Using the Spacebridge to travel to Earth, Prime was sidetracked when Megatron transported him to Unicron's body. Megatron attempted to cajole him into distracting Unicron long enough to transfer his consciousness into a new body. Prime refused until Megatron showed him what was happening on Earth. A massive Terrorcon invasion had devastated many of Earth's greatest cities, with the stalwart Autobot defenders nearly overwhelmed. Megatron offered to deal with the invasion if Prime would aid his rebirth. Out of options, Prime agreed, and battled Unicron's internal defences to disable a sensor, allowing Megatron's resurrection. As Megatron teleported to Earth to keep his end of the bargain, Prime, still inside Unicron, prepared to fight back.
This Asian-exclusive redeco of AM-01 Optimus Prime features a sticker-less, extensive paint-job, coating his red parts and half-translucent arms in glossy metallic paint, painting his torso, shins, grille, fenders, and wheel rims silver, painting half of his feet in glossy black, having painted headlights, and featuring a unique "snake" insignia on his roof/right shoulder-pad, due to 2013 being the "Year of the Snake". O.P comes pre-assembled, lacks stickers, and features paint operations.
Power Surge Optimus Prime's scannable Autobot insignia is on his robot mode left shoulder. As he's packaged in robot mode, this badge is easily scannable while still in-package. Like his wavemate Bumblebee, this figure eventually saw release in the 11th wave of the Warrior Class line with the "Combiner Force" packaging. His scannable sticker is also altered, but scanning the badge only unlocks Energon currency, but not the character. This also applies to the original release's badge, but it unlocks 8 Ultra Sparks instead.
Yet another Reveal the Shield redeco with the Motorbreath retooling, Convoy is cast in clear red and black plastic. He has been retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock. Convoy was available at a variety of 2014 events, including on May 3 at a "Kids Walk" event at Fuji Speedway, in special packaging on May 16 at the "Transformers Celebration 2014" midnight event at the Sunshine City Toys"R"Us store in Ikebukuro, on June 15 at Tokyo Toy Show 2014, at the Aeon Mall in Kasukabe on July 19, and at the "Transformers Expo" event in Yokohama on August 9. Convoy was also available as one of three preorder bonuses for Cloud Roadbuster.
A single-packed version of the battle damaged Voyager Optimus Prime toy from the Sam's Club exclusive three-pack. Although the assortment number and the general packaging style (which are both the same also used for the Premium Series redecos of Voyager Class Autobot Ratchet and Megatron) seemed to indicate that this might be a Best Buy exclusive, it was later confirmed to be an "international market" exclusive. It was released in Hasbro's Southeast Asian markets, but was not available in the USA outside the Sam's Club three-pack.

There is definitely a market for LEGO for adults. The modular buildings and other exclusives scratch that itch but there could be so much more. Currently the adult LEGO offerings falls into two categories: sets that look good but are boring to build (architecture) and sets that are fun to build (modular buildings, some Technic). The architecture line is marketed towards adult former fans of LEGO who want something to put on their desk. They can serve as a reintroduction to LEGO for adults.
The Happy Meal version of Energon Optimus Prime features a very similar transformation sequence to his larger figure, though his limited articulation means that his shoulder insignias aren't visible in robot mode when his arms are facing forward. His torso is hollow to contain his electronic "Energon Cube" accessory, which generates effects when activated by remote control. This remote is in the form of the Mini-Con jet Wreckage, and can mount on the top of his cab in truck form.
