After a period of effective leadership, which saw the activation of several new Transformers including the Aerialbots, who Prime infused with life using the Matrix, Prime engaged Megatron in a video game duel for possession of a super fuel. Prime was victorious, but Megatron implemented a cheat code that killed Prime later. Autobot surgeon Ratchet's subsequent efforts to restore him were unsuccessful, and his body was launched into space. The Autobots were unaware of the presence of the physical Matrix within the corpse. The funeral barge eventually crashed on a giant moon and, as it lay there for an untold time, the Matrix reached out to nearby living organisms, studying and recreating them.
One of the taglines of the Transformers universe is “more than meets the eye.” It’s meant to suggest, of course, that these robots are not just robots; they can turn into vehicles and boomboxes and dinosaurs. But some of the characters themselves tend to be more than meets the eye. In fact, they can become other Transformers. Megatron becomes Galvatron, Orion Pax becomes Optimus Prime, and Bumblebee becomes Goldbug.
It was expected that the release of a new movie would involve the production and release of associated toys from Takara and Hasbro. Images surfaced, on-line, of some toy prototypes, notably Starscream and a new Decepticon who was to be named Blackout, along with packaged samples of movie preview "Protoform" Optimus Prime and Starscream toys. Similarly, fans found preliminary artwork of multiple characters, although it was not known at the time how close these were to the final designs. The designs were significantly different from those of the Generation 1 characters with the same names. Reactions varied widely: some fans objected strongly to the designs, occasionally going so far as to threaten a boycott if the designs were not changed to be more traditional, while others liked them. The issue became a divisive one, as detractors accused supporters of lacking respect for the franchise's history, while supporters accused detractors of being "stuck in the past", and not accepting change.
Sold at the rather exorbitant price of $75, this re-release of the original Generation 1 Optimus Prime toy is actually one of the most visually different from the other "straight" reissues of the mold, despite Hasbro's assurance that this is the toy you had as a kid. Positively anemic in comparison with the original toy, this Prime's red parts are visibly paler than usual, while his blue parts are much lighter (although the version released at Canadian retail reportedly sports a deeper shade of red again). This shade of blue extends to both Roller (a lighter blue than his traditional dark shade, yet darker than the lightest the figure has been in its history) and the internal workings of his Combat Deck, which is itself a much flatter shade of light grey, compared to its normal dark, swirled metallic silver color. In addition, the toy features the now-customary shortened smokestacks, and the elongated missiles seen on the Commemorative Series release. While all reissues of the Prime mold since 2003 have used the original thick-barreled mold for his ion blaster, this version includes the slender sculpt instead.
Released exclusively in Asia, Shadow Spark Optimus Prime is a redeco of the Age of Extinction Leader Class Optimus Prime, featuring dark grey plastics, weathered deco patterns, and some opaque plastic which was recasted from transparent plastics. He features a scratched Autobot insignia on the right side of his sleeper-cab, and a Cyberglyphic on the left side of the front hood. Some weathered parts does not match well with some other parts (the fenders, for example).
The Joes discovered a cavern where the people of Cobra-La were growing metal-eating spores as a last defense against Unicron. Flint and Cosmos took a load of the spores into space just as Unicron appeared in Earth orbit. Prime, Hawk and Colton headed deeper into Cobra-La to rescue Firewall and kick butt. Prime was tackled and pinned by a giant bug creature, but made a dramatic recovery and tossed the bug aside. He then took the machine-hating Cobra-La leader Golobulus to task with a single punch. Flint and Cosmos released the spores, which devoured Unicron from the inside and defeated the giant Transformer before he could harm Earth.
Realizing that the planet is dying, Optimus orders a mass evacuation of all Autobot cities, but many transport ships are destroyed by the Decepticon satellite Trypticon, under orders from Megatron that no one shall leave the planet. He orders the Aerialbots Jetfire, Silverbolt and Air Raid to fly and destroy Trypticon. The aerial trio manages to destroy Trypticon's jet pack and send the Decepticon behemoth crashing into Cybertron, where Optimus Prime and the Autobots band together to narrowly defeat him, sending him plunging into a pool of raw energon. Optimus and the remaining Autobots volunteer to stay and defend Cybertron from Megatron for as long as possible while the rest evacuate the planet. He commissions a massive vessel known as "the Ark" to transport the remaining Autobots into space when the time comes.

