Offered as part of a Lucky Draw campaign in August 2004, this extremely rare version of Masterpiece Convoy is almost entirely vacuum-metalized gold, lacking any other painted detail or stickers. The parts which are not viable are molded in a flat golden plastic; the only exceptions are its rubber tires, the core of the Matrix and the energon-axe, which remain black, blue and orange, respectively. Whether or not the figure was intended to evoke Optimus Prime's entirely-golden appearance in the cartoon episode "The Golden Lagoon", when he was coated with electrum, is unknown; given that entirely chroming a figure gold is a fairly standard deco for Lucky Draw figures, it may just be happy coincidence more than anything else.
Oh, also, I should add that I would like to see if this trend is the same for specific themes, or just over all themes. Although I would guess that the individual themes would show the same general trend you discuss here, one reason individuals might believe in the “price increase fallacy” might be because of the individual themes they support. But again, I think that if you do this, you will find the themes fit the trend as well. If you are looking to go into the numbers more, this might be an interesting area to investigate.
Released as part of a collaboration between Transformers and Primitive Skateboarding, this figure is a black repaint of the Titans Return Powermaster Optimus Prime, with the deco somewhat resembling Nucleon Quest Super Convoy, but with some gold trims and Primitive Skateboarding markings partially designed by Primitive Skateboard founder Paul Rodriguez. He also comes with an extra ramp and skateboard accessory that resembles the one Daniel Witwicky used in The Transformers: The Movie, which Shreddicus Maximus (or any other Titan Master) can attach to. The ramp can also form Optimus Prime's gun.
Released as part of the Single Pack assortment, Optimus Prime is a show-accurate, non-transforming die-cast vehicle based on his alternate mode. He features through-axle construction, allowing for super-speedy racing on smooth surfaces, and his car mode is compatible with many tracks and playsets from Hot Wheels and Matchbox. He features 4 wheels, as opposed to the Legion Class' 6 wheels & his larger toy's 10 wheels. Optimus Prime also comes with a collector's flyer.
As the figurehead of the entire Transformers franchise, Optimus Prime has been on more pieces of merchandise than can be stated here. Several statues and busts of Optimus Prime as well as Optimus Prime themed objects have been released by various companies since the return of transformers to prominence, such as the "Optimus Prime Oral Care Station". Other figures released include various PVCs as part of Takara's "Super Collection Figure" line, which were later imported as part of Hasbro's "Heroes of Cybertron" series. Larger "Mega Collection Figure" PVCs were articulated and came with energy axe and gun figures.
Not depicted in the instructions or stock photos, Roller can attach to Prime in vehicle mode via two tabs on the vehicle front which slot into two corresponding slots on Prime's feet. Another undocumented feature is that the butt of the Ion Blaster can be inserted between the barrels of Roller's weapon mode to form a longer weapon. Also not shown in the instructions but depicted on the stock photo on the card-back is that Prime's shoulderpads can be rotated up; the intended positioning for this is notched, although you can position them at other angles.
After many battles on Earth, Optimus died by standing purposefully in the path of the Hydra-Cannon built by Megatron from the three Mini-Con weapons, the Star Saber, the Skyboom Shield, and the Requiem Blaster. He managed to partially reflect the beam, damaging the Hydra-Cannon. It was the Mini-Cons themselves, however, who resurrected him, entering the Matrix and reconstructing a new body for him. Subsequently, Unicron forced Optimus to face the dark part of his soul and that, on some level, he enjoyed the thrill of combat. Following Unicron's defeat, Optimus's denial was sorely tested as Galvatron, an upgraded Megatron, forced him into one final furious battle. The battle ended when Starscream sacrificed himself to end the circle of hate that powered Unicron. Floating through space, Optimus found the Matrix, but said he did not deserve it. Before beginning the battle with Galvatron, he was upgraded by the minicons. His red torso turned black and he was able to battle Galvatron one on one.
Optimus Prime was given the Matrix by Primus himself, and used to be friends with Megatron. Prowl is his closest friend and Ratchet is his oldest. Searching for Energon, the Autobots landed on Earth, but were followed by the Decepticons. With the help of their human allies, they bested their foes, and knowing they would return, decided to stay and wait to defend the planet once more. Optimus Prime was proud to be an Autobot. I Am Optimus Prime

