Armor Knight Optimus Prime is a retool of Age of Extinction: Generations Leader Class Optimus Prime. It features a new head sculpt with a rotatable faceplate (one side with the mask, the other without, the whole part rotates), along with other remolded body parts (such as his skirt, feet, and chest), giving it a more screen accurate appearance. He includes more movie-accurate weapons, featuring a new sword and shield, albeit in not-so-accurate colors (the sword's transparent orange blade was also a nod to the sword's "heat up" mode in the concept art.). He is covered in metallic paint, along with additional chrome details on his rims and bumper.
The largest Action Master set, this incarnation of Optimus Prime is a non-transforming action figure which comes with the "Armored Convoy", a large, heavily armed tractor trailer. The cab of the truck transforms into a small jet that can seat one Action Master figure, while the trailer itself converts into a larger battle station with turrets that several Action Masters can man. The sculpt of the Prime figure itself is closely based on his character model, albeit with a coloration that seems to have been based at least partially on the small robot form of his Powermaster body.
Released as part of a collaboration between Transformers and Primitive Skateboarding, this figure is a black repaint of the Titans Return Powermaster Optimus Prime, with the deco somewhat resembling Nucleon Quest Super Convoy, but with some gold trims and Primitive Skateboarding markings partially designed by Primitive Skateboard founder Paul Rodriguez. He also comes with an extra ramp and skateboard accessory that resembles the one Daniel Witwicky used in The Transformers: The Movie, which Shreddicus Maximus (or any other Titan Master) can attach to. The ramp can also form Optimus Prime's gun.
Though Optimus was a master marksman, he had a personal policy against shooting directly at his opponents' bodies during his races. In one such race, he allowed his rival to take the lead so that he could use his favorite weapon, the Impact Wrench Gun, to blast the road beneath the other racer's feet, causing him to lose his balance. Transform in a gust! When GT-R Megatron burst onto the scene, roaring that all previous races had failed to "ignite his warrior's spark," Optimus readied to give him the race of a lifetime. GT-R Megatron Attacks! Like other racers, GT-R Prime attended photo shoots alongside Misaki in order to promote coexistence between humans and Transformers. The Work of the GT Sister Race Queens? When a reincarnated Unicron attacked the Transformers GT finals and absorbed the huge energon pool saved up for the final prize, Prime restored his true power by using the "Matrix In" process to recombine with Misaki. Together with the other powered up racers, he fought and defeated Unicron, saving the Earth. The True TFGT
Convoy iPod Docking Bay pulls an all-white trailer of similar proportions to his vintage G1 load, with rear wheels and discreet propping feet so it can also stand alone. The trailer transforms (sorta), by rotating a substantial wedge of its full length 90 degrees, kinda like a rectangular Rubik's Cube. This exposes two small speakers and "reveals" an alcove (although a huge gap is still clearly evident in trailer mode) featuring an electronic port in which to plug an iPod or iPod nano, thus becoming a working iPod dock. The dock features three working buttons; power, volume up and volume down, as well as an Autobot sigil indicator light. Included is a wall-plugging (Japanese) A/C adaptor with a long lead that plugs into the reverse of the trailer.
Part of the fifth wave of Kabaya's revival of the Transformers Gum series, this snap-on transforming model kit of War for Cybertron Optimus Prime is sculpted from red, light blue, and gray plastics, and uses stickers for detail. He comes with a blue non-transforming version of his hand-held blaster rifle, which mounts at the rear in vehicle mode. He comes packed with a model kit of Tigerbreast, and a stick of gum.
As the number of sets released has increased, the harder it has been for stores to parcel out their shelving space. In order to make more sales, decisions have to be made as to which sets will be carried. Not every store can carry the whole product line (not even all official LEGO stores carry the whole product line). This process will favor the sets that drive sales the most, such as the licensed sets. The traditional boxes of bricks are pushed out of the way for the more profitable lines.

