Part of the first wave of Bot Shots Series 1 launchers, this repaint of Optimus Prime comes with a large trailer that pops open to form a battle station with a spring-loaded launching platform. He appears to have the same plastic colors as the single release, and the same set of paint operations, but his paint is done in different shades, having glossy dark blue paint and glossy bright red paint. The black part of his launcher is sculpted to look vaguely like the repair done that is part of Generation 1 Optimus Prime's repair bay.

The U.S. release of Super Fire Convoy had the Japanese voice replaced with an English voice (with the lines, "Optimus Prime, Maximize!" and "Autobots, Transform"), and Autobot insignias were added on the side panels. Much like the Japanese version, Optimus Prime's normal robot mode can combine with Ultra Magnus (sold separately) to form Omega Prime.[48]


The original 1984 Optimus Prime toy was part of Takara's 1983 Diaclone toy line named "Battle Convoy". It was designed by the creative design team of Hiroyuki Obara, Shoji Kawamori, famous for his work in Macross, and Kohjin Ohno.[19] The toy's characteristics, such as the head design and the use of the cab front as the upper torso, have become design elements in nearly every incarnation and variant of Optimus Prime. This particular toy has been reissued multiple times, mostly to commemorate the anniversary of the transformers franchise. Optimus Prime was also released as an Action Master and Powermaster toy in the original transformers toy line.

The third United Optimus Prime toy is a redeco and slight retool of the Deluxe Class figure from Hasbro's 2010 Transformers toyline, itself an homage to Prime's Generation 2 "Laser" form. The toy features translucent blue plastic as opposed to Hasbro's orange, red paint is used on the biceps instead of blue paint, extra red paint applications on the knees like the original's sticker detail, and more broken-up red apps on the shoulders. Silver detailing was added to the cab mode on the grill, the bumper, and near the doors. The blue plastic in cab mode is now black plastic to make the figure more accurate to the Generation 2 original. The gray plastic is changed from the Hasbro version to more closely match the 2006 reissue of Laser Optimus Prime. Black paint was applied to the cab mode to mimic the fade from red to black on the original Laser Optimus, but still includes a flame deco like the Hasbro version, only in a different design. It lacks the roof-mounted rubsign of the Hasbro version, instead including Autobot insignias on the cab doors. (Disappointingly, they are Generation 1 insignias, rather than Generation 2 ones!) Additionally, a retool was made to the peg on the inside of his right shoulder, to make it shorter and wider than the Hasbro version, allowing it to move freely without hitting the torso, unlike the Hasbro release.
This Japanese exclusive release of Optimus Prime features much more black coloring than the previous releases, and it's (coincidentally) based on the Fast Action Battlers Power Armor Optimus Prime toy, so as to be used with the similarly-repainted Legends Jetfire figure to form the Optimus' powered up combination. For some reason, he has red eyes. This redeco also uses the slightly small fuel tank/elbow tabs from the Battle Damaged release.
This Optimus Prime is a new mold that matches the character's more cartoony and simplified appearance in the Q-Transformers: Mystery of Convoy Returns cartoon. The "Watashi ni ii kangae ga aru" added to his name means "I have a good idea" (私にいい考えがある). A line originally spoken by G1 Optimus Prime at various times in the Japanese dub of the original cartoon, it has a reputation as a catchphrase of his among Japanese fans and has been reused by many Optimus Primes since, including the Prime in the Q-Transformers cartoon.
The third version [18] would quite possibly have been the most gimmick loaded Transformer in the history of the line, simultaneously being a Powermaster, Headmaster, and Triple Changer. The Headmaster also would have been a Triple Changer, turning into a sort of armored four-wheeled rover (Roller II?) and robot as well as a rather silly looking Optimus Prime head with four vertically aligned wheels jutting off the sides. It seems that when the extra Headmaster gimmick was scrapped, the super mode head remained separate rather than being reintegrated into the trailer hitch such as on the earliest design. Notably, the body of this design is extremely close to the final design.
Jazz and Ironhide reported to Optimus that the Decepticons were stealing gas, and Optimus was able to use Roller to find out the Decepticons were using a molecular transfer device. The Autobots assaulted the Decepticon stronghold so they could take care of the device. Summertime Coloring Book After a rain storm, Optimus and most of the other Autobots went out on patrol. When the Decepticons used a fake message to lure Bumblebee out of the Ark so they could take it over, Optimus used the same gambit to retake the ship. A Message From Outer Space

