Although the animated series ended in the U.S. after The Rebirth, Optimus Prime continued to appear in animated sequences of Transformers toy commercials, progressing from Powermaster to Action Master. He even made an appearance as a computer-generated Combat Hero. Many episodes of the series were re-aired to promote Transformers: Generation 2. During these sequences, computer-generated scenes featuring key G1 characters are borrowed from Generation 2 commercials to serve as opening, closing, and commercial bumpers. Optimus Prime is shown in the opening and closing fighting Generation 2's Ramjet.

If Optimus led his troops back to the Decepticons’ poison lab, the convoy happened upon the Decepticons hauling barrels of poison out of the poison lab. Windcharger and Ironhide suggested two different plans to Optimus: Windcharger wanted to use his magnetic powers to cause a confusion, while Ironhide wanted to simply go in for a full frontal assault.
For its release in Korea, Hasbro Asia provided a collector coin featuring truck-mode Optimus Prime on one side and "MP-01L" on the other. The coin came mounted on a card featuring lineart of the Autobot leader's head, the stark black design of which could be mistaken for promoting the earlier "Sleep Mode" release. The limited release (and general lack of enthusiasm for the collector coins in Korea) makes this one of the more difficult Masterpiece coins to find.
In Transformers: Armada and Transformers: Energon, Optimus Prime shares the role of main protagonist with Rad, Alexis, Carlos, Starscream and Hot Shot. The Optimus of this universe shares many similarities with his parallel universe versions, including nobility of spirit and a strong desire to protect all humans on Earth. In this continuity, the two sides are not looking for energon, but a small race of power-enhancing Transformers known as Mini-Cons. Optimus led his small band of Autobots to stop Megatron from acquiring their power for himself.

This version of Ultimate Class Beast Hunter Optimus Prime is exclusive to Cybertron Con 2013. While Prime itself is unchanged, he has been packaged in the box with his backpack plugged into his back, allowing the cannons to rotate when his spiky stomach-fenders are pushed down. The box itself also has slightly different text and graphical layouts, is encased in a large, slip-on outer covering, and features a designated number as part of the Thrilling 30 line.
Optimus Prime was blasted into pieces by Dragon Megatron. Beast Wars Metals #5 Fortunately, his spark remained perfectly intact—in the remains of his Matrix-shaped spark chamber. Megatron was going to destroy Prime's spark, but Cheetor (now in his Transmetal body) saved it. Prime's spark was eventually swallowed by Optimus Primal, who was upgraded into Optimal Optimus by doing so.

Excellent article. Especially for pointing out how different we remember things from ‘when we were kids.’ (I swear Optimus Prime was two feet tall!) My only criticism is linking to those two Brickset articles about supposed “quality decline”… the headlines are sensationalist and inflammatory, and a LEGO rep eventually replied to the spurious claims with information that deflates much of the (somewhat unfounded) criticism. Also the comments give me a headache. Otherwise great stuff!

Kabaya's second candy toy of Energon Optimus Prime was released as part of the Hyper Transformers series. This non-transforming figurine depicts Prime in his lesser-seen combined mode with Wing Saber: "Fight Mode", as Hasbro called it, or "Cannon Mode" in Japan. The figure's shoulder cannons came on a separate sprue in-package and had to be removed by the buyer. Prime's head can be removed and attached to the Hyper Transformers Omega Supreme figure, creating Optimus Supreme. As a candy toy, Prime came with a stick of gum.
A non-transforming but highly articulated Optimus Prime action figure(ine), Revoltech Convoy uses the Revoltech "revolver joints" for maximum poseability. Convoy comes with a Matrix and ion blaster accessories, as well as a few alternate hands. His sculpting is explicitly in the style of Pat "serfdom" Lee's interpretation of Optimus Prime in the Dreamwave Generation One comics, but due to physical constraints has no lack of perspective.
Megatron came upon Optimus and challenged his old foe to a duel. Optimus managed to gain the upper hand, but hesitated to deliver the killing blow when he discovered that Megatron had married the Matrix to his spark, corrupting it. Several Decepticons then swarmed Optimus, allowing Megatron to blast a hole through his chest. Dead and defeated, Optimus plummeted down into the bowels of Cybertron. Pax Megatronus Rodimus and Duke travelled far beneath Cybertron, where they discovered Ultra Magnus- the Autobot god of death -carrying Optimus's body away. Earth: R.I.P.
The Goldbug change happens in many different continuities, but in the original animated series, it happens like this: while trying to rescue the body of the dead Optimus Prime, which was being held by evil humans, Bumblebee’s damaged by Superion so badly that they have to rebuild him as a more powerful Throttlebot. His new body is much shinier, so a restored Optimus Prime dubs him Goldbug. In the Shattered Glass continuity, he goes evil as Goldbug. And in the IDW comics, confusingly, Goldbug was never affiliated with Bumblebee, but is the leader of the Throttlebots.
I suspect that part of the problem with people’s perception of price is also due to changes in tastes as they grow up. A small child will be pleased with relatively small sets, since their lego collection and experience is likely to be almost non-existent. But as they get older, they will tire of the small sets and want ever bigger sets. For adults, most of the fun is in building rather than playing, meaning that size is everything. This means that over their lifetime, the price an individual person (or their parent) pays for lego sets does go up–because the composition of their purchases changes–even though the prices of lego sets over time does not.
On another plane of existence, Optimus travelled the path to the Matrix, guided by the voice of his old mentor Alpha Trion. The path led him to Grimlock, who had also been killed by Megatron; Prime rescued Grimlock from Kremzeek, the demonic eater of souls. At the gateway to the great beyond, they encountered Bludgeon, who announced that only those who bore the "key to Vector Stigmata" may pass through. Prime realized that the wounds on his body form the key, but the angel insisted that these would grant Prime access. Prime took Grimlock's sword and bestowed the key on Grimlock, allowing the former Autobot King to ascend into the Matrix while Prime stayed behind. Transformers vs. G.I. Joe #12
Part of the first wave of Prime: First Edition Voyager-Class toys, Optimus Prime transforms into a truck, with a similar (but more complex) transformation to his previous Deluxe-Class toy, and features a faux-kibble window-chest panel as well as a detailed truck cab interior. He comes with a "Cybertronian battle sword" and a "plasma cannon", either of which can peg into his hands. The cannon also features a 5mm peg-hole on the underside of its barrel, allowing the sword (or any other compatible accessory) to mount there as a bayonet. They are stored in vehicle mode by pegging them onto either the 5mm-compatible trailer hitch, or onto each peg-hole beside it, although the instructions tell you to peg the sword facing forwards onto the hitch, with the cannon mounting backwards onto one of the side pegs. His trailer hitch ends up on his right robot leg, and he has a fake, sculpted, equally-usable trailer hitch on his left leg. He features a cardboard stand as with all "First Edition" toys, but the weak adhesive used for its flaps mean it often has trouble supporting the weight of a Voyager class figure for an extended amount of time, the top caving in as the glue gives way.

