The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate head sculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime Leader-class-based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.
A giant-sized transforming Optimus Prime figure is set to be released for the third film. The set comes with a Leader Class-sized Optimus Prime figure and a trailer that transforms into his Omega Combat Armor - both of which combine to form Prime's Ultimate mode.[126] This set will be released on August 1st, 2011, a month after the film's premiere.
Naturally, Optimus Prime got the biggest of the sets in the first year of Kre-O. The set can be built into a large long-nose tractor-trailer rig with a removable "sleeper" cab that hides a computer station, and a trailer that can carry the set's two motorcycles or open up to carry larger car builds. The robot mode build includes a huge Optimus, based largely on the live-action movie Optimus, though with a head based almost directly on the Classics Voyager Optimus. He is armed with a distressingly plain brick that fires pressure-launched missiles (aka his smokestacks). Most of the leftover parts in robot mode become a "headquarters" which is mostly just a random assemblage of mismatched-color panels and a pair of barricades. Both main builds leave numerous parts unused if you go expressly by the instructions, but hey, it's a building kit, surely you can find someplace to apply most of them.

A large, non-transforming toy that features light & sound effects and voice tracks by Peter Cullen. The figure itself is a representation of Optimus Prime combined with Jetfire's parts - only designed for younger children. A lever on his waist extends his wings, and flying sounds are emitted when he is moved around off the ground. The Power Bots line replaces the 2007 Cyber Stompin' line of the first film.

Eleven years after their arrival on Earth, Prime and the Autobots made a new human ally in Wataru Hoshinoumi when he stumbled into the midst of a battle between Prime's team and Starscream and Ramjet. Enter! The Transformers When Megatron joined the fight soon after, he held Bumblebee and Wataru hostage, daring Prime to make a move against him. Prime opened fire, but Megatron merely used the defeated Starscream for a shield, then turned his cannon on the younger duo. Prime unleashed his ion blaster and apparently deflected the blast with a shot of his own, saving Bumblebee and Wataru and prompting the Decepticons to retreat. The Emperor of Destruction Appears!


Hero Optimus Prime was the first new-mold Optimus Prime toy created for the Generation 2 line. He transforms into a Kenworth truck of unknown model which defies Optimus convention by being one continuous unit, rather than the traditional cab-and-trailer combo. Decals form the windows of a faux truck face to represent his chest, featuring both his name and what appears to be a life support readout coming alive towards the end. In addition to a small gun, he is armed with a large missile launcher, which can fire a rubber-tipped rocket by means of a bellows which you slam your fist down on to produce a puff of air. The launcher is accessible in both modes, ending up mounted on his right forearm in robot mode; the bellows is attached via a rubber hose and cannot be disconnected, but stores on the figures's back when not in use, as do the rockets. A similar air-launching system with identical missiles was used by the simultaneously-released Hero Megatron, and by Laser Optimus Prime the following year (see below).
A re-release of the Leader Class figure from the Revenge of the Fallen line, but with retractable forearm hooks (as seen in his battle with Grindor) in place of the blades.[113] In addition, the figure comes with the unmasked head of Buster Optimus Prime and is painted with battle damage effects. A recording of Peter Cullen saying, "We must stop the Decepticons!" is played when his chest is pushed upward via a lever on his waist.[114] Fans have nicknamed this figure "Battle Hooks Optimus Prime" to distinguish it from the other Prime figures.[115]
Having been caught unaware by a surprise attack launched by the Decepticons, Optimus led his troops in a losing battle against their mortal enemies. Though Optimus managed to dispatch a few Decepticons, namely Thrust, whom he punched through the chest, he soon found himself crippled and surrounded by enemy forces. Praying to Primus as the Decepticons readied their weapons, Optimus heard Grimlock calling out to his fellow Dinobots to combine, prompting the Autobot leader to yell out a plead to Grimlock to stop. It was too late, however, and The Beast began rampaging, killing Autobots and Decepticons alike. Taking advantage of the situation nonetheless, Optimus tackled Megatron and began beating on the Decepticon leader. The tide of the battle now shifted, Optimus attempted to reach Grimlock’s consciousness within The Beast so that its mindless carnage could come to a halt. It didn't work. The Beast Within
This Optimus Prime is a new Voyager-sized Triple Changer mold, which transforms from robot to tanker truck to plane and back. His robot mode is heavily based on Generation 2 Laser Optimus Prime, whilst the deco appears to draw from Star Convoy. His Titan Master partner Diac transforms into his head (but any Titan Master figure is compatible). Like all Titans Return Voyager class figures, he has built in mechanisms to "bulk up" his noggin. In his case these are spring-loaded pylons. His robot mode also features fake truck windows.
Golden Lagoon Convoy is a gold and gold chrome redeco of MP-10 in homage of the original cartoon episode of the same name. He retains his energon axe, ion blaster, and Matrix of Leadership. Part of TakaraTomy's 35th anniversary celebration, he was initially released at Summer Wonder Festival 2018, then later through Cybertron Satellite stores across Japan and TakaraTomy Mall.

