This Japanese e-Hobby exclusive is a redeco of Targetmaster Kup, made to represent the character [[Optimus Prime#The Transformers cartoon|Orion Pax]] from the cartoon episode War Dawn. He transforms into a Cybertronic pickup-truck thing. His truck bed has a peg-hole to mount his partner Barrelroller, who also serves as a hand-held weapon. The set also came with a re-deco of Wheelie as Dion.
After many battles on Earth, Optimus died by standing purposefully in the path of the Hydra-Cannon built by Megatron from the three Mini-Con weapons, the Star Saber, the Skyboom Shield, and the Requiem Blaster. He managed to partially reflect the beam, damaging the Hydra-Cannon. It was the Mini-Cons themselves, however, who resurrected him, entering the Matrix and reconstructing a new body for him. Subsequently, Unicron forced Optimus to face the dark part of his soul and that, on some level, he enjoyed the thrill of combat. Following Unicron's defeat, Optimus's denial was sorely tested as Galvatron, an upgraded Megatron, forced him into one final furious battle. The battle ended when Starscream sacrificed himself to end the circle of hate that powered Unicron. Floating through space, Optimus found the Matrix, but said he did not deserve it. Before beginning the battle with Galvatron, he was upgraded by the minicons. His red torso turned black and he was able to battle Galvatron one on one.

A Supreme sized version of Optimus Prime, based on the Voyager class figure design.[153] When pushed forward, the upper torso spins and transforms, with the transformation sound indicating the completion of the process. The right arm has an axe-swinging action while the left arm has a punching action. Includes show-accurate battle axe that features retractable blades and a spinning jet flame. Also features sound effects and pre-recorded dialogue ("My name is Optimus Prime!", "Let's go!" and "Bring it on!"), as voiced by David Kaye.
When reports from both Jetfire and Mirage corroborated that the Decepticons were constructing giant rockets to shift Earth out of its orbit, Optimus took to the skies and led his troops on a sabotage mission. Upon their approach, Optimus, Jetfire, and Deftwing overheard Megatron declare that the engines would fire up in twenty minutes. With little time to prevent the destruction of Earth's biosphere, the more maneuverable air-bound Autobots entered the thruster tubes to destroy the rockets from within. Jetfire and Deftwing were successful in their task, and the Autobots beat a hasty retreat to avoid the resulting lava swell. Optimus heaped praise upon the pair afterwards, embarrassing the bashful Jetfire. Moving Day Planet Earth
According to the bio printed in the Transformers Collectors Club magazine, Optimus Prime was a member of the Cybertron Dimensional Patrol, but was abducted by Unicron. It is unknown whether he repainted himself yellow before being abducted or if the recoloration was due to the radiation emanating from Unicron, which has a tendency to recolor Cybertronians.
Bumblebee, being the popular character he is, was one of the first five characters inducted into the Hall in 2010, during a ceremony at BotCon; the convention for all things Transformers. He was joined, not surprisingly, by other super-popular transformers: Optimus Prime, Megatron, Starscream, and the Dinobots. Humans enshrined in the Transformers Hall of Fame over the last few years include everyone from director Michael Bay to Peter Cullen (the iconic voice of Optimus).
Although the character was redesigned to some extent, like the other characters in the film, many classic design elements remain in his robot mode including a predominantly red torso, primarily blue legs, the presence of windows in his chest, smoke stacks on his shoulders, and a head design influenced by the original, featuring the iconic faceplate and ear finials. The faceplate is able to retract to reveal a mouth. His weapons include his iconic ion blaster, a Barrage cannon, two retractable energon blades that extend from his forearms, which is a homage to Prime's energy axe in the Generation 1 animated series, and two retractable energon hooks that extend from his wrists. The trailer contains an energy axe, a shield, and flight gear. In the later IDW comics, he displays the ability to produce a holographic driver.