Optimus Prime started life as Optronix (Orion to his friends), Hardwired a data archivist at the Vaults. After taking note of a battle in which the Autobot leader Sentinel Prime had been defeated by Megatron, he was summoned to the Council of Ancients and informed that the Matrix had chosen him to be the next leader of the Autobots. He received the Matrix of Leadership shortly thereafter, gaining a powerful new body in the process. After dispatching a Decepticon assassination squad sent to, well, assassinate him, he ordered the Autobots to prepare to evacuate Cybertron, intending to leave the Decepticons to their own devices. The War Within #1


The more interesting "Sky Master Mode", revealed in the "Cybertron Satellite" segment of "Phantom Transformation! Mind-Diving", has him using O.P. as a blaster, two B.2s as leg-thrusters, and two sets of C.L./Jida(!) combinations as back-mounted jet packs. The AMW versions of C.L. and Jida, while not as color-coordinated, are a far more economical option than buying two of each Cliffjumper. Good luck with the second B.2. This mode was created as a "counter" to the aerial combatant Starscream, along with the Energon Sniper Combo Weapon (despite it being a Decepticon-Micron-formed weapon). Apparently, the "Arms Up Mission" game isn't picky about factions.

In 2007, the Optimus Prime of universal stream Primax 109.0 Beta encountered a mysterious messenger from another world: another incarnation of himself from a parallel dimension who left him with a warning. Two years hence, Megatron would bring the terrifying super-dimensional lifeform known as the "Beast of Time", the Hytherion, into their dimension to destroy Earth. The only thing that could battle the Hytherion was the power of the super-evolved multi-dimensional race of Cybertronians known as the Alternity. Prime agreed that when the danger appeared, he would join the Alternity in the fight.

A black and red version of the First Edition deluxe Optimus Prime could be seen in the San Diego Comic-Con 2011 Transformers slide show, inside a mock-up of the wearable Matrix of Leadership package done for the convention that year. This figure was presumably a test-shot, as it seems to share plastic colors with Generations Sky Shadow (who was, coincidentally, first revealed at that same Comic-Con).
Rodimus was seen in the season 3 "Transwarped" special, leading his team in defending a Space Bridge from Strika's "Team Chaar". His team was overwhelmed, and Rodimus is infected with Cosmic Rust, courtesy of Oil Slick, putting him out of commission. According to Derrick J. Wyatt, Rodimus is back on Cybertron de-rusting. He can later be seen on Cybertron cheering for Optimus Prime and his crew for defeating the Decepticons in "Endgame, Part II".

When animating the scene in which Primal removes Prime's spark, Mainframe's animators consulted The Transformers: The Movie for reference on the interior of Prime's chest. Not realizing the importance of the Matrix of Leadership, they rendered it as a container for Prime's spark. Beast Wars writers Larry DiTillio and Bob Forward have since claimed that in their view, Prime had not received the Matrix from Alpha Trion at this point, but a later comic produced for Botcon indicated that the Matrix was in fact stored in a secondary compartment, hidden behind Prime's spark. In this particular comic, the alien Vok used the Matrix, the Transmetal Driver, and a control suit once piloted by the Predacon Quickstrike to create Primal Prime.
Late in 2008, this version of Optimus prime was one of four Classics figures repainted into HasbroToyShop.com exclusives (the other three being the Megatron from this set in G1 colors, Grimlock repainted into Overkill, and Mirage repainted into Dragstrip). Unlike those three, it's debatable just how much repainting went into Optimus, but he comes in a snazzy new box.
Available with Grimlock, this Optimus Prime is a redeco (or possibly a repaint) of the figure above, featuring extra paint applications on the chest and thighs, and he features a different flame pattern on his side doors. His Autobot insignia is now tampographed on his right arm. The cyberglyphs on his front hood is confusingly translated as "PRIME". The 2-pack also comes with a card, which the glyphs being decoded as "DINOBOTS". Optimus Prime and Grimlock also saw release as a Toys"R"Us Japan exclusive, making this Optimus Prime redeco/slight retool to be first sold at Japanese markets.
Like the larger First Edition figure, you can actually separate the robot mode from his vehicle shell, displaying both of his modes at once... albeit unlike the First Edition figure, this tweak could sacrifice the even stability between those two separated figures. Some of the pieces like the legs/rear wheels are particularly difficult to separate.
A K-Mart exclusive set released on "Black Friday" (the day after Thanksgiving, the most hellishly busy shopping day of the year), this set consists of Super Base Optimus Prime, Jetfire, their respective partner Mini-Cons Sparkplug and Comettor, the Adventure Mini-Con Team, and oddly enough, Longarm. Optimus Prime's red plastics and paint were replaced with gold, the only changes made to anyone in the set. It is this set from which the name of Optimus Prime's combined mode with Jetfire, Jet Prime, comes.
On another plane of existence, Optimus travelled the path to the Matrix, guided by the voice of his old mentor Alpha Trion. The path led him to Grimlock, who had also been killed by Megatron; Prime rescued Grimlock from Kremzeek, the demonic eater of souls. At the gateway to the great beyond, they encountered Bludgeon, who announced that only those who bore the "key to Vector Stigmata" may pass through. Prime realized that the wounds on his body form the key, but the angel insisted that these would grant Prime access. Prime took Grimlock's sword and bestowed the key on Grimlock, allowing the former Autobot King to ascend into the Matrix while Prime stayed behind. Transformers vs. G.I. Joe #12
In the grand Optimus tradition, the cab of Laser Optimus Prime disconnects to become the highly poseable robot mode of Prime himself. Like Powermaster Prime and Hero Prime, the toy features the iconic windshield pecs and grill abs, despite not actually being formed from the actual truck components they emulate. In robot mode, pressing the button on Prime's cab (now on his back) activates a red LED in his right fist which illuminates his clear-plastic sword (which stores beneath his legs in truck mode).

