A retool of Lockdown with a new head. He is a simplified toy that can auto-transforms from an unlicensed approximation of a Lamborghini Aventador rather than a Lamborghini Centenario LP770-4 into a Voyager-sized robot by pulling out the arms first, and then flip the figure over itself. He features articulation on his arms, and features 5mm compatible hands.
The trailer unfolds to form a battle station bristling with many firing weapons. Primarily, it can fire an air-powered missile launcher, a ripple rocket launcher with 5 missiles that can be launched individually (this turret can also be mounted in Laser Prime's hand) and a 'disc launcher', that fired several blue plastic discs adorned with the Generation 2 Autobot sigil. This disc launcher is the only weapon that can be used in vehicle mode.
Several Autobots and Decepticons, including Optimus Prime, were reformatted into will-less war machines under the control of Cobra. During an initial attack on a human peace conference, Cobra's remote control of Optimus (whom they had nicknamed "HISS-14") mysteriously failed. G.I. Joe vs. the Transformers #1 Later at Cobra's island headquarters in the Caribbean, Cobra scientists pulled Optimus apart to find out what was impeding their commands. As this analysis took place, Optimus reverse hacked into Cobra computers until they shut him down in a panic. G.I. Joe vs. the Transformers #2 Despite this, Prime sent a viral message out to hundreds of email addresses that included the coordinates of Cobra's base. The message was intercepted by G.I. Joe who teamed up with Wheeljack and Bumblebee. After Wheeljack broke the remote control over the Transformers, Prime went after Cobra Commander. G.I. Joe vs. the Transformers #3 More than a bit frightened of a giant robot gunning for him, the human released Megatron, who was trapped in gun mode. Megatron transformed and fought Prime to a standstill until other Autobots came to back him up. G.I. Joe vs. the Transformers #4
By the ‘90s, the genre had begun to fade, and boys' minds turned to more high-impact action, often centered around mutants, monsters, and karate. Hasbro saw potential in the embers of the Transformers brand, and turned it over to newly-acquired subsidiary Kenner for a jump-start. Kenner threw out all the old rules, and invented a line of Transformers that were more poseable, more feature-packed, and more exciting. Backed by a high-tech CGI cartoon, Beast Wars turned the brand around, making Transformers a bestseller again.
Nonetheless, I remain a big fan of Lego and although I think they have somewhat moved away from their roots with the excess of licensed products (and the earlier licensed products were, in my opinion, not very good because they contained too many specialized non-generic pieces that weren’t useful for generic building. But that situation is improved and in particular we have found the Star Wars sets to be of most value for generic building, because they generally have very few really specialized pieces (although to be fair the sets are most useful for building other spaceships, etc).
 • Optimus Prime  • Rodimus  • Ultra Magnus  • Alpha Trion  • Arcee  • Blaster  • Blurr  • Brawn/X-Brawn  • Bulkhead  • Bumblebee/Goldbug  • Cliffjumper  • Elita One  • Hoist  • Hot Shot  • Hound  • Ironhide  • Jazz  • Jetfire  • Kup  • Metroplex  • Mirage  • Omega Supreme  • Perceptor  • Powerglide  • Primus  • Prowl  • Ratchet  • Red Alert  • Sandstorm  • Smokescreen  • Seaspray  • Sentinel Prime  • Sideswipe  • Springer  • Wheeljack  • Wheelie  • Wreck-Gar
A standard brick with two rows of four studs delivers a profit to LEGO that is orders of magnitude greater than any specialized element, all because the brick is what LEGO calls a “universal” or “evergreen” element that can be used in so many different sets. A one-of-a-kind, specialized piece, however, generally works in just one or a few sets. Moreover, the cost of molding a standard brick is orders of magnitude cheaper than producing a specialized piece.
Megan Fulton, Tim Johnides, Jeff Williams, Dante Lauretta, Magnus Dahlsröm, Jayson Peters, David Michael, Gerry Tolbert, Andrew Smith, Ray Wehrs, Joel Becker, Scott Gaeta, Beth Kee, Joey Mills, talkie_tim, Danny Marquardt, Adam Bruski, John Bain, Bill Moore, Adam Frank, Lacey Hays, Peter Morson, James Needham, Matt Fleming, Adam Anderson, Jim Reynolds, Seiler Hagan, Bryan Wade, Petrov Neutrino, Jay Shapiro
Part of the first wave of 2012 Generations Deluxe Class toys, Optimus Prime is based on his Fall of Cybertron design, and transforms from a robot to a Cybertronian truck and back. His ion cannon, based on a weapon seen in his concept art, can mount via either of its two 5mm posts onto ports on his hands, forearms, back, and shoulder smokestacks. The toy is known for being oddly small for an Optimus Prime toy, especially when compared to other toys from the same line. This allows him to be more or less in scale with Grimlock and Bruticus (likewise from the same line), however. Optimus features sculpted fake wheels on his back.
