His original trailer is not included with the set; instead, he comes with a new deluxe-scaled trailer, not available with any other figure, based on the one towed by Prime in Dark of the Moon. The trailer is compatible with both figures, and sports 5mm post-holes that will hold (among many other things) G1 Prime's laser rifle and the MechTech weapon Movie Prime is armed with.

This TakaraTomy Asian market-exclusive Leader Class two-pack consists of a redecoed Jetfire and a slightly altered Buster Optimus Prime. Buster Optimus Prime is almost identical to the single-pack Japanese release of the toy, but unlike the standalone Buster Prime, has a head with a faceplate, itself containing more paint details than the first release of Revenge of the Fallen Leader-class Optimus Prime. The flames are outlined with light blue instead of white for accuracy to the physical truck prop (though it ends up being inaccurate in robot mode). Jetfire has a subtle, more movie-accurate colour scheme.


Available exclusively at Hasbro Toy Shop and their booth at San Diego Comic-Con 2011, this version of Ultimate Optimus Prime is presented in vehicle mode, packaged into a large, foil-embossed bubble packaging (similar to late Alternators packaging) styled after Optimus Prime's trailer, with an additional foil-embossed sleeve styled after the hood of Optimus Prime's truck. Exclusive to this release is a set of stickers one can apply to the trailer. The toy itself is otherwise identical to the regular retail release.
Released as part of TakaraTomy's Welcome to Transformers 2010 campaign, the "Sons of Cybertron" set includes a redeco of the 2006 Classics "Ultimate Battle" pack Deluxe class Optimus Prime, cast mostly in translucent plastic (his shoulders remain opaque Polyoxymethylene (POM)). He comes packaged with a similarly translucent redeco of Classics Rodimus.
During the war, Optimus was killed in battle by Megatron, but was eventually resurrected. The Fight Begins Coming to the dire realization that the war against the Decepticons had become a never-ending arms race, Optimus Prime challenged Megatron to single-combat, with their troops acting as witnesses to their terrible and final clash. The battle between both faction leaders ended with Megatron beaten down and goading Optimus into delivering the kill shot...

Revenge of the Fallen Legends class Optimus Prime is an all-new, much more accurate mold compared to the 2007 Legends class Prime, having a much greater accuracy in both robot and vehicle mode. In particular, his vehicle mode isn't inexplicably missing one smokestack like the 2007 toy. It should be noted that he was molded in only one paintable plastic color, with red and blue deco patterns decked on it. The top of the truck's bunk (ending up on his back in robot mode) has a slot to combine with Jetfire. For some reason, this isn't mentioned in the instructions, though they're hardly needed.
Early versions of this storyline featured Rodimus returning as "Rodimus Primal," a techno-organic Maximal with a form similar to Optimal Optimus'. This concept was discarded in favor of Rodimus working alongside Primal Prime, but was later adapted for a storyline feature in "Ask Vector Prime." In an alternate reality where Starscream had possessed Waspinator and brought a premature end to the Beast Wars, Rodimus Primal led the Wreckers as one of several resistance group's to Megatron's rule over Cybertron. Eventually, Megatron was overthrown by his rebellious generals Obsidian and Tankor, splintering the Vehicon force prior to the pair being abducted by Unicron. Without Obsidian's leadership, the Vehicons crumbled, and Rodimus Primal became part of a new Cybertronian ruling council that also included "Waspscream," Magmatron, and Mutant leader Icebird.
For many, it may seems that the advent of licensed sets3 correlates with the perceived increase in prices. The 1990s and before were a nostalgic heyday of affordable LEGO sets. This is not quite true. Below is a chart that compares the price per piece of licensed sets and unlicensed sets starting in 1999. 1999 is the first year that LEGO had major licensed themes.
Though Optimus allowed himself to be destroyed when he betrayed his own moral code while playing a video game, a copy of his mind survived on a floppy disk. Years later, he was restored as a Powermaster, binary bonded to the Nebulan, Hi-Q. Optimus Prime slowly earned the respect of Decepticon leader Scorponok, mourned the loss of his friend Ratchet, and ultimately sacrificed everything to defeat Unicron. Though Optimus died again, his mind persisted in Hi-Q, and the Last Autobot was able to restore him as an Action Master in time to bring a temporary end to the war.
Part of the first wave of Bot Shots Series 1 launchers, this repaint of Optimus Prime comes with a large trailer that pops open to form a battle station with a spring-loaded launching platform. He appears to have the same plastic colors as the single release, and the same set of paint operations, but his paint is done in different shades, having glossy dark blue paint and glossy bright red paint. The black part of his launcher is sculpted to look vaguely like the repair done that is part of Generation 1 Optimus Prime's repair bay.
The TakaraTomy version of Premium Series Optimus Prime has a considerably different deco from Hasbro's release. Similar to the unique chrome Optimus Prime, Optimus Prime Battle Mode features vacuum-metallized parts for nearly all of the silver truck parts, for a greater resemblance to the polished chrome on the real prop trucks. Unfortunately, as his feet are the front fenders and grill, this will likely lead to chipping. In robot mode, he retains several decos that were removed from Hasbro's Premium Optimus Prime for cost reasons, such as the blue and gold decos on his thighs. Finally, the flip-out energy sword is coloured gold to reflect its "powered up" appearance.