The "Unicron Trilogy" version of Optimus Prime is a fictional character of this branch of Transformers lore. Appearing in Transformers: Armada, Transformers: Energon and Transformers: Cybertron (known as the aforementioned trilogy), Optimus is the leader of the heroic Autobots. He often converted to his super combat mode. In all three series, Optimus' English voice actor is Gary Chalk, who previously voiced Optimus Primal in Beast Wars and Beast Machines.
Thanks to fellow Seibertron user, Sabrblade, we have discovered some new in-hand pictures of the forthcoming Transformers Studio Series #38 Voyager Class Transformers Bumblebee Optimus Prime figure! These come couresty of YouTuber TonTon Reviews, presumably as a preview of his next review. For comparison, they have put this new entry into the Studio Series with MP-10 and Takara Tomy's Movie Advanced series "Classics Optimus Prime" (Evasion Mode Optimus Prime). This gives us a good - Read More

Though he was packaged on an individual box, he was initially sold as part of a set with Dark Energon Megatron. He was eventually made available on his own, and all of the Dark Energon Series toys were eventually made available in Singapore as mass-retail releases. The Voyager Class toys, in particular, also saw mass-retail release in the Philippines.


Released as part of the second wave of Clash of the Transformers subline imprint that's exclusive to Toys"R"Us stores, this Power Surge Optimus Prime is a redeco of the toy above, featuring transparent blue parts, white paint applications to the shoulder armor/front truck kibble, his chest, & leg/trailer striping to resemble his larger Power Surge Optimus Prime figure.
China.Org has reported of a potential Beast Wars movie as well as the (still rumored) Optimus Prime movie. Bumblebee movie producer, Lorenzo di Bonaventura was also careful to state that the chances of subsequent movies are riding on the success of Bumblebee at the Box Office. He also mentioned the animated movie was in its writing stage, though with other titles already riding on Bumblebee's success – being in the writing stage doesn't exactly guarantee even the animated movie's - Read More
Rodimus was seen in the season 3 "Transwarped" special, leading his team in defending a Space Bridge from Strika's "Team Chaar". His team was overwhelmed, and Rodimus is infected with Cosmic Rust, courtesy of Oil Slick, putting him out of commission. According to Derrick J. Wyatt, Rodimus is back on Cybertron de-rusting. He can later be seen on Cybertron cheering for Optimus Prime and his crew for defeating the Decepticons in "Endgame, Part II".
Like some other Legends/Legion Class toys, several of the loose units were dumped in some Hobby Shop dealers in Asia, although this one is very likely to be an identical knockoff of the toy. While the paint applications are pretty much identical to the real deal, the pegs on the legs/trunk front can be a little too tight when attached. in some worst cases; it can break off if attempted to pull off by force.

The Diaclone Powered Convoy figure had several additional features and modes which were mostly excised or left unmentioned for the Transformers release of Ultra Magnus. Principally, Powered Convoy came packaged with "Powered Buggy", who was left out of Magnus's release (see notes below for further details). Omitted from Magnus's instructions is the ability of his chestplate and super robot head to combine to form a small vehicle; the Powered Convoy version of the figure included small rolling wheels on the underside of the chestplate which were removed for Ultra Magnus. Additionally, three additional modes were included in the Diaclone instructions that Hasbro left out: a "preparation base" mode and an "Autobot base" mode were excluded entirely, while the third, a "catapult launcher" mode originally intended and proportioned to accommodate the Diaclone Jet Robo figure that became Starscream, was shown only on the front of his packaging, interacting with Silverbolt. The Japanese release of Ultra Magnus—released as part of the Scramble City sub-line—did include instructions for the preparation base and catapult launcher modes, but replaced the original Autobot base mode with a new configuration.
Optimus Prime has appeared in numerous video games since the introduction of the Transformers series. He makes a cameo in the 1999 Beast Wars Transmetals video game for Nintendo 64, where he is killed by Megatron at the end of the campaign, showing what would have happened in the Beast Wars series with a Predacon victory. Prime is also one of the playable characters in the 2003 Japan-only Transformers game for the PlayStation 2 and the 2010 Transformers: War for Cybertron. Optimus Prime is also playable in the Hasbro Net Jet Transformers fighting game Transformers Battle Universe. Three versions of Optimus Prime are playable characters, including the first generation incarnation, his incarnations from the 2007 live-action film, and the incarnation from Transformers Animated. In this game, Optimus Primal is also a playable character. He is a regular character in the Nintendo GameCube and PlayStation 2 2003 fighting game DreamMix TV World Fighters. He appeared as a boss in a simple Flash-based video game on the Hasbro web site.[25]
Being a Combiner Wars Voyager, Prime is naturally capable of transforming into a torso mode to combine with any 4 Deluxe Class Combiner Wars-style toys, though his packaging call-out has him form Ultra Prime by combining him with Deluxe Class Skydive and Alpha Bravo as the arms, and with Firefly and Decepticon Drag Strip as the legs. He can combine with Sunstreaker, Mirage, Prowl, and Ironhide if one wishes to have an IDW-accurate Optimus Maximus.
The Sword of Judgement included with this toy is the same mold as the weapon included with the Age of Extinction leader class Optimus but cast in flat grey rubbery plastic rather than the transparent plastic and paint operations of the initial release. This Optimus Prime erroneously features blue paint on his feet instead of the screen-accurate red.