Hasbro's original plan for the Beast Wars was to have Optimus Prime, renamed Optimus Primal, and Megatron be reformatted versions of their 1980s selves. This was shown in the toys's Tech Specs, and in the comic packaged with the basic Optimus Primal/Megatron two-pack. Hasbro also wanted the "Mutant Heads" found on all of the deluxe sized first year toys as battle helmets, but Mainframe scrapped the idea as it would have required three animation models for each character instead of two. Another designed feature for the 1995/1996 toys was carried over from Generation 2, transparent "light pipe" eyes. However, most toys had those parts cast in opaque plastic.
A (technically) unreleased "black" redeco of Henkei Voyager-sized Convoy using the same plastic layout and paint mask but replacing red and blue with black, silver with gray, leaving the previously vacuum-metalized grill/fender area unpainted, changing the blue tint for the windows to red and changing all silver and yellow paint operations to blue. The red Autobot insignias would have remained unchanged.[7]
While Transformers ended poorly for the US market, the same can not be said for the UK, Canada, and Japan markets as they went on to produce their own continuing series between 1991 and 1993, despite the UK market in particular missing a substantial amount of figures prominent in the comics and animated series throughout the line's run. Each country produced their own continuity. The UK and Canada continued with new Action Master figures and introduced the Turbo Masters and Predators. Japan continued with the Micromasters concept.
Stewing in a cell, Optimus blamed himself for their predicament, but he and the Autobots were soon rescued by Broadside and Sandstorm. Sandstorm and Optimus traveled through Cybertron's Old Slave Trails, only to find themselves ambushed by Runabout, who swiftly killed Sandstorm, and then the Decepticon was attacked by a Sharkticon, which lunged at Prime. Cold War Prime recovered to find himself in the care of a group of Autobot rebels including Hot Rod, Blurr and Kup. Though Optimus lashed out at Gnaw upon awakening, the other rebels quickly cleared up the misunderstanding, assuring Prime that the Sharkticon was their ally. They revealed to Optimus that Shockwave had been transmitting subliminal signals to increase Transformer aggression, readying them for war against an unseen foe. At this point, another rebel cell joined up with them with dire news: Shockwave had unleashed the Omega Sentinels on Iacon! Passive Aggression

This figure was originally conceived by Hasbro to be another character (exactly who is unknown), rather than Optimus Prime, but Takara insisted that the toy be made into Optimus to help it sell well in their markets, as the vehicle mode was no particular draw, given its scarcity in Japan. Reportedly, the figure cost twice as much as other Alternators to construct, so Hasbro had to bow to this demand so Takara would help fund it. Ironically, Takara eventually wound up soliciting the figure not as Prime, but as his Super-God Masterforce lookalike, Ginrai (perhaps connected to the Powermasteresque headsculpt), before its Japanese release was cancelled and moved over into the Kiss Players toyline (see below).
This Optimus Prime is a somewhat/nearly screen-accurate redeco of the Leader Class figure, but uses the original Leader mold instead of the Armor Knight retool unfortunately. In comparison to the first Age of Extinction Leader Class figure, his vacuum-metalized front truck bumper, sun visors, robot mode chest, smokestacks and side tanks chest was omitted, revealing the grey plastic underneath. His chromed chest was also stripped of chrome for adding paint operations, his shield was unpainted, and both of his sword and truck mode windows were casted in colorless plastic. He also features some extra silver paint on his robot mode forehead, and his white-colored Autobot insignia is slightly tampographed on the left. And lastly, his light-piping eyes is neutered by blue paint.
Punch reported back to Optimus on what he had learned about the Decepticons as Counterpunch. Mainly, that they were planning on attending BotCon 2010. Optimus then turned to Teletraan I for more information about BotCon. Upon learning that special honors would be held for him at the convention, Optimus led his troops to BotCon once more. BotCon 2010 Promo
The second Nightwatch Optimus Prime was released as part of the "AllSpark Power" second half of the Movie line. He is similar to the UK version of Nightwatch Prime, replacing most of his red and blue with different shades of blue and black, retaining his resemblance to Diaclone Powered Convoy in most respects. However, the subdued black and copper on the first Nightwatch Prime have been replaced with gold and a very bright blue, to signify the All Spark energy affecting the Transformers.