Available exclusively from Japanese clothing company A Bathing Ape in July 2011, concurrently with a range of exclusive Transformers t-shirts, "Convoy Reissue BAPE Ver." (コンボイ復刻版 BAPE® Ver.) is a redeco of the original Optimus Prime toy sporting a unique new green color scheme, along with a tan trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese Optimus Prime packaging.


Prime got his own rap segment. He was seen in his "Combat" toy body, waiting for Megatron as he attacked a human subdivision. Prime converted to robot form, blew up Megatron's weapon at point blank range, and slugged it out with him. Apparently emerging victorious, he was next shown sitting next to an identical truck, which kid mistook for the real thing. The real Prime then transformed and picked up the kid, inspecting the human with his cold, lifeless, flashing red optics. Combat Heroes commercial
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In "Sick Mind", Optimus is infected with the life-threatening Cybonic plague, prompting Arcee and Bumblebee to infiltrate the Nemesis to find a cure for the virus Megatron himself created. As Optimus grows weaker, he learns of Megatron's survival of the space bridge explosion. It was Bumblebee entering Megatron's mind via cortical psychic patch and retrieving the cure that saved Optimus. In the next episode, "Out of His Head", Optimus is, surprisingly, saved by the revived Megatron when he intercepted Starscream's attempted nosedive to kill him.
Hot Rod then fought in the battle of Autobot City and saved the city for if he had not attacked Megatron, he would have destroyed it. Due to his attempted intervention in the epic battle between the Autobot leader, Optimus Prime and the Decepticon leader, Megatron, Prime was lethally injured. Before he died, the Matrix got passed on to the Autobot Ultra Magnus, whom he referred to as "old friend", despite protestations.

Q-Transformers Optimus Prime is a super deformed toy based on his Age of Extinction design, transforming into a cute little Western Star 4900 SB. It was sold as an exclusive at Transformers Expo months before the proper release of the toyline. Being only one inch and a half tall, this is actually the smallest transformable figure of movie-verse Optimus Prime, and it even gets close to being the tiniest transformable Optimus Prime ever made if it wasn't for another slightly smaller Q-Transformers release.
3. Licensed themes: In the 80’s the Lego sets were more generic and interchangeable among themes. There were the basic Space, Town, Castle themes. The color schemes within a theme were more homogeneous (i.e. Blacktron sets or Mtron sets all had a common color scheme). Since there was no “fictional” real life object being copied, piece selection tended to emphasize versatility over “realism”. Almost every Lego set of the past had pictures of alternate models featured on the boxes and instructions that was meant to inspire a child to not just build the model featured in the instructions, but to embark on the mental challenge of making their own creations.
We know that despite starting his fictional life as a lovable, horn-headed robot who could turn into a Volkswagen in Generation 1, Bumblebee's most well-known these days as a round-headed robot who turns into a Camaro. In fact, younger viewers might not even realize he was ever anything but the Chevy muscle car. But there’s one quirky continuity where he’s able to switch between original and movie modes at will.
Micromasters teams have teamwork ratings instead of ranks. Unlike the other ratings, teamwork seems to be split along faction lines, with Autobots typically holding higher teamwork ratings than Decepticons. A second unique spec value, Cooperation, replaced the Firepower rating used on individuals' cards. The traditional order (as above) was also abandoned for the Micromaster team specifications.
Available exclusively from Japanese clothing company A Bathing Ape in 2014, MP Convoy Reissue BAPE Ver. is a trailer-less redeco of the MP-10 mold sporting a green color scheme matching the Convoy Reissue BAPE Ver. of the original G1 toy, with "BAPE's famous camouflage pattern" and an ape head print on the shoulder replacing the usual faction symbol.
Reissued in 2003 as part of Takara's Transformers Collection line of reissues. This version (#13 in the Collection series) was retooled from the 2000/2002 Rodimus Major tooling in order to make the fists and engine block hole wide enough to equip Firebolt. In addition, the original 2 guns had their posts modified so that a Targetmaster Hot Rod could still use them, if the owner chose to.

