Excellent article. Especially for pointing out how different we remember things from ‘when we were kids.’ (I swear Optimus Prime was two feet tall!) My only criticism is linking to those two Brickset articles about supposed “quality decline”… the headlines are sensationalist and inflammatory, and a LEGO rep eventually replied to the spurious claims with information that deflates much of the (somewhat unfounded) criticism. Also the comments give me a headache. Otherwise great stuff!
Sold at the rather exorbitant price of $75, this re-release of the original Generation 1 Optimus Prime toy is actually one of the most visually different from the other "straight" reissues of the mold, despite Hasbro's assurance that this is the toy you had as a kid. Positively anemic in comparison with the original toy, this Prime's red parts are visibly paler than usual, while his blue parts are much lighter (although the version released at Canadian retail reportedly sports a deeper shade of red again). This shade of blue extends to both Roller (a lighter blue than his traditional dark shade, yet darker than the lightest the figure has been in its history) and the internal workings of his Combat Deck, which is itself a much flatter shade of light grey, compared to its normal dark, swirled metallic silver color. In addition, the toy features the now-customary shortened smokestacks, and the elongated missiles seen on the Commemorative Series release. While all reissues of the Prime mold since 2003 have used the original thick-barreled mold for his ion blaster, this version includes the slender sculpt instead.
The earliest releases of Energon Optimus Prime have no ridges on the inside of the chest windows and a different head sculpt featuring an Optimus Primal-style mouth-slit in Prime's mouthplate. This was soon replaced with a full mouthplate, and it was this version of the toy which appeared in the Energon cartoon and was released by Takara. Other changes made to Takara's version of the toy involved a chromed front grill, more vibrant plastic colors on Digger-3 and Submarine-4, a darker blue plastic on Prime himself, and more intricate paint operations. Takara's release lacks the electronic sound effects seen in Hasbro's version, which were commonly gutted for the Japanese releases of any Autobot toys who had them, though Prime retains his light-up chest.
Later, the Transformers were all transported to Cybertron by Primus to battle Unicron. Although Unicron had tainted the Matrix after killing Thunderwing, Prime managed to reacquire and purify the Matrix. Prime then sacrificed his life one more time to destroy Unicron by plunging the Matrix into his maw. The Powermaster process, however, had been working to fully bond Prime and Hi-Q. Prime's death completed the process, and the two minds and souls became one. Hi-Q's biomechanical body was stripped down and reconstructed by the Last Autobot, resurrecting Optimus Prime once more with the two minds now one. Prime rejoined the other Transformers on the planet Klo and routed Bludgeon's Decepticons.
He now comes with a half-translucent gun which lights up and expands MechTech-style when the lever is pulled. Bizarrely, the main section of the weapon is sculpted to resemble Prime's forearm, with the unfolding part being his in-show gun. Additionally, he comes with an opaque sword resembling the Star Saber, which he can wield two-handed. The gun features a peg on its underside and a port on each side, while the sword features a peg and peg-hole on its hilt in addition to its 5mm handle. In robot mode, either accessory can mount on his hands, on either of his shoulders, or be pegged into either of his half-translucent forearms. In vehicle mode, the top of the vehicle mode cab can also fold back to reveal two additional peg holes, and there are three peg holes (including the fifth wheel hitch) on the back section, although the hitch tends to open up and not hold very well.
The styling is a little blocky, but these are toys aimed at a younger audience that actually wants to play with their Transformers. They don’t need 45 step transformations that result in perfect representations of what they see on screen. They want something that they can switch quickly between modes and that have added play potential, with power-up engines that unlock special features.
Optimus became the leader of the Autobots for a time, then disappeared, leaving his people to be ruled tyrannically by Megatron.Targetmasters Megatron never stopped seeking out his old foe, rewarding any of his troops that provided him with information that could lead to Optimus's whereabouts. The Golden Boys As for the Autobots, they were uncertain exactly as to why Optimus had disappeared; some believed Optimus had simply abandoned his troops, while other believed he was fulfilling some greater purpose and would return to them in their hour of need. Ultimately, it was Snake-Eyes and Duke who found the Autobot leader, lost in the void between dimensions. Form Follows Function There, the three of them became ensnared by the Quintessons. They escaped the extra-dimensional entities' mind-probe and made their way back to normal space. En route, Optimus learned from Duke that Bumblebee had traveled to Earth and met his demise there. His human companions went off to help their friends on Cybertron, while Optimus headed for T.H.E. P.I.T. on Earth, eviscerating numerous Coltonbolt satellites as he entered the atmosphere. Everybody Hates Metroplex
A fourth version is shown in the 1987-88 Transformers product catalog that has several minor differences from both Powermaster Prime and God Ginrai, such as having God Ginrai's sliding fists but in red, a completely different trailer hitch assembly partially based on the third design, an offset Autobot symbol in base mode, extended feet also based on third design, far more detailed super mode outer leg panels, completely different front bumper, and the first instance of single faux shoulder smokestacks rather than two. It is still unknown as to why Powermaster Prime has completely different arms from God Ginrai or all earlier concept versions.

