Menasor cut off Prime's escape and handed him the Reflector trio, who confronted Prime with a hologram of Serpent O.R. The new Decepticon leader carried Megatron's memories and information downloaded from Soundwave, from which he learned of the Matrix of Leadership. Serpent O.R. offered Optimus a trade: hostages and peace if he handed over the Matrix. Optimus agreed.
If Sparkplug suggested that the Autobots not worry about subtlety, the entire squad transformed and began prowling the streets in search of Decepticons. Oblivious to the panic they were causing, Optimus assumed that the Decepticons were spotted nearby when a police officer declared that the city was under siege by giant robots. Unable to restore order in time to halt the Decepticons’ plot, Optimus and the rest of his team were destroyed in the ensuing earthquake.
Inspired by the 1985 promotional version of Optimus Prime that featured Pepsi stickers on his trailer, this outlandish incarnation of Prime is a slightly altered version of Takara's 2005 Pepsi Convoy figure (which represented a different character to Prime). The figure was only sold by Hasbro Toy Shop at various conventions, and given away as a promotional prize by Pepsi, via their Mountain Dew brand.
Like the original Warrior Class Optimus Prime, the figure features an undocumented feature: His axe can be stored on his vehicle mode trailer. Additional features include storing the axe onto either of his leg hooks, combining the launcher with either of the swords at their hilt, and storing the launcher underneath the vehicle. In a neat bit of engineering, he can fully transform with his swords attached.
Take note that the leg construction (thigh parts with legs consists of rear wheels/fifth wheel hitch & engine compartment/flip out legs combination) can become loose after a long time of play due to being used with transformation. Also, the legs did not seem to securely connect due to the hitch's shallow holes & the front half of the legs' small pegs. Also, attaching weapons with 3mm posts on the Battle Cannons' holes can cause some stress marks.
Outstanding work here. After reading a number of complaints about how the price has ‘increased’ over the years, it’s great to see this analytical approach. One additional hypothesis I have is related to the increase in the number of sets released each year, which would appear to be supported by your data. More sets to buy to be ‘complete’ makes for more money out of pocket.
Only available at ToysЯUs, this Optimus Prime is a redeco of the Classics figure. He features a cartoon/toy accurate deco on his truck/robot parts, and vacuum-metallized upper legs & front grille to evoke his original Generation 1 toy. Like every Classics Optimus Prime mold, he still features all of his accessories. This Optimus was packaged along with the redecoed Age of Extinction Optimus Prime.
The other new additions were two black spring-loaded missile launchers that fire red projectiles. In vehicle mode, these attached to the soundbox (an echo of Powermaster Optimus Prime's cannons, perhaps), and could be held in Optimus Prime's fists in robot mode. These launchers were not created for Prime; they were retooled versions of the launcher from Barricade of the G.I. Joe line.
You've got to love it when Amazon tries to be coy by sticking with code names while giving us a full look at the figure. That doesn't seem to be changing any time soon, the latest cases being our first look at stock photos of two Cyberverse Scouts on Amazon.com.au. This time around it's Ratchet under the name "Aces" and Shadow Striker under the name "Rockhounds". We got a look at these two in bot mode at New York Comic Con and later we got CG pictures, but this is our first look at both modes - Read More
Available as part of the exclusive Street Fighter II × Transformers toyline, "Convoy" is a redeco of Titans Return Voyager Class Optimus Prime in Ryu's traditional colors, fleshtones and all. He transforms from robot to tanker truck to plane and back. Both vehicle modes have "cockpit" areas to seat any Titan Master (or compatible) figure. Like all Titans Return Voyager class figures, he has built in mechanisms to "bulk up" his noggin. In his case these are spring-loaded pylons. The smaller Headmaster's robot mode is also painted to resemble Ryu.
Optimus battled alongside the Alternity to fend off the beast, when unexpectedly, Megatron overwrote the beast's higher functions with his own. At first, it seemed that the Hytherion had been killed, but a newly empowered Megatron (in two bodies) appeared and declared that, now possessing a power that rivaled the Alternity's, he challenged his opponents to take him on or see the multiverse itself burn. To Mega Therion

