As a result of striving for vehicle realism and painstaking accuracy to his visual portrayal in the live-action films, this Optimus Prime ends up being ridiculously complex. Transforming him back into a truck is probably more complicated than shown in the movie and can only be considered torture. Very unfortunately, the instructions for this toy are infamous for being amazingly vague and unclear in their visual depiction of the transformation steps, making transformation even harder. Also, let us not forget that, upon transforming him back to robot mode, he will declare his identity over and over and over and over and over until you're finished.
A second Target-exclusive redeco of the Voyager Class Optimus Prime toy, the gray molded pieces were recolored beige-grey, and multiple parts that were previously molded in blue and red (the chest, shoulder pads, and leg interiors) had their mold colors swapped, with extra paint operations to make up the difference. As such, the toy has very few visual differences from the regular release of the sculpt, in a "doing things differently to achieve a very similar end result" sense. This version was only available in a pack with an unchanged Deluxe Class Bonecrusher.

Part of the first wave of the Combiner Force assortment, Optimus is a roughly Scout-class sized figure that changes from his futuristic truck with a combiner chest that doubles as his spoiler into a robot in three four extremely simple steps. His individual robot mode only has limited articulation on his shoulders. He also has a little green arrow above the connector on the truck bumper indicating where to crash him to combine with other figures. A 5mm post hole on top of his vehicle mode can accommodate a compatible accessory or Weaponizer Minicon, though he cannot use it in his individual robot mode.
Optimus Prime is also among the characters who appear in the flash game TRANSFORMERS CVBERVERSE Battle Builder Game.[21] Optimus Prime is one of the Autobots featured in Transformers: The Ride at Universal Studios theme parks. In the ride, Optimus fends off against the invading Decepticons at N.E.S.T. headquarters while telling Evac to escape with the AllSpark shard. He battles Megatron throughout the ride until Megatron is killed by Evac. Optimus then congratulates Evac and the riders for protecting the AllSpark.
Part of TakaraTomy's Movie Advanced Series lineup, Revenge Optimus Prime is redeco of the 2010 Transformers Battle Blades mold, featuring darker plastic, a pair of flip-out swords (the first release of this mold) from the Hasbro release, and chromed fuel tank-guns & sun visors. His shins & wheel joints are bronze from the Hasbro release as opposed to the grey of Takara's Autobot Alliance release.

A special edition Bearbrick released in celebration of the Transformers 30th anniversary, Optimus Prime is a redeco of Bearbrick G1 Optimus Prime in a deco based on his Age of Extinction appearance. He transforms from a Bearbrick painted up like himself to a bear-eared robot and comes with no accessories, but holes in his robot mode hands can accommodate other toys' weapons.
When Starscream attacked a power plant with the aid of his brainwashed ally, Skyfire, Prime carried Grimlock to the scene of the battle on the back of his truck mode. The Enemy from the Arctic During the conflict that followed, Prime's suspicions about Wataru were confirmed when the boy manifested a barrier to protect himself and Bumblebee and to help Skyfire overcome the influence of Starscream's mind-controlling helmet. Wataru was a Booster as well! Wataru's Power His past experiences naturally made Prime hesitant to put Wataru's power to use, but Osamu Kihara made the point that Wataru's power was invaluable for hunting down shards of the Energon Cube. Prime and Wataru headed out to investigate a local relic that Kihara suspected was a cube shard, and Wataru's powers soon confirmed the doctor's findings. Just as Prime was about to report back to Kihara, however, Megatron struck, demanding that Prime hand over both the shard and Wataru. Prime attempted to feign ignorance of Wataru's powers, but Megatron ignored his bluff and encouraged him to hand the boy over, lest he cost another Booster their life. Driven into a rage by the stinging barb, Prime violently attacked Megatron with his energon-axe, but as the duel raged, Megatron continued to question Prime's beliefs and his attitude. Unable to deny Megatron's accusation that he had hoped to use Wataru's power to defeat him, Prime lost his concentration and was taken down by the Decepticon leader. Despite what he had learned about a previous Booster dying, Wataru stayed true to Optimus and activated his powers, healing the Autobot's wounds and powering up his energon-axe into a huge sword. Summoning all his energy, Prime took down Megatron with one almighty slash, then collapsed into stasis lock. Optimus Prime's Secret