Hot Rodimus also appeared in the Japanese exclusive Kiss Players storyline. In the alternate timeline of Kiss Players, Hot Rodimus has given up the Matrix to Ultra Magnus after his actions in hurling Galvatron out of Unicron's body resulted in the Decepticon leader crashing into and devastating Tokyo, rather than landing on Thrull, as seen in the original continuity. He subsequently came to Earth to try to repair relations with the humans, but was instead attacked and nearly killed by a Legion Creature, a hybrid created from Galvatron's Unicron-corrupted cells fusing with local creatures. He was saved by a kiss from the human Li Shao-Shao and reformatted into a body resembling a Ford GT. He went on to battle the Earth Defense Command (an anti-Transformer organization), the Legion - and Optimus Prime himself. Prime had been resurrected in a Kiss Player body, but Hot Rodimus, believing his commander to be dead, thought it was a trick.
The Hasbro website explains it best: "The rogue DARK NINJA MASTER was exiled to a cave beneath Arashikage Mountain for betraying the ninja clans. After finding the Moon's Blood, a mystical stone of great power, he was able to channel the energy of dead ninjas, making him almost unstoppable. Seeking revenge, he has emerged from his subterranean prison to destroy all ninjas. Only two people can stop him: STORM SHADOW and SNAKE EYES. The two adversaries must join forces, for only by working together will they be strong enough to defeat this evil super-ninja."
Inspired by the 1985 promotional version of Optimus Prime that featured Pepsi stickers on his trailer, this outlandish incarnation of Prime is a slightly altered version of Takara's 2005 Pepsi Convoy figure (which represented a different character to Prime). The figure was only sold by Hasbro Toy Shop at various conventions, and given away as a promotional prize by Pepsi, via their Mountain Dew brand.
Part of the sixth wave of the 2010 Transformers toyline, this Optimus Prime is an all-new Deluxe class mold based on the original Generation 2 Laser Optimus Prime toy (see above). Transforming into a racing truck, he has some influences from the live-action movie Optimus Prime, including the more defined flames on his hood, athletic robot mode proportions and a more aggressive-looking translucent orange sword that can be held with both hands for maximum extreme chopitude. Optimus Prime features extensive use of translucent plastic in his arms, head and upper torso for a light-piping effect. Optimus also has a (non-detachable) matrix gimmick in robot mode that is formed by a relief pattern on the inside of the cab's side windows and is visible through the windshield/chest in robot mode. Like the Legends toy, he's part of "Reveal the Shield" and features a rubsign, this time on the roof. He is also very articulated and poseable, even featuring ankles and wrists that are both ball-jointed and hinged.
Screen Rant is exclusively announcing that the Transformers brand will join the pop culture series of toys with figures from Star Wars and Marvel and you can get your first look below. Hasbro relaunched their Mighty Muggs line in January 2018 with by announcing plans for over 50 figures from Star Wars and Marvel, with each collectible figure including the new push-and-turn head feature that changes their facial expressions. And yes, this new feature applies to your favorite Cybertronians too!
Power of the Primes "Evolution Optimus Prime" transforms from a truck with a trailer into a robot and back. The individual truck transforms into his "Orion Pax" form based on his appearance in the Generation 1 episode "War Dawn", and he is able to form the core of Optimus Prime's robot mode. His trailer forms Prime's entire body, and his ion blaster can be split into two weapons. He includes the Matrix of Leadership, which can store in his chest in the 'Evolved' form. The center of his Matrix of Leadership can be replaced with any Prime Master. In an undocumented feature, his rifle can be stored on his back as Optimus Prime by pegging it into Orion Pax's hands.The Takara version of the mold lacks the production numbers located at his right shins. Depending on the individual copy, Optimus Prime is prone to having a number of quality control issues: ranging from two left/right arms and/or legs/feet on the evolution armor, to lacking stickers on the trailer pieces.

Henkei! Henkei! Transformers Convoy is a redeco of Classics Optimus Prime. He features a significantly altered colour scheme, generally to make the toy more closely resemble his appearance in the Generation One cartoon and the original toyline. His truck mode features less silver paint striping, but compensates by vacuum-metalizing the entire grill/fender area silver chrome. In robot mode all of his previously grey plastic has been replaced with red plastic and mostly painted silver (or in case of the grill & bumper, chromed), along with smaller decos. Since Henkei! toys do not feature a heat-sensitive rubsign, Henkei Convoy has two Autobot sigils tampographed onto his shoulders.

Part of the first wave of Prime: Beast Hunters Voyager Class toys, Optimus Prime is a larger, all-new mold. He also transforms into a monstrous, flat-nosed truck, but differs from his Cyberverse toy by having a faceplate-less mouth, and by being equipped with a large four-winged backpack in robot mode. He features a 5mm port for each of his hands, one on his backpack, one near each of his front wheels, and one on each of his two upper wings.

Legion Class Optimus Prime is a redeco/retool of the first Revenge of the Fallen Legends Class figure, with the deco resembling the paint job from Optimus Prime's Western Star "5700 OP" concept truck. While the main body is identical to the figure, the arms and legs are newly tooled, with simple assemblies for the wheels. The retooled legs now features a more solid stopping point, which prevents the center front grill/legs to swing back further. It should be noted that his flame decals are painted over the side windows.
The cab is yet another iteration of the original Optimus Prime/Convoy toy, based on the Ultra Magnus retool, as distinguished by the elongated hubcap pegs on the front wheels. Indeed, the iPod-aesthetic, all-white deco would make you think this figure should be Magnus, but no, the packaging clearly says "Convoy", making it twice in one year that Takara has released a white-redeco Prime that isn't Magnus.
The Autobots tracked SARA's energy signature to a decrepit old building. While a team headed by Jazz stormed the building's main floor as a distraction, Optimus, Hot Rodimus and Brawl infiltrated its basement covertly. Coming upon the Decepticons' inner sanctum, they found Megatron having already wired SARA into his own body! Horrified by this development, Optimus demanded to know what Megatron was planning to do. The true extent of Megatron's megalomania was then revealed; the Decepticon leader planned to use SARA's energy to become ruler of all space-time, even if it meant destroying his home dimension in the process. Both Hot Rodimus and Brawn were knocked aside by Megatron in short order, leaving Optimus with no back-up and few options. Deciding he needed to take down Megatron, even at the cost of his own life, Optimus transformed to vehicle mode and rammed the Decepticon. He then lost consciousness...