This mold was redecoed in 2000 as Car Robots Black Convoy, and slightly retooled as his US incarnation "Scourge". After Scourge, the next use of this mold was planned to be Toxitron, which ended up being canceled. The slightly retooled version of this mold was released in 2006 in Japan as reissue Battle Convoy, which was the name of this toy during the Japanese Generation 2. The reissue used the Robots in Disguise modified tooling, with a slightly modified deco using silver vacuum-metalized plastic on his chest and trailer sides along with additional paint applications and G2 symbols. The mold was also redecoed to create a new Generation 2 version of Ultra Magnus as an E-Hobby exclusive (unusual in that the character was killed in the course of Japan's Generation One fiction).
Part of the first wave of Generations: Combiner Wars Voyager Class toys, this is a bigger, bulkier incarnation of Optimus Prime with a striking resemblance to Ginrai. He comes with two blasters which he holds via 5mm post. One of the guns is based on his trademark Ion Blaster, and both weapons store on the back of his vehicle mode as a makeshift engine block. His torso mode has several details that appear to be influenced by Energon Optimus Prime's super mode, including the head, chest, and thighs. In particular, the chest details are modeled after the Spark of Combination. He also features two pair of fake windows on his robot and gestalt chest halves. The combiner head can be used as a robot mode head if you're feeling silly.
Unite for the Universe Optimus Prime would have been a redeco of the 2007 Optimus Prime Voyager-Class mold in a similar style to the Leader-Class Buster Optimus Prime (see below), with a much more accurate and detailed paint scheme, including white stenciled flames. He would have come with a set of Jetfire armour parts to form the powered-up Optimus Prime seen at end of Revenge of the Fallen, and due to not having to form Jetfire's robot mode or his jet mode, the armour parts are far more accurate to the movie's design of them than the leader class Jetfire toy could manage. While not combined to Optimus Prime, the armour can be arranged to form a sort of weapon emplacement mode or a jet engine on the back of Optimus's vehicle mode.
When Optimus transforms, his cab becomes an ion blaster and his trailer disconnects, forming a combat deck. The combat deck supports a mobile battle-station and command headquarters armed with assorted artillery and beam weapons that fire automatically. The combat deck can also serve as a radio antenna for battlefield communications between the autobots. The combat deck also included "Roller", a mobile scout buggy meant to scout behind enemy lines. When Roller is deployed, Optimus can see and hear what Roller sees and hears.[4] Injury to one component is felt by each of the others. If the combat deck or Roller were to be destroyed, Prime could survive. However, despite the slight degree of autonomy they possess, the combat deck and Roller would not be able to survive without Optimus.
In a later scene, Hot Rod fled the city with Kup and the Dinobots when Galvatron, a recreated Megatron, attacked the city again, this time only smaller, after being reformatted by Unicron and taking revenge on Starscream. After meeting up with the other Autobots after a series of adventures on the planets Quintessa and Junk, Hot Rod returned to the other Autobots and rushed to Cybertron to save it from being eaten by Unicron. Facing Galvatron inside Unicron's body, Hot Rod was able to get his hands on the Autobot Matrix of Leadership in the confrontation, as the voice of Optimus Prime was heard saying, "Arise, Rodimus Prime". The power of the Matrix reformatted Hot Rod into Rodimus Prime, maturing him, giving him a larger body, deeper voice, and different vehicle mode. It also destroyed Unicron's body, bringing the events of the film to a close with Rodimus Prime as the new Autobot leader.
Available exclusively from Japanese 7-11 stores, MP-711 is an Ultra Magnus-decoed Convoy—white with green and blue highlighting—themed with 7-Eleven logos. Unlike most MP-10 redecos, he comes with a trailer, Roller, and Spike figure, who is sporting a 7-Eleven uniform. Roller and the combat deck come with 7-Eleven logos, however Convoy's shoulder logos are stickers with the option of a green 7-Eleven logo or the standard Autobot logo on either shoulder.
Optimus once considered having the unruly Dinobots shut down before they could accidentally cause damage, but they proved their worth during a sudden Decepticon attack. S.O.S. Dinobots When the Insecticons gained enough power that they'd be able to overrun Earth in seven days, Optimus Prime was forced to negotiate an alliance with the Decepticons in order to defeat them. Harvest of the Insecticons Following the disappearance of Grimlock and Swoop, Optimus attempted to stop the other three Dinobots from attacking the Decepticon base, and was mauled for his trouble. The distraction at least allowed Wheeljack to take a scan of the rogue Dinobots. Day of the Dinobots - Part 1
This small version of Energon Optimus Prime was released by Kabaya as part of their DX Transformers line of candy toys. Prime transforms in the same manner as the larger Energon figures do, though his arms have to be removed at the shoulder and reinserted into his back to form truck mode. The Prime Force were sold in a separate set in the DX Transformers series, and can combine with Prime to form his Super Mode. Optimus came with a stick of gum.
This Classics Optimus Prime is a smaller, Deluxe Class figure with a noticeable physical resemblance to Takara's Robotmasters Prime figure, and a transformation that is about as successful. The figure is armed with a tommy gun-shaped laser rifle that transforms into a turret-like configuration and mounts on the rear of his truck mode, and features a spinning "power punch" action that sees the whole upper half of his torso spin when a button on his back is pressed. Pressing the button "unlocks" the spinning mechanism; pull hard on the button, and you can lock the torso back into place.