In Transformers: The Last Knight, he is brother-in-arms with Bumblebee who he fought alongside with to foil the Nazi Party in World War 2. He speaks with a thick French accent due to being stuck in France for so long, much to his own embarrassment. He wields a special gun which can briefly slow down time. He is also the only Transformer who is shown to speak in vehicle mode. [20][21]

The Autobots and the Decepticons came to a distant world in the grip of an ice age. Assuming alternate modes based upon the dominant (though doomed) indigenous creatures of this planet, they continued their ancient, unending war. However, the Autobots, with their energy levels dangerously low, withdrew from combat as the world grew colder. They sought refuge in a deep cavern and entered stasis lock, awaiting the day when surface conditions changed to better suit their operation. Hearts of Steel #1 Optimus lay under the Mare Rurek Glacier. Infestation 2: The Transformers #1 Millions of years later, Bumblebee was awoken by the hammering of humans working on a rail line. He briefly considered awakening Optimus Prime, but thought better of it. After discovering the world had changed significantly, Ratchet thought there was no reason to awaken Prime. Hearts of Steel #1 When Bumblebee discovered the Decepticons were once again active on this world, Ratchet and Prowl agreed that the Autobots must intervene, but again decided out of rousing Optimus from his slumber. Hearts of Steel #2


Hot on the heels of their licensing deals with Pepsi and Nike, TakaraTomy got themselves a slice of Apple™ pie and released Convoy —playing iPod speaker— as part of their small, musically-themed Music Label line. This version of Prime is an all-white redeco of the original Generation 1 cab robot, which (much like the "Marine Version" of Prime from the Sports Label line) makes it seem like he ought to be Ultra Magnus. The figure is actually even derived from the retool of the mold created for the original Ultra Magnus figure, as distinguished by the elongated hubcap pegs on the front wheels. Like Pepsi Prime before it, the figure's fists now store in peg holes on the under side of its trailer. The toy lacks any of the original Prime's stickers (even the silver stripe on his chest is now a paint operation) and includes the original thick-barrelled version of Prime's blaster. The toy features a brand new headsculpt based on the 20th Anniversary Prime figure, given additional poseability not previously seen on the figure by being mounted on a ball joint.
While the Transformers animated series came to an end in America in 1987 after The Rebirth, production was continued in Japan with three new, exclusive animated series spin-offs to continue the story. The first of these series, Transformers: The Headmasters, supplanted the events of The Rebirth. With the Decepticons defeated, the Autobots entered into an even closer relationship with Earth. The Autobots also began the colonization of other worlds, the first of which was the planet Athenia, where Optimus Prime was stationed. It soon became apparent, however, that the consequences of releasing the energy of the Matrix to cure the Hate Plague were more far-reaching than Optimus had anticipated. Without the energy of the Matrix to act as a balancing factor, Vector Sigma had become destabilized. The Decepticons suddenly returned to exploit this, assaulting Cybertron in order to seize control of the mega-computer. Prime took a squad of troops to aid in the battle on the planet. When the arrival of the Autobot Headmasters tipped the battle in their favor, Prime broke off from the main attack and headed down into the depths of the planet, planning on stabilizing Vector Sigma at any cost.
The second known version [17] ditched the triplechanging gimmick on the cab and simplified things a good bit. This Powermaster Prime has several distinct characteristics only seen in the second design, such as the wider "block head" and two faux smokestacks on top of either shoulder as opposed to one. Also, in a rather odd twist, this design features a black head and fists for both super and regular modes rather than the traditional blue. It also had yellow eyes in either mode a la the original Optimus Prime.
Really great, well-researched article. I think you hit the nail on the head here – the fact that there are more expensive sets than ever before affects perception. Also, I’m pretty sure the presence of a baseplate (light but large) in the old sets made them seem bigger. I don’t like the lack of baseplates in new sets – it does make them seem smaller.
Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[8] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[9]
Optimus was providing cover-fire for a cross-universal battle when he suddenly seized up. Though he rebooted momentarily, he had terrible news for his Protector allies: using the power of the lower-dimensional Planicrons, Megatron had succeeded in sundering the Alternity's aggregate! Optimus urged his subordinates to not lose hope however, reassuring them that events were still unfolding within the parameters they had foretold. Sure enough, the battle swayed back in the Autobots' favor when Thundercracker, disgusted by Megatron's reckless use of their power, freed the Planicrons and robbed Megatron of his most powerful weapon. Optimus then tasked Elita Seven, the black Convoy, and Bumblebee to track down the doorway that would allow the Planicrons to ascend to the higher-dimensions, putting them on the path to supersede the Alternity as multiversal protectors. While they attended to this task, the rest of the now-former Alternity busied themselves by destroying Megatron's auto-avatars, weakening the villain and disallowing him from interfering further with the Planicrons' destiny.