On Cybertron, Optimus Prime kicked back to do a little bit of paperwork and reminisce. With Shockwave defeated, Cybertron was enjoying a new era of peace. He was interrupted by Hot Rod, who reported that a group of "pesky humans with their peashooters" were giving an Autobot team on Earth a hard time. Prime suspected Cobra's involvement and counseled Hot Rod not to be so dismissive of the humans. The Art of War #1 When the team returned to Cybertron and mysteriously vanished in the Gladiator Zone, Prime was prepared to go search for them, but was convinced by Hot Rod to stay behind and organize a peace ceremony. The Art of War #2

Optimus appears again in the 2011 film Transformers: Dark of the Moon. Optimus receives his own armory consisting of weapons and flight tech that transforms into a trailer for him to carry in vehicular form. After assisting NEST operatives in fighting Shockwave at Chernobyl, Optimus learns that the humans have concealed the discovery of an ancient Cybertronian ship on the moon. He revives his old mentor, Sentinel Prime, with the Matrix of Leadership. However, Sentinel Prime later betrays the Autobots, murders Ironhide, wipes out most of NEST, and brings an army of Decepticons to Earth with Space Bridge Pillars. During the battle of Chicago, Optimus kills Shockwave, the Driller, and many Decepticon Protoforms. Finally, Optimus challenges the traitorous Sentinel Prime and they engage in a fierce duel. At first, Optimus appears to have the upper hand, but Sentinel eventually overpowers him and severs his right arm. However, before Sentinel can deliver the killing blow, Megatron attacks and severely injures him, having realized that he will never be able to remain leader of the Decepticons as long as Sentinel is at large. Megatron attempts to make a false truce with Optimus, but Optimus doesn't fall for it and attacks Megatron, decapitating him with his battle-axe. Optimus then bitterly executes the wounded Sentinel with Megatron's shotgun. With the Decepticons defeated and the war finally over, Optimus and the Autobots accept Earth as their new home.

Available with Grimlock, this Optimus Prime is a redeco (or possibly a repaint) of the figure above, featuring extra paint applications on the chest and thighs, and he features a different flame pattern on his side doors. His Autobot insignia is now tampographed on his right arm. The cyberglyphs on his front hood is confusingly translated as "PRIME". The 2-pack also comes with a card, which the glyphs being decoded as "DINOBOTS". Optimus Prime and Grimlock also saw release as a Toys"R"Us Japan exclusive, making this Optimus Prime redeco/slight retool to be first sold at Japanese markets.


Reissued in 2003 as part of Takara's Transformers Collection line of reissues. This version (#13 in the Collection series) was retooled from the 2000/2002 Rodimus Major tooling in order to make the fists and engine block hole wide enough to equip Firebolt. In addition, the original 2 guns had their posts modified so that a Targetmaster Hot Rod could still use them, if the owner chose to.
Studio Series Optimus Prime is an all new Voyager Class mold that transforms from robot into a Peterbilt 379 semi-truck. He comes with a pair of Energon Swords, which can be mounted onto his arms or store on the back of his robot mode or truck mode. The figure combines engineering concepts from his Age of Extinction Voyager Class figure with techniques previously used on Prime: First Edition Optimus Prime. He also features a more subdued color scheme compared to other Optimus Prime figures. Like the rest of the Studio Series figures, the figure prioritizes robot mode scale and thus stands shorter than his Voyager Class wavemate Starscream. The CG renders depict him possessing long smokestacks, but the final product has them shortened... again. He also comes with a cardboard backdrop display depicting the climatic forest battle from Revenge of the Fallen.
The values started becoming inconsistent and skewed in Generation 2 and Beast Wars, when Hasbro apparently thought no child will ever want a toy that is described as anything less than perfect. Thus it became rarer and rarer to see any low numbers. Most characters' numbers hardly ever dipped below 8, the Go-Bot version of Optimus Prime was the first character to have all values at 10, a trend that would repeat for most "leader" characters. When even more powerful versions of the Optimus Primal toy (such as Optimal Optimus) were introduced, Hasbro even invented a "10+" rating in an attempt to keep increasing the power levels. With the Transformers: Cybertron line a few characters even got "Unknown" and "Infinity" ratings.