This new roughly 11-inch leader-sized mold of Optimus Prime transforms from a robot to trailer/truck combination and back, with the transformation taking cues from both the Reveal the Shield Legends Class and the Robots in Disguise Legion Class toys. Surprisingly, he does have a reasonable amount of articulation, including a balljointed head and hinged joints for his arms, shoulders and legs, plus lateral hinges for his feet. His head includes light-piping and, unlike other Cyber Series toys, his truck windows have actual transparent plastic rather than just being merely painted.
Part of the first wave of Siege Voyager Class figures, Optimus Prime transforms from robot to short-smokestacked Cybertronian armored truck and back. He includes two weapons compatible with the C.O.M.B.A.T. System—the "W-50 Dual-Mech Energon Strikeshield", which is an axe that transforms into a shield, and the "W-M3 RF Ion Blaster". Both weapons can combine to form the "Sentrystrike Ultra-Blaster". Optimus Prime also features "battle damage" paint applications on several parts of his body, as well as multiple hardpoints all over himself and his weapons to accommodate "Fire Blasts" from the Battle Masters assortment, which can be used to simulate blaster fire or explosions.
Although no scannable badge is located at his robot mode, the badge was located at his combined mode's left shoulder. The badge was impossible to be scanned while in-package due to the obstruction of the spring-loaded combiner chest kibble. Speaking of impossible, the badges on the re-releases of the toy can't be scanned by the game. The instruction sheet amusingly replaces Optimus's last picture in the transformation process with Sideswipe.
The live-action Transformers movie was slated to premiere in the U.S. on July 3, 2007, and was a joint collaboration among DreamWorks SKG, Paramount Pictures and Hasbro, Inc. Paramount Pictures was slated to release the film in the United States, as it had by now made DreamWorks Pictures one of its wholly owned subsidiaries, and was also to be responsible for the international release of the film through United International Pictures, its joint venture with Universal Studios. The feature was directed by Michael Bay from a screenplay written by Alex Kurtzman and Roberto Orci. It was a new story, set apart from the previous incarnations of the cartoon(s) and comic(s). A new origin and characters were introduced. Steven Spielberg, who with Jeffrey Katzenberg and David Geffen had established DreamWorks SKG, was the main executive producer of the film, with Lorenzo di Bonaventura, Tom DeSanto and Don Murphy serving as co-executive producers. In practice, this meant that they were the primary financial sponsors of the film.

Prime appeared again in the fourth crossover called "Black Horizon". When Hawk, who had been afflicted by the Matrix, began getting dire visions of a new threat, Prime journeyed to Earth. He took Hawk and Flint to Tibet to discover the source of the problem, only to encounter Bludgeon once again. Prime battled Bludgeon and only won due to intervention by Hawk. Fighting their way into a secret city beneath the Himalayas, the trio realized the extent of the threat. At stake was the impending destruction of humanity by Unicron and the world being taken over by Cobra-La. Optimus and Hawk were discovered by Bludgeon and a group of Cobra-La troops. Prime defeated Bludgeon, then, with Hawk and Joe Colton, gatecrashed the Cobra-La ceremony to sacrifice Firewall to Unicron. Prime was mobbed by Cobra-La warriors and pinned down by a monstrous insectoid creature. Prime demolished them in time to save Hawk from Golobulus. With Cobra-La arrested by G.I. Joe, Prime made sure his comrades were okay before sitting down to watch TV with Eject and Firewall.
According to an early Universe-style profile published in The Transformers Comics Magazine, Optimus Prime's "official" nicknames were at one point considered to be "Autobot Commander", "Chief", "Big Boss" and "Roller". As far as it is known, no piece of fiction has ever purposely addressed him using these nicknames, though it's a fair bet he's been called "chief" at least once or twice anyway. And technically part of him is called "Roller" with some frequency.
Available as part of the exclusive Street Fighter II × Transformers toyline, "Convoy" is a redeco of Titans Return Voyager Class Optimus Prime in Ryu's traditional colors, fleshtones and all. He transforms from robot to tanker truck to plane and back. Both vehicle modes have "cockpit" areas to seat any Titan Master (or compatible) figure. Like all Titans Return Voyager class figures, he has built in mechanisms to "bulk up" his noggin. In his case these are spring-loaded pylons. The smaller Headmaster's robot mode is also painted to resemble Ryu.
This sculpt was redecoed by Takara into a golden Lucky Draw figure and later released in its original coloration with a trailer as a "Perfect Edition" (see below for both), while Hasbro would later redeco it into their Classics-branded "DVD Edition". The mold was also used to make Masterpiece Ultra Magnus and "Convoy Black Version", representing one of many drones built in Prime's image, rather than Prime himself.
Fellow Seibertronian Actar has written an in depth review on the new Transformers Studio Series Jetfire. He gave us great images of all modes including the combined mode and the giant cannon. We see how it scales with both SS ROTF Megatron and the ROTF Fallen. Enjoy! Alrighty! Just got my hands on the latest SS Voyagers and Leaders. However, the one that has won me over the most is Jetfire. So, I was rather hesitant and critical about Jetfire when I first saw him, but - Read More