In robot mode, like Combat Hero Prime, the bottom of the truck became his familiar windowed chest based upon the original Optimus Prime toy. His main gimmick was light up LED headlights, and a lightpipe in the bottom of his right fist, illuminated by an LED in his right forearm, that would illuminate his clear sword or his double-barreled rifle if they were used in that hand. All three LEDs were activated simultaneously by pressing the sunroof-like depression on the roof of the truck.
Optimus took the mantle of leadership as the civil war against the Decepticons erupted, and would remain in that position for the next nine million years. Ariel was rebuilt into Elita One, the commander of the Autobot resistance on Cybertron. The fate of Dion is left unrevealed. It has been speculated by fans that Dion might have become Ironhide or Ultra Magnus just as Orion and Ariel became Optimus and Elita, but this remains fan speculation only, and, his close friendship with Optimus notwithstanding, there is no evidence to support the idea.

It may be that the price of an individual brick has gone down over time, but what does it matter if the size of the bricks has decreased overtime? Sure, the average number of pieces in a set has increased, but how many of those pieces are tiny details? To answer this question, I compiled all the weight data on brickset.com and compared the sets by their price per gram in a similar fashion to how I compared them by price of piece. Below is the chart of my results (prices are in US dollars).
I suspect that part of the problem with people’s perception of price is also due to changes in tastes as they grow up. A small child will be pleased with relatively small sets, since their lego collection and experience is likely to be almost non-existent. But as they get older, they will tire of the small sets and want ever bigger sets. For adults, most of the fun is in building rather than playing, meaning that size is everything. This means that over their lifetime, the price an individual person (or their parent) pays for lego sets does go up–because the composition of their purchases changes–even though the prices of lego sets over time does not.

Optimus appears again in the 2011 film Transformers: Dark of the Moon. Optimus receives his own armory consisting of weapons and flight tech that transforms into a trailer for him to carry in vehicular form. After assisting NEST operatives in fighting Shockwave at Chernobyl, Optimus learns that the humans have concealed the discovery of an ancient Cybertronian ship on the moon. He revives his old mentor, Sentinel Prime, with the Matrix of Leadership. However, Sentinel Prime later betrays the Autobots, murders Ironhide, wipes out most of NEST, and brings an army of Decepticons to Earth with Space Bridge Pillars. During the battle of Chicago, Optimus kills Shockwave, the Driller, and many Decepticon Protoforms. Finally, Optimus challenges the traitorous Sentinel Prime and they engage in a fierce duel. At first, Optimus appears to have the upper hand, but Sentinel eventually overpowers him and severs his right arm. However, before Sentinel can deliver the killing blow, Megatron attacks and severely injures him, having realized that he will never be able to remain leader of the Decepticons as long as Sentinel is at large. Megatron attempts to make a false truce with Optimus, but Optimus doesn't fall for it and attacks Megatron, decapitating him with his battle-axe. Optimus then bitterly executes the wounded Sentinel with Megatron's shotgun. With the Decepticons defeated and the war finally over, Optimus and the Autobots accept Earth as their new home.
Part of the first wave of Prime: Beast Hunters Voyager Class toys, Optimus Prime is a larger, all-new mold. He also transforms into a monstrous, flat-nosed truck, but differs from his Cyberverse toy by having a faceplate-less mouth, and by being equipped with a large four-winged backpack in robot mode. He features a 5mm port for each of his hands, one on his backpack, one near each of his front wheels, and one on each of his two upper wings.

