As leader of the Autobots, Prime headed up their mission to search for new sources of energy to revitalize the depleted Cybertron. Optimus vowed to Elita that he would return from his mission for her, but just before the launch of the Ark, Optimus was mistakenly led to believe that Elita was killed. Shortly after its launch, the Autobots' craft was attacked by the Decepticons' space cruiser, the Nemesis, and boarded by Megatron and the Decepticons. In the ensuing struggle, the G-forces of a nearby planet pulled both craft down, and the Autobots' ship crashed into a volcano, thrusting all the occupants into emergency stasis. Four million years later, in the Earth year 1984 A.D., a volcanic eruption jarred the ship's computer, Teletraan I, back to life. The computer reactivated the Decepticons, programming them with new Earth-based disguise modes. As a parting gesture, Starscream fired upon the Autobot ship, creating a landslide. The vibrations from that landslide knocked Prime into the path of the computer's restoration beam, restoring him to life, thus beginning the war anew on Earth.
In 2003, Takara introduced the Masterpiece MP-01 Convoy/Optimus Prime. While retaining the original concept of a transforming semi-trailer truck, this die-cast figure incorporated modern toy manufacturing techniques for improved detail and articulation, while, at the same time, captured the look of the cartoon character. It has since been released by both Hasbro and Takara Tomy in different variations. In 2010, a version of the Masterpiece toy, called Masterpiece Convoy Sleep Mode, was released, painted in dark colors to match the appearance of Optimus Prime after his death in the 1986 film.[21]
This Walmart-exclusive redeco and retool of the 2010 Transformers toyline "Battle Blades" Optimus Prime toy features the Japanese release's hooks (instead of swords), plus an all-new mouthplate-less, mouthed face. As part of the set's lunar theme, reflections of stars are painted across his vehicle mode sides and on his windshield, with a sharp reflection of Earth's Moon in one of his windows. This time, his Matrix of Leadership is cast in orange plastic.
The second known version [4] ditched the triplechanging gimmick on the cab and simplified things a good bit. This Powermaster Prime has several distinct characteristics only seen in the second design, such as the wider "block head" and two faux smokestacks on top of either shoulder as opposed to one. Also, in a rather odd twist, this design features a black head and fists for both super and regular modes rather than the traditional blue. It also had yellow eyes in either mode a la the original Optimus Prime.

The original Ultra Magnus figure has been reissued and redecoed several times down the years, and this article strives to list each edition of the figure under its own heading. The first alteration to Magnus, however, was a running change made while he was still on shelves: Originally, his tires were made of rubber and he sported paint on both his small and large robot heads, but this version was soon replaced with one featuring plastic tires and no paint on either head. In addition, the clear yellow plastic that formed his windows was removed from the cab, leaving just holes instead; and his thighs and fuel tanks were left white, as opposed to the vacuum metalized chrome ones of the original release.
This creation and expansion of the secondary market in conjunction with LEGO now marketing some of their products to an older audience has made the prices of some old sets increase exponentially.  On the extreme range, there is the UCS Millennium Falcon that is selling new for upwards of $2,000 (and close to $1,500 USED!). It sold for $500 new in 2007. Even non-licensed sets can run a premium, such as the Cafe Corner that was one of the original modular buildings. It was $150 new and now it can sell for over $1,000.
Prime's new trailer is essentially a heavily armed version of the original, with two double-barreled heavy laser cannons mounted on two arms with visible fists. The rear has a fold-down ramp to allow the storage of a smaller transformer, or perhaps spare accessories. The trailer can be transformed into a Powermaster battlestation that can allow other Powermaster engine figures to man the heavy laser cannons.
Towering at only barely over two inches, this was actually not just the smallest movie-verse Optimus but even the smallest transformable figure of Optimus Prime for a while - ironically enough, being even slightly tinier than the Smallest Transforming Transformers Optimus Prime - that is, until he was later "out-tinied" by two other cute super deformed versions.
