were up to something big. Optimus sent out Beachcomber once more, this time along with Powerglide and Windcharger to investigate the Decepticons' plot further.
One detail not reflected in most of Hasbro's photos is that the sun visors above Prime's windows are mounted on ball joints and can be positioned like they are in his CG design. The hood halves on his arms can slide up on their hinges and the blue panels at the back of Prime's lower legs can be pulled out slightly as well for further screen accuracy.
Trailer (トレーラー Torērā) was often sleepy, but was the strongest of the BeCools. He could carry stuff in his trailer. The Self-Introduction Chapter When Trailer came across a traffic jam, he crashed into the BeCools holding him up, forcing them to transform into robot mode and realize they could just walk past the jam. The Story of the Surprising and Big Traffic Jam! When the same bunch of BeCools were stuck before a hole, Trailer selflessly used his body to act as a bridge for the other BeCools. Yellow Sports Car was so inspired by his heroism that he offered to fill the hole so that Trailer could pass through. Trailer did so and sped away, leaving Yellow Sports Car in the hole. The Story of Mister Trailer's Big Success!
Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[38] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[39]
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