The toy's primary gimmick is its auto-transforming trailer, which assumes one of three configurations when triggered by an infra-red signal transmitted from the cab robot. Transforming the cab into robot mode will cause the trailer to automatically flip open into a battle station for Mini-Cons, which Prime can stand in the centre of. The base features a central tower with a pop-out artillery emplacement and a mount for Prime's large cannon; a rotating missile-firing turret; two Mini-Con storage bays, one of which featured a manually-activated tab to launch Mini-Cons out; and two live Mini-Con hardpoints, one of which pops up a non-firing turret, the other activating a laser noise.
Really great, well-researched article. I think you hit the nail on the head here – the fact that there are more expensive sets than ever before affects perception. Also, I’m pretty sure the presence of a baseplate (light but large) in the old sets made them seem bigger. I don’t like the lack of baseplates in new sets – it does make them seem smaller.
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When a new threat, the Elder Gods, appeared, a group of Autobots acquired the help of Tobias Muldoon and Nikola Tesla to travel to the glacier and waken Prime. Infestation 2: The Transformers #1 Tesla's Tesla tower wasn't enough on its own, so Wheeljack, Ratchet, Trailblazer, and Hound gave energy necessary to recharge Optimus Prime. Optimus awoke and revived the other Autobots with his energon reserves, before traveling to Port Cenotaph, Nova Scotia where an Elder God had risen from the sea. Diving into the ocean, Optimus cleaved parts off the Elder God until it and its followers returned to the depths. Though Tobias asked if the creature was dead, Optimus wasn't sure, but promised the Autobots would be there to defend Earth if it ever returned. Infestation 2: The Transformers #2 Infestation 2 #1
Omron's keychains were not limited to soft plastic, with die-cast versions of the same characters from the Mascot Keychain line being made available in their Transformers Strap range. This Prime is pretty much identical to the Die Cast Figure version of the character, just a little smaller—about 2.5" in height—and with the addition of a keychain with a wrist-strap.
All of the Tiny Titans were sold blindpacked. However: there's a tiny clear window in the back to peek at the item inside, making the task of getting the ones you want easier. Every collectible card included in Tiny Titans has a scannable insignia sticker on it. Scanning the badge unlocks a random amount of Energon "currency" and a randomized bonus power-up item, and can only be scanned once per day. It's honestly quicker and less redundant to say which toys don't have this feature.
A late-run extensive redeco of the Super Base Armada Optimus Prime toy, "Powerlinx" Optimus Prime sports the darker color scheme the character takes on in the Armada cartoon episode "Origin" following a Mini-Con power-up, but he is not precisely show-accurate—the deco would later be fine-tuned with more accurate details for release in Japan as the Magna Convoy DX giftset (see below). In addition to now sporting fully-mobile Super Mode arms without the movement-impeding tabs, Prime still comes with all his features and accessories, though for this release, his Mini-Con partner Sparkplug got retooled with a new rear chassis and a blinged-out golden chrome body as "Corona Sparkplug".
In Transformers: Autobots, Optimus Prime meets up with the other Autobots to give further commands to his troops. Create-A-Bot, the new rookie, is eager to help in the cause, but Optimus tells him to sit back while the other Autobots fight the Decepticons. Create-A-Bot finally defies orders and completes a mission against Optimus's council. After nearly getting himself and the other Autobots killed, Create-A-Bot apologizes to Optimus personally. Taking pity on the newcomer, Optimus lets him off with a stern warning, and they move out together to face Megatron, who has absorbed the power of the Allspark. Optimus fights Megatron, but Megatron gains the upper-hand. Optimus is on the verge of defeat when Create-A-Bot takes the Allspark and drives to Megatron's chest, weakening Megatron but mortally wounding himself in the process. Optimus fights Megatron again, defeating him. As Megatron is on the ground, he tells Optimus that if he kills him, the Allspark will be destroyed and Cybertron will never be restored. Optimus says to Megatron that he will do what he must do, then he raises his sword and kills Megatron, destroying the Allspark in the process. Create-A-Bot also dies, but not before telling Optimus his final request to make Earth the new home of the Autobots and to protect the humans. The game ends with Optimus sending a message to all surviving Autobots taking refuge among the stars.
A slight redeco of Takara's Deluxe-size Optimus Prime was released as part of a special set commemorating both the 20th anniversary of Transformers and the 30th anniversary of its progenitor, Microman. Coming with an exclusive metallic redeco of Takara's Kicker, which was based on the Microman body, this Prime featured a chromed grill where the original had painted plastic, and supposedly slightly shinier plastics. Very slightly.