Surprisingly, this was also the first Hasbro exclusive transforming Movie Optimus Prime figure to be based on the final design seen in Age of Extinction. He even features the forearms that Prime had before obtaining the Sword of Judgement, which unfortunately means that he is inaccurate to his appearance in the battle of Hong Kong and the entirety of The Last Knight. The sword's blade is still painted as the heated-up version from the concept art.


In another possible sequence of events, the trio returned to Autobot headquarters to relate their findings to Optimus Prime. The Decepticons planned to use a Destruction Beam to create a fault line near Center City, which would in turn be exploited by Rumble’s earthquake-inducing abilities to destroy the entire area. The Autobots then decided to split up in two groups, one to attack the Decepticons’ fortress, the other to stop Rumble in Center City. Optimus headed the lead team.
Thanks to Hasbro on their official site, which can be accessed by clicking any of the images below, we have news of 2 new members of the Energon Igniters class of figures, along with new images of 3 more! Up first, we have the 2 new reveals: Power Plus Soundwave and Ironhide! Soundwave looks a lot like he did in the movie, with a G1-esque robot mode, and a new van mode that is very Animated-esque, complete with a totally metal image of a jaguar and bird of prey on the side, evoking - Read More
If the Autobots went along with Prowl’s strategy, the resulting heat from the explosion caused the Autobots’ circuits to overheat, rendering them unconscious. Upon reawakening, the Autobots found themselves captives of Megatron, who informed them that their fellow Autobots would soon perish, and that the humans would be conquered by the Decepticons shortly after.
Optimus Prime is armed with two large rifles formed out of a combination of both smokestacks and fuel tanks. These rifles peg onto his lower arms with grips for his open hands. The under-slung fuel tanks can fire spring-loaded projectiles. In vehicle mode, both smokestack rifles can be deployed as twin cannons, and this mechanism can also be used to store the rifles and deploy them as shoulder guns in robot mode.

While stock photos and renders show the figure with a faceplate, this image posted by the Transformers Facebook page shows him with his mouth exposed. This was later found as a variant at least once. A running change was made, changing the blades to be more translucent. The semi-translucent blades release features a date code "73461", whereas the translucent orange blades version features a date code written as "80171".


Exclusive to LDH Shop, this redeco of the Music Label Convoy toy is utterly ridiculous and was created as a promotion for the Japanese pop band EXILE. While Convoy himself has EXILE written on his right forearm, his trailer sports the "Love Dream Happiness" tagline of LDH Inc.[1], as well as the "EXILE Perfect Year 2008" logo of the "EXILE Perfect Year 2008 Ultimate Best Box" boxset, which was released some months after he was.
Prime's trailer unfolds via a spring-loaded transformation mechanism in a battle station that is positively bristling with varied weaponry. In addition to the disc launcher, it is armed with a "ripple-fire" missile launcher that fires five missiles, an air-powered rocket launcher like the one previously seen on Hero Optimus Prime, and a small laser cannon that mounts on the base's main tower. Both the missile launcher and laser cannon can disconnect and be held by Prime; his LED-fist will illuminate the laser cannon like it does his sword. Additional missiles and a second rocket are stored in grooves inside the sides of the trailer.
Following the awakening of the Transformers on Earth, the Autobots protected the planet from the Decepticons. Over the next fifteen years, the Autobots befriended the humans, particularly the Witwicky family. The Autobots finally allied with humankind and eventually defeated the Decepticons at the turn of the century. They planned to return to Cybertron aboard the newly constructed Ark II, along with seven humans, including Witwicky patriarch Sparkplug. Prime Directive #1 Before the ship departed, Prime gave a piece of the Matrix to Spike Witwicky, Sparkplug's son and Bumblebee's closest human friend. Prime Directive #2 But the ship was destroyed as part of a military conspiracy to take control of the Transformers.
The first in TakaraTomy's Hybrid Style series, Galaxy Convoy is a partly die-cast figure with scaled-down equivalents of the accessories that came with the Leader-class figure. This highly-intricate figure retains all the transformation abilities of the original figure—vehicle, flight mode, robot, and Super Mode—and even its Cyber Key-activated features (even coming with two keys so they can be deployed simultaneously), with additional touches like spring-loaded mechanisms that snap his cannons into place, and hand-grips on the weapons for Super Mode. While he does lack electronics or firing missiles, Prime still includes his Matrix, super-tiny yet still removable, and has four alternate sets of hands: two clenched fists, two with pointing index fingers, two with splayed palms, and two curved hands for holding his various weapon handles. Given the figure's small size, a reconfigurable head was infeasible, so it also comes with an alternate Super Mode head with a mouthplate and crests deployed, though the standard head must be attached in order for the figure to be transformed to vehicle mode.
In yet another possible scenario, Beachcomber returned from his day off early to inform Optimus that Jessie had been taken prisoner by the Decepticons. Optimus deployed a team of Autobots to go to the girl’s rescue. Shortly before arriving at their destination, the Autobots had to choose their next course of action; they could either storm the Decepticon fortress by force, or try to sneak in through a secret passage Buster had previously discovered.
He now comes with a half-translucent gun which lights up and expands MechTech-style when the lever is pulled. Bizarrely, the main section of the weapon is sculpted to resemble Prime's forearm, with the unfolding part being his in-show gun. Additionally, he comes with an opaque sword resembling the Star Saber, which he can wield two-handed. The gun features a peg on its underside and a port on each side, while the sword features a peg and peg-hole on its hilt in addition to its 5mm handle. In robot mode, either accessory can mount on his hands, on either of his shoulders, or be pegged into either of his half-translucent forearms. In vehicle mode, the top of the vehicle mode cab can also fold back to reveal two additional peg holes, and there are three peg holes (including the fifth wheel hitch) on the back section, although the hitch tends to open up and not hold very well.
Optimus got Megatron's contact information off the internet and invited the Decepticon leader to BotCon 2009. Though it took some doing, he managed to convince Megatron that the convention would be worth attending. Optimus also planned on going to BotCon, and left for the convention alongside Wheeljack, Mirage, Ironhide, Jazz and Prowl. BotCon 2009!