There may be two things you didn’t know in this one: 1) Bumblebee is in the Transformers Hall of Fame; and 2) There’s a Transformers Hall of Fame. The shrine to all things Transformers was the brainchild of Hasbro, the American toy company that worked with Japanese toy company Tomy to create the Transformers in 1984. Starting in 2010, they wanted to honor not just popular characters, but also the real people behind the toys, TV shows, comics, and films.
If Perceptor gave out the right amount of an antidote, the poisoned Autobots were cured. Optimus ordered his troops to ready themselves for the incoming squadron of Decepticons. Perceptor’s antidote did have a side-effect on the Autobots, however; it gave them a fierce battle-fever, making them eager to take on the Decepticons head-on. Prowl suggested to Optimus that they instead opt for a more conniving counterstrike against the Decepticons, and ambush them instead.
As had first been done in the Armada line, Takara elected to supplement their release of the Super class Optimus Prime figure with a new-mold Deluxe class toy. Coming without trailer, Prime Force or electronics, this Prime discarded the larger toy's ability to form Super Mode in favor of being able to Powerlinx with the other compatible toys of the Energon line, forming either a torso or a pair of legs that the other Autobots could connect to. Like the Deluxe Armada Prime, this one too was on the small side for its size class, but just as that figure could, this small Prime can still tow the Super class figure's trailer.
Each of his kabuto helmets forms the head for one of the two combined modes. In addition, either of his kabuto helmets can be connected to his robot mode back (allowing his swords to also be stored on his back), and both can be connected to the rear of his train mode simultaneously. In robot mode or combined mode, his kabuto helmets can be held individually as a shield or combined into an even larger shield.
If you're still on the fence about Masterpiece MPM-5 Decepticon Barricade, or are considering purchasing Masterpiece MPM-6 Ironhide (which is also currently available), now might be a great chance to grab this Amazon.com exclusive figure from Hasbro. As of this writing, MPM-5 Barricade is currently on sale at Amazon.com for $52.13, which is 35% off the regular retail price of $79.99. Part of the special deal is that he's also available for "FREE" One-Day shipping for Amazon Prime members. Order - Read More
Labeled as a "Triple Changer", Striker Optimus is a redeco and retool of Dark of the Moon Supreme Class Jetwing Optimus Prime, with new weapons. The base figure has most of the same mold changes as Jetwing Optimus Prime (see below), but has been altered further; in particular, the transforming smokestacks and fuel tanks/ion blaster parts have been replaced with retooled regular tanks that now function as mounts for the new accessories. The colors on the toy are darker than Jetwing Optimus, with a different flame deco that extends farther along the sides of the toy. Additionally, two new 5mm holes have been added to the gray hinge behind the cab in order to accommodate the Toys R Us Japan-exclusive battle blade accessories. The "I am Optimus Prime" saying of Buster Optimus Prime has also been replaced with the "We must stop the Decepticons!" saying of 2010 Transformers Optimus Prime, although batteries are not included.
Optimus Prime is a redeco of Revenge of the Fallen Optimus Prime with predominately red forearms and red/silver thighs, which it was meant to be a Generation 1-inspired deco. He comes bundled with redecos of The Fallen, Megatron, Jetfire, and Starscream in a Kmart-exclusive five-pack. To date, this is the only Hasbro release of this figure that acknowledges the combining feature between Jetfire and Optimus Prime.
There is definitely a market for LEGO for adults. The modular buildings and other exclusives scratch that itch but there could be so much more. Currently the adult LEGO offerings falls into two categories: sets that look good but are boring to build (architecture) and sets that are fun to build (modular buildings, some Technic). The architecture line is marketed towards adult former fans of LEGO who want something to put on their desk. They can serve as a reintroduction to LEGO for adults.