Part of the first wave of Generations: Combiner Wars Voyager Class toys, this is a bigger, bulkier incarnation of Optimus Prime with a striking resemblance to Ginrai. He comes with two blasters which he holds via 5mm post. One of the guns is based on his trademark Ion Blaster, and both weapons store on the back of his vehicle mode as a makeshift engine block. His torso mode has several details that appear to be influenced by Energon Optimus Prime's super mode, including the head, chest, and thighs. In particular, the chest details are modeled after the Spark of Combination. He also features two pair of fake windows on his robot and gestalt chest halves. The combiner head can be used as a robot mode head if you're feeling silly.
At one time, Optimus Prime worked alongside Megatron, bringing order throughout dimensions with the power of SARA. But Megatron was ambitious, and sought to use SARA's power for his own ends. Optimus saved Metropolis from Megatron's rebellion, and the Autobots banished Megatron from Metropolis. Optimus Prime remained behind as the leader of the Autobots. Fate As head of the space-time guardians residing in Cloud World's Metropolis, he was a valiant and powerful leader who commanded the utmost respect from his subordinates. Optimus Prime stood for peace and freedom for all sentient beings in all of time and space. His sense of responsibility in this regard was a bit too great for his own good, as it often left him worrying about things outside of his control.
Available in a two pack set with Battle Changer Megatron, this Optimus is largely the same as as the single release, with some minor differences. He uses a new "double harness" piece on his torso instead of using two harnesses, leaving more space for his head to grip the neck-post. He also has different windshield decals, and his reds and blues are slightly darker. And, most obviously, he has an additional buildable trailer, though it doesn't really attach to the truck mode in any meaningful way.
But in between those two most well-known alternate modes, Bumblebee has had at least six others. For the Transformers: Alternity Japanese toy line, he was a yellow Suzuki Swift Sport, which at least is still a small, quirky car. Ditto the AMC Pacer, the form he took when he travelled back in time to the ‘70s in a G.I. Joe vs. The Transformers crossover comic. Somewhat similarly, he’s a Supermini police car in the Transformers Animated series. But then he’s also been a couple of other muscle cars: as the Timelines Deluxe Goldbug toy, he’s a Chrysler ME 412 concept car, and in the Transformers: Prime animated series he can take the form of the fictional Urbana 500 muscle car. Bumblebee also has a number of different Cybertronian vehicle modes.
The Goldbug change happens in many different continuities, but in the original animated series, it happens like this: while trying to rescue the body of the dead Optimus Prime, which was being held by evil humans, Bumblebee’s damaged by Superion so badly that they have to rebuild him as a more powerful Throttlebot. His new body is much shinier, so a restored Optimus Prime dubs him Goldbug. In the Shattered Glass continuity, he goes evil as Goldbug. And in the IDW comics, confusingly, Goldbug was never affiliated with Bumblebee, but is the leader of the Throttlebots.
Part of the new Generations Cyber Battalion series, Optimus Prime is a new mold which stands 7 inches tall, and transforms from a truck (which is based on the Generations Thrilling 30 Legends Class Optimus Prime figure) into a robot in just 7 simple steps. The figure's transformation engineering had taken cues from the Reveal the Shield Legends Class Optimus Prime figure, while it still retains the same ol' articulation.
The Hasbro website explains it best: "The rogue DARK NINJA MASTER was exiled to a cave beneath Arashikage Mountain for betraying the ninja clans. After finding the Moon's Blood, a mystical stone of great power, he was able to channel the energy of dead ninjas, making him almost unstoppable. Seeking revenge, he has emerged from his subterranean prison to destroy all ninjas. Only two people can stop him: STORM SHADOW and SNAKE EYES. The two adversaries must join forces, for only by working together will they be strong enough to defeat this evil super-ninja."
When a two-part race was being held with a massive supply of oil and gasoline as the prize, both the Decepticons and the Autobots badly wanted to win it. Megatron entered the race by hiding himself inside a hollowed-out car and harassed Cliffjumper all throughout the contest. When Prime discovered the car was being driven by his arch foe, he swiftly pulled a telephone pole out from the ground and used it to bash the mortal hell out of the cheating Decepticon. Thanks to Prime's violent intervention, Cliffjumper was able to win the race. Afterward, Optimus Prime celebrated the Minibot's victory with a gargantuan smile as all the Decepticons starved to death. The Great Car Rally
An additional oddity is that unlike every other toy in the Go! toyline, Optimus Exprime came packaged in a box without a window. This is potentially because of the sheer amount of information TakaraTomy wanted to print on the box, or because they were unable to fit him into the box in robot mode with all of his accessories displayed. Whatever the reason, it left him with a smaller box than the other voyagers in the line, a substantially-altered box layout, and a much shorter profile.
One of the Mini-Con limb-bots (Soundwave helmet) is based on the original movie version of Optimus. The main torso-bot is based on Generation 1 Optimus's original body. Two of his limbs are based on Armada Optimus Prime; one "normal" (Inferno helmet), one pre-Earth-body (Knock Out helmet). And the remaining one (Ironhide helmet)... actually looks to be based on the Optimus-like-but-not-Optimus Micromaster Overload! The heck?
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Alerted by Bumblebee of Megatron's latest plan, Optimus Prime led the mission on Wheeljack's ship to foil them. He sent Bumblebee on an underwater scouting mission, and took part in a pitched battle that ended in the Decepticon's being defeated. Search for Treasure Under the Sea When Rumble dropped rocks on the Autobots, Optimus used Roller to eliminate most of them. Unfortunately he was forced to surrender when he saw the other Autobots had been captured by the Decepticons, and was placed in a special Autobot prison. Luckily Bumblebee remained free, and after he'd rescued the others, Optimus wrapped Megatron up with an iron bar. Bumblebee to the Rescue!