These include two large guns, patterned after the new weapons included with the G2 version of the classic Optimus Prime toy, which can be attached to the trailer in a similar fashion to those of Powermaster Prime. Also included are two additional (blue) Prime heads, sculpted explicitly in the style of Generation 2 comic artist Derek Yaniger's interpretation of Prime, especially as seen on the cover of the first issue, one pristine and the other battle-damaged.
We say "intended", because in actuality, the thing appears to have been produced in such huge quantities that it's wound up being made available in loads of other places—it was handed out at San Diego Comic-Con 2011, offered as a free giveaway with any order that included Transformers toys on Hasbro Toy Shop), as a free gift on the cover of the Awesome Autobots Activity Book, and came as a free gift attached to, of all things, issue #240 of the UK children's comic, Doctor Who Adventures (but not the UK's Transformers comic, you'll note!).
This agenda led the Predacon Megatron to attack the comatose Optimus Prime in stasis on prehistoric Earth, forcing Primal to take Prime's Spark into his body in order to preserve his life while his body underwent repairs. Primal was subsequently mutated into the massive "Optimal Optimus" form, which shared elements of Prime's form, prior to returning the Spark to its rightful place. The Maximals were occupied throughout the remainder of the series protecting Prime and the other Transformers aboard the crashed Ark until the Predacons were defeated. Various monuments to Optimus Prime appeared on Cybertron in Beast Machines, one of them a holographic statue in Iacon that Megatron took control of in order to trick Primal.
Optimus Prime also appears in the text-based fiction Dungeons & Dinobots. He commands the Autobots to attack the Arch-Ayr fuel dump. The attack is thwarted when the main Decepticon forces are augmented by the Mayhem Suppression Squad. When Wheeljack attacks both the Autobots and Decepticons with a massive force of drone Dinobots, Optimus offers to allow the outcast Autobot scientist to rejoin the Autobot ranks if the Dinobots destroy the Decepticons. The Dinobots prove unstable and go on a rampage, attacking everyone, including each other. Optimus punishes Wheeljack by having Ratchet painfully reformat him for Earth mode and assigning him to the Ark repair crew on the advice of Side Burn. He punishes Blurr for allowing his heroic Decepticon cousin, Crasher, part of the Mayhem Suppression Squad, to live. When Grimlock returns to the Autobots, Optimus lets him live because the Dinobot has gained useful intelligence and helps in work on the Ark.
The second War Within Optimus Prime toy in the Titanium series, but also the first official transforming toy from the War Within series. Personally designed by comic artist Don Figueroa (who created much of the War Within comic designs), Optimus Prime transforms into a Cybertronic truck. He is armed with a silver painted Ion blaster, on which the word "DON" can be clearly seen sculpted into the body.
This Optimus Prime is a redeco of the figure above, featuring red wheels and various Tech Spec-sque patterns on the legs & chest which can be decoded with their transparent red weapons, which is molded in a sprue similar to the ones used for the Arms Microns kits & Robots in Disguise (2015) Mini-Con figures. He can use any weapons included in this set, although his primary weapon is an axe.
After many battles on Earth, Optimus died by standing purposefully in the path of the Hydra-Cannon built by Megatron from the three Mini-Con weapons, the Star Saber, the Skyboom Shield, and the Requiem Blaster. He managed to partially reflect the beam, damaging the Hydra-Cannon. It was the Mini-Cons themselves, however, who resurrected him, entering the Matrix and reconstructing a new body for him. Subsequently, Unicron forced Optimus to face the dark part of his soul and that, on some level, he enjoyed the thrill of combat. Following Unicron's defeat, Optimus's denial was sorely tested as Galvatron, an upgraded Megatron, forced him into one final furious battle. The battle ended when Starscream sacrificed himself to end the circle of hate that powered Unicron. Floating through space, Optimus found the Matrix, but said he did not deserve it. Before beginning the battle with Galvatron, he was upgraded by the minicons. His red torso turned black and he was able to battle Galvatron one on one.
This new smaller mold of Optimus Prime features a similar transformation to the original toy. Unlike most transformable figures in this line, Optimus completely lacks 5mm fist holes. Compared to the finalized toy, the product photo on the back of the box has a number of deco differences, most notably silver thighs and white accents above the front windows in addition to those below. The same box photo and the more deco-accurate stock photo (right) also neglect to fold out his fists, which is the only other step in his two-step transformation.
This redeco of the Ginrai tooling of the Powermaster Optimus Prime figure (released concurrently with the 2001 reissue of the Ginrai figure) was a Toys R Us Japan exclusive black repaint, made to represent the original Optimus Prime equipped for a special mission. All of his red and blue plastics were changed to black, his clear blue windows were now tinted red, making his overall colour scheme very reminiscent of the now-familiar 'Black Convoy' color schemes.
The instruction manual for the MP-04S Convoy Sleep Version reveals a hidden message saying that Rodimus will be the next installment in the Masterpiece series. Concept sketches of the figure were released online in July 2010. The figure is a faithful modern recreation of the original G1 toy. Gimmicks include retractable binoculars, spinning saw blade and the Matrix of Leadership, but the figure's main feature is the ability to transform into both Hot Rod and Rodimus Prime. The transition between the two incarnations involves rotating the face, extending the legs and adjusting the spoiler on the back.
 • Optimus Prime  • Rodimus  • Ultra Magnus  • Alpha Trion  • Arcee  • Blaster  • Blurr  • Brawn/X-Brawn  • Bulkhead  • Bumblebee/Goldbug  • Cliffjumper  • Elita One  • Hoist  • Hot Shot  • Hound  • Ironhide  • Jazz  • Jetfire  • Kup  • Metroplex  • Mirage  • Omega Supreme  • Perceptor  • Powerglide  • Primus  • Prowl  • Ratchet  • Red Alert  • Sandstorm  • Smokescreen  • Seaspray  • Sentinel Prime  • Sideswipe  • Springer  • Wheeljack  • Wheelie  • Wreck-Gar
The original Ultra Magnus figure has been reissued and redecoed several times down the years, and this article strives to list each edition of the figure under its own heading. The first alteration to Magnus, however, was a running change made while he was still on shelves: Originally, his tires were made of rubber and he sported paint on both his small and large robot heads, but this version was soon replaced with one featuring plastic tires and no paint on either head. In addition, the clear yellow plastic that formed his windows was removed from the cab, leaving just holes instead; and his thighs and fuel tanks were left white, as opposed to the vacuum metalized chrome ones of the original release.
While stock photos and renders show the figure with a faceplate, this image posted by the Transformers Facebook page shows him with his mouth exposed. This was later found as a variant at least once. A running change was made, changing the blades to be more translucent. The semi-translucent blades release features a date code "73461", whereas the translucent orange blades version features a date code written as "80171".
This redeco of the Dark of the Moon Voyager Class Optimus Prime figure features a really unusual deco pattern consisting of red transparent tires, the vehicle front grill and fuel tanks (the fenders remained opaque red due to unpaintable plastic). Some of his parts like the vehicle front hood and the truck roof features a pattern similar to the ones used for the Tech Specs in the Generation 1 toys. He features a new sword and shield accessory, which can be used to decode the patterns.
In the alternate universe of the 2003–2004 toyline and series, Transformers: Energon, Rodimus (lacking the "Prime" suffix in English, but still called Rodimus Convoy in Japan) was a great leader on Cybertron ages in the past and was viewed as a hero by many, including similar character Hot Shot. Desiring to escape the war that had consumed the planet, Rodimus departed Cybertron with a contingent of like-minded troops, most of whom settled on an alien planetoid and became the energon-mining Omnicons. Still, Rodimus continued on his journey with Prowl and Landmine, carrying the "flag of peace" from world to world.
The Sword of Judgement included with this toy is the same mold as the weapon included with the Age of Extinction leader class Optimus but cast in flat grey rubbery plastic rather than the transparent plastic and paint operations of the initial release. This Optimus Prime erroneously features blue paint on his feet instead of the screen-accurate red.
This redeco of the Ginrai tooling of the Powermaster Optimus Prime figure (released concurrently with the 2001 reissue of the Ginrai figure) was a Toys R Us Japan exclusive black repaint, made to represent the original Optimus Prime equipped for a special mission. All of his red and blue plastics were changed to black, his clear blue windows were now tinted red, making his overall colour scheme very reminiscent of the now-familiar 'Black Convoy' color schemes.
This version of Ultimate Class Beast Hunter Optimus Prime is exclusive to Cybertron Con 2013. While Prime itself is unchanged, he has been packaged in the box with his backpack plugged into his back, allowing the cannons to rotate when his spiky stomach-fenders are pushed down. The box itself also has slightly different text and graphical layouts, is encased in a large, slip-on outer covering, and features a designated number as part of the Thrilling 30 line.