Released to conclude the 10th Anniversary of the live-action film series, Masterpiece Movie Series Optimus Prime is a brand new mold that transforms from a 25cm-tall robot (a little taller than MP10 Convoy) resembling how the character appeared in the first live action movie into a Kenworth W900 modified Peterbilt 379, with many of the engineering cues being distinctively based and improved on the ROTF Leader Class mold. His transformation takes a whooping 43 steps, making it one of the most complex Masterpiece figures to date! (Although this pales in comparison to MP-36 Megatron's 107 steps.) .
Optimus foiled Megatron's attack on 21st century Tokyo after informing his old foe that wherever he would pop up, the Autobots would be there to thwart his evil intentions. Henkei! Henkei! volume 1 Optimus and Bumblebee later intervened when Astrotrain attacked Shinjuku Station, using their bodies to shield nearby humans from the destruction the triple-changer brought about. They were unaware that Astrotrain's rampage was really a distraction staged to keep their attention away from Megatron's gathering of energon cubes nearby. Henkei! Henkei! volume 2 Optimus continued to do battle against Astrotrain until Rodimus showed up to provide the Autobots with additional firepower. Henkei! Henkei! volume 3
Part of the first wave of Age of Extinction: Generations Voyager Class toys, "Evasion Mode Optimus Prime" is an all-new figure based on the character's initial form in the film, transforming from a cab-over semi truck into a robot mostly similar to his previous movie design. The truck mode is heavily based on Generation 1 Optimus Prime's White Freightliner WFT alt mode in both sculpt and deco, although it draws a few details, such as the singular smokestack and wheel designs, from the heavily faded Marmon 97 seen on-screen. In robot mode, he sports faux-kibble windows and, amusingly, two false smokestacks. Unfortunately, due to being used with the transformation, he lacks the real elbow joint on the arm, which makes the lower section of the arm the only poseable section. Also, Optimus can wield weapons with longer posts while his arms are in a "default" 90° position.
After a long period of stalemate, Prime grew frustrated at the lack of progress his troops were making against Megatron's forces. To remedy the situation, he ordered the creation of several new Transformers who would be perfectly adapted for combat on Earth. The first among these was Pirhana. Piranha's The Official Transformers: Generation 2 Annual profile But one of the Autobots' great victories came not through superior numbers or firepower, but trickery and cunning. As part of a plan devised by Optimus Prime's new second-in-command Prowl, the Autobots allowed Starscream to "overhear" that they had uncovered an ancient Cybertronian ship with the means to return to Cybertron. They then stationed themselves around the vessel, atop of Table Mountain in Africa, and awaited the inevitable Decepticon attack over its possession. Optimus met Megatron in battle, but ordered his troops to withdraw after a brief skirmish, declaring the Decepticons too powerful to hold back. Once the Decepticons claimed their prized and entered the ship, they found themselves locked inside it. The ship then shot up away from the planet, leaving the Decepticons without the means to control it. Though the Autobots knew this wouldn't rid them permanently of the Decepticons, they were satisfied with a brief period of calm while they were off-world. Day of the Decepticons
When Starscream attacked a power plant with the aid of his brainwashed ally, Skyfire, Prime carried Grimlock to the scene of the battle on the back of his truck mode. The Enemy from the Arctic During the conflict that followed, Prime's suspicions about Wataru were confirmed when the boy manifested a barrier to protect himself and Bumblebee and to help Skyfire overcome the influence of Starscream's mind-controlling helmet. Wataru was a Booster as well! Wataru's Power His past experiences naturally made Prime hesitant to put Wataru's power to use, but Osamu Kihara made the point that Wataru's power was invaluable for hunting down shards of the Energon Cube. Prime and Wataru headed out to investigate a local relic that Kihara suspected was a cube shard, and Wataru's powers soon confirmed the doctor's findings. Just as Prime was about to report back to Kihara, however, Megatron struck, demanding that Prime hand over both the shard and Wataru. Prime attempted to feign ignorance of Wataru's powers, but Megatron ignored his bluff and encouraged him to hand the boy over, lest he cost another Booster their life. Driven into a rage by the stinging barb, Prime violently attacked Megatron with his energon-axe, but as the duel raged, Megatron continued to question Prime's beliefs and his attitude. Unable to deny Megatron's accusation that he had hoped to use Wataru's power to defeat him, Prime lost his concentration and was taken down by the Decepticon leader. Despite what he had learned about a previous Booster dying, Wataru stayed true to Optimus and activated his powers, healing the Autobot's wounds and powering up his energon-axe into a huge sword. Summoning all his energy, Prime took down Megatron with one almighty slash, then collapsed into stasis lock. Optimus Prime's Secret

Apart from this, Optimus Prime is also the weakest link of the gestalt combination, due to a number of design failures attributed to his torso mode. The square holes-and-tabs used to secure the arms together when in torso mode are too weak to remain locked in place (though a very small amount of copies can secure the arm well), and are prone to falling out of position should an attached arm be moved. The torso mode's skirt plate is also attached to the stomach rather than the pelvis, rendering the waist swivel nearly worthless due to the skirt obstructing articulation.