Part of the first wave of Age of Extinction: Generations Voyager Class toys, "Evasion Mode Optimus Prime" is an all-new figure based on the character's initial form in the film, transforming from a cab-over semi truck into a robot mostly similar to his previous movie design. The truck mode is heavily based on Generation 1 Optimus Prime's White Freightliner WFT alt mode in both sculpt and deco, although it draws a few details, such as the singular smokestack and wheel designs, from the heavily faded Marmon 97 seen on-screen. In robot mode, he sports faux-kibble windows and, amusingly, two false smokestacks. Unfortunately, due to being used with the transformation, he lacks the real elbow joint on the arm, which makes the lower section of the arm the only poseable section. Also, Optimus can wield weapons with longer posts while his arms are in a "default" 90° position.
Leader class figure, this is his form used in the Cybertron television series. Can combine with Leobreaker (or Nemesis Breaker) and/or Cybertron Wing Saber, and can use Metroplex's axe or Vector Prime's sword. At first, Optimus Prime's (Galaxy Convoy in the Japanese version) alt-mode is a futuristic firetruck, although some believe it to be some sort of mobile weapons platform (the show itself treats it as a firetruck). This can also transform into a wing mode, with wings and cannons on each side of the truck. In addition to his standard robot mode, he can combine with his rear 'trailer' section to form a heavily armed super mode. That trailer section can also form an independent weapons platform, usable by anyone. His face, designed in the classic Prime style, merges the two mouth-plate elements - a slitted version to expose his mouth, like Beast Wars Optimus Primal did on the television series and a full mouth-plate which can rise to cover it.[60]
Optimus Prime was blasted into pieces by Dragon Megatron. Beast Wars Metals #5 Fortunately, his spark remained perfectly intact—in the remains of his Matrix-shaped spark chamber. Megatron was going to destroy Prime's spark, but Cheetor (now in his Transmetal body) saved it. Prime's spark was eventually swallowed by Optimus Primal, who was upgraded into Optimal Optimus by doing so.
Based on the Classics toy line, the Timelines 2007 story is set 15 years after the end of the Marvel Comics story (ignoring all events of the Marvel UK and Generation 2 comics). According to exclusive bio information in the Transformers Collectors' Club magazine #15, Hot Rod followed Optimus Prime back to Cybertron from the Planet Klo. Once back, Hot Rod took up racing, but after a while found it pointless. Optimus Prime assigned to help organize the millions of Cybertronian refugees who returned to their home world. Hot Rod chaired the Cybertron Grand Challenge race, a race which featyred combined Autobot/Decepticon teams. With his maturing Hot Rod changed his name to Rodimus and was chosen to return with Optimus Prime to Earth to stop Megatron. Optimus Prime returned to Earth commanding Bumblebee, Cliffjumper, Grimlock, Jetfire, Mirage and Rodimus. When the Cybertronians Skyfall and Landquake arrive on Earth unexpectedly, Megatron attempts to destroy them, but Optimus Prime and his Autobots are able to drive Megatron away. Rodimus is wounded on a mission with Optimus Prime, before being brought back to the Autobot base.
Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball joints. He can also hold small weapons, such as Cyberverse.
Another thing different now from when I was a kid (70s/80s) is that the sets contain much fewer basic bricks. It seems the models are made out of all these exotic specialized pieces which are less useful for general building. Is this a business strategy to sell more sets by reducing the reusability, a marketing ploy to sell more pieces by making every set include unique collectable parts, or just trying to make the models look more realistic/slick? I think Lego was more fun when the majority of bricks were basic.

