Interesting work but I would like to know whether you would find the amount of new sets offered in toto has changed over the survey period. Is there an economy of scale at work? This seems to have two implications: first, the number of units for a particular set may have increased thereby affecting the price of all sets belonging to that class (but doubtful you could find exactly how many Death Star sets were produced in relation to, say, hogwarts castles); second, the popularity of certain set classes may affect what kinds of sets are available. Like with language, we are all confined to use the words we know. And so with Lego, set designers are confined to use what’s economical, unless, of course, the design calls for new styled pieces. These relations are difficult to grasp in statistical analyses, but would seem to play a role in price steering.
When Ultra Magnus, Rodimus, Arcee, and Spike took cover within the Autobot Mausoleum, retreating from an attack led by Galvatron, they found Optimus having risen from the dead! Rodimus returned the Matrix of Leadership to Optimus, only for Optimus to abandon his Autobots, and flee back to Cybertron. Optimus, it seems, has returned to the world of the living changed. Once on Cybertron, Optimus orders a full-scale assault on the Quintesson base. Thankfully, Optimus managed to come to his senses when his memories of being revived by the Quintessons reemerged. After returning the Matrix to Hot Rod and ordering the Autobots to retreat, sacrificed himself once more by guiding the ship he's piloting into the Quintesson's trap. Dark Awakening
In the first nexus, when Swoop reported back to Autobot HQ that the other Dinobots were being controlled by Bombshell's cerebro-shells, Optimus had to decide whether to stop them with an immediate full-scale assault, or consult the Ark's computer. If he led an immediate attack, the cerebro-shells were jolted loose when his troops carried out his order to, "Bring them down fast and hard". If he consulted the computer, he then had to choose between its plan to have Windcharger remove the shells from a distance with his magnetic powers, or go with Mirage's idea to lure the Dinobots over Bandit's Bluff with an Optimus Prime hologram. If he chose Mirage's plan, the Dinobots charged over the cliff and into the ocean, where they were salvaged for repairs back at base. If he let Windcharger lead operations at the bluff so he could confer with Skids about some strange activity near Dolphin's Bay, it was out of his hands whether Windcharger accidentally tore the Dinobots to bits, or harmlessly removed the cerebro-shells. The latter outcome led to Grimlock telling Optimus that Bombshell said controlling them was just part of a larger plan, and the Autobot leader realized that it might tie in to Skids's report. Skids and Bumblebee could investigate in Wheeljack's new mini-sub, but should he send Sludge along with them?
The smallest of the Energon Igniters, the 3-inch Speed series transforms between modes in 7 steps or less. Unlike previous small movie figures, this series has a lot of detailing and articulation. The bots don’t end up looking like carved blocks of plastic. They could use a few more paint apps, but that’s to be expected at this price point. They even interact with cores sold with the larger figures (though “interact” in this case seems to mean “tow behind”).
In one of his less impressive moments, after running out of ammo during a battle with Deathsaurus, Optimus Prime ordered his fellow Autobots to improvise and hurl everything that wasn't nailed down at their enemy. This included the Blackball, unfortunately. Catching it, Deathsaurus began to fantasize about his inevitable galactic conquest, all the while being pelted with rocks and litter. Frustrated, Deathsaurus accidentally hurled the Blackball back to the Autobots in a fit of rage. Good Job! Deathsaurus!!
General Optimus Prime hailed from Primax 096.0 Beta. Ask Vector Prime, 2015/09/06 During the third Cybertronian war, General Optimus Prime profile card he fought on Earth against Megatron: in the Battle of Sherman Dam, the two fought directly but the battle would have gone against the Autobots if not for the arrival of the Dinobots. Ask Vector Prime, 2015/09/06 In the latter stages of the war, he upgraded himself with heavier armor and weaponry in order to match Megatron's flight and combination upgrade.