If Optimus led his troops back to the Decepticons’ poison lab, the convoy happened upon the Decepticons hauling barrels of poison out of the poison lab. Windcharger and Ironhide suggested two different plans to Optimus: Windcharger wanted to use his magnetic powers to cause a confusion, while Ironhide wanted to simply go in for a full frontal assault.
The project was crowd-funded through Japanese crowd-funding site Makuake[11]. For 5,400 yen, contributors received an INFOBAR Optimus Prime, or for 16,200 yen, received INFOBAR Optimus Prime, INFOBAR Megatron and INFOBAR Bumblebee, the only way to obtain the last two items. The project received one million yen in the first 24 hours, ultimately topping out at over 32 million yen.
Part of a cross-promotion between Toyota and TakaraTomy, the deluxe-sized FJ Optimus Prime transforms into an FJ Cruiser, with his axe weapon becoming the vehicle's spare tire. The vehicle mode's body panels come packaged on the sprue, and can then be clipped onto the core figure. The mass retail release of FJ Optimus includes yellow and white panels, whilst further color variations were available when purchasing an FJ Cruiser at Japanese Toyota dealerships. As is typical of TakaraTomy exclusives, these variants came in grayscale packaging.
Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[38] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[39]

Although the animated series ended in the U.S. after The Rebirth, Optimus Prime continued to appear in animated sequences of Transformers toy commercials, progressing from Powermaster to Action Master. He even made an appearance as a computer-generated Combat Hero. Many episodes of the series were re-aired to promote Transformers: Generation 2. During these sequences, computer-generated scenes featuring key G1 characters are borrowed from Generation 2 commercials to serve as opening, closing, and commercial bumpers. Optimus Prime is shown in the opening and closing fighting Generation 2's Ramjet.
Part of the first wave of Prime: Beast Hunters Voyager Class toys, Optimus Prime is a larger, all-new mold. He also transforms into a monstrous, flat-nosed truck, but differs from his Cyberverse toy by having a faceplate-less mouth, and by being equipped with a large four-winged backpack in robot mode. He features a 5mm port for each of his hands, one on his backpack, one near each of his front wheels, and one on each of his two upper wings.
On another plane of existence, Optimus travelled the path to the Matrix, guided by the voice of his old mentor Alpha Trion. The path led him to Grimlock, who had also been killed by Megatron; Prime rescued Grimlock from Kremzeek, the demonic eater of souls. At the gateway to the great beyond, they encountered Bludgeon, who announced that only those who bore the "key to Vector Stigmata" may pass through. Prime realized that the wounds on his body form the key, but the angel insisted that these would grant Prime access. Prime took Grimlock's sword and bestowed the key on Grimlock, allowing the former Autobot King to ascend into the Matrix while Prime stayed behind. Transformers vs. G.I. Joe #12
A larger version of Prime, with Advanced Automorph technology and a more complex transformation procedure. Has two sets of electronic sounds and lights that activate when the head pops up or when you press a button on the roof (in truck mode), and a single projectile weapon that can swing over the toy's right hand. Unlike Megatron (whose head is fixed) and Brawl (whose head is connected with a ball joint), Prime's head is limited to side movement due to the circuitry on his LED eyes. This figure has a folding cannon and a firing missile.[76] With this figure standing nine inches tall and Optimus being 28 feet (336 inches) tall, the toy is about 1/37 scale.