The Beast Wars raged on prehistoric Earth, eventually leading to the discovery of the buried Ark sometime after its crash on prehistoric Earth. Megatron, following his namesake's instructions in a desperate gambit, decided to attempt to change history by killing Prime, who was still lying in the Ark in stasis lock. Megatron hoped that this would result in the Decepticons winning the Great War and eventually Predacon control of Cybertron. Megatron unleashed a full-power weapon blast at Optimus Prime's face, near-fatally injuring him. The Agenda (Part III) However, Optimus Primal proceeded to take Prime's spark into his body to protect it from surgical trauma while his injuries were repaired. The subsequent power increase caused by Prime's spark's connection to the Matrix mutated Primal into a large, Transmetal "Optimal Optimus" form. Then, with the repairs complete, Prime's spark was restored, and he briefly activated before sinking back into normal stasis. Optimal Situation
Optimus and Wheeljack returned to Autobot HQ after an absence to find Grimlock had taken leadership. Though they failed to resist him, he soon bored with leading the Autobots and let Optimus take command again. Me, Grimlock, King Impressed with Bumblebee's success as team leader, Optimus assigned Pipes to lead a team. The B-Team Part Deux With Optimus badly damaged and without the Matrix, the Autobots were driven off Earth and sought refuge on Cybertron. Once Optimus had recovered, he put together a team which returned to Earth and retook it from the Decepticons, with Optimus badly damaging Megatron in combat. All Hail Megatron

This figure is an exclusive to San Diego Comic-Con 2011. The toy comes in a packaging shaped like the Matrix of Leadership, which one could wear around their neck, preferably at the convention itself, so passers-by can exclaim "WHERE THE HELL DID YOU GET THAT?" and then try to get one themselves. The Matrix itself comes packaged in a box that is designed to look like Optimus Prime's chest, and opens accordingly. The chest window doors are sealed with a round magnet.

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Part of TakaraTomy's Movie Advanced Series lineup, Revenge Optimus Prime is redeco of the 2010 Transformers Battle Blades mold, featuring darker plastic, a pair of flip-out swords (the first release of this mold) from the Hasbro release, and chromed fuel tank-guns & sun visors. His shins & wheel joints are bronze from the Hasbro release as opposed to the grey of Takara's Autobot Alliance release.
After the rise of the Decepticons and the death of the merciless Zeta Prime, he became the Prime, and entered what would become a millions-of-years-long war of attrition with the Decepticons, which would lead to the death of Cybertron and the spreading of the Cybertronian civil war far beyond their homeworld in a push for resources. With the end of the war and the emptying of the Matrix of Leadership to restart Vector Sigma and rebirth Cybertron, he found himself rejected by the returning civilian population, and - secretly gladly - abdicated his rank and returned to his original name of Orion Pax as he travelled through the galaxy.