This Japanese series, told through radio plays using the Transformers: Alternators Optimus Prime toy mold, branches off from the original animated series. It is set in a different universe than both the original G1 and Binaltech continuities. Set in the year 2006, one year after Prime's death in The Transformers: The Movie and four years before the third season, it sees Prime's corpse covertly transported to Japan by the Earth Defense Command, a government organization. The convoy transporting his body was attacked by a group of female commandos, led by Marissa Faireborn, who had known Prime years ago as a child. Believing they had secured Prime's body, the commandos were taken by surprise by EDC "Kiss Player" operative Ringo and her Autrooper mechanoid partner, who killed them all except Marissa. Marissa went to Prime's body just as an Autrooper began to fuse with it and, reflecting on her childhood memories of Prime, she gave his faceplate a final kiss. This initiated a transformation where Marissa and Prime were fused together and Prime was reborn with a new body, capable of transforming into a Dodge Ram SRT-10.
In the third nexus, Optimus oversaw Ironhide testing Sparkplug's latest invention, the Sun-Pak, a miraculous device capable of fuelling a Transformer for an entire Earth day after being charged for only an hour in sunlight. As the trial-run wound down to an end, the Decepticons suddenly burst into the Autobots' secret underground testing facility, forcing Optimus to decide whether to order a tactical retreat, or have his Autobots fight the intruders despite his troops' low energy reserves. If he chose to stand and fight, he had the additional choice to either make the Autobots concentrate on Starscream, who is leading the charge against the Autobots, or divide his troops' attention onto all of the Decepticon assailants. If Optimus chose to attempt to eliminate Starscream once and for all, the Decepticon Seeker would beg for mercy, forcing Optimus into a choice yet again: accept the snivelling Decepticon's surrender, or continue his attempt to end Starscream's evil once and for all. Accepting Starscream's surrender spells victory for the Autobots, whereas ignoring Starscream pleas ultimately leads to Sparkplug being kidnapped by the Decepticons, necessitating Optimus to send Buster, Blaster and Bumblebee on a perilous retrieval mission while the other Autobots recharge at the Autobots' home base.

Part of the third wave of Prime Cyberverse Commander Class toys, Nightwatch Optimus Prime is a redeco of Series 2 Cyberverse Optimus Prime, using the faceplate-less head sculpt that is gang-molded with the original head. His blue plastic is now gray, his smokestacks and thighs are left unpainted, he loses the Autobot insignia on his right forearm/door, and he gains yellow paint highlights for his eyes and lights, along with various other minor deco differences. Instead of the original release's cannons, he now comes with a pair of swords, which each have a pair of 3mm posts for wielding/mounting.
In one possible sequence of events, Powerglide was captured and reprogrammed by the Decepticons, leading their army to Autobot headquarters. Taken by surprised, the Autobots were felled one by one until only Optimus remained. As Megatron gloated that he would not kill Optimus, only alter him so as to make him the bane of humanity, Optimus activated the Ark’s self-destruct sequence, taking all of the Decepticons with him in a fiery explosion.

Some time later, as the war raged between Autobots and Decepticons on Earth, Optimus had requested the Aerialbots as reinforcements from Cybertron. Though they nearly defected to the Decepticons, Optimus was able to secure the Aerialbots as allies. Later, when a power plant had to be evacuated of its human workers due to the fear of landslides, Optimus posted Denfensor at the location to secure its protection. Optimus then drove off to check up on the rest of his troops who were aiding in the area’s evacuation. Though he passed a military convoy heading towards a plant, he thought nothing of it, unaware that they were the newly created Combaticons in disguise. Optimus then reached the Ark, and from there opened communications with the Aerialbots. Optimus had someone come into the know that the Decepticons were moving in towards the plant. He watched from afar as Defensor and Superion fought Menasor and Bruticus, wary to send more Autobots into the fray while these titans wreaked havoc onto the battlefield. Optimus allowed himself a smile when the Aerialbots and the Protectobots proved themselves superior teams to the Decepticons’, though at the back of his mind, he was wary. After all, Megatron himself had chosen not to add his considerably weight to the battle... The Special Teams
The first release in the Asian-exclusive Asia Premium Series toyline is an extensive redeco of the previously-Japanese exclusive Striker Optimus. He features a comprehensive paint scheme directly based on Jetpower Optimus Prime, with blue pinstriped flames, lots of silver paint, and vacuum metallized parts, although his hands are left unpainted in favor of painting his mirrors silver. Along with his standard accessories, he also comes with 2 battle blades, which were previously exclusive to Toys"R"Us Japan. He features the "We must stop the Decepticons!" voice chip, but batteries are not included. Rather helpfully, his instructions are supplemented with text instructions written in English for all the steps, as well as the additional photographs used for the previous Striker Optimus toy.