When you’re a Cybertronian robot-alien who could easily blow any human to bits if you wanted, having a license plate can’t be that important. Really, if you’re in car mode and a cop pulls you over for not having plates, and sees that you also don’t have a driver, and then perhaps sees you turn into a giant robot, what exactly is that cop going to do?
"Cybertron Optimus Prime" new features a darker grey plastic, and mostly shares the same paint mask to the original Deluxe class figure, with added paint details on his head and the mesh-like pattern on the front of his "entry" mode. The silver paint on his chest was slightly changed from the original and he lacks the paint on his feet, his "headlights", and the top of his "entry" mode. Lastly, he features Cyberglyphics on his vehicle mode windows, and the rear sides of the vehicle. His flame attachment is now cast in translucent red plastic with orange sprays.

The series begins when Optimus and his crew, after picking up a disillusioned ninja named Prowl, are sent to clear rubble from a space bridge passage. There, the Autobots stumbled upon the Allspark and are immediately attacked by Megatron's battle cruiser, the Nemesis. Through treachery by Megatron's second-in-command, Starscream, Megatron was fragged and the Autobots crashed on Earth in the early 21st century. After being in stasis under Lake Erie for 50 years, the Autobots awaken in Detroit of the near future, where they immediately discovered humans in need and became heroes of the city after stopping a Sumdac Industries experiment gone wrong. During the battle for the possession of the Allspark, Optimus goes offline after defeating Starscream, only to be revived by Sari Sumdac and her Allspark-infused key.
Laser Optimus Prime transforms into a mid-1990s Western Star 4964EX, pulling a grey and black fuel tank trailer. The sides of the trailer are decorated with a sticker depicting Prime using a flamethrower to burn down a banner with the words "Optimus Prime Octane" on it. The truck is armed with a disc launcher on the roof of its trailer, which launches five blue discs bearing the Generation 2 Autobot insignia as a knob is turned. Like the other "Laser" toys released this year, Prime features electronics powered by two button-cell batteries; in truck mode, pressing the button on the cab's roof causes his headlight to light up with yellow LEDs.
When Highbrow was captured by the Decepticon leader Scorponok, Optimus Prime agreed to surrender himself to ensure his fellow Autobot's safety. Naturally, though, Prime did not expect Scorponok to hold up his end of the bargain, and he had Hosehead and Fizzle rescue Highbrow while he allowed himself to be imprisoned. Their mission successful, Hosehead and Fizzle then sprang Prime from his cell, and the team beat a hasty retreat. Autobot Hostage

Produced to coincide with the 20th anniversary of The Transformers: The Movie and its release on DVD by Sony, this edition of Prime is a redeco of his 20th Anniversary figure. It replaces the original's metallic paint with flatter colors and does away with any and all vacuum-metalized plastic, as well as altering several other small details across the body, like the color of the lights on his feet and chest.
The 1984 and 1985 toy lines contained several figures of note. Megatron, the Decepticon leader, originally transformed into a realistic Walther P38 pistol with stock and barrel extensions and scope. The Megatron toy was delayed till 1985 for release in the UK. The Constructicons were the first "gestalt" team in the Transformers line, but were different from most subsequent gestalt teams in that they consisted of six members instead of five. The Autobot Jetfire was repainted from a Macross toy, specifically the VF-1 Valkyrie, and the character was renamed Skyfire in the animated television series program for copyright reasons.

LEGO® sets are not cheap toys. They are made to the highest standards and have the price to go along with it.  However, in the past couple decades it seems that the price of LEGO sets has become outrageous. New sets can sell for up to $500 retail and old sets can sell for twice that in a secondary market. This is a children’s toy, right? There is no way LEGO sets have always been this expensive; it is just molded plastic. Let’s take a look at the history of LEGO pricing and try to figure out what is going on.


Of particular note to Prime completists is that this otherwise traditional reissue of the Generation One Prime cab has a brand-new head sculpt which is essentially a miniaturisation of the Masterpiece/20th Anniversary Prime's noggin. Not only does this give the "classic" Prime toy a more show-accurate head, it's also the first iteration of this familiar mould in which the head is actually poseable. Being one of the better-articulated early Generation One toys, Prime can finally look in any direction he can aim.