Cosmos warned Optimus about a fuel plant the Decepticons were building, so Optimus took the Dinobots in his trailer and, under the guise of having a delivery for Shockwave, invaded the construction site and defeated the Decepticons. After this victory, Optimus turned his gaze skywards, and thanked Cosmos for his contribution to the Autobot cause. The Autobot Spy in the Sky
During the May 30 launch event for the Revenge of the Fallen toyline in Japan, Legends Optimus were given out to attendees. The only difference is a sticker on the packaging commemorating the event. Optimus also saw release as a blindpacked figure for the first wave of the Revenge of the Fallen EZ Collection sets. And like all first waves, he comes with a flyer advertising the TakaraTomy releases of the Revenge of the Fallen toyline. His pair of legs is also mistranformed to fit in the bubble.

A Deluxe class toy of Prime in his Protoform stage. One of the first released movie figures, Prime's Entry Mode resembles a huge metallic asteroid. With this figure standing 5.5 inches tall and Optimus being 28 feet (336 inches) tall, the toy is about 1/61 scale. This rock-like alternate mode has led some fans to sarcastically refer to the movie protoform toys as Rock Lords.
In 2017, the Jazz action figure from the "Power of the Primes" line featured printed in Cybertronian alphabet "MAGA", an acronym for the phrase "Make America Great Again" most notably associated with Donald Trump and Alt-right. A spokesperson for Hasbro responded to io9 about the issue and stated that it was inserted onto the figure by one of their vendors and would address it with them.[4]
Alternity Convoy transforms into a 1:32 scale Nissan GT-R, featuring die-cast metal parts, an opening hood, trunk and doors, as well as an interior, complete with his feet and thighs being sculpted to form the back seats. This complex figure stands at 6.5" tall, and is armed with a pair of blasters on each arm. In the hyper-dimensional world of the oft-confusing Alternity fiction, this figure specifically represents the Optimus Prime of universal stream Primax 903.0 Beta.
Released as part of a new line called Transformers: Tribute, Orion Pax is a redeco of Titans Return Sergeant Kup, and transforms from a red-and-blue Cybertronic pickup truck which is also an homage to Generation 1 Crosshairs's vehicle mode G1 Optimus's e-HOBBY toy. His Titan Master, retooled from Flintlock, features a new face that is based on the Thrilling 30 Orion Pax toy. As a redeco of the Kup mold, Orion Pax still suffers the leg panel misassembly.
A golden-chrome redeco of Cybertron Metroplex was offered as a contest prize in the December 2005 issue of TV Magazine, and came with an equally blinged-out Legends/EZ Collection Optimus Prime figure. Fifteen of this set were available as prizes in the initial contest; a single Metroplex was later offered as one of many prizes in a Takara website contest, but this version came only with the standard metallic paint version of Prime.
In a break from tradition, Energon Optimus Prime's large mode resembled a configuration similar to Voltron or to the Super Sentai action figures. This design was unpopular with many fans due to design issues with the toy. The small robot's body was large in proportion to his arms and legs which made the figure appear fat, earning it the nickname "Fatimus Prime" or "Obese-imus Prime". The 4 vehicles that combined with the robot were small, lacking the intricate detail that made other toys in the line popular. Fans were also angered by early releases of this toy in which the head was molded with a mouth rather than the traditional face plate design. Later releases of the toy eliminated the visible mouth feature.
Replacing the weapons of the Hasbro releases, these new Mini-Cons transform into their larger parnter's signature weapons. They came as unassembled, unpainted model kits, similarly using stickers to fill in details. Several Arms Microns also came by themselves in bagged kits, plus there was a metric ton of promotional Microns throughout the line, possibly more than any prior line (even Micron Legend!), and that's not counting the ones that were released during the First Edition series. The Arms Microns also had multiple 5 mm posts and holes, and could be combined into super weapons, plus the larger toys were retooled to have new Arms Micron mounting points.
The first Generation 2 Optimus Prime toy was largely identical in sculpt to the original Generation 1 figure release. While his cab robot retained his original red and blue color scheme, his trailer was recast in black, with the original blue and silver striped sticker replaced with a red and silver one displaying Optimus's name. On the first release of the trailer, the internal components and Roller matched the blue of the cab robot. Later, the internal components were changed to a lighter blue, as was Roller. Another running change followed, making the dark blue of the cab robot match this lighter shade. A bright yellow "Autobot" tampograph was also added to the back of his right leg.

Also during this time, Micromasters were introduced, and would become one of the last sub-groups of Generation One. Micromasters were tiny Transformers created to compete with the Micro Machines, a hugely popular toy line of the time. While many of the figures had simple transformations and little detail due to their small size, the line eventually expanded to feature Micromaster Transports and Bases, in which Micromasters came with larger vehicles or bases that transformed.