Optimus Prime was the central figure of Kabaya's final Cybertron candy toy series, Change Galaxy, which was themed around his combinations with Leobreaker and Wing Saber. In addition to being transformable (again, through partial disassembly), this figure of Prime combines with the Change Galaxy versions of his partners, forming Savage Claw Mode and Sonic Wing Mode. Prime himself came packaged with an alternate Super Mode head and his leg armour in order to complete his appearance in each of these forms. Additional Super Mode pieces were not created for this line, as that wasn't the point.
Part of the eighth wave of TakaraTomy Go! toys, Optimus Exprime is capable of changing from a robot to either a train or (something resembling) a dragon and back again. He can also form the torso of either DaiKenzan (with Kenzan forming the upper torso, head, and arms and Gekisoumaru forming the legs) or DaiGekisou (With Kenzan and Gekisoumaru reversed from their roles in DaiKenzan).
Optimus Prime can also combine with Leader-class Jetfire to form Jetpower Optimus Prime by slightly transforming his backpack and feet. Sadly, this takes away from his leg articulation, because otherwise he could never support the massive backpack he has in this mode. However, fans have created alternate configurations that increase leg articulation and movie-accuracy.
In 2007, following the release of the Matrix's energy, Prime began to suffer from visions which foretold a great transformation for Cybertron. Events began with the Decepticons' theft of the key to the Plasma Energy Chamber, which forced Prime to consult Alpha Trion within Vector Sigma. Prime learned that the mega-computer had orchestrated events in order to restore Cybertron's Golden Age. When the Plasma Energy Chamber was opened and threatened to drive Earth's Sun supernova, Spike Witwicky and the Nebulans, who had become involved in the conflict as a result of these events, were able to drain off the excess solar energy and revitalize Cybertron. With the Decepticons driven off Cybertron and Nebulon free from tyranny, Cybertron enters into a Golden Age of peace and prosperity under the leadership of Optimus Prime and the Autobots.
Entertainment Pack Optimus Prime is a slight redeco of the SDCC figure, with some deco differences between the SDCC release; this version has gray windows instead of blue and is missing some of the silver deco on the helmet and roof/feet, as well as the yellow paint on his lights. His midriff is also darker. Optimus also comes with a similarly-scaled Megatron and PVC figurines of Jack Darby, Miko Nakadai, and Raf Esquivel.
Back in the 60s, Hasbro was commissioned to play down the negative stigma surrounding US soldiers fighting in the Vietnam War. The result was four, 12-inch tall dress-up dolls featuring realistic camouflage fatigues and weapons of the time. The figurines represented the Army, Navy, Air Force and Marines. There was no real storyline at the time which limited the allure of the toys.
Seibertron member, carytheone, has directed us to CarScoops.com, which has revealed that General Motors are to be auctioning off four of its Transformers Movie Camaros from Transformers: Revenge of the Fallen, Transformers: Dark of the Moon, Transformers: Age of Extinction and Transformers: The Last Knight. The car itself was as much of a star as the Transformers themselves and even the actors, so the interest is bound to be high. These are surely the auctions for “big bucks” Car - Read More
Released in the latter stages of the Cybertron toyline, this redeco of the Leader-class Optimus Prime figure introduced a new colour scheme that several other tail-end releases would emulate. Taking its name from the Japanese version of Cybertron and with a bio noting that this new body depicts Prime after he embarks on his galaxy-spanning mission at the end of the Cybertron cartoon, "Galaxy Force" Optimus Prime replaces the original toy's blue parts with black and the translucent blue with smokey clear, and moulds several—but not all—grey parts out of red plastic, including the toy's rifles, rail gun covers, missile launchers, and Super Mode leg guns. In the realm of new paint operations, Prime now sports all four Cyber Planet Key symbols on his shoulders, and his unique Matrix-shaped Cyber Key (now with the code lo9x) finally has a gold-painted border, as it had always had in Japan. Additionally, Prime's hip joints were tightened up with this release, making it easier to stand him up in Super Mode.
The earliest version, as shown in the first patent application for the toy, was to have the Prime cab be a triplechanger, turning from truck cab to jet or robot[3]. The nosecone of the jet and robot legs were released by the Powermaster lock in the same fashion as the legs in the final version. Optimus would have had winged arms in non-super robot mode. The super robot mode's head was also integrated into the trailer's hitch... and lacked a faceplate.
A very limited number of Gold Masterpiece Convoy figures were given away in a Lucky Draw contest in Japan. The figure uses the same design as Masterpiece Convoy, but every piece, including the windows and weapons, is cast in a gold color, reminiscent of his electrum coating from the episode The Golden Lagoon. The only exception is the tires, which remain black rubber. It comes packaged in the usual Masterpiece Convoy box, with the only telltale sign being the gold lettering in the "Master Piece" label. It's not clear how many were made, but it is thought to be no more than 10 or 20.[1]
The BK tie in toy of Optimus Prime is essentially two toys in one. The first part of the toy consists of two truck halves, which snap together around a sculpted robot mode Optimus Prime. The truck is squat, and primarily blue, with outbursts of chalk gray paint and red flames. Pulling back and letting go activates the gimmick: Prime "drives" forward and bursts from the truck mode, "transformed" to robot mode. This gimmick has marginal success.