French die-cast model producers Majorette teamed with Kabaya to produce the Transformers Mini Car Collection, a line of Armada-themed die-cast vehicles, all of which were redecos of pre-existing Majorette toys. Prime was a redeco of Majorette toy #256—a long-nosed tow truck—in his traditional red and blue, now bearing the Autobot insignia, the Micron Legend logo, and an image of the Autobot leader on its hood. The toy came with a pack of gum.

This is a weird one. Back in the late-’80s, the original TV show had ended and Marvel Comics decided to take the “transform” part of the property a step further and gave a handful of Transformers an organic, human-looking shell. Bumblebee was one of the lucky Autobots to get one. According to the storyline, the Decepticons developed the technology first, but the Autobots secretly caught wind, made their own human shells, and fooled the bad guys into thinking they were fighting mere humans, until they burst out of their shells.
Trailer (トレーラー Torērā) was often sleepy, but was the strongest of the BeCools. He could carry stuff in his trailer. The Self-Introduction Chapter When Trailer came across a traffic jam, he crashed into the BeCools holding him up, forcing them to transform into robot mode and realize they could just walk past the jam. The Story of the Surprising and Big Traffic Jam! When the same bunch of BeCools were stuck before a hole, Trailer selflessly used his body to act as a bridge for the other BeCools. Yellow Sports Car was so inspired by his heroism that he offered to fill the hole so that Trailer could pass through. Trailer did so and sped away, leaving Yellow Sports Car in the hole. The Story of Mister Trailer's Big Success!
Power Surge Optimus Prime's scannable Autobot insignia is on his robot mode left shoulder. As he's packaged in robot mode, this badge is easily scannable while still in-package. Like his wavemate Bumblebee, this figure eventually saw release in the 11th wave of the Warrior Class line with the "Combiner Force" packaging. His scannable sticker is also altered, but scanning the badge only unlocks Energon currency, but not the character. This also applies to the original release's badge, but it unlocks 8 Ultra Sparks instead.
Rodimus can be unlocked by beating "Dam 6" in Arena Mode, credited as Hot Shot. Rodimus is described as being young, impetuous, showing enthusiasm and confidence which borders on arrogance. He boldly claims that he has both skill and looks, though he is not too keen being paired with Kup on missions. Somehow, he became corrupted by Dark Energon. If the player manages to defeat him, he calms down, shrugging off the effects of the Dark Energon and returning to his regular self.

As leader of the Autobots, Prime headed up their mission to search for new sources of energy to revitalize the depleted Cybertron. Optimus vowed to Elita that he would return from his mission for her, but just before the launch of the Ark, Optimus was mistakenly led to believe that Elita was killed. Shortly after its launch, the Autobots' craft was attacked by the Decepticons' space cruiser, the Nemesis, and boarded by Megatron and the Decepticons. In the ensuing struggle, the G-forces of a nearby planet pulled both craft down, and the Autobots' ship crashed into a volcano, thrusting all the occupants into emergency stasis. Four million years later, in the Earth year 1984, a volcanic eruption jarred the ship's computer, Teletraan I, back to life. The computer reactivated the Decepticons, programming them with new Earth-based disguise modes. As a parting gesture, Starscream fired upon the Autobot ship, creating a landslide. The vibrations from that landslide knocked Prime into the path of the computer's restoration beam, restoring him to life, thus beginning the war anew on Earth.