Like the original figure, Powermaster Prime is composed of two major components: his truck cab, which transforms into Prime himself, and his trailer, which is essentially a heavily-armed version of the original. The trailer has a fold-down ramp to allow the storage of a smaller Transformer, or perhaps spare accessories. The trailer transforms into a battle station armed with two long black rifles and two grey double-barreled cannons (featuring seating for Powermaster engine figures), all of which Optimus Prime can also wield in his fists.


In 2004 the LEGO group was in trouble. They were losing money and losing market share to other toys and entertainment products4.  In order to address some fundamental issues in their business, they needed to cut costs. Leading up to this crisis, LEGO bricks had been adding new designs and colors without consideration for the cost to the business. LEGO went through a large reorganization and cut the production of unique elements in half, the variety of colors in half, and the number of suppliers by 80%. This, in addition to an increase in licensed sets and an expansion into video games, saved the LEGO Company.
As leader of the Autobots, Prime headed up their mission to search for new sources of energy to revitalize the depleted Cybertron. Optimus vowed to Elita that he would return from his mission for her, but just before the launch of the Ark, Optimus was mistakenly led to believe that Elita was killed. Shortly after its launch, the Autobots' craft was attacked by the Decepticons' space cruiser, the Nemesis, and boarded by Megatron and the Decepticons. In the ensuing struggle, the G-forces of a nearby planet pulled both craft down, and the Autobots' ship crashed into a volcano, thrusting all the occupants into emergency stasis. Four million years later, in the Earth year 1984 A.D., a volcanic eruption jarred the ship's computer, Teletraan I, back to life. The computer reactivated the Decepticons, programming them with new Earth-based disguise modes. As a parting gesture, Starscream fired upon the Autobot ship, creating a landslide. The vibrations from that landslide knocked Prime into the path of the computer's restoration beam, restoring him to life, thus beginning the war anew on Earth.
As the Binaltech saga unfolds, the multiverse is threatened with destruction, until the original continuity is restored and the Binaltech universe is split into and preserved within its own separate universe. Overdrive confirms that the threat is over by visiting the dimension occupied by the original timeline, and reveals that in that world, Hot Rod had received the Matrix and taken over leadership of the Autobots as Rodimus Prime.
The mid-range Voyager class Movie Optimus Prime toy transforms into an amalgamation of the Kenworth W900 and the Peterbilt 379, making this toy fairly inaccurate to the actual vehicle Optimus Prime turned into. Because of the smaller size and lessened complexity, the Voyager class Optimus Prime features a significantly different transformation sequence compared to the Leader class toy, and indeed, the actual CGI design. However, as the actual truck cabin no longer forms his chest, the cabin now features a small interior with opening doors and a non-removable cowboy-hat-bedecked driver figurine that flips out of the seat when the driver's side door is opened.
Activision and Traveller's Tales, creators of the Lego Star Wars games, released Transformers: The Game in 2007, accompanied by Transformers Autobots and Transformers Decepticons, to tie in with the live-action feature film for the Sony PlayStation 3, Microsoft Xbox 360, Nintendo Wii, Nintendo DS, PC, Sony PlayStation Portable, and PlayStation 2. The player was able to play as both the Autobots and the Decepticons, pick up and throw objects, and transform at any time. The steering in vehicle mode was compared to that of the Grand Theft Auto games and had a free-roaming environment.
This toy, as well as "Shake Bulkhead", was a bit of a chore to obtain. First you had to buy a Happy Meal on July 30th or 31st, which netted you a Dark of the Moon Optimus Prime or Bumblebee toy and a "weekend exclusive Special DVD and MechTech Sheet with red ticket". Said ticket was then traded in at participating toy stores when buying any Dark of the Moon toy to get one of the two charms. (Completing the set with "Potato Bumblebee" was considerably easier, at least.)
Like the original figure, Powermaster Prime is composed of two major components: his truck cab, which transforms into Prime himself, and his trailer, which is essentially a heavily-armed version of the original. The trailer has a fold-down ramp to allow the storage of a smaller Transformer, or perhaps spare accessories. The trailer transforms into a battle station armed with two long black rifles and two grey double-barreled cannons (featuring seating for Powermaster engine figures), all of which Optimus Prime can also wield in his fists.
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