Optimus once considered having the unruly Dinobots shut down before they could accidentally cause damage, but they proved their worth during a sudden Decepticon attack. S.O.S. Dinobots When the Insecticons gained enough power that they'd be able to overrun Earth in seven days, Optimus Prime was forced to negotiate an alliance with the Decepticons in order to defeat them. Harvest of the Insecticons Following the disappearance of Grimlock and Swoop, Optimus attempted to stop the other three Dinobots from attacking the Decepticon base, and was mauled for his trouble. The distraction at least allowed Wheeljack to take a scan of the rogue Dinobots. Day of the Dinobots - Part 1
The final waves of this line, released in early 2014, really pushed towards younger kids, with incredibly simplified designs based on the characters' Cyberverse releases, which actually allowed the toys to be larger than most others in their size class. Unfortunately, as they were tail-enders, their US releases were nearly nonexistant: only the Voyagers made it out at US retail, and only through discount chains like Ross and TJ Maxx. The rest ended up released only overseas (not even Canada got them!).

Really great, well-researched article. I think you hit the nail on the head here – the fact that there are more expensive sets than ever before affects perception. Also, I’m pretty sure the presence of a baseplate (light but large) in the old sets made them seem bigger. I don’t like the lack of baseplates in new sets – it does make them seem smaller.


In "Reunification", Optimus is seen building his new ultimate weapon, Omega Doom. He learns that Megatron has supposedly been killed by watching a broadcast from the Autobot reporter Rook. When Kup leads the Autobots Camshaft, Hound, and Warpath, in an attempt to assassinate Optimus Prime, the Autobot leader easily defeats the four rebels. Alpha Trion then attempts to kill Optimus, but Optimus uses Omega Doom against the ancient robot. Prime then sends Doom against the Decepticons.
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Aware of the changes to the timestream and the potential for the entire Autobot race to be annihilated by Unicron, Optimus put into motion Operation Distant Thunder, a plan to undo the damage to the timeline caused by Ravage, restoring the events that were seen in the movie. This would mean that saving all the Autobots from Unicron would result in Prime and others such as Prowl, Wheeljack, Ironhide, and Ratchet would die per the original events. They hoped they would be able to at least partially avoid such an outcome by sending a message to their past selves about all they had learned.
Part of the first wave of Transformers: Robots in Disguise Hyperchange Heroes, Optimus Prime transforms from a futuristic trailer truck to robot in just 3 easy steps! His arms & legs serve as his trailer, while his chest serves as his truck front. He is also one of the few Robots in Disguise Optimus Prime toys which does not feature a faux window chest in robot mode. Both of his arms are articulated with 5mm holes in each hand.

All of the Tiny Titans were sold blindpacked. However: there's a tiny clear window in the back to peek at the item inside, making the task of getting the ones you want easier. Every collectible card included in Tiny Titans has a scannable insignia sticker on it. Scanning the badge unlocks a random amount of Energon "currency" and a randomized bonus power-up item, and can only be scanned once per day. It's honestly quicker and less redundant to say which toys don't have this feature.
[…] What Happened with LEGO When I was working on my last presentation, I totally had the idea of buying a bunch of lego people and taking pictures to make the slides (like those awesome slide decks you see online).  However I was surprised to find that you didn’t just buy a pack of people, but you could buy different bodies, heads, beards, hair, and other accessories – oh, and they weren’t cheap! […]

Part of the first wave of Bot Shots Series 1 single-packs, Optimus Prime is a teeny little long-nosed semi truck with "trailer", with a spring-loaded automatic transformation to robot mode triggered when his front bumper is pressed. He has a "spinner" in his chest that shows his three attack types and power levels. His truck mode and robot body are influenced by the live-action Optimus Prime, while his head is taken from the original. His blue paint is light and sparkly-metallic, his red paint is dull matte, and his optics are yellow.