If Optimus decided to send the lead team to attack the Decepticon headquarters, the team managed to infiltrate the Decepticon headquarters by using Beachcomber’s knowledge of the secret doors’ location, and Brawn’s strength to keep the doors opened. The Autobots then stormed the fortress, and Optimus maimed Megatron himself with a shot of his rifle. He then grappled the Decepticon leader, and forced him to lead himself, Inferno and Beachcomber to the Decepticons’ lab. There, the Autobots disabled and destroyed the Destruction Beam device, captured Megatron, and left many Decepticons permanently maimed. Though they later traded Megatron back to the Decepticons for the safe relief of the Autobots captured in Center City, the Autobots were ultimately victorious that day.

In the Autobot Campaign, Optimus Prime provides intelligence and missions to Bumblebee in his search for the Allspark. Eventually, the clues lead the Autobot to Sam Witwicky. After saving Sam from Barricade, Bumblebee finally completes preparations for the Autobots to arrive on Earth. Once on Earth and having informed the two teenagers of their mission, Prime and the Autobots are discovered by Sector 7. Optimus sends Jazz on a high-speed destruction distraction mission, then sends Ironhide to rescue Jazz from a double-threat posed by the government agents and various Decepticon scouts. When Bumblebee is captured, Prime transforms and chases the chopper which from which the small Autobot is tied. After a lengthy chase, Prime manages to catch the net, only to be thrown off by another Cybertronian meteor. As Bumblebee is carried away, Optimus promises he will not fail him again. Jazz informs him that the meteor is not an Autobot. Prime confronts the new threat, who turns out to be the Decepticon Triple Changer Shockwave. The two battle it out across Tranquility before Optimus finally destroys him. During the battle, Optimus overhears Starscream's transmission revealing the location of the Allspark. Optimus then returns to an intel role as he guides Bumblebee in his mission to retrieve the Allspark from Hoover Dam. Unfortunately, the Decepticons manage to free Megatron, leading to the final battle in Mission City. As the Autobots battle it out with the Decepticons to protect Sam and the Allspark, things seem to take a turn for the worse as Megatron finally arrives. Before he can claim the Allspark, Optimus attacks him. Optimus defeats Megatron and leaves him on the ground, seemingly devoid of life. However, just as Sam is giving the Allspark to Optimus, Megatron awakens, leaping at Optimus with his chain-flail out, making one last attempt at defeating his adversary. Optimus grabs the chain, pulling Megatron in closer, and, with the Allspark clutched in his fist, delivers a punch through Megatron's spark, killing him. Optimus reflects on the losses and rewards of this battle, as the Autobots have a new home, but many were killed in the battle. The story ends with Optimus and the Autobots choosing to remain in Earth, proclaiming it as their new home.
Bumblebee had many adventures in his bizarre humanoid form. He wound up in the heart of Cybertron to find the resting place of the creator/god of all Transformers, Primus, and learn of their origin as a race. Later, he went on a quest to find the all-powerful Creation Matrix, also known as the Autobot Matrix of Leadership, but stumbled upon the Cybertronian Decepticon commander, Thunderwing, who blasted away Bumblebee’s Pretender shell.
A very limited number of Gold Masterpiece Convoy figures were given away in a Lucky Draw contest in Japan. The figure uses the same design as Masterpiece Convoy, but every piece, including the windows and weapons, is cast in a gold color, reminiscent of his electrum coating from the episode The Golden Lagoon. The only exception is the tires, which remain black rubber. It comes packaged in the usual Masterpiece Convoy box, with the only telltale sign being the gold lettering in the "Master Piece" label. It's not clear how many were made, but it is thought to be no more than 10 or 20.[1]
A mold for a standard LEGO piece costs anywhere from $50,000 to $80,000; over its lifetime, it will spit out some sixty million bricks. The cost of making the mold, spread out over all those bricks, is essentially zero. But when designers concoct a specialized piece and LEGO manufactures just fifty thousand of them, the molding cost rises to as high as $1 per piece. Including just a few of these specialized pieces, as LEGO did with unrelenting frequency during the Plougmann era, can potentially kill a LEGO set’s profit potential.
This Japanese e-Hobby exclusive is a redeco of Targetmaster Kup, made to represent the character Orion Pax from the cartoon episode War Dawn. He transforms into a Cybertronic pickup-truck thing. His truck bed has a peg-hole to mount his partner Barrelroller, who also serves as a hand-held weapon. The set also came with a re-deco of Wheelie as Dion.
Ten years after Unicron's defeat, Cybertron was seemimngly at peace, but Optimus still feared another attack from Unicron. Although the Autobot High Council dismissed his fears, a mental link with Primus confirmed that Unicron was still alive. Megatron's disembodied spark, trapped within the chaos-bringer, called out to Prime. Events overtook Prime as Unicron's four Horsemen, Rhinox, Airazor, Cheetor, and Terrorsaur, attacked Cybertron, devastating it. Prime's link with Primus allowed him to upgrade himself into his Energon form and drive them off.