The set is a counterpart to TakaraTomy's simultaneously-available Transformers Animated Sons of Cybertron set, which also features translucent versions of that line's Deluxe Optimus Prime and Rodimus figures. It was intended as an exclusive for the Japanese Chara Hobby 2010 festival, but was also initially offered as a raffle prize at the 2010 "Autobot Alliance" event in the Philippines.,[1] and was later available for purchase at Cybertron Con 2010 in Shanghai.
A very limited number of Gold Masterpiece Convoy figures were given away in a Lucky Draw contest in Japan. The figure uses the same design as Masterpiece Convoy, but every piece, including the windows and weapons, is cast in a gold color, reminiscent of his electrum coating from the episode The Golden Lagoon. The only exception is the tires, which remain black rubber. It comes packaged in the usual Masterpiece Convoy box, with the only telltale sign being the gold lettering in the "Master Piece" label. It's not clear how many were made, but it is thought to be no more than 10 or 20.[1]
The first Nightwatch Optimus Prime is an extensive redeco of the previously released Leader-class Optimus Prime, replacing most of his red and blue with different shades of blue and black. In fact, he resembles the original Diaclone Powered Convoy color scheme of Generation 1 Ultra Magnus's truck cab. The previously blue and red flames have been replaced with silver flames, while various other decos have been replaced by copper.

Several Autobots and Decepticons, including Optimus Prime, were reformatted into will-less war machines under the control of Cobra. During an initial attack on a human peace conference, Cobra's remote control of Optimus (whom they had nicknamed "HISS-14") mysteriously failed. G.I. Joe vs. the Transformers #1 Later at Cobra's island headquarters in the Caribbean, Cobra scientists pulled Optimus apart to find out what was impeding their commands. As this analysis took place, Optimus reverse hacked into Cobra computers until they shut him down in a panic. G.I. Joe vs. the Transformers #2 Despite this, Prime sent a viral message out to hundreds of email addresses that included the coordinates of Cobra's base. The message was intercepted by G.I. Joe who teamed up with Wheeljack and Bumblebee. After Wheeljack broke the remote control over the Transformers, Prime went after Cobra Commander. G.I. Joe vs. the Transformers #3 More than a bit frightened of a giant robot gunning for him, the human released Megatron, who was trapped in gun mode. Megatron transformed and fought Prime to a standstill until other Autobots came to back him up. G.I. Joe vs. the Transformers #4

Part of the first wave of the Combiner Force assortment, Optimus is a roughly Scout-class sized figure that changes from his futuristic truck with a combiner chest that doubles as his spoiler into a robot in three four extremely simple steps. His individual robot mode only has limited articulation on his shoulders. He also has a little green arrow above the connector on the truck bumper indicating where to crash him to combine with other figures. A 5mm post hole on top of his vehicle mode can accommodate a compatible accessory or Weaponizer Minicon, though he cannot use it in his individual robot mode.