In April 2007, photos of a repainted Alternators Mirage, in a color scheme similar to Kiss Players Hot Rodimus, and in Alterators-style "fishbowl" packaging began to appear on the internet. Simply called Rodimus, the 27th Alternator lacks almost all of the Kiss Players accessories, including the fishing pole, but keeps the new head sculpt. This figure also sports the classic "flame" detailing in lieu of the Kiss Player's white stripes, while the vanity plate reads "TOO HOT". Rodimus was first sold as a convention exclusive at the 2007 San Diego Comic-Con. The Monday after the convention, it was made available on the Hasbro Toy Shop website, where it would sell out that same morning. The instructions present an alternate name for the figure: Rodimus Prime; whether this is merely an oversight is unknown.
There is also the release of Optimus Prime as a deluxe sized brown gorilla which is a repaint of the Beast Wars 10th anniversary Optimus Primal toy most likely trying to tie Optimus Prime in some way to the jungle planet Animatros in the Cybertron series. According to his bio, Optimus Prime was temporarily mutated into this form by the Animatros Cyber Planet Key. The colors of this toy are a homage to Transformers: Universe Optimus Primal.
The "Underbite Jetpack Takedown" Optimus Kreon uses the new 2015 style of Kreon hips and torso, with a hollow hip-peg and a central post inside the torso for increased grip... which also makes them incompatible with about four years' worth of Kreons. Based on his appearance in Robots in Disguise, he features a new version of the Optimus helmet, this time lacking a moutplate. He attaches to an included jet pack, armed with two pressure-launch missiles.
In Super Mode, Optimus Prime can combine with Leobreaker to form "Savage Claw Mode", which sees the feline Autobot become a gigantic clawed arm for his leader. Alternately, if Prime's backpack is removed, he can merge with Wing Saber into "Sonic Wing Mode", with the aerial ace forming a new winged backpack and chestplate for Optimus, and providing him with new hand-held sword weapons and firing missile launchers that connect to his Super Mode boots. The nature of the combination means that the two partners cannot combine with Prime at once—at least, not without physically removing one of Prime's own arms.
Of course, many voice actors have voiced him in different TV shows and video games over the years, in both English and Japanese. Most notably by a Power Rangers actor and a Batman voice actor. The latter is Will Friedle, who voiced Bee in the most recent series, Robots in Disguise, plus cameos in Rescue Bots, Transformers Prime, and the Predacons Rising TV movie. Friedle is well known as Batman’s voice in Batman Beyond. As for the Power Ranger, that would be Johnny Yong Bosch, who played Adam Park, the original Black Ranger. Bosch was Bumblebee’s voice in the video game Transformers: War for Cybertron.
Four million years ago, Optimus Prime ended a Decepticon attack on the Ark by directing it towards prehistoric Earth. When both factions reawakened in 1984, Optimus Prime and the Autobots fought the Decepticons on numerous occasions until 2005. During an attack on Autobot City on Earth, Prime fell in battle against Megatron and passed the Matrix of Leadership to Ultra Magnus.
This release of Buster Optimus Prime was susceptible to a paint scraping issue on the silver painted slide-out barrel of his blaster. This problem was fixed for the DOTM Re-release by relocating the silver paint app from the barrel to the inside wall of an exposed gas tank that had been previously left as unpainted grey plastic. The black paint app on the barrel was left unchanged.
Optimus foiled Megatron's attack on 21st century Tokyo after informing his old foe that wherever he would pop up, the Autobots would be there to thwart his evil intentions. Henkei! Henkei! volume 1 Optimus and Bumblebee later intervened when Astrotrain attacked Shinjuku Station, using their bodies to shield nearby humans from the destruction the triple-changer brought about. They were unaware that Astrotrain's rampage was really a distraction staged to keep their attention away from Megatron's gathering of energon cubes nearby. Henkei! Henkei! volume 2 Optimus continued to do battle against Astrotrain until Rodimus showed up to provide the Autobots with additional firepower. Henkei! Henkei! volume 3
In addition to the small engine-pistol of his Alternators figure, Prime comes with the "Surfblade", a pink surfboard that can be reconfigured into either two small knives or a large double-bladed sword. As with all the Kiss Players figures, Prime also comes with a PVC figurine of a cute girl: in this case, Marissa Faireborn, who can perch upon his shoulder or sit in his driver's seat, and comes with two pairs of interchangeable arms and legs. Additionally, the set includes a CD featuring the first five episodes of the Kiss Players radio drama, as well as the exclusive bonus audio adventure, "Someday, Under the Sun."
The Power Plus series are similar to the Power series, except these come with the core that unlocks extra features. The Bumblebee figures in this series are nearly the same as the Power series versions (Camaro ‘Bee’s Power Plus figure has his unmasked head), so if you’re going to get them, and you want the cores, go with these versions. If you want Optimus Prime at this size, though, you’ll have to go with this version.
The character Optimus Prime appears in the live action films Transformers, Transformers: Revenge of the Fallen, and Transformers: Dark of the Moon as the leader of the Autobots and one of the main protagonists of the three films. In these movies, Optimus Prime is able to transform into a conventional Peterbilt 379 cab, rather than the cab over design of his original Generation 1 body. In Transformers: Dark of the Moon, he regains his first generation trailer. Also straying from the G1 design, Prime's vehicle mode is now decorated with red flames painted onto a blue body à la Rodimus Prime, his Generation 1 successor. The reason for the change was due to Director Michael Bay's decree that mass displacement does not occur when they transform, requiring Optimus's vehicle form to have more mass to achieve the desired size in his robot form.