If Optimus destroyed the duplicate Cosmos, the real one would inform the Autobots of the Decepticons’ schemes, and the convoy would roll out to take on their adversaries. They were soon met by a squad of flying Decepticons, but were at a strict disadvantage against their adversaries as their vehicle modes possessed no weapons. The Autobots nonetheless managed to fight their way to the Decepticons’ base, one way or another, and defeated the Decepticons by using their own gravity weapon against them. Desert Flight
In 2004 the LEGO group was in trouble. They were losing money and losing market share to other toys and entertainment products4.  In order to address some fundamental issues in their business, they needed to cut costs. Leading up to this crisis, LEGO bricks had been adding new designs and colors without consideration for the cost to the business. LEGO went through a large reorganization and cut the production of unique elements in half, the variety of colors in half, and the number of suppliers by 80%. This, in addition to an increase in licensed sets and an expansion into video games, saved the LEGO Company.
Part of the first wave of Bot Shots Series 1 single-packs, Optimus Prime is a teeny little long-nosed semi truck with "trailer", with a spring-loaded automatic transformation to robot mode triggered when his front bumper is pressed. He has a "spinner" in his chest that shows his three attack types and power levels. His truck mode and robot body are influenced by the live-action Optimus Prime, while his head is taken from the original. His blue paint is light and sparkly-metallic, his red paint is dull matte, and his optics are yellow.
Partially constructed of die-cast metal, this small three inch figurine of Optimus Prime has a CGI-accurate sculpt compared to the larger toys, owing to the fact it does not need to transform at all. He is sculpted with his Ion Blaster in his right fist, and is articulated at the neck, shoulders and waist. He comes with a small movie-style Autobot sigil display stand.
As leader of the Autobots, Prime headed up their mission to search for new sources of energy to revitalize the depleted Cybertron. Optimus vowed to Elita that he would return from his mission for her, but just before the launch of the Ark, Optimus was mistakenly led to believe that Elita was killed. Shortly after its launch, the Autobots' craft was attacked by the Decepticons' space cruiser, the Nemesis, and boarded by Megatron and the Decepticons. In the ensuing struggle, the G-forces of a nearby planet pulled both craft down, and the Autobots' ship crashed into a volcano, thrusting all the occupants into emergency stasis. Four million years later, in the Earth year 1984, a volcanic eruption jarred the ship's computer, Teletraan I, back to life. The computer reactivated the Decepticons, programming them with new Earth-based disguise modes. As a parting gesture, Starscream fired upon the Autobot ship, creating a landslide. The vibrations from that landslide knocked Prime into the path of the computer's restoration beam, restoring him to life, thus beginning the war anew on Earth.
There is some difference of opinion on how the super mode of Leader Class Optimus Prime is supposed to assembled. Takara toys and the television series portrayed with the wings up and his two large guns underslung, however Hasbro later sold the toy with pictures and instructions having the wings down and the guns over the shoulders. Commercials and repainted models by Hasbro went back to the way Takara assembled the super mode. In 2006 a Costco exclusive of Optimus Prime packaged with Wingsaber and a DVD (with Armada Supercon Optimus Prime printed on it!) of the episode United was sold, again with the wings-under gun-over super mode. In Japan a gold chrome edition of this toy was released as a Lucky Draw special.

