Animated Optimus Prime, in an Earth-based fire truck mode, appears as a hidden character in the Transformers Netjet video game by Hasbro. Instead of being leader of the Autobots, Prime was actually a washout from the Elite Guard. Despite no longer being a member, he maintains his military ranking of "Prime". The scale chart released for the series indicates Optimus Prime stands about 22 feet tall.[13]
The first Nightwatch Optimus Prime is an extensive redeco of the previously released Leader-class Optimus Prime, replacing most of his red and blue with different shades of blue and black. In fact, he resembles the original Diaclone Powered Convoy color scheme of Generation One Ultra Magnus's truck cab. The previously blue and red flames have been replaced with silver flames, as has various other decos, replaced by copper.

Eleven years after their arrival on Earth, Prime and the Autobots made a new human ally in Wataru Hoshinoumi when he stumbled into the midst of a battle between Prime's team and Starscream and Ramjet. Enter! The Transformers When Megatron joined the fight soon after, he held Bumblebee and Wataru hostage, daring Prime to make a move against him. Prime opened fire, but Megatron merely used the defeated Starscream for a shield, then turned his cannon on the younger duo. Prime unleashed his ion blaster and apparently deflected the blast with a shot of his own, saving Bumblebee and Wataru and prompting the Decepticons to retreat. The Emperor of Destruction Appears!
Released as part of the second wave of Clash of the Transformers subline imprint that's exclusive to Toys"R"Us stores, this Power Surge Optimus Prime is a redeco of the toy above, featuring transparent blue parts, white paint applications to the shoulder armor/front truck kibble, his chest, & leg/trailer striping to resemble his larger Power Surge Optimus Prime figure.
Summer of 2017 will bring us the fifth Transformers movie, The Last Knight. It’s said that it will be a little different from the previous films; an entry point for new viewers that will help launch a series of spinoffs or stand-alone movies. And the first of those spinoffs is a Bumblebee movie, slated for release in the summer of 2018. At one point, Michael Bay said he would love to make an R-rated, Quentin Tarantino-style movie featuring Bee, but that’s not likely to come to fruition, considering how much kids love the character.
His original trailer is not included with the set; instead, he comes with a new deluxe-scaled trailer, not available with any other figure, based on the one towed by Prime in Dark of the Moon. The trailer is compatible with both figures, and sports 5mm post-holes that will hold (among many other things) G1 Prime's laser rifle and the MechTech weapon Movie Prime is armed with.

Generation 2 Optimus Prime comes with all his original accessories, as well as two major new play features. To increase his arsenal, he is armed with a pair of black missile launchers that fit in his fists and fire red spring-loaded missiles; these launchers were retooled from the G.I. Joe figure Barricade. Secondly, he comes with an electronic "sound and lights module" that can either plug into the front of the trailer (where it resembles the air conditioners used on refrigerated trailers), or hook onto Optimus's back in robot mode (via a new slot sculpted into the cab robot). Unfortunately, the soundbox is heavy enough that doing so can easily overpower Prime's hip joints, causing him to topple backward. The soundbox features a large, vacuum metalized Autobot symbol on its front, and three grey buttons which trigger two flashing red LEDs on either side of the module, and a trio of sound effects: a truck engine noise, a laser gun sound effect and a garbled voice that said "I am Optimus Prime!". The module also features ports on either side into which the missile launchers can peg.
Revenge of the Fallen Legends class Optimus Prime is an all-new, much more accurate mold compared to the 2007 Legends class Prime, having a much greater accuracy in both robot and vehicle mode. In particular, his vehicle mode isn't inexplicably missing one smokestack like the 2007 toy. It should be noted that he was molded in only one paintable plastic color, with red and blue deco patterns decked on it. The top of the truck's bunk (ending up on his back in robot mode) has a slot to combine with Jetfire. For some reason, this isn't mentioned in the instructions, though they're hardly needed.

The Decepticons' initial strike came abruptly and brutally, devastating entire districts of Metropolis. Optimus was meeting with Hot Rodimus as this took place, and was nearly overcome with grief when Ratchet informed him of the carnage the Decepticons had wrought. Steeling himself, Optimus coordinated the city's defenses, ordering his troops to be dispatched where they were most needed to repel the invasion. Upon spotting an old enemy on one of the nearby monitors, Optimus geared up to go in the field himself. Arming himself with his favorite pistol, Optimus resolved to take down Megatron. Raid