This incarnation of Optimus Prime first appeared in the Transformers: Universe comic series in issue #2. As part of Omega Prime, he was escaping with various other Transformers from Unicron. He appeared again at the end of issue #3, brought in to Alpha Trion's lab to aid Optimus Primal. After this, both Prime and Magnus became part of Optimus Primal's army of Autobots, battling against Unicron's Decepticons.
The Autobots subsequently returned to Cybertron aboard a refueled and repaired Ark with the defeated Decepticons, taking the Decepticons on Cybertron unawares and quickly capturing control Cybertron. Peace reigned for a time until a series of natural disasters began, the source of which was determined to be the planet Moebius in a parallel universe. The Autobots assembled a team to travel to this alternate universe and stop the threat; Optimus Prime personally led the team, unwilling to put anyone in more danger than himself. Wheeljack, Hoist, Jazz, Prowl, and Silverstreak constituted the rest of the team; they dubbed themselves Spy Changers because they aimed to achieve their goal with stealth and diplomacy. The team modified their bodies to match the native cyborgs using data acquired from the Sky Spy and traveled to the 22nd Strata but were soon attacked by the local Guardians, who mistakenly presumed them to be Renegades. The Spy Changers were then rescued by the real Renegades, who presumed them to be potential allies and took them back to their flagship, the Rogue Star. Renegade leader Cy-Kill attempted to court the Spy Changers as allies, but Optimus saw through Cy-Kill's deception. Eventually, the Autobots formed a secret alliance with the Guardians as well as discovered the cause of Cybertron's troubles: Renegade bases on Moebius were draining the planet's energy. The planet's geometry had turned it into a crude Dimensional Interfacer, and Moebius was tapping into Cybertron to sustain itself. Hoist was able to end the crisis by triggering the bases' remote detonation sequence. Cy-Kill was furious, but in the ensuing battle, the Autobot-Guardian alliance triumphed over the Renegades. Optimus Prime and Leader-1 shook hands as a symbol of the transdimensional friendship, and the Autobots returned to their home reality, secure in the knowledge that they had allies in places as distant as alternate realities. Ask Vector Prime, 2015/09/30
Prime is loaded with a ridiculous number of features and accessories. The robot itself is highly poseable, and both the smokestacks on Prime's shoulders and the fuel tanks on his legs can be rotated forward to act as guns, even featuring sculpted detail to this effect. As ever, he comes with a trailer that opens up into his crazy-detailed Combat Deck, featuring more action features than ever before. In trailer mode alone, it features a flip-down support stand so it can stand alone, a spring-loaded pop-out ramp instead of a fold-down one, and when the trailer is split for transformation, the traditional support legs underneath automatically swing out into place. The trailer houses most of Prime's accessories, including his ion blaster (with a moveable ammo clip to allow for multiple poses) and energon-axe, as well as his classic gas pump accessory, now with a poseable wire instead of a rubber hose. Two fold-out compartments provide storage space for six of Prime's interchangeable fists, while the other two remain attached the robot: two clenched, two open, a pointing right fist, a tilted left fist (for holding the ion blaster's ammo clip), and two fists with slots to grip the miniscule Matrix of Leadership that fits in a tiny chamber in Prime's chest. The Combat Deck's artillery robot features two flip-out handles that Prime can grip as if aiming the drone's guns, and Roller is also included, with three different 3mm ports to hold Prime's gun and gas pump. Lastly, Prime comes with a rocket pack like those used by the Autobots in such Generation 1 cartoon episodes as "Dinobot Island", and a stand shaped like the Autobot insignia that allows him to be displayed in mid-air, as if in flight. The rocket pack also has 3mm ports for Prime's weapons, and stores on the front of the trailer in vehicle mode.
IDW's Transformers Collectors Club exclusive comic story, Revelations part 6, is set after the defeat of Galvatron, but before Optimus Prime's mission to start a new Space Bridge project. In this story, the Autobots from the IDW series Robots in Disguise, Optimus Prime, Ultra Magnus, Sentinel Maximus, Downshift, Perceptor, Alpha Trion, Over-Run, Anti-Blaze, Checkpoint, and Scythe, meet the Autobots from the animated series, Cybertron Optimus Prime, Jetfire, Override, Scattorshot, Red Alert, Hot Shot, Lori, Bud, and Coby Hansen, and thank each other and remembering those who were lost in the battles.[40]
Another release of the Leader Class Optimus Prime figure, now redecoed from the original Revenge of the Fallen Leader Class mold, but with the gimmick-less arms from the Supreme Class retool, and a pair of articulated fingers which was not previously used for the original release. He also retains his pair of Energon Swords and Hooks, and his Knuckle piece. He also retains the fuel tanks that can combine to form his ion blaster. In terms of deco, he features a darker plastic color and paint (which resulted in a two-tone shades of silver & gunmetal), which is meant to go with this line's Jetfire.
Several Autobots and Decepticons, including Optimus Prime, were reformatted into will-less war machines under the control of Cobra. During an initial attack on a human peace conference, Cobra's remote control of Optimus (whom they had nicknamed "HISS-14") mysteriously failed. G.I. Joe vs. the Transformers #1 Later at Cobra's island headquarters in the Caribbean, Cobra scientists pulled Optimus apart to find out what was impeding their commands. As this analysis took place, Optimus reverse hacked into Cobra computers until they shut him down in a panic. G.I. Joe vs. the Transformers #2 Despite this, Prime sent a viral message out to hundreds of email addresses that included the coordinates of Cobra's base. The message was intercepted by G.I. Joe who teamed up with Wheeljack and Bumblebee. After Wheeljack broke the remote control over the Transformers, Prime went after Cobra Commander. G.I. Joe vs. the Transformers #3 More than a bit frightened of a giant robot gunning for him, the human released Megatron, who was trapped in gun mode. Megatron transformed and fought Prime to a standstill until other Autobots came to back him up. G.I. Joe vs. the Transformers #4

The Happy Meal version of Energon Optimus Prime features a very similar transformation sequence to his larger figure, though his limited articulation means that his shoulder insignias aren't visible in robot mode when his arms are facing forward. His torso is hollow to contain his electronic "Energon Cube" accessory, which generates effects when activated by remote control. This remote is in the form of the Mini-Con jet Wreckage, and can mount on the top of his cab in truck form.