Transported to a parallel Universe, as the walls of reality began to crumble, foretelling the coming of Unicron to the Armada universe, Optimus Prime and Jetfire were reformatted by their Mini-Con companions using the Mini-Con Matrix into new "Powerlinx" forms. Optimus Prime and Jetfire combined to hold the chaos-bringer at bay. Unicron was eventually defeated by the united power of the Mini-Cons.


If Optimus decided to send the lead team to attack the Decepticon headquarters, the team managed to infiltrate the Decepticon headquarters by using Beachcomber’s knowledge of the secret doors’ location, and Brawn’s strength to keep the doors opened. The Autobots then stormed the fortress, and Optimus maimed Megatron himself with a shot of his rifle. He then grappled the Decepticon leader, and forced him to lead himself, Inferno and Beachcomber to the Decepticons’ lab. There, the Autobots disabled and destroyed the Destruction Beam device, captured Megatron, and left many Decepticons permanently maimed. Though they later traded Megatron back to the Decepticons for the safe relief of the Autobots captured in Center City, the Autobots were ultimately victorious that day.


Optimus Prime's body was hauled out of the Arctic Ocean by the US military. While a terrorist organization run by the enigmatic Lazarus was able to seize control of several of the other Transformers that fell back to Earth, the military worked unsuccessfully to reactivate Prime. They eventually called in Spike Witwicky. Prime Directive #1 Spike was forced by the project chief, General Robert Hallo, to use his piece of the Matrix to reactivate Prime. Functional again, Prime used the Matrix to reactivate more of his fallen comrades. Prime Directive #2
1.) MP 10 EVA. Its arguably the best mold of any figure, and that color scheme! 2.) MP 12 Lambor. My fav transformer aand my fav car as a kid, cant beat it. 3.) MP Grimlock. Robot mode just looks like be dominates the shelf, regardless of who be is next to. 4.) MP Exhaust, mostly bc of the novelty factor as he is a pain to get in the States, plus his back story is cool. If not for that, MP 11 Skywarp would take this spot. 5.) MP Soundwave w/ cassettes. Duh!
Optimus and Prowl secretly guarded a shipment of microchips that could be used to imbue sentience onto robots. Posing as the lorry transporting the precious cargo across the Yorkshire Dales, he was attacked by Megatron and Rumble who sought the microchips to create an army of Decepticons. With your help, Optimus may or may not have been successful in keeping the microchips out of the Decepticons' hands. Highway Clash
The most controversial line of this period was the Pretenders. Pretenders consisted of a Transformer contained inside an action figure shell who could "pretend" to be either a human or a monster. Complaints with this line were numerous, including the lack of articulation of the figures (the shells could only move their arms), the simple transformation of the robots within, and their increasing lack of resemblance to any sort of modern recognizable vehicle. Still, despite the complaints, the Pretender line continued through all but the final year of Generation One, with variations such as Beast Pretenders, Monster Pretenders, Classic Pretenders, Mega Pretenders and Ultra Pretenders, each with variations on the theme or increasing levels of complexity.
This unusual iteration of Optimus Prime is a redeco of Beast Wars 10th Anniversary Optimus Primal, transforming into a robotic gorilla in the pseudo-technorganic-looking style of the other Jungle Planet toys. He comes with a Jungle Planet Cyber Key stamped with the code d7s9, which plugs into his flying surfboard accessory to reveal a spring-loaded missile launcher. His brown and cream deco seems inspired by Donkey Kong, while the scar over his beast mode eye seems intended to homage Peter Jackson's King Kong.
This line features robot versions of various Star Wars characters. Confirmed figures are Darth Vader, Luke Skywalker, Boba Fett, Commander Cody and Jango Fett. Darth Vader turns into his custom Tie Fighter while Luke Skywalker turns into an X-wing. Jango Fett and Boba Fett become Slave I, and Commander Cody turns into a Turbo Tank. There is combiner of Millennium Falcon of two characters, Han Solo and Chewbacca and Primus/Unicron-like Death Star that transforms into a giant Darth Vader. There are more Star Wars characters into Transformers like General Grievous and Obi-Wan Kenobi. This line was later revived and merged into the Transformers: Crossovers toy line, many more Transformers included characters from Star Wars: The Clone Wars like Ahsoka Tano who transforms into her Jedi starfighter, and Captain Rex who transforms into an AT-TE.[3]
This Classics Optimus Prime is a smaller, Deluxe Class figure with a noticeable physical resemblance to Takara's Robotmasters Prime figure, and a transformation that is about as successful. The figure is armed with a tommy gun-shaped laser rifle that transforms into a turret-like configuration and mounts on the rear of his truck mode, and features a spinning "power punch" action that sees the whole upper half of his torso spin when a button on his back is pressed. Pressing the button "unlocks" the spinning mechanism; pull hard on the button, and you can lock the torso back into place.
Prime is armed with a spring-loaded missile launcher that stores on the rear of his truck mode (which becomes the backpack of his robot mode) when not in use. Like most of the weapons of the Energon line, it sports a 5mm post, allowing it to be held by most every Enegon figure, to combine with assorted other weapons and Energon weapons released in the series, and to peg into numerous compatible ports shared by many figures, like the hole in the radar of Prime's own trailer, or even conveniently placed 5mm screw holes like those of the Prime Force.
Released as part of the Bumblebee Energon Igniter's Speed Series line, this Optimus is a Legends/Legion-sized mold that transforms from robot into a Cab-over truck with the transformation scheme shared with the Transformers (2010) Reveal The Shield Legends Class toy, and he features 3mm compatible hands. Optimus' truck mode can also be attached with the Energon Igniters core, and due to the toy being lightweight, it can propel his vehicle mode forward very quickly, making him a fast-moving truck. Due to its simplified transformation, Optimus' robot shoulder parts ended up sticking out from his truck mode, and his upper cabin panel ends up being integrated with his head. Unlike most Speed Series toys, his Energon Igniter port is ends up under his right foot in robot mode rather than on his knee.
3. Licensed themes: In the 80’s the Lego sets were more generic and interchangeable among themes. There were the basic Space, Town, Castle themes. The color schemes within a theme were more homogeneous (i.e. Blacktron sets or Mtron sets all had a common color scheme). Since there was no “fictional” real life object being copied, piece selection tended to emphasize versatility over “realism”. Almost every Lego set of the past had pictures of alternate models featured on the boxes and instructions that was meant to inspire a child to not just build the model featured in the instructions, but to embark on the mental challenge of making their own creations.
It may be that the price of an individual brick has gone down over time, but what does it matter if the size of the bricks has decreased overtime? Sure, the average number of pieces in a set has increased, but how many of those pieces are tiny details? To answer this question, I compiled all the weight data on brickset.com and compared the sets by their price per gram in a similar fashion to how I compared them by price of piece. Below is the chart of my results (prices are in US dollars).
A gold-chromed version of the Voyager Optimus Prime toy was available as part of the same Lucky Draw contest as the Golden Protoform Optimus (see above) in the December 2007 issue of TV Magazine. Limited to only 3 pieces, it is insanely rare. The photographed sample here features a chromed truck grill, while a boxed unit has an unchromed grey grill; the owners of both pieces, the Mapes Brothers of Transformers @ The Moon, believe both are genuine TakaraTomy toys, so it unsure if the one with the chromed grill is a testshot or a production variant.
The figure also features a hollow trailer (which also serves as his legs), fit for the Warrior Class-sized toys. The trailer can also be converted into a battle station. Because of the toy's design & transformation, he is kinda show-accurate. Optimus also features 5mm-compatible ports on his trailer, arms, shoulders, legs, knees, waist armor, and the pop-out Decepticon Hunters. He also includes many weapons, including his axe with a short handle. The included weapons can also be combined with the Decepticon Hunters into a dual-bladed weapon. All of his included weapons can be wield by any Warrior Class figures, although the accessories are associated with Bumblebee, Grimlock, Sideswipe, Strongarm, Jazz, & Drift.
The third version [5] would quite possibly have been the most gimmick loaded Transformer in the history of the line, simultaneously being a Powermaster, Headmaster, and triple changer. The Headmaster also would have been a triplechanger, turning into a sort of armored four-wheeled rover (Roller II?) and robot as well as a rather silly looking Optimus Prime head with four vertically aligned wheels jutting off the sides. It seems that when the extra Headmaster gimmick was scrapped, the super mode head remained separate rather than being reintegrated into the trailer hitch such as on the earliest design. Notably, the body of this design is extremely close to the final design.
Nearly all the chrome is worn off, the tips of both smokestacks are broken, the fists and guns and voice box are long gone, there's a huge chip of plastic broken off one of the shoulders. I still have the trailer, but it's also broken in a few places. The door is gone. The spring-loaded gimmick doesn't work anymore. The repair drone broke off entirely near one of the joints on the main arm and was thrown away many years ago.
Part of the new Generations Cyber Battalion series, Optimus Prime is a new mold which stands 7 inches tall, and transforms from a truck (which is based on the Generations Thrilling 30 Legends Class Optimus Prime figure) into a robot in just 7 simple steps. The figure's transformation engineering had taken cues from the Reveal the Shield Legends Class Optimus Prime figure, while it still retains the same ol' articulation.