Categories: Unreleased toysUpcoming toy releasesArticles in need of imagesAction MastersAlternators AutobotsAlternity AutobotsAuthenticsBot Shots AutobotsClassics AutobotsCloud AutobotsCombiner WarsCombinersConstruct-Bots AutobotsContest prizesConvention exclusivesE-HobbyGeneration 1 AutobotsGeneration 2 AutobotsGenerationsGeneration 2 Go-BotsGT charactersHenkei! Henkei! AutobotsKiss Players AutobotsMachine Wars AutobotsMail order exclusivesMasterpieceMusic LabelPlatinum EditionPower of the PrimesPowermastersQ-Transformers charactersReturn of Convoy AutobotsRobotmasters AutobotsSDCC exclusivesTimelines charactersTitanium SeriesTitans ReturnToys "R" Us exclusivesTransformers with three modesUnite Warriors AutobotsUnited AutobotsUniverse (2008)War for Cybertron: Siege
1· To calculate the average price per piece in a year, I took the price per piece of each set made that year, multiplied it by the number of pieces in the set and then averaged all the weighted prices. I used a weighted average because when we are looking at the price per piece we are essentially saying we could buy x number of pieces for y dollars. Larger sets tend to have a lower price per piece so in effect you could get more pieces at that lower price that year. Note: this was done using US retail price data from Brickset.
Calibur Optimus Prime is a retool of the Armor Knight Optimus Prime figure, who is a retool of the original Age of Extinction Leader Class figure, with the fifth wheel hitch now forming his handheld shield based on the one used in Dark of the Moon, which results in a backpack-less robot mode. He also comes with an axe based on the one used in the third film.

Packed with Ravage, Optimus Prime is one of the first figures in the Transformers segment of the Heroes franchise. As with all Heroes figures, Optimus Prime is a simple, yet well-detailed two-inch tall figurine with exaggerated, cartoony proportions. He is sculpted holding his Ion Blaster rifle in his right fist and his left arm in a pointing pose. He is also love, and demands that you pull his Finger of Doom.
Part of the fifth wave of Kabaya's revival of the Transformers Gum series, this snap-on transforming model kit of War for Cybertron Optimus Prime is sculpted from red, light blue, and gray plastics, and uses stickers for detail. He comes with a blue non-transforming version of his hand-held blaster rifle, which mounts at the rear in vehicle mode. He comes packed with a model kit of Tigerbreast, and a stick of gum.
In the episode "Along Came a Spider", Optimus discoveres that Elita did survive the ordeal with the giant spiders and was transformed into the technorganic Decepticon Blackarachnia. He offeres to try and help her, but is turned down violently as Blackarachnia has still not forgiven him. However, when she nearly dies trying to use the Allspark key to purge her organic half, Optimus saves her and repeats his offer to help her. She stings him instead, vowing that she will never trust him.
Every two weeks, Seibertron.com brings you a Top 5 list related to all things Transformers written by me, your fellow editor. These are our opinions so what matters most is what you guys think of the topic or list, and I hope to see your own lists or comments on omissions and ranking. Let's have fun! All previous lists can be found here. Top 5 Best Cliffjumper toys With Cliffjumper having a surprise appearance in the Bumblebee movie I figured we were due for a rundown of the best - Read More
Released in conjunction with Japanese cellphone maker au[10], au x Transformers INFOBAR Optimus Prime celebrates 15 years since the 2002 au Design Project that resulted in the INFOBAR cellphone, as well as the 10th anniversary of the live-action films. He transforms into a (non-functional) scaled-down replica of the 2002 au INFOBAR, and in lieu of cellphone functions, the figure can be paired via Bluetooth with a smartphone, such as an iPhone, to act as a notification alarm in either robot or INFOBAR mode. The screen is also non-functional, but pre-printed cards are included which can be slid into the screen to show an Autobot logo, Decepticon logo, a mockup of a cellphone home screen, or a technical "Transformers INFOBAR" design. The figure also includes a display stand.
QT-M Optimus Prime is a redeco of the GT-R Optimus Prime mold in the colors of the Transformers-sponsored Nissan GT-R used by the Team Mach racing team (a vehicle previously used as the base for non-toy character Mach Five Racing Prime). Like Transformers GT's Safety Prime, this toy was a collaboration with the Super GT racing series and was given away free to young children who attended TakaraTomy-sponsored "Kids Walk" events held by Super GT in the fall season of 2015.
Like the original figure, Powermaster Prime is composed of two major components: his truck cab, which transforms into Prime himself, and his trailer, which is essentially a heavily-armed version of the original. The trailer has a fold-down ramp to allow the storage of a smaller Transformer, or perhaps spare accessories. The trailer transforms into a battle station armed with two long black rifles and two grey double-barreled cannons (featuring seating for Powermaster engine figures), all of which Optimus Prime can also wield in his fists.
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