Four million years ago, Optimus Prime ended a Decepticon attack on the Ark by directing it towards prehistoric Earth. When both factions reawakened in 1984, Optimus Prime and the Autobots fought the Decepticons on numerous occasions until 2005. During an attack on Autobot City on Earth, Prime fell in battle against Megatron and passed the Matrix of Leadership to Ultra Magnus.
Scarlett later used the Brainwave Scanner to contact Optimus's spirit and guide him back to the mortal realm. In the physical world, Ultra Magnus challenged Megatron to a duel on a Dyson sphere surrounding the sun. The Autobot god had not ferried Optimus to the afterlife - he had merely repaired Optimus's body by taking it into himself. During the climatic duel, he allowed Optimus to burst free from within his armor. The reborn Optimus punched Megatron into the sun, then turned his attention to reclaiming the stolen Matrix from the Decepticons. After Atlas defeated the maddened Primus, Optimus healed Snake-Eyes' injuries. Optimus then turned his attention to returning Primus/Cybertron to its regular orbit. As the planet left the solar system, he departed aboard the Ark 2 alongside a crew of Joes and Autobots, in the hopes of contacting the Makers. The War Never Ends
This golden chromed redeco of the Super class Optimus Prime figure was initially offered as a prize to five lucky winners of a colouring contest held in the pages of the TV Magazine. Additional units were later given away via in-store draws at Toys"R"Us Japan; precisely how many is unknown, but the regularity with which the toy appeared on auction sites throughout 2005 suggests it was quite a few.
Another thing different now from when I was a kid (70s/80s) is that the sets contain much fewer basic bricks. It seems the models are made out of all these exotic specialized pieces which are less useful for general building. Is this a business strategy to sell more sets by reducing the reusability, a marketing ploy to sell more pieces by making every set include unique collectable parts, or just trying to make the models look more realistic/slick? I think Lego was more fun when the majority of bricks were basic.
Available exclusively from Japanese clothing company A Bathing Ape in April 2012, "Convoy Reissue BAPE Ver. BLACK" (コンボイ復刻版 BAPE® Ver. BLACK) is a redeco of the original Optimus Prime toy sporting a unique new grey color scheme, along with a grey trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese packaging.
The Transformers toy-line is typically divided into two main factions: the heroic Autobots and their opponents, the evil Decepticons (traditionally known in Japan as the Cybertrons and Destrons, respectively, although more recent releases often using the English terms). Transformers toys are sold at a number of price points, and various Transformers series utilize unique play features.
If you're still on the fence about Masterpiece MPM-5 Decepticon Barricade, or are considering purchasing Masterpiece MPM-6 Ironhide (which is also currently available), now might be a great chance to grab this Amazon.com exclusive figure from Hasbro. As of this writing, MPM-5 Barricade is currently on sale at Amazon.com for $52.13, which is 35% off the regular retail price of $79.99. Part of the special deal is that he's also available for "FREE" One-Day shipping for Amazon Prime members. Order - Read More

Platinum Edition "Year of the Snake" Optimus Prime is a redeco of Energon Super Class Optimus Prime. In lieu of combining with his drones, Optimus Prime can also combine with Platinum Edition Omega Supreme to form what his instructions also call "Super Optimus Prime". The drones are color-matched to Omega Supreme, and can attach to four connectors on his body. In an undocumented feature, Prime can also merge with Energon Wing Saber.

Early versions of this storyline featured Rodimus returning as "Rodimus Primal," a techno-organic Maximal with a form similar to Optimal Optimus'. This concept was discarded in favor of Rodimus working alongside Primal Prime, but was later adapted for a storyline feature in "Ask Vector Prime." In an alternate reality where Starscream had possessed Waspinator and brought a premature end to the Beast Wars, Rodimus Primal led the Wreckers as one of several resistance group's to Megatron's rule over Cybertron. Eventually, Megatron was overthrown by his rebellious generals Obsidian and Tankor, splintering the Vehicon force prior to the pair being abducted by Unicron. Without Obsidian's leadership, the Vehicons crumbled, and Rodimus Primal became part of a new Cybertronian ruling council that also included "Waspscream," Magmatron, and Mutant leader Icebird.
Oh, also, I should add that I would like to see if this trend is the same for specific themes, or just over all themes. Although I would guess that the individual themes would show the same general trend you discuss here, one reason individuals might believe in the “price increase fallacy” might be because of the individual themes they support. But again, I think that if you do this, you will find the themes fit the trend as well. If you are looking to go into the numbers more, this might be an interesting area to investigate.

Just like Optimus Primal's basic bat toy, this figure was released during the short-lived period when the Beast Wars was still considered to be an extension of the Autobot/Decepticon war, and Optimus Primal was the same character as Optimus Prime. This was soon relegated to the realms of micro-continuity when the Beast Wars animated series began and clearly established that the two Optimuses were different characters, but the toy remains one that was officially branded as Prime, and is consequently listed here.


Available exclusively from Japanese clothing company A Bathing Ape in 2015, MP Convoy Reissue BAPE Ver. is a trailer-less redeco of the MP-10 mold sporting a unique deep red color scheme matching the Convoy Reissue BAPE Ver. RED of the original G1 toy, with "BAPE's famous camouflage pattern" and an ape head print on the shoulder replacing the usual faction symbol.
In robot mode, Voyager class Optimus Prime is proportionally more accurate to his CGI design than the leader class toy and has a more accurate headsculpt, but due to the aforementioned lessened complexity significant sacrifices had to be made, such as "cheats" to the transformation sequence, to achieve this and thus he is overall less accurate than he initially appears. In addition to previously mentioned changes, he carries much of the truck's front hood, grill and fenders on his back like a backpack. However, he maintains a superb level of articulation and posability.
This toy, as well as "Shake Bulkhead", was a bit of a chore to obtain. First you had to buy a Happy Meal on July 30th or 31st, which netted you a Dark of the Moon Optimus Prime or Bumblebee toy and a "weekend exclusive Special DVD and MechTech Sheet with red ticket". Said ticket was then traded in at participating toy stores when buying any Dark of the Moon toy to get one of the two charms. (Completing the set with "Potato Bumblebee" was considerably easier, at least.)