Undeniably, the most iconic of Bumblebee’s alternate modes is his original: the small but always reliable classic yellow Volkswagen Beetle. It was evocative of his personality, always striving to go above and beyond what everyone perceived to be the limits of his size. These days, thanks to the Michael Bay live-action movie franchise, he’s known as a modern Chevrolet Camaro, which looks cool but as a strong muscle car deviates from his personality. At least it’s still yellow? Bay says he didn’t want him to be a Beetle anymore because there was already an iconic movie Beetle: Herbie the Love Bug.
Several Autobots and Decepticons, including Optimus Prime, were reformatted into will-less war machines under the control of Cobra. During an initial attack on a human peace conference, Cobra's remote control of Optimus (whom they had nicknamed "HISS-14") mysteriously failed. G.I. Joe vs. the Transformers #1 Later at Cobra's island headquarters in the Caribbean, Cobra scientists pulled Optimus apart to find out what was impeding their commands. As this analysis took place, Optimus reverse hacked into Cobra computers until they shut him down in a panic. G.I. Joe vs. the Transformers #2 Despite this, Prime sent a viral message out to hundreds of email addresses that included the coordinates of Cobra's base. The message was intercepted by G.I. Joe who teamed up with Wheeljack and Bumblebee. After Wheeljack broke the remote control over the Transformers, Prime went after Cobra Commander. G.I. Joe vs. the Transformers #3 More than a bit frightened of a giant robot gunning for him, the human released Megatron, who was trapped in gun mode. Megatron transformed and fought Prime to a standstill until other Autobots came to back him up. G.I. Joe vs. the Transformers #4
Oh, also, I should add that I would like to see if this trend is the same for specific themes, or just over all themes. Although I would guess that the individual themes would show the same general trend you discuss here, one reason individuals might believe in the “price increase fallacy” might be because of the individual themes they support. But again, I think that if you do this, you will find the themes fit the trend as well. If you are looking to go into the numbers more, this might be an interesting area to investigate.
Released to commemorate the 10th anniversary of Revenge of the Fallen, this Studio Series Optimus Prime is a retool of the figure above, featuring many new parts, namely a new backpack, chest piece, and a pair of non-transforming fenders/legs, to better resemble his appearance in the first two movies. These new parts allow him to combine with Studio Series Jetfire to form "Jetwing Optimus Prime." His color scheme features a much higher contrast than the previous release. Instead of Energon Swords, he now comes with an ion blaster like that used in the battle of Mission City. He also comes with a cardboard backdrop display depicting the highway fight with Bonecrusher from the first Transformers film.
An absolutely incredible 28 seasons in, The Simpsons writers and producers have had to be unbelievably creative in coming up with a new couch gag for more than 600 episodes. They’ve had a doppleganger Simpsons family walk in on the family, the whole town has absurdly squeezed into their living room, and we’ve toured the inner workings of Homer’s body.
Another game was released for the Sony PlayStation 2 by Atari; simply titled as Transformers, it was based on The Transformers: Armada. The game's reception was mixed, particularly due to the popularity of a PS2 Transformers game released at the same time for a Japanese-exclusive market, though the Armada game was of a higher quality and featured much better gameplay. The game not released in America was based on the Generation 1 storylines.