In The Transformers: Devastation, Hot Rod is repaired and reformatted into a Dodge Viper. Dealer tried to convince him to pull some strings to get him to Earth, but Hot Rod and Wheeljack had the more important task of rescuing Ironhide. They ran into a bit of trouble with the Machination's Headmasters. They managed to escape temporarily, but were found and Wheeljack was incapacitated. Hot Rod easily held his own with the Headmasters, and noted that for some reason they had lost their "edge". He received a little help from Hardhead, who was mainly there to take Hot Rod and the others back to the Ark-32 for evacuation to Garrus-9. Hot Rod refused to go, wanting to see the Headmaster mystery through to the end. Hardhead reluctantly let him go.
Though the figure does a much better job of conveying the on-screen character model than the ROTF Leader Class mold did, there are still a few inaccuracies—most notably the forearm and shoulder pad designs and the head/torso proportions. The final product also lacks certain paint details visible in stock and packaging imagery, such as the blue rings on his feet and the gold on his pelvis. It should be noted that this mold does not combine with Jetfire.
Movie the Best Nemesis Prime is a redeco of the TakaraTomy exclusive Calibur Optimus Prime figure, with darker paint and plastic, and bright, metallic, purple eyes, and the mark of Quintessa on his face. As for the weapons, the Caliber Axe uses translucent purple plastic instead of orange, and there is more silver at the base of the blade. The Overshield has black replacing the original's silver and purple replacing the original's bronze.
However, the situation was still so desperate that Optimus not only decided to recruit human allies The battle is far from over!, but aggressively tried to recruit and deputise human children, including giving them the power to co-ordinate Autobot teams in battles. He wouldn't even make a final move on the Decepticons until he had enough child soldiers on his side. Earthlings: THE S.T.A.R.S. need your help now! Have the Decepticons defeated us once and for all? In at least one case, this likely led to the death of a small boy at Decepticon hands. Can one boy, alone, hold back the evil Decepticons?
In this universe, Optimus Prime transforms into a fire engine. The front section of the vehicle detaches and becomes Prime himself, armed with "Blaze Blaster" cannons. To attack, he is able to use his headlights, known as the "Fire Flash" attack, and leg wheels, known as the "Gyro-Strike". The rest of the vehicle transforms into a mobile battle station/refueling port/communications array and can combine with Prime as additional weapons and armor, forming his super mode referred to as "Super Fire Convoy". The ladder/hose section houses Prime's Power Stream water cannon, capable of shooting freezing streams of water, called his Blizzard Storm attack. It also contains a quartet of rocket launchers. In super mode, his feet contain missile launchers than can mount to the shoulders of his regular robot mode. In this mode, he can fire his fists for his "Flying Fist" attack.
The First Edition Voyagers were never released in the US, forcing buyers to import him from Canada or Japan... at first. ToysЯUs later picked up this toy, along with most of the "First Edition" line, as part of a huge block of US market exclusives for holiday season 2012. This second run introduced a deco variant, in which the red paint on, beside, and below the truck side windows is omitted, revealing the patch of brown plastic underneath. As he is packaged in robot mode, with his front wheels and shoulders covering said patch, the only way to identify which version is which while in the box is by looking at the hinge joints beside his two painted torso lights, with the center portions of the hinges being unpainted brown on the variant. All releases of this mold also have a minor issue with the truck mode windvane/robot mode heels refusing to connect solidly to the truck cab in vehicle mode, leaving a visible gap above Prime's windshield.
There is also the release of Optimus Prime as a deluxe sized brown gorilla which is a repaint of the Beast Wars 10th anniversary Optimus Primal toy most likely trying to tie Optimus Prime in some way to the jungle planet Animatros in the Cybertron series. According to his bio, Optimus Prime was temporarily mutated into this form by the Animatros Cyber Planet Key. The colors of this toy are a homage to Transformers: Universe Optimus Primal.