Part of Hasbro's Platinum Edition offerings for 2016 intended to commemorate the 30th anniversary of The Transformers: The Movie, this Optimus Prime is yet another redeco of the Classics Voyager toy. Rather than the show-accurate colors like the Age of Extinction 2-pack figure, the toy's deco is very similar to the Classics release, with some changes and omissions: his blue plastic is a dark metallic sheen, his knee's yellow detailing was removed, his small Autobot symbol tampograph was placed on his right shoulder, and his larger one is placed on his energy unit. His side door/arm kibble is left unpainted. According to Mark Weber, this was meant to represent his abdominal area being torn in the movie's battle. (Yeah, we have no idea how it works, since the "battle damage" parts end up on his arms in robot mode.)
A BotCon 2012 exclusive purple redeco of the Deluxe "Generation 2" Optimus Prime figure from the Generations toy line, with the sword's blade molded in clear yellow. Much like the 2008 Voyager figure, this figure has painted-in "battle damage" effects. The right side of the hood has the words, "I shall stand...", while the left side says, "The rest shall fall."
Part of the first wave of Bot Shots Series 1 single-packs, Optimus Prime is a teeny little long-nosed semi truck with "trailer", with a spring-loaded automatic transformation to robot mode triggered when his front bumper is pressed. He has a "spinner" in his chest that shows his three attack types and power levels. His truck mode and robot body are influenced by the live-action Optimus Prime, while his head is taken from the original. His blue paint is light and sparkly-metallic, his red paint is dull matte, and his optics are yellow.

A Deluxe sized version of Energon Optimus Prime. Looks like a smaller version of the Leader class toy, without any trailer or drones. Can Powerlinx with other Energon Autobot toys. This toy was a Toys-R-Us store exclusive in the U.S. and was packaged together with a downsized Energon Megatron. In Japan this toy was packaged together with Kicker and a Star Saber accessory.
His main gimmick, however, is his quintet of "Firebreath Cyclocannons"—spring-loaded dragon-headed missile launchers mounted on an ornate, rotating circular contraption attached to his back/roof. Turning the handle on top makes the backpack rotate and cycle through each cannon, and pressing the handle's button will trigger and fire whatever cannon is at the top/front. When the cannons are cycled through in robot mode, his eyes and windshield-chest light up, and one can alternatively rotate (but not fire) the cannons and activate his light-up features by pushing down on the fake spiky fenders on his stomach. Out of the package, the handle itself comes detached to allow the rest of the toy to fit.
After weeks of Decepticon silence, Optimus Prime decided to get proactive and sent out patrols all over the planet to try and flush the villains out. None of the patrols reported back with any success, however, and Prime realized that there was one area of the planet that his troops had deliberately ignored: the mysterious "Nebulos Triangle". Quickswitch, Scoop and Quickmix were sent into the Triangle, and they did indeed discover and foil the Decepticon plot going on in the area. Decepticons Underground

This mold was redecoed into Universe Optimus Primal and Beast Wars Telemocha Series DX Convoy, and retooled into Beast Wars Reborn/Beast Wars Tenth Anniversary versus pack Optimus Primal. Takara also created multiple special variants, including all-gold (from Tele-V Magazine, only ten awarded), red and gray (Tele-V again, but only one awarded), and blue-fur (a Comics Bom Bom design-contest prize, only five awarded).
His main gimmicks, however, are the two large, blue-and-white mini-guns hidden in his back/hood, which can deploy and "weaponize" either mode. When deployed, the mini-guns swing out from his back/hood and spin, while a red LED inside his torso lights up briefly. The mini-guns swing down to the sides of his head in robot mode, and can also be deployed in vehicle mode when one manually opens the grille. Pushing down on the red lever on the center his torso (in either mode) briefly lights up the LED again and swings the mini-guns back into their hiding places.
Optimus Prime appears in the prequel novel Transformers: Ghosts of Yesterday, where he and a group of Autobots travel in the Ark searching for the Allspark, battling Starscream's Decepticons along the way. While going through a worm hole, the Autobots find themselves encountering a group of humans in a spacecraft reverse-engineered from studying Megatron. With this discovery, Prime realizes the significance of Earth, as both Megatron and the Allspark are there. After saving Bumblebee from a pit of rock-chewing cave worms, Prime battles Starscream. He is about to be gunned down by Starscream and Bonecrusher when he is saved by the human craft. In retaliation, Starscream obliterates it.
Another redeco of Deluxe-Class Dark of the Moon Prime, this release uses a darker grey, a less magenta-y red, and less gold on the front end. Included is the trailer originally available with the Chronicle release. The trailer holds up to seven MechTech or similar 5mm peg accessories. Four holes are located on the top-front end of the trailer, with another three inside. The door also folds down to become a ramp, and the inside of the trailer is big enough for several Legion or Commander Cyberverse toys, or one smaller-end Deluxe figure. Two C joint bars also run along the bottom of both sides.