The cab is yet another iteration of the original Optimus Prime/Convoy toy, based on the Ultra Magnus retool, as distinguished by the elongated hubcap pegs on the front wheels. Indeed, the iPod-aesthetic, all-white deco would make you think this figure should be Magnus, but no, the packaging clearly says "Convoy", making it twice in one year that Takara has released a white-redeco Prime that isn't Magnus.
He and Metroplex were soon rescued by Bumblebee and Ratchet and they promptly escaped back to Earth, just in time to rescue Grimlock from a Decepticon hit squad. After being misled by a phony distress call, Optimus and his team had to face an assault on the Ark. They repelled the Decepticon attack, but Prime decided that the time was right to go to Cybertron and liberate the Autobots whom Shockwave had enslaved. The Autobots again used the space bridge to reach Cybertron, and mounted an assault of their own on the Decepticon fortress. After fighting their way through the defenses, Optimus and Bumblebee faced down Shockwave himself, defeating the Decepticon with some help from Grimlock. Transformers G1: Awakening
The Hasbro stock photos of the toy is slightly mistransformed: his pectoral armor is not folded correctly in robot mode. At least a very small number of units feature a faceplate-less head sculpt which was probably intended for a later retool, but so far there is no news about this pretool being released in the future. This figure was also released in Toys R Us Japan in May 1st, 2017 as a store exclusive, likewise identical to the Hasbro release.
If he didn't send Sludge with them, the odds were 2 to 1 that the Autobots would all be destroyed as part of Operation Black Coral. The one possible positive outcome ended with Optimus fighting a duel against Megatron atop Mount Lomas in which Prime (somehow) split into his three components to surround his archenemy. This provoked Rumble into "assisting" his leader with an earthquake that destroyed the Decepticons' entire superfuel operation.

The subject of Bumblebee’s voice is a bit of a complicated matter. Just as he was the second Transformer ever seen on the original TV show, he was also the second to speak and did so in the loud and clear voice of Dan Gilvezan, who voiced him throughout the original series and animated movie. But by the time we get to the first live-action movie, he could only talk via audio clips because, according to a prequel comic, Megatron had destroyed his voice capacitor during a battle on Cybertron.
This deluxe-size, highly-poseable version of Armada Optimus Prime is an entirely new mold, retaining the ability to tow Super Base Prime's trailer, though he cannot combine with it. He comes with the Mini-Con Over-Run, who can transform into a gun for him, or can peg onto the Powerlinx plug on Optimus's back to activate a double-fisted "punching" action (that looks more like hyperactive shrugging). Like the Super Base figure, Prime has a flip down chestplate, but lacks a molded-in Matrix, and his smokestacks can be removed (and in many cases will simply fall off), but cannot peg together as a gun. Shipping in a great many waves throughout most of the later run of the line, Super-Con Optimus became a notorious pegwarmer.
Unfortunately for both Takara and Hasbro, the Generation Two series of Transformers sold poorly, and Hasbro abandoned it after two years. There were toys planned that never saw release. Most of these were G1 combiner team recolors or recolors of recent figures. Four unreleased molds were released in the Machine Wars line, and four more resurfaced in the Robots In Disguise series.
Having been removed from toy store shelves after 1985, Optimus Prime was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie premiering that year. He cost $21.50 and 5 Robot Points. He was also offered in 'The Autobots Have A Special Mission For...' mail-away pamphlet and came with a special "Movie Edition Certificate" and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
×