In 2017, the Jazz action figure from the "Power of the Primes" line featured printed in Cybertronian alphabet "MAGA", an acronym for the phrase "Make America Great Again" most notably associated with Donald Trump and Alt-right. A spokesperson for Hasbro responded to io9 about the issue and stated that it was inserted onto the figure by one of their vendors and would address it with them.[4]
Hot Rod is featured again in Maximum Dinobots. Returning to Earth to continue his search, Hot Rod arrived at the gates of the Machination's complex, and Scorponok prepared himself to deal with the intruder. Unfortunately, Hot Rod found himself fighting well out of his weight class as he was man handled by Scorponok, who cheerfully bashed his face in, put out one of his optics and snapped his leg. The Headmasters dragged him into Scorponok's control room where, with absolutely no prompting, the big man explained his entire plan for the Dynobots, Skywatch and the Machination. Hot Rod seemed less than impressed with this rather mundane approach, which ticked Scorponok off enough for him to point out that it was obviously just the first stage in his master plan. He was also warned to remain awed or he'd be of no further interest. When the Dynobots and newly arrived Monsterbots seemed to turn Scorponok's plan on its head, Hot Rod burst out laughing, at which point, Scorponok ordered him taken out and shot. In the lift to the surface, Hot Rod suddenly erupted in flames, killing his captors, but draining his power supply. Weakened and with a crippled leg, he collapsed on the floor.
This mold was redecoed in 2000 as Car Robots Black Convoy, and slightly retooled as his US incarnation "Scourge". After Scourge, the next use of this mold was planned to be Toxitron, which ended up being canceled. The slightly retooled version of this mold was released in 2006 in Japan as reissue Battle Convoy, which was the name of this toy during the Japanese Generation 2. The reissue used the Robots in Disguise modified tooling, with a slightly modified deco using silver vacuum-metalized plastic on his chest and trailer sides along with additional paint applications and G2 symbols. The mold was also redecoed to create a new Generation 2 version of Ultra Magnus as an E-Hobby exclusive (unusual in that the character was killed in the course of Japan's Generation One fiction).

Walmart have uploaded a very nice commercial via their YouTube Channel that we are sure will please your optics. What is it about? This video features several famous and iconic cars like KITT from “Knight Rider”, Ecto-1 from “Ghostbusters”, Lightning McQueen from “Cars”, the Mystery Machine from “Scooby Doo” and even Fred Flintstone’s footmobile. As some of you should expect, our small yellow hero is present here in his Bumblebee Movie VW Beetle design, and with an impressive entrance emulating Ironhide’s jump from the 2007 live action movie.