On a mission with the Triggerbots to stop Megatron from claiming the Underbase, Prime was forced to jettison the massive databank into space to prevent anyone from acquiring its power. With this action, he proved his wisdom and skill to the Autobot Council of Elders. He continued to move up in rank, eventually becoming the field command over the Autobot armies.
Designated "Optimus Prime" rather than the traditional Japanese "Convoy", this figure is a redeco of the previous Music Label Convoy figure into the character's traditional red, blue and silver color scheme. Unlike previous re-issues of the mold, iPod Optimus Prime's sports a paint application similar to KissPlayers Convoy, having its ABS/PVC parts painted over with a thin layer of his iconic red, white (silver if you will) and blue motif paint applications (with the exception of his iPod docking trailer). This includes his trailer, though the effect is somewhat marred by the large, visible gap on one side. When reconfigured into dock mode, the interior surfaces surrounding the speakers are decorated with black-on-silver techno-patterns as well as three "Optimus Prime" logos. The recessed space also features a stylised, almost Frank Milleresque, high-contrast portrait of Prime's face, although this is largely covered when an iPod is inserted. The figure comes in identical packaging to the original Music Label Convoy, save for the addition of a sticker illustrating the different color of its contents.
Available exclusively from Japanese clothing company A Bathing Ape in July 2011, concurrently with a range of exclusive Transformers t-shirts, "Convoy Reissue BAPE Ver." (コンボイ復刻版 BAPE® Ver.) is a redeco of the original Optimus Prime toy sporting a unique new green color scheme, along with a tan trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese Optimus Prime packaging.

The second Optimus Primal toy was an ape in the Ultra size class. Though the transformation from primate to humanoid was a relatively simplistic one, the toy compensated with more than a fair share of weaponry and action features. A compartment on his right forearm opened to reveal a skull-shaped mace he could hold in his fist. His left forearm could open into a double-barreled missile launcher. On his back were two spring-loaded missile launchers which auto-flipped over each shoulder. By pulling a lever in the center of his back, both arms would either spin at the bicep or bend in and out at the elbow, depending on the placement of notch-buttons located on either bicep. This gimmick was shown to be an effort to simulate a gorilla beating its chest while Optimus was in beast mode, but could also be used in robot mode, making him swing his weapons wildly before himself. And finally, like many first-year Beast Wars toys, a battle mask/"mutant head" could be deployed over his robot head.
The Animated Tech Spec written by Derrick J. Wyatt in Hasbro Transformers Collectors' Club #24 states that Rodimus as having the rank of Prime and clearly being the leader of a team like Optimus and Sentinel. His toy is listed as "Rodimus Minor" which Hasbro explained at San Diego Comic-Con 2009, was because "there were already too many Primes in the toy line". Within the series, he is only ever called or credited as "Rodimus".
1· To calculate the average price per piece in a year, I took the price per piece of each set made that year, multiplied it by the number of pieces in the set and then averaged all the weighted prices. I used a weighted average because when we are looking at the price per piece we are essentially saying we could buy x number of pieces for y dollars. Larger sets tend to have a lower price per piece so in effect you could get more pieces at that lower price that year. Note: this was done using US retail price data from Brickset.
Offered as part of a Lucky Draw campaign in August 2004, this extremely rare version of Masterpiece Convoy is almost entirely vacuum-metalized gold, lacking any other painted detail or stickers. The parts which are not viable are molded in a flat golden plastic; the only exceptions are its rubber tires, the core of the Matrix and the energon-axe, which remain black, blue and orange, respectively. Whether or not the figure was intended to evoke Optimus Prime's entirely-golden appearance in the cartoon episode "The Golden Lagoon", when he was coated with electrum, is unknown; given that entirely chroming a figure gold is a fairly standard deco for Lucky Draw figures, it may just be happy coincidence more than anything else.
The sequel series, Transformers: Robots in Disguise sees Optimus contacting Bumblebee to warn him of danger on Earth-a prison ship's complement of Decepticon prisoners escaping upon the ship crashing and appearing briefly in physical form to help Bumblebee's unlikely new team defeat the Decepticon Underbite. Optimus appears throughout the first season as a vision to Bumblebee, though he is only allowed to do so when the latter's need is dire. Residing in the "Realm of the Primes", Optimus Prime begins training to combat an "ultimate evil" where his first part of the training is overseen by Micronus Prime. At the conclusion of the first season, Optimus is upgraded by the Thirteen Primes when the Fallen arrives on Earth, during which he gains a body that closely resembles his Beast Hunters form. After the Fallen is seemingly destroyed, Optimus Prime remains with Bumblebee's group, though he states he would only do so as Bumblebee's "equal", rather than leader. However, the Thirteen subsequently reclaim the additional power they granted him, leaving him weakened but still determined to aid the team.
A extensive retool of Lockdown, transforming into a Lamborghini Centenario. An exclusive to Walmart stores and part of the "Autobots Unite" subline, While almost the entire figure has been remolded, the lower legs and feet remain unchanged. The figure is overall a bit taller in stature than the base mold and includes extra steps in the transformation which further differentiate the two. Uncommon for deluxe class toys, the figure does not include any weapons or accessories.
This Wal*Mart-exclusive two-pack pairs the deluxe-size Classics Optimus Prime figure with live-action movie line's Fast Action Battlers Power Hook Optimus Prime toy. Both toys are identical to their original releases, and together represent the Optimus Primes of the oldest and newest generations (at the time) of Transformers, respectively. The movie Prime is designated "2007 Optimus Prime", while the Classics figure is dubbed "1984 Optimus Prime" (referring not, of course, to the toy, which was produced in 2006, but to the character).