In "Predacons Rising", Bumblebee, Jetfire, Jetstorm, Optimus, and Sentinel chase down the fugitive Wasp, but lose him to Swoop while bickering about what to do with him. They go after Wasp, only to find out that Blackarachnia has captured him and turned him into Waspinator. When Waspinator malfunctions and explodes due to the instability of the transwarp field that mutated him, Blackarachnia contains the blast with her webs, resulting in an explosion that consumes them both. Optimus is saddened by this, unaware that she and Waspinator are still alive on another planet inhabited by animals.
There may be two things you didn’t know in this one: 1) Bumblebee is in the Transformers Hall of Fame; and 2) There’s a Transformers Hall of Fame. The shrine to all things Transformers was the brainchild of Hasbro, the American toy company that worked with Japanese toy company Tomy to create the Transformers in 1984. Starting in 2010, they wanted to honor not just popular characters, but also the real people behind the toys, TV shows, comics, and films.
The Power Plus series are similar to the Power series, except these come with the core that unlocks extra features. The Bumblebee figures in this series are nearly the same as the Power series versions (Camaro ‘Bee’s Power Plus figure has his unmasked head), so if you’re going to get them, and you want the cores, go with these versions. If you want Optimus Prime at this size, though, you’ll have to go with this version.
These include two large guns, patterned after the new weapons included with the G2 version of the classic Optimus Prime toy, which can be attached to the trailer in a similar fashion to those of Powermaster Prime. Also included are two additional (blue) Prime heads, sculpted explicitly in the style of Generation 2 comic artist Derek Yaniger's interpretation of Prime, especially as seen on the cover of the first issue, one pristine and the other battle-damaged.
Created with the specific purpose of producing an Optimus Prime as accurate to the original animated series as possible, the toy is exceptionally poseable, partially constructed from die-cast metal, features rubber tires and vacuum-metalized plastic and is heavily detailed, with sliding pistons in its joints and working spring-loaded suspension in vehicle mode. The figure also contains multiple non-intrusive gimmicks, such as a moving mouthplate to emulate Prime's traditional method of speech, flip-up communications panels on the forearms depicting images of Bumblebee and Starscream, and an opening, light-up Matrix chamber in the chest, which contains a removable vacuum-metalized Matrix of Leadership that can also be pulled open.

Prime filled one of the chase figure slots for the tenth wave as well. This rare figure was the same as the regular Super Mode PVC, except instead of wielding his Convoy Gun, Prime was armed with the Star Saber sword. As with the previous chase figure, it could only be found in one out of every ten cases, and took the place of the full-colour Prime figure in that assortment.
 This is an arbitrary line but it is a line that needed to be drawn. There have been many promotional sets over the years which have very few pieces but carry a higher price because of their promotional status. These can range from keychains to individual minifigs to seasonal items. They are not representative of the typical price of a LEGO brick and therefore should not be included in the evaluation.
The figure was released in Japan along with Legends Megatron and Starscream, under the "EZ Collection" banner, in the same packaging as the Hasbro release but with a small card insert featuring the Japanese logo and nomenclature, similar to a USA Edition. As with all the EZ Collection figures, this release features a substantially greater number of paint operations that increase Optimus's resemblance to his larger figure.

After a long period of stalemate, Prime grew frustrated at the lack of progress his troops were making against Megatron's forces. To remedy the situation, he ordered the creation of several new Transformers who would be perfectly adapted for combat on Earth. The first among these was Pirhana. Piranha's The Official Transformers: Generation 2 Annual profile But one of the Autobots' great victories came not through superior numbers or firepower, but trickery and cunning. As part of a plan devised by Optimus Prime's new second-in-command Prowl, the Autobots allowed Starscream to "overhear" that they had uncovered an ancient Cybertronian ship with the means to return to Cybertron. They then stationed themselves around the vessel, atop of Table Mountain in Africa, and awaited the inevitable Decepticon attack over its possession. Optimus met Megatron in battle, but ordered his troops to withdraw after a brief skirmish, declaring the Decepticons too powerful to hold back. Once the Decepticons claimed their prized and entered the ship, they found themselves locked inside it. The ship then shot up away from the planet, leaving the Decepticons without the means to control it. Though the Autobots knew this wouldn't rid them permanently of the Decepticons, they were satisfied with a brief period of calm while they were off-world. Day of the Decepticons
A gold-chromed version of the Voyager Optimus Prime toy was available as part of the same Lucky Draw contest as the Golden Protoform Optimus (see above) in the December 2007 issue of TV Magazine. Limited to only 3 pieces, it is insanely rare. The photographed sample here features a chromed truck grill, while a boxed unit has an unchromed grey grill; the owners of both pieces, the Mapes Brothers of Transformers @ The Moon, believe both are genuine TakaraTomy toys, so it unsure if the one with the chromed grill is a testshot or a production variant.