In his first appearance in the series, Optimus looks similar to the original G1 Optimus Prime until he copies himself with a semi-truck and his design in robot mode changes. Soon after, he retrieves his Mini-Con partner, Sparkplug Witwicky. The cab of his truck mode detaches to form Optimus himself, while the trailer transforms into a battle station mode operable by Optimus and several Mini-Cons. Optimus can also combine with his base to form a "Super Mode" robot that, when combined with Sparkplug, can fire a series of powerful lasers. Additionally, Optimus can combine with Jetfire and/or Overload in his Super Mode for additional power.[10]

Optimus Prime Special Color (オプティマスプライムクリアVer, Optimus Prime Clear Ver) was only available blindpacked as part of TakaraTomy's EZ Collection Vol. 3. It is a clear version of the Revenge of the Fallen mold, casted in (entirely colorless) clear plastic with opaque paint operations (which is the same paint mask from the original Legends Class toy albeit slightly darker) on the details. This redeco also uses the slightly small fuel tank/elbow tabs from the Battle Damaged release.

Transported to a parallel Universe, as the walls of reality began to crumble, foretelling the coming of Unicron to the Armada universe, Optimus Prime and Jetfire were reformatted by their Mini-Con companions using the Mini-Con Matrix into new "Powerlinx" forms. Optimus Prime and Jetfire combined to hold the chaos-bringer at bay. Unicron was eventually defeated by the united power of the Mini-Cons.

Like many other modern toys, Optimus was designed with an alternate head sculpt (based on the mouthplate-less face as seen on the show) intended for a later retool, which was gang-molded with the original head. At least one specimen sporting the mouthplate-less head has been found at retail, although since this occurrence has seemingly been limited to an isolated incident, it can be assumed to be a manufacturing error rather than a genuine variant.[6] The mouthplate-less head sculpt was eventually used officially for a later-wave redeco, Nightwatch Optimus Prime (see below).
Hot Rod was then summoned to Earth by Optimus Prime, as revealed in The Transformers: Escalation. With typical bravado Hot Rod and Hardhead insisted on heading to assist Prime's unit in stopping Megatron. Hot Rod left Hardhead to assist the other Autobots while he captured the Decepticon facsimile. Unfortunately, he almost collided with Prowl, who had had the same idea. Despite some bickering between the two, they were able to eventually capture the facsimile, forcing the Russian troops to back down. When Hot Rod heard the battle between the Ore-13 powered Megatron and the rest of Prime's troops, Prowl forbade him from interfering, entrusting him with the safe return of the facsimile. Calling Nightbeat for transport out, he was jumped and severely damaged by Skywarp and Thundercracker. Nightbeat teleported him away, but Hot Rod had been badly damaged, and the facsimile reportedly killed.
Laser Optimus Prime transforms into a mid-1990s Western Star 4964EX, pulling a grey and black fuel tank trailer. The sides of the trailer are decorated with a sticker depicting Prime using a flamethrower to burn down a banner with the words "Optimus Prime Octane" on it. The truck is armed with a disc launcher on the roof of its trailer, which launches five blue discs bearing the Generation 2 Autobot insignia as a knob is turned. Like the other "Laser" toys released this year, Prime features electronics powered by two button-cell batteries; in truck mode, pressing the button on the cab's roof causes his headlight to light up with yellow LEDs.
I mean you could argue that they are returning to the way the original Transformer toys worked. Here is an example of the OG Optimus toy. I went to Hasbro's website to see what the most current version of Optimus is that they are selling and I found this. That actually looks surprisingly similar, though I would argue they have gone more of the direction of making the robot look more robotic and the truck a little less truck like but its still a solid middle ground.

This redeco of Leader-class Optimus Prime replaced most of the plastics in the cab robot with colored translucent equivalents, with chromed silver wrist-pipes, a golden chrome Matrix, and red chrome window frames. His trailer remained opaque, but was cast in much deeper red plastic, with a more metallic silver used for his cannons. He was available only in a Toys"R"Us Japanese exclusive giftset released in October 2005, with a redeco of Wing Saber, and the Coby Sen'yō Rumble.
Powermaster Prime's animation model as used in the commercials and as a character guide for the Marvel comics is a composite of the second and third designs. The body of the model is actually a straight tracing of the concept lineart for the third version (including its different rifles and twin faux shoulder stacks), with a slightly simplified drawing of the second version's head drawn on top.