Available in the Timelines "Generation 2" 2-pack alongside Sgt. Hound at BotCon 2015, General Optimus Prime is a redeco of Generations Voyager Class Roadbuster based on the cancelled Generation 2 General Optimus Prime toy. He transforms into an off-road vehicle and comes with numerous weapons, all of which peg via 5mm post onto his vehicle rear/legs, shoulders, upper & lower arms, and hands: a spring-loaded, missile-firing launcher, a pistol, a rifle, and two small cannons that respectively form the scope and stock of the rifle. All of his weapons can combine to form an unwieldy superweapon. It was unknown if this figure has the loose ratcheted shoulder joints from the Legends release of the mold.
Although the original Japanese incarnation of Transformers: Cybertron, known as Transformers: Galaxy Force, was produced apart from Armada and Energon, the series, as originally conceived by Hasbro, was as the third part of the trilogy. The English language dub of the series treats it as such.[11] Consequently, inconsistencies arise between Cybertron and the other two series, but have been explained by the Cybertron comic book, available exclusively through the Official Transformers Collectors Club, as the result of fluctuations in the fabric of reality caused by the Unicron-induced black hole.
When Robotmasters G1 Convoy was turned into a Lucky Draw figure, the color scheme into which he was redecoed was chosen through a children's coloring contest held in the pages of the December 2004 issue of TV Magazine. The winning entry was a... startling mixture of blue, orange and two shades of green, earning the toy the fan-appointed nickname of "Crayola Convoy". As with all Lucky Draws, it is extremely rare, with only ten units produced.
The final waves of this line, released in early 2014, really pushed towards younger kids, with incredibly simplified designs based on the characters' Cyberverse releases, which actually allowed the toys to be larger than most others in their size class. Unfortunately, as they were tail-enders, their US releases were nearly nonexistant: only the Voyagers made it out at US retail, and only through discount chains like Ross and TJ Maxx. The rest ended up released only overseas (not even Canada got them!).
The more interesting "Sky Master Mode", revealed in the "Cybertron Satellite" segment of "Phantom Transformation! Mind-Diving", has him using O.P. as a blaster, two B.2s as leg-thrusters, and two sets of C.L./Jida(!) combinations as back-mounted jet packs. The AMW versions of C.L. and Jida, while not as color-coordinated, are a far more economical option than buying two of each Cliffjumper. Good luck with the second B.2. This mode was created as a "counter" to the aerial combatant Starscream, along with the Energon Sniper Combo Weapon (despite it being a Decepticon-Micron-formed weapon). Apparently, the "Arms Up Mission" game isn't picky about factions.
The use of a G1-based Orion Pax design and an Aligned-based Optimus Prime design with Movie Optimus Prime packaging art makes it hard to know where on the wiki this should go, but given the general movie-themed bent of the Tribute line, we're putting it here. Continuing the tradition, the 2-pack was first released in some Asian countries like Taiwan without any prior announcement from Hasbro itself. A few months after the 2-pack's release, Tribute Optimus Prime & Orion Pax saw worldwide release through Amazon, including an Amazon Japan listing bearing a The Last Knight ID number.
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On Cybertron, Optimus Prime kicked back to do a little bit of paperwork and reminisce. With Shockwave defeated, Cybertron was enjoying a new era of peace. He was interrupted by Hot Rod, who reported that a group of "pesky humans with their peashooters" were giving an Autobot team on Earth a hard time. Prime suspected Cobra's involvement and counseled Hot Rod not to be so dismissive of the humans. The Art of War #1 When the team returned to Cybertron and mysteriously vanished in the Gladiator Zone, Prime was prepared to go search for them, but was convinced by Hot Rod to stay behind and organize a peace ceremony. The Art of War #2

During the period between December 26 2010 and January 31 2011, Hasbro ran their "Supercharge Your Holidays" promotion: for every $20 spent on Hasbro-branded product, customers could receive a free, random product from a list provided by Hasbro. Among the items on the list was "Transformers Activator & Speed Stars Mini Vehicle". According to this discussion thread on Allspark.com, Rally Rumble Optimus Prime (as the figure is listed in the thread) was one of the figures distributed.