Fire Blast Optimus Prime is a redeco of the previously released Power Hook Optimus Prime fast action battler. The color scheme is loosely based upon Generation 1 Rodimus Prime, explained rather oddly in the card bio as being the camouflage Optimus took while hunting Decepticons on Mars post-movie... because there are so many long-nose cabs driving around Mars. Yeah.
Part of the first wave of TakaraTomy Go! toys, Hunter Optimus Prime is a redeco of the Voyager Class Beast Hunters Optimus Prime toy. His red and blue plastics are now cast in metallic shades, his translucent green plastic has been replaced with translucent blue, his yellow highlights are more orange-yellow, his yellow-painted side windows are now blue, and his gray plastic is now cast in two different, darker shades. The Matrix Saber, aside from being blue, uses a bluer shade of gunmetal paint for its hilt and handle.
In Another Light, Rodimus finally assumes total control over the Autobots upon Optimus Prime and several of his closest loyalists being jettisoned into space and left near death following the Battle of Decepticon City. However, his reign came to a swift end when the group returned, having been reformatted into the Knights of Unicron. The heroically reborn Optimus, now known as Nova Prime, engaged his usurper in battle and defeated Rodimus, sending him plummeting into Cybertron's depths. However, Rodimus then encountered the malevolent Primus, who enlisted his aid and that of other "true Autobots" in ridding his surface of those he considered vermin-namely, all Decepticons and Autobots not loyal to the same cause. This would lead to an epic battle between Primus' minions and the heroic Transformers of their universe: Galvatron's Decepticons, Nova Prime's Autobots, and a group of Maximals created from Classics Autobots.
At some point, Optimus Prime disappeared under mysterious circumstances, and Ultra Magnus arrived from Cybertron to take his place as Autobot commander. Galvatron's Air Attack Prime eventually returned many centuries later, now sporting a Powermaster body, and rejoined the Transformers' war after it had moved from Earth to the alien planet of Nebulos.
Released as part of a collaboration between Transformers and Primitive Skateboarding, this figure is a black repaint of the Titans Return Powermaster Optimus Prime, with the deco somewhat resembling Nucleon Quest Super Convoy, but with some gold trims and Primitive Skateboarding markings partially designed by Primitive Skateboard founder Paul Rodriguez. He also comes with an extra ramp and skateboard accessory that resembles the one Daniel Witwicky used in The Transformers: The Movie, which Shreddicus Maximus (or any other Titan Master) can attach to. The ramp can also form Optimus Prime's gun.
Optimus later led a convoy in search for a building site for Autobot City, which ran into a Decepticon ambush. Rodimus Prime remembers the Transformers greatest battle on Earth. He sent off several Autobots to get help, knowing this was the only chance of victory. Transformers Combat Data Those several Autobots were seen again, but Prime... wasn't.
The Animated Tech Spec written by Derrick J. Wyatt in Hasbro Transformers Collectors' Club #24 states that Rodimus as having the rank of Prime and clearly being the leader of a team like Optimus and Sentinel. His toy is listed as "Rodimus Minor" which Hasbro explained at San Diego Comic-Con 2009, was because "there were already too many Primes in the toy line". Within the series, he is only ever called or credited as "Rodimus".
Optimus made his way to the Primal Basilica, where he found Perceptor standing over the Mistress of Flame's battered corpse. Unable to do anything for her, Prime activated the Basilica's defenses as a means of stalling Trypticon. Learning from Perceptor that Rodimus had given up the Matrix, the two entered the chamber of the Chorus of the Primes to have the Matrix returned to him. Desperate Actions However, Optimus revealed the Matrix was not for him, but rather for Perceptor, as he wanted to make sure it would be taken as far away from Trypticon's grasp as possible. He guided Perceptor to a secret exit from the Basilica and sent the scientist on his way. Run for Our Lives Warned by the Chorus to "beware the power of the Primes", Optimus charged back towards the battlefield and began attacking Trypticon, rescuing Victorion. Optimus led the Combiners in battle against Trypticon, but the Titan managed to hit him, sending him hurtling towards some sharp rubble. Thankfully, he was caught at the last moment by Fortress Maximus. In Good Hands
TakaraTomy released another reissue based on the Encore version as part of their Chronicle line in 2011, lacking the original Generation 1 trailer. Instead, the Chronicle version was available in a two-pack with Dark of the Moon Deluxe Class Optimus Prime and a new trailer that could be used by both Optimuses, thanks to a retooled trailer hitch on the Generation 1 Optimus Prime figure.
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