Henkei! Henkei! Transformers Convoy is a redeco of Classics Optimus Prime. He features a significantly altered colour scheme, generally to make the toy more closely resemble his appearance in the Generation One cartoon and the original toyline. His truck mode features less silver paint striping, but compensates by vacuum-metalizing the entire grill/fender area silver chrome. In robot mode all of his previously grey plastic has been replaced with red plastic and mostly painted silver (or in case of the grill & bumper, chromed), along with smaller decos. Since Henkei! toys do not feature a heat-sensitive rubsign, Henkei Convoy has two Autobot sigils tampographed onto his shoulders.
Part of the first wave of Bot Shots Series 2 launchers, this new-mold Optimus Prime transforms into a very boxy Generation 1-styled truck with trailer. As a Spin Shot, one manually winds up his upper body beforehand when transforming him into vehicle mode, where striking the front of the vehicle will cause him to burst open and spin while auto-transforming. He comes with a launcher used to propel him to great speeds, as well as four cube targets for him to knock over.
This Japanese e-Hobby exclusive is a redeco of Targetmaster Kup, made to represent the character Orion Pax from the cartoon episode War Dawn. He transforms into a Cybertronic pickup-truck thing. His truck bed has a peg-hole to mount his partner Barrelroller, who also serves as a hand-held weapon. The set also came with a re-deco of Wheelie as Dion.
The figure seems to have some transformation scheme & design related problems in it: The front truck cab's upper two pieces are supposed to be pushed to the front in robot mode, but the piece keeps collapsing back due to looseness when the figure is standing straight (Though pressing the two halves together firmly tends to reduce this issue for a while), while the tab underneath the truck grill does not connect well with the bottom port. Additionally, his 5mm compatible hands have a slight problem with wielding weapons with short 5mm posts.
Alerted by Bumblebee of Megatron's latest plan, Optimus Prime led the mission on Wheeljack's ship to foil them. He sent Bumblebee on an underwater scouting mission, and took part in a pitched battle that ended in the Decepticon's being defeated. Search for Treasure Under the Sea When Rumble dropped rocks on the Autobots, Optimus used Roller to eliminate most of them. Unfortunately he was forced to surrender when he saw the other Autobots had been captured by the Decepticons, and was placed in a special Autobot prison. Luckily Bumblebee remained free, and after he'd rescued the others, Optimus wrapped Megatron up with an iron bar. Bumblebee to the Rescue!

In Transformers vs. G.I. Joe comics, Bumblebee is offed as well. His ship is damaged during a space chase with Starscream, so he lands on Earth where G.I. Joe and Cobra are going at each other (as per usual). But his fatal mistake was helping G.I. Joe favorite Snake Eyes, who was trying to take on Starscream. In the process, Bumblebee got in the Joe-Cobra crossfire and was ripped apart by missiles. This wasn’t a true death, however. First, Starscream took Bee’s head to Megatron, who wore it on a necklace (yes, really), but eventually the head got back to the Autobots, who planted it back on his repaired body and he came back to life.
Unusually for the smaller Voyager Class of toys, Robo-Vision Optimus Prime comes packed in robot mode in a special hexagonal column box with many windows, similar to the original packaging for 20th Anniversary Optimus Prime. The package also includes a Robo-Vision Decoder. Strangely, this Target exclusive preceded the release of the regular Voyager by a large margin, coming out on June 2, 2007 with the initial wave of movie toys.
Optimus Prime is armed with two large rifles formed out of a combination of both smokestacks and fuel tanks. These rifles peg into lower arms with grips for his open hands. The under-slung fuel tanks can fire spring-loaded projectiles. In vehicle mode, both smokestack rifles can be deployed as twin cannons, and this mechanism can also be used to store the rifles and deploy them as shoulder guns in robot mode.