An absolutely incredible 28 seasons in, The Simpsons writers and producers have had to be unbelievably creative in coming up with a new couch gag for more than 600 episodes. They’ve had a doppleganger Simpsons family walk in on the family, the whole town has absurdly squeezed into their living room, and we’ve toured the inner workings of Homer’s body.
This Japanese exclusive release of Optimus Prime features much more black coloring than the previous releases, and it's (coincidentally) based on the Fast Action Battlers Power Armor Optimus Prime toy, so as to be used with the similarly-repainted Legends Jetfire figure to form the Optimus' powered up combination. For some reason, he has red eyes. This redeco also uses the slightly small fuel tank/elbow tabs from the Battle Damaged release.

The first Unicron Trilogy Optimus Prime toy transforms into a longnose truck cab of made-up model. His clear-plastic smokestacks can detach and form a double-barrelled pistol that he can hold in robot mode, and a button on top of his head causes his mouthplate to jiggle up and down as if he were talking (the irony being that while this was a familiar trait of G1 cartoon Optimus Prime, in the Armada animated series, this Prime's mouthplate remained static when he talked). He can also hold a large cannon that is stored within his trailer, and his chest flips down to reveal a (non-removable) Matrix of Leadership. He is packaged with his Mini-Con partner Sparkplug.

Calibur Optimus Prime is a retool of the Armor Knight Optimus Prime figure, who is a retool of the original Age of Extinction Leader Class figure, with the fifth wheel hitch now forming his handheld shield based on the one used in Dark of the Moon, which results in a backpack-less robot mode. He also comes with an axe based on the one used in the third film.
We say "intended", because in actuality, the thing appears to have been produced in such huge quantities that it's wound up being made available in loads of other places—it was handed out at San Diego Comic-Con 2011, offered as a free giveaway with any order that included Transformers toys on Hasbro Toy Shop), as a free gift on the cover of the Awesome Autobots Activity Book, and came as a free gift attached to, of all things, issue #240 of the UK children's comic, Doctor Who Adventures (but not the UK's Transformers comic, you'll note!).
"Garbage Truck" is a redeco of the same Optimus Prime toy in blue and white, a common coloration for Japanese garbage trucks that bears ends up bearing a coincidental resemblance to the Bot Shots Polar Assault Team Optimus. His stickers now picture his truck mode being loaded with garbage, his truck mode driving around, and the word "cleaning" in both English and Japanese.
Unlike the other Swordbot toys, Optimus Exprime's kabuto helmets form an integral part of one of his alternate modes. The kabuto helmet designed for use with his DaiGekisou combination forms the head of his dragon form, while the kabuto helmet designed for use with his DaiKenzan combination forms the "tail" of the same. He comes with two HUGE swords (with 5mm handles) which can be attached to several places on his kabuto helmets or either alternate form, held separately in his hands, or held both in the same hand (with one held in reverse-grip).
Released as part of the Bumblebee Energon Igniter's Speed Series line, this Optimus is a Legends/Legion-sized mold that transforms from robot into a Cab-over truck with the transformation scheme shared with the Transformers (2010) Reveal The Shield Legends Class toy, and he features 3mm compatible hands. Optimus' truck mode can also be attached with the Energon Igniters core, and due to the toy being lightweight, it can propel his vehicle mode forward very quickly, making him a fast-moving truck. Due to its simplified transformation, Optimus' robot shoulder parts ended up sticking out from his truck mode, and his upper cabin panel ends up being integrated with his head. Unlike most Speed Series toys, his Energon Igniter port is ends up under his right foot in robot mode rather than on his knee.
This mold was redecoed by Takara in 2000 as Car Robots Black Convoy. The following year, it was released by Hasbro as Black Convoy's 2001 Robots in Disguise franchise counterpart, Scourge, with retooled discs that lacked the Autobot insignia. Following this, the next use of the mold was planned to be Universe Toxitron, which ended up being canceled. The modified tooling was also used when Laser Prime was reissued by Takara in 2006 with a modified deco (see below), and for the e-Hobby exclusive Laser Ultra Magnus that accompanied the reissue's release. In 2015, Platinum Edition Year of the Goat Optimus Prime, another repaint version, comes with partially transparent plastic torso.

Having been removed from toy store shelves after 1985, Optimus Prime was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie premiering that year. He cost $21.50 and 5 Robot Points. He was also offered in 'The Autobots Have A Special Mission For...' mail-away pamphlet and came with a special "Movie Edition Certificate" and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
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