Hot Rod would appear in the UK Marvel comic issue #234, "Prime's Rib!" This story is set in the near future, 1995, where Optimus Prime, Jazz and Hot Rod introduced the latest Autobot, Arcee, to the human feminists. She was met with displeasure by the humans, being called a token female and disliked for her pink color. They were then attacked by Shockwave, Fangry, Horri-Bull and Squeezeplay, who thought the Autobots would be unveiling a new weapon. The Autobots fought off the Decepticons, who escaped, but nothing seemed to please the human feminists.

 This is an arbitrary line but it is a line that needed to be drawn. There have been many promotional sets over the years which have very few pieces but carry a higher price because of their promotional status. These can range from keychains to individual minifigs to seasonal items. They are not representative of the typical price of a LEGO brick and therefore should not be included in the evaluation.

Billed on his packaging as "BIGGEST Optimus Prime Toy!", Ultimate Optimus Prime consists of an articulated tractor-trailer. The cab can transform into a "normal" Optimus Prime on its own, roughly equivalent to a Voyager in size and complexity, though with a lower degree of screen-accuracy than most large Optimus toys. Prime has 5mm fist holes, as well as additional 5mm ports on his front wheel wells and both sets of external fuel tanks. Four of these remain available in robot mode. The trailer has twelve more 5mm ports. Despite this, the toy comes with no weapons scaled such that the cab-only robot can usefully wield them.


Four million years ago, Cybertron, shaken from its orbit and drifting through space, became threatened when it floated into the path of an asteroid field. Prime led a group of elite Autobot warriors on the Ark, the Autobot starship, on a mission to destroy the asteroids. Although the mission was successful, during the aftermath of this mission, the Ark was attacked by Decepticons hoping to overpower their weakened foes. Intent on keeping the secrets of the Ark from the Decepticons, Prime set the craft on a suicide course, crashing it into the then prehistoric planet Earth.
This version of Optimus is a redeco of the original Legion Class Optimus Prime toy, featuring additional paint details. He features an Autobot insignia on his faux chest. His head was not entirely clipped down in his stock photos. The stock photos shows him having darker plastics & silver paint as opposed to the final product. This seems to have been a trick of the lighting, as the released toy remained its standard plastic colors & silver paint apps.