When reports from both Jetfire and Mirage corroborated that the Decepticons were constructing giant rockets to shift Earth out of its orbit, Optimus took to the skies and led his troops on a sabotage mission. Upon their approach, Optimus, Jetfire, and Deftwing overheard Megatron declare that the engines would fire up in twenty minutes. With little time to prevent the destruction of Earth's biosphere, the more maneuverable air-bound Autobots entered the thruster tubes to destroy the rockets from within. Jetfire and Deftwing were successful in their task, and the Autobots beat a hasty retreat to avoid the resulting lava swell. Optimus heaped praise upon the pair afterwards, embarrassing the bashful Jetfire. Moving Day Planet Earth
After the Combiner Wars, Optimus watched the reconstruction efforts. Not wanting to overstay his welcome and preferring to leave Cybertron's leadership in its existing hands, he bid farewell to the Mistress of Flame and Windblade and departed for parts unknown. Aftermath and Rebirth On the way, he received a vision of future events from the Matrix and headed back towards Metroplex City. There, he met up with Megatron and told him of his vision, believing that the Combiner Wars and Trypticon's attack were signs of a greater threat, one that would lead to their ultimate destruction. Megatron laughed off his concerns, and the two parted ways. The Fight Begins
If all four Autobots ventured together into the Decepticons’ lab, they first encountered Laserbeak, only to quickly dispatch him. Venturing further into the lab, the group soon spotted the antidote they were after, and sent Mirage to fetch it. Mirage returned with the beaker and news; he had heard Ramjet and Starscream talking about using a new poison to turn humans into mindless slaves.
In true Prime style, forward portion of the vehicle mode detaches to become Prime himself, while the rear "trailer" transforms into a gun emplacement. In robot mode, the barrel of the truck's left cannon detaches to become a hand-held rifle for Prime, and the figure features an opening chest compartment concealing a removable Matrix of Leadership accessory. Prime's gigantic hands mean that he can't hold it especially neatly, but he can certainly grip hold of it. Atypical of both most Unicron Trilogy figures and indeed, Optimus Primes in general, Prime's hands are not designed to accommodate weapons with 5mm posts, instead featuring a small peg-hole in his palm that allows him to tightly grip objects designed to fit there, like his own rifle, Leobreaker's whip, Cybertron Wing Saber's swords, and Cybertron Metroplex's axe. However Cybertron Wing Saber's sword hilts will also act as adaptors allowing Prime to hold and use 5mm weapons.
Part of the fifth wave of Kabaya's revival of the Transformers Gum series, this snap-on transforming model kit of War for Cybertron Optimus Prime is sculpted from red, light blue, and gray plastics, and uses stickers for detail. He comes with a blue non-transforming version of his hand-held blaster rifle, which mounts at the rear in vehicle mode. He comes packed with a model kit of Tigerbreast, and a stick of gum.
In the third nexus, Optimus oversaw Ironhide testing Sparkplug's latest invention, the Sun-Pak, a miraculous device capable of fuelling a Transformer for an entire Earth day after being charged for only an hour in sunlight. As the trial-run wound down to an end, the Decepticons suddenly burst into the Autobots' secret underground testing facility, forcing Optimus to decide whether to order a tactical retreat, or have his Autobots fight the intruders despite his troops' low energy reserves. If he chose to stand and fight, he had the additional choice to either make the Autobots concentrate on Starscream, who is leading the charge against the Autobots, or divide his troops' attention onto all of the Decepticon assailants. If Optimus chose to attempt to eliminate Starscream once and for all, the Decepticon Seeker would beg for mercy, forcing Optimus into a choice yet again: accept the snivelling Decepticon's surrender, or continue his attempt to end Starscream's evil once and for all. Accepting Starscream's surrender spells victory for the Autobots, whereas ignoring Starscream pleas ultimately leads to Sparkplug being kidnapped by the Decepticons, necessitating Optimus to send Buster, Blaster and Bumblebee on a perilous retrieval mission while the other Autobots recharge at the Autobots' home base.
Available exclusively from Japanese clothing company A Bathing Ape in March 2013, "Convoy Reissue BAPE VERSION RED CAMO" (コンボイ復刻版 BAPE® VERSION RED CAMO) is a redeco of the original Optimus Prime toy sporting a unique new red color scheme, along with a red trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese packaging.
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