Rodimus can be unlocked by beating "Dam 6" in Arena Mode, credited as Hot Shot. Rodimus is described as being young, impetuous, showing enthusiasm and confidence which borders on arrogance. He boldly claims that he has both skill and looks, though he is not too keen being paired with Kup on missions. Somehow, he became corrupted by Dark Energon. If the player manages to defeat him, he calms down, shrugging off the effects of the Dark Energon and returning to his regular self.

Studio Series Optimus Prime is an all new Voyager Class mold that transforms from robot into a Peterbilt 379 semi-truck. He comes with a pair of Energon Swords, which can be mounted onto his arms or store on the back of his robot mode or truck mode. The figure combines engineering concepts from his Age of Extinction Voyager Class figure with techniques previously used on Prime: First Edition Optimus Prime. He also features a more subdued color scheme compared to other Optimus Prime figures. Like the rest of the Studio Series figures, the figure prioritizes robot mode scale and thus stands shorter than his Voyager Class wavemate Starscream. The CG renders depict him possessing long smokestacks, but the final product has them shortened... again. He also comes with a cardboard backdrop display depicting the climatic forest battle from Revenge of the Fallen.

For all the positive aspects, these changes are not without their drawbacks. The LEGO community has been crying foul over the perceived decline in quality of the bricks5. While nowhere as bad as their competitor, any decline in quality reflects poorly on a company known for quality control. The LEGO group has been expanding its manufacturing base to places outside of Denmark, into Mexico, the Czech Republic, and China (although so far it seems only their “signature brand” non-set items are made in China). LEGO claims that this has not changed their dedication to the quality of standards by which they abide. However, it seems that the molds have changed to reduce plastic6.  Whether or not this affects the durability of the bricks is yet to be seen.
Prime would make one further surprise appearance in Dreamwave's Transformers: Armada series. With Optimus Prime having disappeared to an alternate dimension, devastated by Unicron, the Autobots attempted to find their leader. As Jetfire attempted to locate him through Spacebridge links to other dimensions, one of these clearly shows RiD Optimus Prime and Prowl.
The back story of the Transformers on ancient Cybertron is told in Transformers: Defiance. In this story, Starscream returns to Cybertron after encountering an enemy scout ship in the Eshems Nebula. After being repaired for minor damage by Ratchet, Starscream and Ironhide report to Optimus Prime and Megatron.[63] In issue #2, Optimus Prime is ordered by Megatron to counter-attack Cybertron's invaders, but instead, Optimus organizes a resistance to Megatron's decision. In issue #3, Optimus Prime, Jazz, and Prowl break into Megatron's quarters while he is away looking for clues to why he is acting so strangely. What they find is an ancient artifact that Megatron had restored.[64]
Hot Rod would make his first IDW Publishing appearance in a Spotlight issue focusing on him. In this, he was shown to be newly promoted to command of a group of Autobots including Gizmo, Backbeat and Dealer, who had been sent to secure the Magnificence, a device of some sort that could predict the future. Getting past the guardians, Hot Rod was swapping it with a fake to prevent the Decepticons from getting their hands on it when a seeming Decepticon ambush wiped out his squad. Determined to rescue the only survivor, Dealer, Hot Rod staged a daring solo rescue mission that managed to rescue Dealer - unaware that he was really Doubledealer, a Decepticon spy sent by Banzaitron to retrieve the Magnificence and now out to find where Hot Rod had stashed it.[10]