On Cybertron, Optimus Prime kicked back to do a little bit of paperwork and reminisce. With Shockwave defeated, Cybertron was enjoying a new era of peace. He was interrupted by Hot Rod, who reported that a group of "pesky humans with their peashooters" were giving an Autobot team on Earth a hard time. Prime suspected Cobra's involvement and counseled Hot Rod not to be so dismissive of the humans. The Art of War #1 When the team returned to Cybertron and mysteriously vanished in the Gladiator Zone, Prime was prepared to go search for them, but was convinced by Hot Rod to stay behind and organize a peace ceremony. The Art of War #2
For accessories, he comes with (according to his bio) "the ancient weapons of the Primes", such as his Nexus Sword (a reference to Nexus Prime), the Vector Shield (an upscaled, non-transforming version of the shield from his Cyberverse "Beast Blade" toy, and a reference to Vector Prime), as well as a generic cannon with a pressure-fired missile. All of his accessories can peg into his hands, right forearm, backside, and vehicle sides.

As yet another in an increasingly large number of reissues of the original Generation 1 Optimus Prime toy, this entry in the Japanese-exclusive The Transformers Collection line of reissues added a few extra goodies to spice things up. Chiefly, the figure was armed with a new energon-axe, based on the weapon used by Prime in the Generation 1 cartoon episode, "More than Meets the Eye, Part 2", which plugs into either of the headlight-holes that normally accommodate Prime's fists. Additionally, Prime came packaged with a ring binder folder designed to hold the pull-out character file sheets that were included with all the other Transformers Collection reissues. Notably, this figure reinstated the original, thick version of Prime's rifle as the standard for all future Japanese reissues.

Optimus Prime led the Autobots to stop Megatron's attempt to cyberform Earth. After discovering that Megatron's new weapon was the Proudstar, Optimus initially tried to preserve the Cybertronian history contained on its Ferrotaxis supercomputer. Inside the Proudstar, he received a prophecy of his future death from Teletraan Alpha, but he merely expressed happiness that his friends would survive. After the Plasma Core was damaged and proved to be too great a threat to Earth, Optimus reluctantly decided to destroy it and the Ferrotaxis in order to preserve humanity's right to forge their own future. When Megatron shot shot the Ferrotaxis into space in one last spiteful effort to stop the Autobots, Prime rode an Insecticon swarm into Earth's orbit for a final showdown with Megatron, ultimately forced to destroy the Ferrotaxis. Once Megatron was again defeated, Optimus called upon the Autobots to stop merely living upon Earth and adopt the planet as their new home. Later, he and Wheeljack discussed plans for the Optimus Maximus project. Transformers: Devastation
In "Transwarped", after Sari realizes that she is not human, Optimus attempts to have Professor Isaac Sumdac and Sari reconcile with each other. Later, they encounter Masterson, who is piloting his headmaster unit on Starscream's decapitated body. He defeats Masterson by tricking him to transform into vehicle mode, which was impossible due to with the Headmaster unit on Starscream's body. Later still, during a melee with a rock creature that found its way to Earth when Bumblebee returned from his accidental transwarp, Optimus struggles to stop Sari, who goes out of control after using her key to upgrade herself.
Prime's trailer unfolds via a spring-loaded transformation mechanism in a battle station that is positively bristling with varied weaponry. In addition to the disc launcher, it is armed with a "ripple-fire" missile launcher that fires five missiles, an air-powered rocket launcher like the one previously seen on Hero Optimus Prime, and a small laser cannon that mounts on the base's main tower. Both the missile launcher and laser cannon can disconnect and be held by Prime; his LED-fist will illuminate the laser cannon like it does his sword. Additional missiles and a second rocket are stored in grooves inside the sides of the trailer.

This is not to suggest that specialized pieces are bad. Far from it. LEGO Indiana Jones would never feel real without Indy’s whip; LEGO Board Games would never spring to life without their unique dice. But there’s no denying that specialized pieces are costly to produce, and their proliferation was a prime reason why the LEGO Group’s profits plummeted through much of the 1990s, despite steady sales.