In 2007, the Optimus Prime of universal stream Primax 109.0 Beta encountered a mysterious messenger from another world: another incarnation of himself from a parallel dimension who left him with a warning. Two years hence, Megatron would bring the terrifying super-dimensional lifeform known as the "Beast of Time", the Hytherion, into their dimension to destroy Earth. The only thing that could battle the Hytherion was the power of the super-evolved multi-dimensional race of Cybertronians known as the Alternity. Prime agreed that when the danger appeared, he would join the Alternity in the fight.
If Optimus instead followed Prowl’s plan, he instructed his troops to transform into vehicle mode and play dead. The Decepticons, believing the Autobots’ ruse, disarmed themselves in order to carry out the Autobots’ “carcasses.” Now with the element of surprise against unarmed opponent, the Autobots Transformed and were able to easily defeat the evil robots.
Released as part of the Allspark Power refresh of the movie line, First Strike Optimus Prime is an extensive redeco of Voyager class Optimus Prime in a colour scheme based upon Generation 1 and Classics Optimus Prime. The included toy bio describes this coloring as Prime paying tribute to the markings he wore as a young soldier when the war began. Due to the transformation scheme, this figure actually ends up being less like its G1 counterpart in robot mode, a sacrifice made for the slavish redeco of the vehicle mode. You can't have your cake and eat it too, folks.
Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[38] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[39]
This occurs in a Japanese toy line, animated series, and mobile video game called Q-Transformers. Specifically, the video game is called Q-Transformers: Mystery of Convoy Returns. Both Bumblebee and Optimus Prime are able to switch between their Generation 1 and movie modes in the series and game-- specifically Q-Transformers: Mystery of Convoy Returns. Strangely, though, when he’s in Generation 1 mode, he’s not a Volkswagen but another small, quirky car: a Daihatsu Copen. The show is pretty meta, with the characters being aware that they’re toys and they even talk about the Mystery of Convoy video game that they’re in.
Optimus and Prowl secretly guarded a shipment of microchips that could be used to imbue sentience onto robots. Posing as the lorry transporting the precious cargo across the Yorkshire Dales, he was attacked by Megatron and Rumble who sought the microchips to create an army of Decepticons. With your help, Optimus may or may not have been successful in keeping the microchips out of the Decepticons' hands. Highway Clash

This occurs in a Japanese toy line, animated series, and mobile video game called Q-Transformers. Specifically, the video game is called Q-Transformers: Mystery of Convoy Returns. Both Bumblebee and Optimus Prime are able to switch between their Generation 1 and movie modes in the series and game-- specifically Q-Transformers: Mystery of Convoy Returns. Strangely, though, when he’s in Generation 1 mode, he’s not a Volkswagen but another small, quirky car: a Daihatsu Copen. The show is pretty meta, with the characters being aware that they’re toys and they even talk about the Mystery of Convoy video game that they’re in.

In Transformers: The Last Knight, he is brother-in-arms with Bumblebee who he fought alongside with to foil the Nazi Party in World War 2. He speaks with a thick French accent due to being stuck in France for so long, much to his own embarrassment. He wields a special gun which can briefly slow down time. He is also the only Transformer who is shown to speak in vehicle mode. [20][21]
Compared to the Combiner Wars release of the mold, Convoy features additional paint operations on the thighs, truck bumpers, the details on the inner legs, the gestalt chest halves (which are now painted over due to being molded in grey plastic), and the gestalt torso's lower section. The stomach's deco is also minimized, and the silver paint operations on the lower legs are now replaced with gunmetal while the mute metallic blue is now shiny metallic. When it comes to unpaintable plastic; his leg joints and feet are now blue, while the gestalt skirt flap is now the same grey as the arms. In addition, his flip-up gestalt leg panels and thighs are now molded in black, with the latter being painted in silver with some yellow details.

Starscream was my first transformer. I got it because my parents bribed me to climb to the top of the pole in the gym class. Shit was scary. Do they even make kids do that anymore? Anyway, I protected that with my life. Sorry to hear about yours. I didn't have siblings at the time but within a few years I did have some who pretty much did destroy everything they touched. Luckily by then I was a teenager and figured out good hiding places for important stuff.
Part of the sixth wave of the 2010 Transformers toyline, this Optimus Prime is an all-new Deluxe class mold based on the original Generation 2 Laser Optimus Prime toy (see above). Transforming into a racing truck, he has some influences from the live-action movie Optimus Prime, including the more defined flames on his hood, athletic robot mode proportions and a more aggressive-looking translucent orange sword that can be held with both hands for maximum extreme chopitude. Optimus Prime features extensive use of translucent plastic in his arms, head and upper torso for a light-piping effect. Optimus also has a (non-detachable) matrix gimmick in robot mode that is formed by a relief pattern on the inside of the cab's side windows and is visible through the windshield/chest in robot mode. Like the Legends toy, he's part of "Reveal the Shield" and features a rubsign, this time on the roof. He is also very articulated and poseable, even featuring ankles and wrists that are both ball-jointed and hinged.
In 1989, the entire line became limited to Pretenders and Micromasters. For the first time, the Transformers received a new design for their title logo. But many also regarded this as a time of a dearth in creativity and the lowest point in the toyline's history. The year 1990 saw the last American burst with the release of more Micromaster characters and the introduction of the Action Masters, non-transforming action figures who came with Transforming companions. Larger Action Master sets came with transforming vehicles and bases. The Action Master line was criticized for its perceived desperation for a gimmick, although it had a few defenders. The line predictably faded and would be the last Transformers output in the US until 1992.
Starscream was my first transformer. I got it because my parents bribed me to climb to the top of the pole in the gym class. Shit was scary. Do they even make kids do that anymore? Anyway, I protected that with my life. Sorry to hear about yours. I didn't have siblings at the time but within a few years I did have some who pretty much did destroy everything they touched. Luckily by then I was a teenager and figured out good hiding places for important stuff.
Available exclusively at Hasbro Toy Shop and their booth at San Diego Comic-Con 2011, this version of Ultimate Optimus Prime is presented in vehicle mode, packaged into a large, foil-embossed bubble packaging (similar to late Alternators packaging) styled after Optimus Prime's trailer, with an additional foil-embossed sleeve styled after the hood of Optimus Prime's truck. Exclusive to this release is a set of stickers one can apply to the trailer. The toy itself is otherwise identical to the regular retail release.
The voice actor drama was written for OFTCC 2004 by Simon Furman, set after the events in the comics. Among those taken from their world via teleportation beam by Unicron and his Decepticon minions were Spy Changers Optimus Prime, Prowl, Ultra Magnus, and Ironhide. The Autobot forces opposing Unicron attempted to deflect a beam, leaving them all trapped on an uninhabited ice-world. The Autobot forces teamed up to overcome the Decepticons led by Reptilion. The Autobots were then, presumably, returned to their own worlds.