As leader of the Autobots, Prime headed up their mission to search for new sources of energy to revitalize the depleted Cybertron. Optimus vowed to Elita that he would return from his mission for her, but just before the launch of the Ark, Optimus was mistakenly led to believe that Elita was killed. Shortly after its launch, the Autobots' craft was attacked by the Decepticons' space cruiser, the Nemesis, and boarded by Megatron and the Decepticons. In the ensuing struggle, the G-forces of a nearby planet pulled both craft down, and the Autobots' ship crashed into a volcano, thrusting all the occupants into emergency stasis. Four million years later, in the Earth year 1984, a volcanic eruption jarred the ship's computer, Teletraan I, back to life. The computer reactivated the Decepticons, programming them with new Earth-based disguise modes. As a parting gesture, Starscream fired upon the Autobot ship, creating a landslide. The vibrations from that landslide knocked Prime into the path of the computer's restoration beam, restoring him to life, thus beginning the war anew on Earth.
This Japanese series, told through radio plays using the Transformers: Alternators Optimus Prime toy mold, branches off from the original animated series. It is set in a different universe than both the original G1 and Binaltech continuities. Set in the year 2006, one year after Prime's death in The Transformers: The Movie and four years before the third season, it sees Prime's corpse covertly transported to Japan by the Earth Defense Command, a government organization. The convoy transporting his body was attacked by a group of female commandos, led by Marissa Faireborn, who had known Prime years ago as a child. Believing they had secured Prime's body, the commandos were taken by surprise by EDC "Kiss Player" operative Ringo and her Autrooper mechanoid partner, who killed them all except Marissa. Marissa went to Prime's body just as an Autrooper began to fuse with it and, reflecting on her childhood memories of Prime, she gave his faceplate a final kiss. This initiated a transformation where Marissa and Prime were fused together and Prime was reborn with a new body, capable of transforming into a Dodge Ram SRT-10.
After many battles on Earth, Optimus died by standing purposefully in the path of the Hydra-Cannon built by Megatron from the three Mini-Con weapons, the Star Saber, the Skyboom Shield, and the Requiem Blaster. He managed to partially reflect the beam, damaging the Hydra-Cannon. It was the Mini-Cons themselves, however, who resurrected him, entering the Matrix and reconstructing a new body for him. Subsequently, Unicron forced Optimus to face the dark part of his soul and that, on some level, he enjoyed the thrill of combat. Following Unicron's defeat, Optimus's denial was sorely tested as Galvatron, an upgraded Megatron, forced him into one final furious battle. The battle ended when Starscream sacrificed himself to end the circle of hate that powered Unicron. Floating through space, Optimus found the Matrix, but said he did not deserve it. Before beginning the battle with Galvatron, he was upgraded by the minicons. His red torso turned black and he was able to battle Galvatron one on one.
That’s actually a very big part, but I’d go lower than the $10 sets. The little tiny box sets with one minifig and some small vehicle or accessory that were $1-4 when I was growing up in the 80s now seem to be anywhere from $5 to $12 on the shelves. The cheapest of those are the sets that you could buy as a casual gift with pocket change in the 80s. Related to that, I’d like to see a metric that tracked the bottom price (both sticker price and adjusted price) of sets each year.
For all the positive aspects, these changes are not without their drawbacks. The LEGO community has been crying foul over the perceived decline in quality of the bricks5. While nowhere as bad as their competitor, any decline in quality reflects poorly on a company known for quality control. The LEGO group has been expanding its manufacturing base to places outside of Denmark, into Mexico, the Czech Republic, and China (although so far it seems only their “signature brand” non-set items are made in China). LEGO claims that this has not changed their dedication to the quality of standards by which they abide. However, it seems that the molds have changed to reduce plastic6.  Whether or not this affects the durability of the bricks is yet to be seen.
When the narrative begins, we’re taken to Cybertron, where a narrator tells us of the battle between the Autobots and Decepticons, a war fueled by the Decepticons’ desire for total domination. We’re told, “The Autobots, on the verge of extinction, battled valiantly to survive.” Then, two Autobots in robot form climb out from under a grate, armed with a bunch of energy conductor sticks: Wheeljack and Bumblebee. Wheeljack transforms into a Cybertronian vehicle, then Bumblebee loads the sticks inside him. Bumblebee is so relatively small that he remains in robot form and hops inside Wheeljack for a ride, rather than transform himself.
Yet another Reveal the Shield redeco with the Motorbreath retooling, Convoy is cast in clear red and black plastic. He has been retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock. Convoy was available at a variety of 2014 events, including on May 3 at a "Kids Walk" event at Fuji Speedway, in special packaging on May 16 at the "Transformers Celebration 2014" midnight event at the Sunshine City Toys"R"Us store in Ikebukuro, on June 15 at Tokyo Toy Show 2014, at the Aeon Mall in Kasukabe on July 19, and at the "Transformers Expo" event in Yokohama on August 9. Convoy was also available as one of three preorder bonuses for Cloud Roadbuster.
Available only via mail-order through Dengeki Hobby magazine, this black and gray redeco of Optimus is one of four "Black Body" promotional Robot Masters toys made available through different outlets simultaneously. He came with his normal accessories (it is worth noting his axe was solid silver), plus a chromed-gold clear-red-plastic version of Psycho-Orb's "Calamity Defenser" solitarium shield.
Released in the first wave of the Authentics toyline, "Autobot Optimus Prime" is a new mold the size of a 2015 Robots in Disguise Battle Pack toy. He changes from an evergreen-inspired robot into a more G1-based truck in just four steps. His instructions are incorrect; for truck mode, his legs must be folded in before the arms, otherwise the locking tabs on the arms will get in the way. Due to his transformation, he ends up with no elbows and a fake chest. He also has problems standing up due to hollow legs.