Part of the first wave of the Combiner Force assortment, Optimus is a roughly Scout-class sized figure that changes from his futuristic truck with a combiner chest that doubles as his spoiler into a robot in three four extremely simple steps. His individual robot mode only has limited articulation on his shoulders. He also has a little green arrow above the connector on the truck bumper indicating where to crash him to combine with other figures. A 5mm post hole on top of his vehicle mode can accommodate a compatible accessory or Weaponizer Minicon, though he cannot use it in his individual robot mode.


As the battle wore on, Optimus attempted to drive the Autobots too wounded to outrun the Beast themselves to safety, carrying them within his trailer. Jetfire showed up in time to rescue most of his passengers, leaving Optimus to deal with The Beast on his own. Seeing a city coming closer over the horizon, Optimus attempted to reach the Dinobots one last time from within The Beast. As his former troops remained unresponsive, Optimus led The Beast to its doom, blasting it a few more times before leading it to fall into a chasm. Optimus himself was rescued from the fall at the last possible moment by Jetfire’s timely return. As the two of them looked on at the Beast’s inert form, Optimus wondered out loud if their battles would truly ever come to an end. The Beast Within Part 2, Consequences 

This Turbo Change Series Optimus Prime toy is a slight redeco/retool of the Lost Age Series toy. Deco changes include omitting the flame tampos on his legs and shoulder, and added blue pinstripes on the Trailer/Wing Backpack to evoke his Generation 1 toy's trailer. This toy also features some new parts like the screen-accurate forearms, the command deck for the smaller Turbo Change Series toys, and the trailer's adapter. His usual Sword of Judgment is now replaced with a screen-accurate mold that is similar to the Armor Knight toy's sword, and he now features a new Vector Shield piece, which can convert into a battle axe.
This creation and expansion of the secondary market in conjunction with LEGO now marketing some of their products to an older audience has made the prices of some old sets increase exponentially.  On the extreme range, there is the UCS Millennium Falcon that is selling new for upwards of $2,000 (and close to $1,500 USED!). It sold for $500 new in 2007. Even non-licensed sets can run a premium, such as the Cafe Corner that was one of the original modular buildings. It was $150 new and now it can sell for over $1,000.
The original 1984 Optimus Prime toy was part of Takara's 1983 Diaclone toy line named "Battle Convoy". It was designed by the creative design team of Hiroyuki Obara, Shoji Kawamori, famous for his work in Macross, and Kohjin Ohno.[19] The toy's characteristics, such as the head design and the use of the cab front as the upper torso, have become design elements in nearly every incarnation and variant of Optimus Prime. This particular toy has been reissued multiple times, mostly to commemorate the anniversary of the transformers franchise. Optimus Prime was also released as an Action Master and Powermaster toy in the original transformers toy line.
A non-transforming but highly articulated Optimus Prime action figure(ine), Revoltech Convoy uses the Revoltech "revolver joints" for maximum poseability. Convoy comes with a Matrix and ion blaster accessories, as well as a few alternate hands. His sculpting is explicitly in the style of Pat "serfdom" Lee's interpretation of Optimus Prime in the Dreamwave Generation One comics, but due to physical constraints has no lack of perspective.
Epic Optimus Prime is a 22 inches tall, non-transforming Optimus Prime figure, featuring limited articulation in the waist, shoulders and wrists. His chest can be opened to reveal a command center with a seat and room to display at least three figures. His arms also feature one seat each to accommodate more figurines. The back of his arms and legs are hollow with "shelves" that allow even more figurines to be displayed.