The first Generation 2 Optimus Prime toy was largely identical in sculpt to the original release. However, his trailer was cast in black plastic, with the original blue and silver striped sticker replaced with a red and silver one that had "Optimus" in large block letters on it. The trailer also featured a soundbox attachment with a sculpted Autobot symbol on the front. The soundbox could activate a truck engine noise, a laser gun sound effect and a (badly) garbled voice that said "I am Optimus Prime!". This soundbox could also be attached onto Optimus Prime's back and be used as a sort of backpack.
Smallest Transforming Prime was redecoed the following year for the second wave of the line, into a color scheme based on his Generation 1 cartoon appearance featuring brighter reds and blues, white thighs, yellow details on his bumper, and blue eyes and windows. This version of the figure was made available for a second time in the next wave ("Wave 2.5"), with a new anime-decorated version of the Combat Deck now available as a rare "chase" figure.
Tomica Optimus Prime is a die-cast non-transforming toy of his truck mode from Prime. It was sold as part of the "Dream Tomica Series", a subline featuring exclusively fictional vehicles. Like all Tomica toys & all Generation 2 GoBots and Spychangers, Optimus Prime features smooth-rolling axle/wheel construction that lets the toys be quickly zipped along smooth surfaces. However, they do not convert into robot mode.
Millions of years later, Optimus was one of the thirty-five Autobots rebuilt into modern machines by the ship"s computer. Some time later, Jazz reported that he had spotted Decepticon activity at a nearby construction site. Optimus decided to take a proactive angle to their war with the Decepticons, and led the entirety of his troops to the Decepticon base. Once there, they found themselves allowed in by Megatron, feigning a friendly demeanor. Not fooled by Megatron's claims that he was making an honest living heading a construction company, Optimus engaged the evil robots in combat, before being blasted out of the Decepticon base. Optimus and his troops were sent tumbling down the cliffside beneath their feet. The Autobots suffered only minor damage from the fall, and after getting patched up, moved out once more to stop Megatron's plan, now well under way. Megatron was holding millions of humans hostage in a bid to get the Earth to surrender unconditionally to the Decepticons.
This release is another redeco of Cyberverse Optimus Prime, this time with a predominately navy scheme with black accents (which vaguely resembles his Generation 1 colors), and a pair of barrage cannons that can be either held or mounted on his smokestacks, as well as a pair of handheld swords. He is compatible with all his previously released Cyberverse accessories, but not all at once.
When reports from both Jetfire and Mirage corroborated that the Decepticons were constructing giant rockets to shift Earth out of its orbit, Optimus took to the skies and led his troops on a sabotage mission. Upon their approach, Optimus, Jetfire, and Deftwing overheard Megatron declare that the engines would fire up in twenty minutes. With little time to prevent the destruction of Earth's biosphere, the more maneuverable air-bound Autobots entered the thruster tubes to destroy the rockets from within. Jetfire and Deftwing were successful in their task, and the Autobots beat a hasty retreat to avoid the resulting lava swell. Optimus heaped praise upon the pair afterwards, embarrassing the bashful Jetfire. Moving Day Planet Earth
Oddly, he had a different plate in those films when in car mode: 900 STRA. In Dark of the Moon, they finally decided to keep his robot and car mode plates consistent. In robot mode in the Dark of the Moon and Revenge of the Fallen video games, he wears 5BBM2. 5LKZ213 was seen in some set photos of robot mode for the first film. Various models for promotional exhibits have featured KDM 0814, FXPERTS, and, of course, BUMBLBE.
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Later, the Transformers were all transported to Cybertron by Primus to battle Unicron. Although Unicron had tainted the Matrix after killing Thunderwing, Prime managed to reacquire and purify the Matrix. Prime then sacrificed his life one more time to destroy Unicron by plunging the Matrix into his maw. The Powermaster process, however, had been working to fully bond Prime and Hi-Q. Prime's death completed the process, and the two minds and souls became one. Hi-Q's biomechanical body was stripped down and reconstructed by the Last Autobot, resurrecting Optimus Prime once more with the two minds now one. Prime rejoined the other Transformers on the planet Klo and routed Bludgeon's Decepticons.