In "Mission Accomplished", Optimus is pressured by Sentinel to tell Ultra Magnus that his story about the Decepticons is untrue, but he refuses. Meanwhile, the on-board computer plots a train infused with a shard of the Allspark. When Ultra Magnus and Jazz set off there, Optimus suspects that the Decepticons are luring them into an ambush and rushes to their help, though Sentinel Prime tries to detain him. At first, Ultra Magnus doesn't believe him, but a short time later, Optimus is proven right as Starscream falls from the sky after being blasted by Megatron, much to Sentinel Prime's astonishment and fright. Starscream turns out to be alive, inflicting injury on Ultra Magnus. Optimus takes the affair into his own hands momentarily and, with Sentinel's aid, manages to apprehend the Decepticon. While Sentinel Prime deflects Starscream's shots with his power-shield, Optimus succeeds in taking Starscream by surprise and handcuffing him. When the shackled Starscream is delivered to the Elite Guard spaceship, Ultra Magnus admits Optimus Prime was right and allows him to stay on Earth in order to seek out the other fragments of the Allspark.


Prime filled one of the chase figure slots for the tenth wave as well. This rare figure was the same as the regular Super Mode PVC, except instead of wielding his Convoy Gun, Prime was armed with the Star Saber sword. As with the previous chase figure, it could only be found in one out of every ten cases, and took the place of the full-colour Prime figure in that assortment.
The figure also comes with two gun accessories, the "Eliminator Gun" and "Assault Blaster", which combine into the "Mega Striker", a rifle that closely resembles the one used in Dark of the Moon. The separate guns also have a MechTech-style transformation, and pulling a lever transforms them into alternate crossbow-like shapes. In "battle vehicle mode", the sides of the truck are rotated up, and the guns can be attached by small pegs to holes in the modified smokestacks, or they can plugged into any of the standard connection points with their 5mm posts... except the ones on the hinge behind the cab, since those are supposed to be for his Energon battle blades.