Optimus Prime grew concerned when Hound picked up a communication from Laserbeak that indicated the Decepticons had grown interested in a mysterious structure near a human village. Prime and a team of Autobots headed out to investigate, and they battled the Decepticons over the structure, which turned out to be a harmless windmill. Laserbeak's Fury
Optimus Prime landed in the Himalayan Mountains with G.I. Joes Flint and Hawk. As they searched the area, the trio was attacked by Bludgeon in his Pretender shell. Prime whacked him with his energon-axe and in return Bludgeon bearhugged him and coated him in metal-eating slime. Hawk, still carrying power from the Matrix, helped Prime break free. Optimus then shot his way into the hidden kingdom of Cobra-La.
Released in conjunction with Japanese cellphone maker au[10], au x Transformers INFOBAR Optimus Prime celebrates 15 years since the 2002 au Design Project that resulted in the INFOBAR cellphone, as well as the 10th anniversary of the live-action films. He transforms into a (non-functional) scaled-down replica of the 2002 au INFOBAR, and in lieu of cellphone functions, the figure can be paired via Bluetooth with a smartphone, such as an iPhone, to act as a notification alarm in either robot or INFOBAR mode. The screen is also non-functional, but pre-printed cards are included which can be slid into the screen to show an Autobot logo, Decepticon logo, a mockup of a cellphone home screen, or a technical "Transformers INFOBAR" design. The figure also includes a display stand.
Sold at the rather exorbitant price of $75, this re-release of the original Generation 1 Optimus Prime toy is actually one of the most visually different from the other "straight" reissues of the mold, despite Hasbro's assurance that this is the toy you had as a kid. Positively anemic in comparison with the original toy, this Prime's red parts are visibly paler than usual, while his blue parts are much lighter (although the version released at Canadian retail reportedly sports a deeper shade of red again). This shade of blue extends to both Roller (a lighter blue than his traditional dark shade, yet darker than the lightest the figure has been in its history) and the internal workings of his Combat Deck, which is itself a much flatter shade of light grey, compared to its normal dark, swirled metallic silver color. In addition, the toy features the now-customary shortened smokestacks, and the elongated missiles seen on the Commemorative Series release. While all reissues of the Prime mold since 2003 have used the original thick-barreled mold for his ion blaster, this version includes the slender sculpt instead.

The "Underbite Jetpack Takedown" Optimus Kreon uses the new 2015 style of Kreon hips and torso, with a hollow hip-peg and a central post inside the torso for increased grip... which also makes them incompatible with about four years' worth of Kreons. Based on his appearance in Robots in Disguise, he features a new version of the Optimus helmet, this time lacking a moutplate. He attaches to an included jet pack, armed with two pressure-launch missiles.
Optimus Prime appears as leader of the Autobot forces in the Transformers: Timelines story "Shattered Glass" by Fun Publications. When Cliffjumper, the Generation 1 character from a parallel universe, is seemingly discovered alive, Optimus welcomes his old friend back to the Autobot fold. After learning that Clffjumper is not the evil Autobot he remembers, he shoots Cliffjumper and leaves him to fend for himself in the Rad Zone. Optimus plans to launch his new warship, the Ark, to conquer Earth, but Cliffjumper aids Megatron's heroic Decepticon forces in a successful attack on the Ark's launch platform.[175]
Interesting work but I would like to know whether you would find the amount of new sets offered in toto has changed over the survey period. Is there an economy of scale at work? This seems to have two implications: first, the number of units for a particular set may have increased thereby affecting the price of all sets belonging to that class (but doubtful you could find exactly how many Death Star sets were produced in relation to, say, hogwarts castles); second, the popularity of certain set classes may affect what kinds of sets are available. Like with language, we are all confined to use the words we know. And so with Lego, set designers are confined to use what’s economical, unless, of course, the design calls for new styled pieces. These relations are difficult to grasp in statistical analyses, but would seem to play a role in price steering.
By the ‘90s, the genre had begun to fade, and boys' minds turned to more high-impact action, often centered around mutants, monsters, and karate. Hasbro saw potential in the embers of the Transformers brand, and turned it over to newly-acquired subsidiary Kenner for a jump-start. Kenner threw out all the old rules, and invented a line of Transformers that were more poseable, more feature-packed, and more exciting. Backed by a high-tech CGI cartoon, Beast Wars turned the brand around, making Transformers a bestseller again.
Smash & Change Optimus Prime is a simple figure that transforms by "smashing" the rear end of the truck/the robot's feet into the ground. He features only elbow articulation in robot mode, and includes a sword accessory that can be held in his hand or mounted on the side of his truck mode. The handle on the rear of his truck mode is molded to emulate his Vector Shield.
Or instead of adding a surface to the package, sell it with its own little plaque / platform. A really thin piece of hard plastic or something that is smooth as well as possibly having a graphic or something printed on it. And then market it as a collectible and only make so many of them. I'm thinking in the price range of $199-$299. I'm not sure the costs going into it, so I can't say.
In late 1993, Hasbro relaunched the Transformers franchise with the Generation 2 line, with production again largely being done by Takara. The subgroups concept was done away with for the first year, but there were no new molds or characters. Generation 2 re-used the molds for many of the characters from the 1984 and 1985 line, but with mostly different color schemes and finishes, as well as different weapons and accessories. Megatron's figure was released later on. As noted previously, Megatron's original alternate mode, or "transformation identity", was a handgun with attachments, but in Generation Two, this was changed to a tank due to safety and security concerns. Most of the 1994 figures were re-releases or recolors of European G1 releases.
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