Optimus Prime (Clear Ver.) is a redeco of Revenge of the Fallen Legends Class Optimus Prime in black and clear blue plastic, available only in the August 2014 issue of TV-Kun magazine. His only paint operations are on his abdomen and face, but stickers for additional detail are included on the issue's sticker sheet. Optimus Prime has been slightly retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock.
In the past 80 or so years, the yo-yo has seen some pretty mundane innovations, such as a ball bearing axle for better spin efficiency and the addition of flashing lights, to name a few. But finally, someone has rolled up their sleeves and is ready to fuck shit up all over the yo-yo world. Meet the ReGEN; half yo-yo, half MP3 player and just a pinch retarded.
Just which character this toy represents is up for debate. The toy's bio claims he used to turn into a tractor-trailer (indicating Optimus Prime), but considering the timeframe of when they were written and the whole lack of a stance on who Primal "was" before the show and blah blah blah... it's just easier to file this under the same iffiness as the original toy bios set on modern Earth and leave it at that.
Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[38] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[39]
Although the original Japanese incarnation of Transformers: Cybertron, known as Transformers: Galaxy Force, was produced apart from Armada and Energon, the series, as originally conceived by Hasbro, was as the third part of the trilogy. The English language dub of the series treats it as such.[50] Consequently, inconsistencies arise between Cybertron and the other two series, but have been explained by the Cybertron comic book, available exclusively through the Official Transformers Collectors Club, as the result of fluctuations in the fabric of reality caused by the Unicron-induced black hole.