If all four Autobots ventured together into the Decepticons’ lab, they first encountered Laserbeak, only to quickly dispatch him. Venturing further into the lab, the group soon spotted the antidote they were after, and sent Mirage to fetch it. Mirage returned with the beaker and news; he had heard Ramjet and Starscream talking about using a new poison to turn humans into mindless slaves.
Mega Optimus Prime is a new larger-sized mold with the similar transformation scheme from the 3-Step Changer toy. It transforms from truck to robot in just 3 easy steps! His deco is based on his appearance in the season finale "Battlegrounds". He also obtains additional articulation on the arms, and sports connector ports for any Robots in Disguise (2015) Mini-Con figures.
He comes with a shield with a fold-out handle, allowing Optimus to hold onto it with either hand in robot mode. It has a simple transformation gimmick for vehicle mode which is activated by pressing a button at the top of the shield, causing the sides to spring outwards. In vehicle mode, the shield can be laid flat across the bed of the truck, attaching via a post on the back onto the truck’s trailer hitch. Alternatively, the bumpers on the shield can be rotated outwards, and the front can be bent down in order to form a new front end and hood for "battle vehicle mode", resembling the Stealth Force vehicle modes seen in Dark of the Moon.
Jazz and Ironhide reported to Optimus that the Decepticons were stealing gas, and Optimus was able to use Roller to find out the Decepticons were using a molecular transfer device. The Autobots assaulted the Decepticon stronghold so they could take care of the device. Summertime Coloring Book After a rain storm, Optimus and most of the other Autobots went out on patrol. When the Decepticons used a fake message to lure Bumblebee out of the Ark so they could take it over, Optimus used the same gambit to retake the ship. A Message From Outer Space
When Starscream attacked a power plant with the aid of his brainwashed ally, Skyfire, Prime carried Grimlock to the scene of the battle on the back of his truck mode. The Enemy from the Arctic During the conflict that followed, Prime's suspicions about Wataru were confirmed when the boy manifested a barrier to protect himself and Bumblebee and to help Skyfire overcome the influence of Starscream's mind-controlling helmet. Wataru was a Booster as well! Wataru's Power His past experiences naturally made Prime hesitant to put Wataru's power to use, but Osamu Kihara made the point that Wataru's power was invaluable for hunting down shards of the Energon Cube. Prime and Wataru headed out to investigate a local relic that Kihara suspected was a cube shard, and Wataru's powers soon confirmed the doctor's findings. Just as Prime was about to report back to Kihara, however, Megatron struck, demanding that Prime hand over both the shard and Wataru. Prime attempted to feign ignorance of Wataru's powers, but Megatron ignored his bluff and encouraged him to hand the boy over, lest he cost another Booster their life. Driven into a rage by the stinging barb, Prime violently attacked Megatron with his energon-axe, but as the duel raged, Megatron continued to question Prime's beliefs and his attitude. Unable to deny Megatron's accusation that he had hoped to use Wataru's power to defeat him, Prime lost his concentration and was taken down by the Decepticon leader. Despite what he had learned about a previous Booster dying, Wataru stayed true to Optimus and activated his powers, healing the Autobot's wounds and powering up his energon-axe into a huge sword. Summoning all his energy, Prime took down Megatron with one almighty slash, then collapsed into stasis lock. Optimus Prime's Secret
Prime was perpetually at the forefront of the action throughout the early years of the war on Earth, usually confronting Megatron, though in some rare instances, such as against the Insecticon-controlled Decepticons or the Combaticons, teaming up with him for the greater good. He has suffered his fair share of battlefield scrapes, almost meeting his end when his vital cosmotron component was critically damaged by the Decepticon jets and when Laserbeak had his body disassembled and turned into Decepticon trophies, such as a pet "alligaticon" and a defense laser.
If Optimus led his troops back to the Decepticons’ poison lab, the convoy happened upon the Decepticons hauling barrels of poison out of the poison lab. Windcharger and Ironhide suggested two different plans to Optimus: Windcharger wanted to use his magnetic powers to cause a confusion, while Ironhide wanted to simply go in for a full frontal assault.
Later, at the peace celebration, Prime was watching a procession of Autobots when Decepticons attacked. Optimus ordered Omega Supreme into action but the huge Autobot was quickly overcome by Menasor, Piranacon and Predaking. The Art of War #3 Prime hopped into the fray, saved a civilian from getting smushed by the falling Omega, rode Sixshot into Piranacon's face, smashed Astrotrain into the ground, and carried a wounded civilian out of danger.
Optimus Prime is the leader of the main group of Autobots in the iteration of the Transformers franchise primarily marked by the 2010 computer animated series Transformers: Prime on The Hub.[16] Optimus Prime was created as the last of the Thirteen Primes, the first generation of Transformers, each created directly by Primus as a band of unique warriors to combat and defeat Unicron. Upon his creation, Optimus united the Thirteen by his greeting All are one. While all of the other members of the Thirteen each possessed unique abilities and artifacts, Optimus wielded no special powers or weapons. It was only through his vision and courage that allowed the Thirteen to finally defeat Unicron. Reborn through the Well of All Sparks, Orion Pax became Optimus Prime, a veteran military commander and second in command who wields an ion blaster and a double bladed energon axe. He became the leader of the Autobots after Sentinel Zeta Prime fell in battle, but is not certain he wants the responsibility.
Optimus Prime and his troops lay deactivated on the Fera Islands for three million years until G.I. Joe stumbled upon them one day in 1939. The Line The Autobots were reactivated by a repair drone and given new disguises, with Optimus Prime being reformatted into an unknown World War II-era human vehicle. He explained to Duke who they were, and learned that Megatron's Decepticons had been reactivated a year prior, and were currently wreaking havoc on Europe along with Cobra. While hesitant at first, Optimus Prime soon joined G.I. Joe in their mission to destroy Cobra and the Decepticons. Transformed After commanding the Aerialbots to get the Seekers out of the way, Prime advanced across the Fera Islands, but met resistance in the form of Rumble. Trial by Fire
Generation 2 Optimus Prime comes with all his original accessories, as well as two major new play features. To increase his arsenal, he is armed with a pair of black missile launchers that fit in his fists and fire red spring-loaded missiles; these launchers were retooled from the G.I. Joe figure Barricade. Secondly, he comes with an electronic "sound and lights module" that can either plug into the front of the trailer (where it resembles the air conditioners used on refrigerated trailers), or hook onto Optimus's back in robot mode (via a new slot sculpted into the cab robot). Unfortunately, the soundbox is heavy enough that doing so can easily overpower Prime's hip joints, causing him to topple backward. The soundbox features a large, vacuum metalized Autobot symbol on its front, and three grey buttons which trigger two flashing red LEDs on either side of the module, and a trio of sound effects: a truck engine noise, a laser gun sound effect and a garbled voice that said "I am Optimus Prime!". The module also features ports on either side into which the missile launchers can peg.
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