The toy that would ultimately end up as the original Optimus Prime toy was originally released in August 1983 as No.17 Battle Convoy from Takara's Diaclone Car Robo toyline in Japan. In 1984, Joustra released their own version (still with Diaclone sticker on the trailer) as part of their Diaclone line in Europe, either simply called Truck (according to the pack-in catalog) or Diaclone (in the pack-in comic). It's possible that GiG also released a version called Camion Convoy as part of their Trasformer line in Italy, but to this day no packaged sample has surfaced.
Optimus was one of the many soldiers fighting under the command of the Autobot leader, Jetfire. He was among the Autobots who launched in the Ark to clear a path through an asteroid belt. When the Decepticons attacked the ship, he fought a Seeker Decepticon while Jetfire sent the Ark crashing into Earth, knocking everyone aboard offline. Four million years later, they were repaired when the ship's systems were reactivated by a volcanic eruption. In the Transformers
Of particular note to Prime completists is that this otherwise traditional reissue of the Generation One Prime cab has a brand-new head sculpt which is essentially a miniaturisation of the Masterpiece/20th Anniversary Prime's noggin. Not only does this give the "classic" Prime toy a more show-accurate head, it's also the first iteration of this familiar mould in which the head is actually poseable. Being one of the better-articulated early Generation One toys, Prime can finally look in any direction he can aim.
Released to commemorate the 10th anniversary of Revenge of the Fallen, this Studio Series Optimus Prime is a retool of the figure above, featuring many new parts, namely a new backpack, chest piece, and a pair of non-transforming fenders/legs, to better resemble his appearance in the first two movies. These new parts allow him to combine with Studio Series Jetfire to form "Jetwing Optimus Prime." His color scheme features a much higher contrast than the previous release. Instead of Energon Swords, he now comes with an ion blaster like that used in the battle of Mission City. He also comes with a cardboard backdrop display depicting the highway fight with Bonecrusher from the first Transformers film.
Originally, Optimus Prime was created as the leader of the Autobots, though it is unknown how he was created or his origins. In a possible future, Megatron was threatened by the existence of the Aerialbots and had Shockwave build a time machine to send them back in time to get rid of them. However, he only ended up changing history for the better. In the revised timeline, Optimus Prime began his life as a robot named Orion Pax, a mostly defenseless dock worker during the Golden Age of Cybertron nine million years ago, with a girlfriend named Ariel and a best friend named Dion. During this time, a new breed of robot with new flight capabilities appeared on the planet that Orion idolized. When Megatron, the leader of the new group of robots, approached him with inquiries about using one of the dock warehouses, Orion was swayed by Megatron. Both Orion and Ariel were severely wounded when Megatron and his forces attacked in order to claim the energy stored there. Searching for someone to help them, the time-displaced Aerialbots took Orion and Ariel to the ancient Autobot, Alpha Trion, who used them as the first subjects for the new reconstruction process he had developed involving rebuilding the frail Autobot frames into more battle-hardy configurations. 
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