Prime appeared again in the fourth crossover called "Black Horizon". When Hawk, who had been afflicted by the Matrix, began getting dire visions of a new threat, Prime journeyed to Earth. He took Hawk and Flint to Tibet to discover the source of the problem, only to encounter Bludgeon once again. Prime battled Bludgeon and only won due to intervention by Hawk. Fighting their way into a secret city beneath the Himalayas, the trio realized the extent of the threat. At stake was the impending destruction of humanity by Unicron and the world being taken over by Cobra-La. Optimus and Hawk were discovered by Bludgeon and a group of Cobra-La troops. Prime defeated Bludgeon, then, with Hawk and Joe Colton, gatecrashed the Cobra-La ceremony to sacrifice Firewall to Unicron. Prime was mobbed by Cobra-La warriors and pinned down by a monstrous insectoid creature. Prime demolished them in time to save Hawk from Golobulus. With Cobra-La arrested by G.I. Joe, Prime made sure his comrades were okay before sitting down to watch TV with Eject and Firewall.

The "Unicron Trilogy" version of Optimus Prime is a fictional character of this branch of Transformers lore. Appearing in Transformers: Armada, Transformers: Energon and Transformers: Cybertron (known as the aforementioned trilogy), Optimus is the leader of the heroic Autobots. He often converted to his super combat mode. In all three series, Optimus' English voice actor is Gary Chalk, who previously voiced Optimus Primal in Beast Wars and Beast Machines.
After having spent an extended period of time lost on Quintessa, Optimus was returned to Cybertron by the Turbomasters during their efforts to retrieve the similarly lost Flash, who he had been drawn into Perceptor's Dimensional Interface Assembly. The Age of Wrath Pt.5 Though badly damaged, Optimus led an insurrection against the then Megatron-controlled Cybertron, and successfully overthrew his enemy from power, all the while thwarting a Quintesson invasion. The Age of Wrath Pt.6
JETWING OPTIMUS PRIME Black Ver. is a black, teal, and chrome redeco of Jetwing Optimus Prime exclusive to the Asian market. He appears to have been based on the cancelled TakaraTomy contest prize Jetwing Optimus Prime Black Version (see above), with a few color alterations here and there, plus the obvious addition of chrome. It was originally solicited by online retailers as the far goofier-sounding "Dark Nightwatch Jetwing Optimus Prime".
A K-Mart exclusive set released on "Black Friday" (the day after Thanksgiving, the most hellishly busy shopping day of the year), this set consists of Super Base Optimus Prime, Jetfire, their respective partner Mini-Cons Sparkplug and Comettor, the Adventure Mini-Con Team, and oddly enough, Longarm. Optimus Prime's red plastics and paint were replaced with gold, the only changes made to anyone in the set. It is this set from which the name of Optimus Prime's combined mode with Jetfire, Jet Prime, comes.