In the third nexus, Optimus oversaw Ironhide testing Sparkplug's latest invention, the Sun-Pak, a miraculous device capable of fuelling a Transformer for an entire Earth day after being charged for only an hour in sunlight. As the trial-run wound down to an end, the Decepticons suddenly burst into the Autobots' secret underground testing facility, forcing Optimus to decide whether to order a tactical retreat, or have his Autobots fight the intruders despite his troops' low energy reserves. If he chose to stand and fight, he had the additional choice to either make the Autobots concentrate on Starscream, who is leading the charge against the Autobots, or divide his troops' attention onto all of the Decepticon assailants. If Optimus chose to attempt to eliminate Starscream once and for all, the Decepticon Seeker would beg for mercy, forcing Optimus into a choice yet again: accept the snivelling Decepticon's surrender, or continue his attempt to end Starscream's evil once and for all. Accepting Starscream's surrender spells victory for the Autobots, whereas ignoring Starscream pleas ultimately leads to Sparkplug being kidnapped by the Decepticons, necessitating Optimus to send Buster, Blaster and Bumblebee on a perilous retrieval mission while the other Autobots recharge at the Autobots' home base.
Optimus Prime also appears in Transformers: Rescue Bots, stated to take place in the same universe as Prime, as the leader of the Autobots who transforms into a semi-trailer truck, though unlike his Prime appearance, it's flatnosed like his G1 counterpart. He gave the Rescue Bots their mission and mainly appears mainly via view-screen, appearing physically in the first episode and then in the first-season finale, where his truck mode is seen for the first time on screen. He then returns, with or without Bumblebee, many times throughout the second and third seasons as a recurring character. In the episode "Land Before Prime," Optimus Prime arrives on Wayward Island to help the Rescue Bots. He scans Trex as a secondary form where gains a Tyrannosaurus form, making him a Triple Changer, though he states that scanning anything techno-organic might have unpredictable results. While he loses control of this "Primal Mode" at first, the Rescue Bots determine that his loss of control is due to low Energon reserves, and are able to replenish his energies and restore him to normal using an energon patch. At the conclusion of the third season, Optimus helps his old friend, High Tide, along with the new recruits, Blurr and Salvage, save Griffin Rock and subsequently sends Heatwave and his team on a new mission to use the island as "testing place" to reveal their true identities as aliens.
It was expected that the release of a new movie would involve the production and release of associated toys from Takara and Hasbro. Images surfaced, on-line, of some toy prototypes, notably Starscream and a new Decepticon who was to be named Blackout, along with packaged samples of movie preview "Protoform" Optimus Prime and Starscream toys. Similarly, fans found preliminary artwork of multiple characters, although it was not known at the time how close these were to the final designs. The designs were significantly different from those of the Generation 1 characters with the same names. Reactions varied widely: some fans objected strongly to the designs, occasionally going so far as to threaten a boycott if the designs were not changed to be more traditional, while others liked them. The issue became a divisive one, as detractors accused supporters of lacking respect for the franchise's history, while supporters accused detractors of being "stuck in the past", and not accepting change.
Generations "Combat Hero Optimus Prime" is a metallic-blue, gunmetal, and red redeco of United Laser Optimus Prime, having the retooled tab, and being based on the canceled Generation 2 Combat Hero Optimus Prime figure, sporting a red mouthplate inspired by the official catalog image for the unreleased toy (packaged samples had featured a traditionally colored gray mouthplate). He comes packed with a (vaguely) Generation 2-styled Deluxe Class Autobot Jazz, as well as unchanged releases of Generations Legends Class Thundercracker and Motorbreath.