On the battlefield, there are few who rival Optimus Prime's prowess. He is easily the strongest of any Autobot his size, and his ion blaster and energon-axe are deadly weapons. He would sacrifice his life to protect his fellow Autobots or those under their care and does so on a regular basis. His compassion for other sentient beings is his only real weakness, and one the Decepticons have taken advantage of time and again... though it's also the source of his strength!


Released as part of a new line called Transformers: Tribute, Orion Pax is a redeco of Titans Return Sergeant Kup, and transforms from a red-and-blue Cybertronic pickup truck which is also an homage to Generation 1 Crosshairs's vehicle mode G1 Optimus's e-HOBBY toy. His Titan Master, retooled from Flintlock, features a new face that is based on the Thrilling 30 Orion Pax toy. As a redeco of the Kup mold, Orion Pax still suffers the leg panel misassembly.
Part of the first wave of the "Mini-Con Weaponizers" subline imprint, this One-Step Changer figure of Optimus Prime is a new sculpt. In the Robots in Disguise mobile game, it was identified alternatively as an "Advanced One-Step" or "Evolved One-Step" figure depending on the user's region, but on the toy's packaging, no such modifiers are featured, and it is available as part of the regular One-Step Changer assortment. This figure shares most of its engineering with One-Step Fracture.
It was expected that the release of a new movie would involve the production and release of associated toys from Takara and Hasbro. Images surfaced, on-line, of some toy prototypes, notably Starscream and a new Decepticon who was to be named Blackout, along with packaged samples of movie preview "Protoform" Optimus Prime and Starscream toys. Similarly, fans found preliminary artwork of multiple characters, although it was not known at the time how close these were to the final designs. The designs were significantly different from those of the Generation 1 characters with the same names. Reactions varied widely: some fans objected strongly to the designs, occasionally going so far as to threaten a boycott if the designs were not changed to be more traditional, while others liked them. The issue became a divisive one, as detractors accused supporters of lacking respect for the franchise's history, while supporters accused detractors of being "stuck in the past", and not accepting change.
Animated Optimus Prime, in an Earth-based fire truck mode, appears as a hidden character in the Transformers Netjet video game by Hasbro. Instead of being leader of the Autobots, Prime was actually a washout from the Elite Guard. Despite no longer being a member, he maintains his military ranking of "Prime". The scale chart released for the series indicates Optimus Prime stands about 22 feet tall.[13]

Thanks to Hasbro on their official site, which can be accessed by clicking any of the images below, we have news of 2 new members of the Energon Igniters class of figures, along with new images of 3 more! Up first, we have the 2 new reveals: Power Plus Soundwave and Ironhide! Soundwave looks a lot like he did in the movie, with a G1-esque robot mode, and a new van mode that is very Animated-esque, complete with a totally metal image of a jaguar and bird of prey on the side, evoking - Read More
Many of the small features and electronics of the original Masterpiece mold are left out. Instead, this Convoy features better overall cartoon accuracy (chest interior, head, etc.), an extensive red paint job that covers much of his red plastic, corrected robot mode proportions, improved articulation, and its gun can now collapse and store inside a compartment on its back in either mode. In addition to Convoy's trailer, which can transform into Combat Deck, it also comes with Roller, a small Spike Witwicky figurine, a die-cast metal Matrix of Leadership (with a clear blue plastic center), and an energy axe that slips over Convoy's right hand. Spike can fit inside the cab in vehicle mode, ride in Roller's seat, or fit into any of the seating compartments inside Convoy's trailer. Roller has options to plug in Convoy's gun or pull Convoy's trailer, and the trailer itself can store Convoy's weapons in any mode. Although not easily breakable, care must be taken for posing the index fingers; extending the finger even far would cause it to pop off.
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