Hot on the heels of their licensing deals with Pepsi and Nike, TakaraTomy got themselves a slice of Apple™ pie and released Convoy —playing iPod speaker— as part of their small, musically-themed Music Label line. This version of Prime is an all-white redeco of the original Generation 1 cab robot, which (much like the "Marine Version" of Prime from the Sports Label line) makes it seem like he ought to be Ultra Magnus. The figure is actually even derived from the retool of the mold created for the original Ultra Magnus figure, as distinguished by the elongated hubcap pegs on the front wheels. Like Pepsi Prime before it, the figure's fists now store in peg holes on the under side of its trailer. The toy lacks any of the original Prime's stickers (even the silver stripe on his chest is now a paint operation) and includes the original thick-barrelled version of Prime's blaster. The toy features a brand new headsculpt based on the 20th Anniversary Prime figure, given additional poseability not previously seen on the figure by being mounted on a ball joint.
In the final episode of Transformers: Cybertron, Optimus Prime proposed a new Space Bridge project using the power of the four Cyber Planet Keys and the four great Cybertronian ships. Many Autobots and former Decepticons joined in the project. Jetfire was left in charge of Cybertron as Optimus Prime led the Atlantis with the Earth Cyber Planet Key, joined by Red Alert, Safeguard, Scattorshot, Leobreaker, Menasor, and Heavy Load.
The G.I. Joe line of toys has always been the definition of "action figures," featuring moving joints, changeable outfits and ripped man-bodies underneath. If this all sounds a bit gay on paper than it should be noted that G.I. Joe figures are all armed with a vast array of weaponry. Also, if you ever suggest that Snake Eyes might be gay, make no mistake, you will be dead before you even see the movement in the darkness.
Optimus Prime is another redeco of Revenge of the Fallen Legends Class Optimus Prime, features gunmetal-stque grey plastic, and his paint operations being similar to the first Revenge of the Fallen Legends Class toy. He is also packaged with Grimlock, himself a redeco of none other than Energon Cruellock. Like other Legion-themed product, he is exclusive to Walmart in the US and Asda in the UK.
Optimus pondered Sunstreaker's whereabouts after noticing that he had been absent from Autobot headquarters for longer than expected. The answer came through Blaster, who relayed a message from Megatron; Sunstreaker was the Decepticons' captive. Megatron demanded that the Autobots surrender, or else Sunstreaker would be destroyed and rebuilt as a Decepticon! The Autobots refused to give up without a fight, but Optimus took care to explain the threat they were up against before a rescue party headed out. Optimus told Sideswipe, Slag and Sludge of Devastator's combiner nature, and warned them not take the danger he posed lightly. The rescue squad failed in liberating Sunstreaker, and were captured themselves. The Autobots were shaken by this turn of events, but Optimus was able to think up a new plan to trick the Decepticons. He ordered his Autobots to build a hollow statue of Devastator for him and his soldiers to hide within. Optimus then wrote a letter explaining that the statue was a peace offering for the Decepticons, and the completed decoy was placed before the Decepticons' base. The ruse worked, and Optimus and his troops burst forth from the false Devastator after the Decepticons had let down their guard. An all-out brawl between Autobots and Decepticons followed. The fight came to an end when Megatron attempted to down Optimus with his fusion cannon, only for Optimus to deflect Megatron's beam back at him by bouncing it off a reflective piece of metal. With the Decepticons defeated, Optimus ordered his troops to retrieve their wounded and return to Autobot headquarters. The Autobots' Secret Weapon
Optimus dueled Megatron atop of an overpass in a human city. Though he managed to knock Megatron's cannon loose early in the scuffle, Megatron managed to turn the tables on the Autobot leader, reattach his primary weapon, and blast his old foe. When Megatron moved in for the kill, Optimus got his second wind, and knocked Megatron clear off the overpass. They were always real to me.
I understand what you’re saying. You want it to be like the Cybertron games of making them look less earth but still have the colors and molds of G1. Because I never knew that G1 actually had their vehicles molds in their Cybertron Alt Molds. I thought that was so stupid having earth vehicles parts on Cybertron. But they had to make the G1 fans and Bay fans happy so they took the cartoon and modernize it with some bayism look. I think they did good but I can see some parts being better.
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When Vector Prime reminisced on some of the highlights of his multiversal career, he remembered many events involving Optimus Prime. Among these events was Optimus Prime using the Matrix of Leadership on the Hate Plague, Shockwave taunting a disembodied Optimus Prime, and Megatron firing on the head of Optimus Prime, creating a time storm that necessitated Vector Prime's intervention to ensure Optimus Prime's survival. Vector Prime: In the Beginning
It uses the 1985 post-rub mold, no metal plates, and the trailer's launcher fires short(this can be modded with some disassembly, Toy Polloi has a video showing how). The wheels roll a bit iffy, this is a common documented issue. Personally I believe there is a slight molding error in the robot, the legs do not seem to fold down quite as far as an official cab's legs do, causing a very slight lean backwards.
The Hasbro stock photos of the toy is slightly mistransformed: his pectoral armor is not folded correctly in robot mode. At least a very small number of units feature a faceplate-less head sculpt which was probably intended for a later retool, but so far there is no news about this pretool being released in the future. This figure was also released in Toys R Us Japan in May 1st, 2017 as a store exclusive, likewise identical to the Hasbro release.
Ugh. Hey, congrats to everyone who wanted this, but do we really need another MP Prime? MP-10 is fantastic as it is, and it certainly looks better than this. MP-10’s only problem for me was the faux grille. If they made a new MP Prime that looked good and didn’t use a faux grille, then I would be interested. Instead it looks like none of the front uses any real truck parts; even the chest windows look different from the truck windows!
This release of the Japanese Super Ginrai version of the of Powermaster Optimus Prime was a Toys R Us Japan exclusive black repaint, made to represent the original Convoy/Optimus Prime equipped for a special mission. All of his red and blue plastics were changed to black, his clear blue windows were now tinted red, making his overall colour scheme very reminiscent of the now-familiar 'Black Convoy' colour schemes.
The first release in the Asian-exclusive Asia Premium Series toyline is an extensive redeco of the previously-Japanese exclusive Striker Optimus. He features a comprehensive paint scheme directly based on Jetpower Optimus Prime, with blue pinstriped flames, lots of silver paint, and vacuum metallized parts, although his hands are left unpainted in favor of painting his mirrors silver. Along with his standard accessories, he also comes with 2 battle blades, which were previously exclusive to Toys"R"Us Japan. He features the "We must stop the Decepticons!" voice chip, but batteries are not included. Rather helpfully, his instructions are supplemented with text instructions written in English for all the steps, as well as the additional photographs used for the previous Striker Optimus toy.
Optimus Prime was subject to several molding and color variations in his early days. The earliest release of the figure featured larger fists, a gun with a thick, round barrel, a slightly-differently shaped gas pump, grey rockets, a grey Roller, a grey launcher in his Combat Deck, and metal plates in the floor of the Combat Deck (a holdover from the Diaclone version of the toy, to which the magnetic feet of the pilots could cling). In short order, his fists were slimmed down, the gun's barrel was pared down to a more slender form, the gas pump's shape was altered, the rockets and launcher were recast in black plastic, the metal plates were removed from the Combat Deck, and Roller's color was changed to a light blue. Along with Roller's color change, however, the Combat Deck's drone pod also became light blue, and a third running change soon followed that saw it restored to its original darker blue, and Roller changed along with it. These modified components would become the default accessories used by subsequent reissues of the Prime toy would take, though Roller stills fluctuates back and forth between grey and dark blue, depending on how show-accurate each reissue wants to be.
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