This Japanese-exclusive vacuum metalized golden redeco of Super Base Optimus Prime, whose name means "Shining Golden", was available as a prize in several draws, including a colouring contest held in the pages of TV Boy magazine, and in-store lottery draws at Tobu Department Stores. Between the draws, at least 58 "Kinpika" Prime toys are known to have been given away, making it one of the more widely available Lucky Draw figures, comparatively speaking. It came packaged in a plain white box, and including all the accessories and features of the standard release of the figure, including a gold-chromed Sparkplug (or "Prime", as he's confusingly known in Japan).
Hot Rod was then summoned to Earth by Optimus Prime, as revealed in The Transformers: Escalation. With typical bravado Hot Rod and Hardhead insisted on heading to assist Prime's unit in stopping Megatron. Hot Rod left Hardhead to assist the other Autobots while he captured the Decepticon facsimile. Unfortunately, he almost collided with Prowl, who had had the same idea. Despite some bickering between the two, they were able to eventually capture the facsimile, forcing the Russian troops to back down. When Hot Rod heard the battle between the Ore-13 powered Megatron and the rest of Prime's troops, Prowl forbade him from interfering, entrusting him with the safe return of the facsimile. Calling Nightbeat for transport out, he was jumped and severely damaged by Skywarp and Thundercracker. Nightbeat teleported him away, but Hot Rod had been badly damaged, and the facsimile reportedly killed.
Forming a roughly 11-inch figure when fully assembled, Diablock Convoy is highly articulated, save for his head, which is only able to move up and down. Said head is also by far the most stylised aspect of the figure, with no real attempt to approximate Prime's face or mouthplate, instead featuring only a reversed block that gives the odd impression of a cycloptic eye. It is possibly intended to actually represent his forehead grill, as a yellow block inside his head construction remains barely-visible through a slit in his face, possibly intended to represent the classic toy's yellow eyes.
Similar to the Activators toyline, One-Step Changer Optimus Prime features a spring-loaded transformation. He features swivel articulation in the head and both arms. He shares a similar (not identical) transformation with his fellow One-Step changer, Hound. Also, due to his transformation scheme, his shoulders can be pushed forward (the arms is pushed on the same time), which also allows him to wield a close ranged weapons with longer handles with both hands.

Just which character this toy represents is up for debate. The toy's bio claims he used to turn into a tractor-trailer (indicating Optimus Prime), but considering the timeframe of when they were written and the whole lack of a stance on who Primal "was" before the show and blah blah blah... it's just easier to file this under the same iffiness as the original toy bios set on modern Earth and leave it at that.
Optimus includes an spring-loaded missile firing "ion cannon" modeled after Megatron's shotgun from Dark of the Moon, with the missile features a sculpted shotgun nozzle on the front section. It can be held in his hand or attached to the top of the truck cab or truck bed via 5mm post, and, in an unadvertised feature, sports tabs on the rear-most handle that allow the Dark of the Moon Voyager Class Megatron toy to wield it. Also undocumented is the fact that the weapon can be stored under either of Optimus' shoulders.
If Cosmos radioed his findings to Optimus immediately, Optimus’s convoy moved in to investigate a nearby Decepticon base. En route, the Autobots passed near a human town, but began floating in mid-air before being able to reach it. Optimus quickly deduced that this phenomenon was caused by an anti-gravity beam, courtesy of the Decepticons. Worried about the nearby humans also being affected by the lapse in gravity, Optimus had to decide whether he would order his troops to stop and help the townspeople, or to continue forward and attack the Decepticon base.

After passing the Matrix to Ultra Magnus and expiring in the aftermath of the battle of Autobot City, Optimus Prime found himself in Maccadam's Old Oil House. There he encountered Optimus Primal and another Optimus Prime from a different universe. Together, the four of them overcame the other Optimus Prime's doubts about his leadership, before returning to their respective time lines. Prime Spark
Adventure Lucky Draw Optimus Prime is a gold vacuum metalized redeco of the original Warrior Class figure (save for some of his unpaintable thighs & upper shoulders) released as a prize for the Transformers Adventure prize draw campaign held between 25 July 2015 and 30 September 2015. To obtain it, entrants needed to send in four robot points clipped from the packaging of Transformers Adventure products.
Voyager figures all feature a spring-loaded MechTech-style transforming weapon, partially constructed from translucent plastic, which lights up via LED when the weapon is deployed. The figures themselves also feature translucent plastic, so the moving LED creates the image of energon power "flowing" from the character's bodies into their weapons. This worked better in theory than in practice. Internally, these figures were referred to by Hasbro as "Powerizers".