Optimus awakened to the sound of Ratchet's voice. Taking in his surroundings, he noted that he was now in an organic forest, surrounded by unfamiliar Cybertronians. It soon dawned on him that he had been transported to the dimension where Megatron had intended to begin his conquest: the OG World. The 'bots surrounding him were the local counterparts to his own Autobots, including his own doppelgänger! The locals informed him that they had found him thanks to the help of his "companion," a small robotic girl. Before Optimus could puzzle out who this humanoid was, the group came under attack by the local Megatron. Though badly injured, "Cloud Optimus Prime" had the strength to fight alongside "G1 Optimus Prime" against the Decepticons, and protect the girl that had brought the Autobots to him. During the fight, blasts from both Primes' rifles collided with a blast from Megatron's fusion cannon, knocking all of the combatants down. Cloud Optimus Prime ensured that the girl was safe before before his attention was drawn to the horizon by a familiar voice. It was "Cloud Megatron," who had also survived his inter-dimensional trip, and had come to continue his fight against his nemesis. Leap
In a rare move, there were no brick and mortar store exclusives in Western markets for the regular Prime line. The "Rust in Peace" special edition of Terrorcon Cliffjumper was available at San Diego Comic-Con and Hasbro Toy Shop, while the "Dark Energon" series of translucent redecos was sold by online retailer BigBadToyStore. All of the "Dark Energon" toys were available at general retail in Singapore and Malaysia, and the Voyager Class figures were also available at general retail in the Philippines.
Optimus took the mantle of leadership as the civil war against the Decepticons erupted, and would remain in that position for the next nine million years. Ariel was rebuilt into Elita One, the commander of the Autobot resistance on Cybertron. The fate of Dion is left unrevealed. It has been speculated by fans that Dion might have become Ironhide or Ultra Magnus just as Orion and Ariel became Optimus and Elita, but this remains fan speculation only, and, his close friendship with Optimus notwithstanding, there is no evidence to support the idea.
A standard brick with two rows of four studs delivers a profit to LEGO that is orders of magnitude greater than any specialized element, all because the brick is what LEGO calls a “universal” or “evergreen” element that can be used in so many different sets. A one-of-a-kind, specialized piece, however, generally works in just one or a few sets. Moreover, the cost of molding a standard brick is orders of magnitude cheaper than producing a specialized piece.
Rounding out a bumper year of Japanese-exclusive Generation 1 Optimus Primes, the Takara-licensed Kawada brand Diablock Convoy is a fully transformable Lego-style block building figure similar in premise to the earlier American Built to Rule sets. The Diablock figure, however, easily outstrips the Built to Rule sets by both being an accurate representation of the toy on which it is based, and being able to transform between modes without having to be partially disassembled and put back together first.
Timelines Rodimus is a BotCon 2008 exclusive recolor of Classic Rodimus in black that is based on Black Rodimus. An evil alternate version of the Generation 1 character, according to the comic writers his personality is based on Vinnie Barbarino from the TV series Welcome Back, Kotter, using variants of Vinnie's famous put-downs. His new appearance has inspiration from the facial hair of parallel universe Mister Spock from the Star Trek episode "Mirror, Mirror".
A special edition Bearbrick released in celebration of the Transformers 30th anniversary, Optimus Prime is a redeco of Bearbrick G1 Optimus Prime in a deco based on his Age of Extinction appearance. He transforms from a Bearbrick painted up like himself to a bear-eared robot and comes with no accessories, but holes in his robot mode hands can accommodate other toys' weapons.
The lowest priced toys in the Armada line were three-packs of Mini-Cons. Each larger price point consisted of an Autobot or Decepticon who came with a Mini-Con partner. Mini-Cons could be used to unlock a variety of features on each larger robot, such as firing weapons, electronic lights and sounds, or alternate modes. Some three-pack Mini-Cons combined into other forms or had additional features. According to the storyline, Mini-Cons also enhanced the power of other Transformers, giving incentive to collect as many of them as possible.

A limited edition of the Optimus Prime toy sold as a mail-away exclusive by PepsiCo was made available in North America in 1985. This version of the figure came with a small fold-out leaflet glued to the top-right of the packaging, which contained two Pepsi logo stickers for the buyer to attach to Prime, mid-way through the traditional silver-and-blue stripe on his trailer. Canada also got a version of this promotional figure, but with much larger stickers that were the full length and height of the trailer. This promotion would go on to serve as the inspiration for the Japanese character of Pepsi Convoy, who would in turn be released by Hasbro as a new "Pepsi Optimus Prime" in 2007.
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