Optimus foiled Megatron's attack on 21st century Tokyo after informing his old foe that wherever he would pop up, the Autobots would be there to thwart his evil intentions. Henkei! Henkei! volume 1 Optimus and Bumblebee later intervened when Astrotrain attacked Shinjuku Station, using their bodies to shield nearby humans from the destruction the triple-changer brought about. They were unaware that Astrotrain's rampage was really a distraction staged to keep their attention away from Megatron's gathering of energon cubes nearby. Henkei! Henkei! volume 2 Optimus continued to do battle against Astrotrain until Rodimus showed up to provide the Autobots with additional firepower. Henkei! Henkei! volume 3

Jazz and Ironhide reported to Optimus that the Decepticons were stealing gas, and Optimus was able to use Roller to find out the Decepticons were using a molecular transfer device. The Autobots assaulted the Decepticon stronghold so they could take care of the device. Summertime Coloring Book After a rain storm, Optimus and most of the other Autobots went out on patrol. When the Decepticons used a fake message to lure Bumblebee out of the Ark so they could take it over, Optimus used the same gambit to retake the ship. A Message From Outer Space
The real selling point of the toy, however, is the colossal Omega Combat Armor. Optimus' trailer transforms into nearly two feet of limb extensions, armor, and wings. The armor remains completely integrated (except for the Ultimax Super Cannon) during transformation, with no partsforming, although this renders the final power-up robot mode somewhat limited in articulation, having no leg articulation whatsoever aside from swinging the hips out slightly and twisting at the ankles for maximum stability. The armor adds six more 5mm ports of dubious utility around the feet, retains the four from the cab robot and the eight from the trailer (on the backs of the wings), and has his own pair of 5mm fist holes. In trailer mode, it can support itself using folding blue landing gear, although the attached ball-jointed struts make it somewhat less than realistic.
One of the taglines of the Transformers universe is “more than meets the eye.” It’s meant to suggest, of course, that these robots are not just robots; they can turn into vehicles and boomboxes and dinosaurs. But some of the characters themselves tend to be more than meets the eye. In fact, they can become other Transformers. Megatron becomes Galvatron, Orion Pax becomes Optimus Prime, and Bumblebee becomes Goldbug.
The Diaclone Powered Convoy figure had several additional features and modes which were mostly excised or left unmentioned for the Transformers release of Ultra Magnus. Principally, Powered Convoy came packaged with "Powered Buggy", who was left out of Magnus's release (see notes below for further details). Omitted from Magnus's instructions is the ability of his chestplate and super robot head to combine to form a small vehicle; the Powered Convoy version of the figure included small rolling wheels on the underside of the chestplate which were removed for Ultra Magnus. Additionally, three additional modes were included in the Diaclone instructions that Hasbro left out: a "preparation base" mode and an "Autobot base" mode were excluded entirely, while the third, a "catapult launcher" mode originally intended and proportioned to accommodate the Diaclone Jet Robo figure that became Starscream, was shown only on the front of his packaging, interacting with Silverbolt. The Japanese release of Ultra Magnus—released as part of the Scramble City sub-line—did include instructions for the preparation base and catapult launcher modes, but replaced the original Autobot base mode with a new configuration.
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