Over the course of the next twenty years, the Decepticons succeeded in seizing control of all of Cybertron, forcing the Autobots to operate from their new city on Earth and two bases on Cybertron's moons. In the Earth year 2005 A.D., Prime, stationed on Moonbase One, dispatched troops to Earth to acquire energy for an upcoming strike on Cybertron. The Decepticons, however, got wind of the plan and used the shuttle run to attack Autobot City. A distress call summoned Prime and support troops to Earth. In the fearsome ensuing fight with Megatron, Optimus Prime sustained fatal injuries, but not before turning the tide of battle and forcing the Decepticons to flee. Despite the efforts of Perceptor, Optimus Prime went offline. The Matrix and role of leader of the Autobots fell into the hands of Ultra Magnus, Galvatron, and, subsequently, to Rodimus Prime. His last words were "Until that day... 'till all are one."
The character Optimus Prime appears in the live action films Transformers, Transformers: Revenge of the Fallen, and Transformers: Dark of the Moon as the leader of the Autobots and one of the main protagonists of the three films. In these movies, Optimus Prime is able to transform into a conventional Peterbilt 379 cab, rather than the cab over design of his original Generation 1 body. In Transformers: Dark of the Moon, he regains his first generation trailer. Also straying from the G1 design, Prime's vehicle mode is now decorated with red flames painted onto a blue body à la Rodimus Prime, his Generation 1 successor. The reason for the change was due to Director Michael Bay's decree that mass displacement does not occur when they transform, requiring Optimus's vehicle form to have more mass to achieve the desired size in his robot form.

The main Prime line in Japan, while mostly using the same molds, was quite a bit different from the Hasbro version. Hoping to snag a slightly-older market, the toys were given a bit of "model kit" vibe. Paint operations were reduced and replaced with old-fashioned sticker sheets, so you had to customize/complete the toy itself... and then there was the blatantly model-kit Arms Microns packed in with every toy.

In reorganizing the company, LEGO became more efficient. The data shows that they have been able to standardize costs and it is likely that they were able to hedge the price of plastic against future price fluctuations. In protecting their business, they have also been able to normalize prices for their customers. A stable price is good for everyone; it helps LEGO ensure that future production costs are budgeted for and it helps the consumer manage their budget. This allows LEGO to protect and grow its market share.
Sure enough, in 2009, when the Hytherion's colossal claw-marks appeared on planets throughout the solar system, Prime's other-dimensional incarnation returned, bringing with him a "Vibrant Red" Vector 109 auto-avatar with which Prime fused. In that instant, he was reborn as part of the Alternity, a manifold being who encompassed all the different incarnations of Optimus Prime through the multiverse at once. Prime reached his hands heavenward and peeled back the layers of reality, exposing the gargantuan fanged maw of the Hytherion looming above the Autobots. From Here to Alternity
Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[38] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[39]
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