A redeco of Cybertronian Optimus Prime with a translucent red front section, additional (painted) "scratched paint" details, some red paint highlights either omitted or changed to yellow and additional yellow circuitry pattern detailing reminiscent of the jammed abilities/mode lock/EMP effect from the War for Cybertron game, available in a Toys"R"Us-exclusive three-pack with redecos of Cybertronian Megatron and Cybertronian Bumblebee.
The styling is a little blocky, but these are toys aimed at a younger audience that actually wants to play with their Transformers. They don’t need 45 step transformations that result in perfect representations of what they see on screen. They want something that they can switch quickly between modes and that have added play potential, with power-up engines that unlock special features.
LEGO is not ignoring the lower priced market, however. As we can see from the chart below, the average price of a set of LEGO has been relatively stable since the 80s2. Even with the average piece count of sets increasing over time, the average price has remained stable. This shows that for all the larger expensive sets being released, they are also releasing plenty of average priced sets that balance out the average. Not only has the size of sets increased but so has the number of sets released per year (prices are in US dollars).
A K-Mart exclusive set released on "Black Friday" (the day after Thanksgiving, the most hellishly busy shopping day of the year), this set consists of Super Base Optimus Prime, Jetfire, their respective partner Mini-Cons Sparkplug and Comettor, the Adventure Mini-Con Team, and oddly enough, Longarm. Optimus Prime's red plastics and paint were replaced with gold, the only changes made to anyone in the set. It is this set from which the name of Optimus Prime's combined mode with Jetfire, Jet Prime, comes.
It may be that the price of an individual brick has gone down over time, but what does it matter if the size of the bricks has decreased overtime? Sure, the average number of pieces in a set has increased, but how many of those pieces are tiny details? To answer this question, I compiled all the weight data on brickset.com and compared the sets by their price per gram in a similar fashion to how I compared them by price of piece. Below is the chart of my results (prices are in US dollars).
LEGO® sets are not cheap toys. They are made to the highest standards and have the price to go along with it.  However, in the past couple decades it seems that the price of LEGO sets has become outrageous. New sets can sell for up to $500 retail and old sets can sell for twice that in a secondary market. This is a children’s toy, right? There is no way LEGO sets have always been this expensive; it is just molded plastic. Let’s take a look at the history of LEGO pricing and try to figure out what is going on.
This Collector's Edition Japanese e-HOBBY exclusive was a redeco of Targetmaster Kup, released in conjunction with the 2006 reissue of Kup and designed to represent the character Orion Pax from the Generation 1 television series episode "War Dawn". Orion transforms into a Cybertronic pickup truck and came with both a gun and Barrelroller, a redeco of Recoil. He has full shoulder rotation, though the way his elbows are set up means he cannot make full use of their joints. His legs feature no articulation whatsoever.

On a version of Cybertron where Energon shortages have left many of the surviving Autobots and Decepticons all-but immobile, Hot Rod opted to be converted into a smaller and more efficient Micromaster, and thus retained his mobility. Detesting the corrupt system that has fallen into place, Hot Rod seeks to reform Cybertronian society from within the established government, while his former comrade Grimlock joined the resistance in an effort to bring down the old order. Feeling this approach to be no better than Megatron's rebellion that triggered the Great War, Hot Rod opposed Grimlock's efforts, particularly when his plans came to include using the G-Virus to turn a large number of "Builders" into immobile clones of Galvatron, unaware that the effects would also spread to a number of Maximals, Predacons, and Micromasters. Fortunately, Grimlock was betrayed by one of his own men, who destroyed most of the virus, though not before one Cybertronian was infected.
This unusual iteration of Optimus Prime is a redeco of Beast Wars 10th Anniversary Optimus Primal, transforming into a robotic gorilla in the pseudo-technorganic-looking style of the other Jungle Planet toys. He comes with a Jungle Planet Cyber Key stamped with the code d7s9, which plugs into his flying surfboard accessory to reveal a spring-loaded missile launcher. His brown and cream deco seems inspired by Donkey Kong, while the scar over his beast mode eye seems intended to homage Peter Jackson's King Kong.
Legends Class Optimus Prime is based on his original Generation 1 appearance. He features a fake grill for his robot mode, and his large legs result in a fairly thick and compact truck bed. He is part of "Reveal the Shield", a subline that outfits all its toys with rubsigns, and in this case, it's located on the left side of the truck/his left elbow.
For Universe, a redeco of the Armada Super-Con Optimus Prime in more Generation 1-inspired colors was released in a Sam's Club exclusive five-pack alongside Runamuck, Longrack, Buzzsaw, and Blurr. Optimus was the only toy in the set different from the original releases. He came with a translucent red version of the remolded style of Cyber Key previously included with this mold's release during the Cybertron line, featuring a Powerlinx port to activate his punching gimmick.

Aside from the Powermaster feature itself, the main gimmick of the toy is the ability of the truck cab to combine with the trailer to form the larger "Super Optimus Prime" figure. This is essentially accomplished by standing the trailer up, folding the cab in half and inserting it into the empty cavity in the trailer's torso, forming an imposing—if almost entirely unposeable—robot form armed with all four weapons. The head of this super robot form is a separate piece which can be stored in the rear of Prime's trailer when not in use. While Hi-Q was always shown plugged into Prime's chest in artwork of this mode (as seen in the picture here), this was actually entirely unnecessary as transforming into Super Optimus Prime didn't require the standard Prime toy's legs to be unlocked.
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