This toy, as well as "Shake Bulkhead", was a bit of a chore to obtain. First you had to buy a Happy Meal on July 30th or 31st, which netted you a Dark of the Moon Optimus Prime or Bumblebee toy and a "weekend exclusive Special DVD and MechTech Sheet with red ticket". Said ticket was then traded in at participating toy stores when buying any Dark of the Moon toy to get one of the two charms. (Completing the set with "Potato Bumblebee" was considerably easier, at least.)
The Masterpiece Optimus Prime toy was featured in a print ad for Nokia 6820 phones in December 2004.[19] He is posed bent over to look at the phone and scratching his head. Pleasantly, most of the pose pictured is perfectly possible with an un-kitbashed, un-Photoshopped version of the toy. (The real toy can't bend forward at the waist like that, alas.)
After step 5, the instructions did not mention that you should fold back the shoulder panels to form the sleeper part until the 11th step. Care must be taken while transforming the legs: the small peg located on the lower leg can be snapped off due to the peg being slightly thick to accommodate with the hole. Also, take note that Optimus Prime cannot wield 5mm weapons with longer posts, as the way that his pinky finger is molded prevents the post from pegging down through his hands. Also, take note that the legs' sculpted small rectangle peg (the one that locks the robot mode legs in place) is prone to warping if care is not taken during transformation.
Although the original Japanese incarnation of Transformers: Cybertron, known as Transformers: Galaxy Force, was produced apart from Armada and Energon, the series, as originally conceived by Hasbro, was as the third part of the trilogy. The English language dub of the series treats it as such.[50] Consequently, inconsistencies arise between Cybertron and the other two series, but have been explained by the Cybertron comic book, available exclusively through the Official Transformers Collectors Club, as the result of fluctuations in the fabric of reality caused by the Unicron-induced black hole.
This redeco of the Ginrai tooling of the Powermaster Optimus Prime figure (released concurrently with the 2001 reissue of the Ginrai figure) was a Toys R Us Japan exclusive black repaint, made to represent the original Optimus Prime equipped for a special mission. All of his red and blue plastics were changed to black, his clear blue windows were now tinted red, making his overall colour scheme very reminiscent of the now-familiar 'Black Convoy' color schemes.
When a two-part race was being held with a massive supply of oil and gasoline as the prize, both the Decepticons and the Autobots badly wanted to win it. Megatron entered the race by hiding himself inside a hollowed-out car and harassed Cliffjumper all throughout the contest. When Prime discovered the car was being driven by his arch foe, he swiftly pulled a telephone pole out from the ground and used it to bash the mortal hell out of the cheating Decepticon. Thanks to Prime's violent intervention, Cliffjumper was able to win the race. Afterward, Optimus Prime celebrated the Minibot's victory with a gargantuan smile as all the Decepticons starved to death. The Great Car Rally
This Optimus Prime is a minor redeco of the One-Step Changer figure, omitting the paint apps on the knees, the flames on his shoulders, and changing the robot mode chest's deco. Along with his wavemate Bumblebee, Optimus Prime loses his pin on his leg, which is used to activate Stomp & Chomp Grimlock's pop-out weapons and gimmicks. As with the first wave of the Turbo Changers, Optimus features a nearly invisible tampograph on his vehicle front, which can be revealed with Mega Turbo Changer Dragonstorm's UV-powered Cyberfire gimmick.

Activision and Traveller's Tales, creators of the Lego Star Wars games, released Transformers: The Game in 2007, accompanied by Transformers Autobots and Transformers Decepticons, to tie in with the live-action feature film for the Sony PlayStation 3, Microsoft Xbox 360, Nintendo Wii, Nintendo DS, PC, Sony PlayStation Portable, and PlayStation 2. The player was able to play as both the Autobots and the Decepticons, pick up and throw objects, and transform at any time. The steering in vehicle mode was compared to that of the Grand Theft Auto games and had a free-roaming environment.
This Japanese series, told through radio plays using the Transformers: Alternators Optimus Prime toy mold, branches off from the original animated series. It is set in a different universe than both the original G1 and Binaltech continuities. Set in the year 2006, one year after Prime's death in The Transformers: The Movie and four years before the third season, it sees Prime's corpse covertly transported to Japan by the Earth Defense Command, a government organization. The convoy transporting his body was attacked by a group of female commandos, led by Marissa Faireborn, who had known Prime years ago as a child. Believing they had secured Prime's body, the commandos were taken by surprise by EDC "Kiss Player" operative Ringo and her Autrooper mechanoid partner, who killed them all except Marissa. Marissa went to Prime's body just as an Autrooper began to fuse with it and, reflecting on her childhood memories of Prime, she gave his faceplate a final kiss. This initiated a transformation where Marissa and Prime were fused together and Prime was reborn with a new body, capable of transforming into a Dodge Ram SRT-10.

The Diaclone Powered Convoy figure had several additional features and modes which were mostly excised or left unmentioned for the Transformers release of Ultra Magnus. Principally, Powered Convoy came packaged with "Powered Buggy", who was left out of Magnus's release (see notes below for further details). Omitted from Magnus's instructions is the ability of his chestplate and super robot head to combine to form a small vehicle; the Powered Convoy version of the figure included small rolling wheels on the underside of the chestplate which were removed for Ultra Magnus. Additionally, three additional modes were included in the Diaclone instructions that Hasbro left out: a "preparation base" mode and an "Autobot base" mode were excluded entirely, while the third, a "catapult launcher" mode originally intended and proportioned to accommodate the Diaclone Jet Robo figure that became Starscream, was shown only on the front of his packaging, interacting with Silverbolt. The Japanese release of Ultra Magnus—released as part of the Scramble City sub-line—did include instructions for the preparation base and catapult launcher modes, but replaced the original Autobot base mode with a new configuration.
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