Although the animated series ended in the U.S. after The Rebirth, Optimus Prime continued to appear in animated sequences of Transformers toy commercials, progressing from Powermaster to Action Master. He even made an appearance as a computer-generated Combat Hero. Many episodes of the series were re-aired to promote Transformers: Generation 2. During these sequences, computer-generated scenes featuring key G1 characters are borrowed from Generation 2 commercials to serve as opening, closing, and commercial bumpers. Optimus Prime is shown in the opening and closing fighting Generation 2's Ramjet.
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During the three-part "One Shall Rise", Optimus uses the Matrix of Leadership to defeat Unicron. Unfortunately, in doing so, he not only emptied the wisdom of the Primes, but lost his own memories as a Prime, believing himself to be Orion Pax once again. Megatron took advantage of this to manipulate Orion into deciphering Iacon records the Decepticons have stolen from Cybertron. Eventually, Orion figures out the truth and escapes. Jack is later able to restore Optimus' memories after downloading the wisdom of the Primes from Vector Sigma into its key which Optimus gave him before he left to stop Unicron. However, Optimus could not recall the time he spend as a Decepticon.
Pressing the button on his robot mode chest activates the red lights (well, because the blue ones are expensive for the price point) on his chest, and the sounds and voice phrases (provided by Taitem Kusunoki) were played along with the light-up gimmick. Pressing the button for a few seconds will activate his long voice line with transformation sounds.

As the Autobots were having trouble with Rumble, Optimus Prime told them try to use his earthquakes to their advantage, which led to the end of the Decepticon. Prime subsequently ordered the Aerialbots to combine and save Grimlock and Roadblock from falling off a cliff. Wolves As they got closer to the Cobra Terrordrome, however, Prime started regretting getting the Autobots involved with the humans' war. He offered to carry G.I. Joe across the water separating them from the Terrordrome, but told them that Autobots only fight if they have no choice, and they had no reason to fight anymore. Moments later, he saw that Cobra were using innocent prisoners as human shields, and Duke added that anyone who Cobra didn't enslave, they murdered. Filled with righteous anger, Optimus Prime ordered his troops to roll out. Trenches
"Bot Shots" Optimus Prime had many confrontations with his Megatron counterpart, crashing into each other in vehicle mode and then slugging it out in robot mode. Battle for the Matrix Bot Shots commercial Bot Shots Dragon Track Commercial One Bot Shot Optimus and Megatron belonged to neighbours, and taunted one another when their owners left for school. They both burst out of their respective houses, destroying the windows on the way out and colliding in mid-air. Battle for the Matrix Bot Shots commercial

Simon Furman's "Alignment", a text story available through Transforce, a British Transformers convention, mentions Prime falling during what was intended to be the final conflict with the Decepticons at Pinea Omicron, long after the events of the Generation 2 comic book. He managed to defeat Galvatron II, but in doing so, was damaged such that Grimlock had to engage a stasis field around him to save his flickering Spark, making Prime a living war monument.
Marketed as a reissue of Powermaster Optimus Prime, this Toys R Us-exclusive Commemorative Series figure is in truth based on the Ginrai tooling on the toy that had previously been exclusive to Japan. It features a die-cast metal cab with translucent blue windows, and shortened, chrome smokestacks, and comes packaged with the drone Apex Bomber (formerly Ginrai's partner Godbomber), who splits into several components and combines with Prime to form "Apex Armor". As with all other Commemorative Series figures, Prime's new spring-loaded missile launcher featured an elongated missile.
A non-transforming model kit of Optimus Prime by Takara Tomy, sold exclusively in Japan. The kit comes with a pre-assembled inner frame that features a high rate of poseability similar to Master Grade Gundam model kits. The kit comes with two swords and two different sets of attachments for them: one set for the forearms and the other to replace the hands. Pre-ordered units of the first batch came with battle hooks.[138]

The figure's transformation scheme is based on the original G1 figure, the only differences being that the fists are not removed but become the headlights, and instead of flipping backwards inside the chest, Diablock Convoy's noggin flips forwards with the aid of opening chest windows. A "laser rifle" in the shape of his ion cannon can be built from black bricks, and stickers bearing the Autobot faction symbol can be placed on his shoulders, although this is not recommended as it is designed to permanently stick to multiple tiles which dislodge easily and may damage the sticker.


As the Universe War began, Optimus Primal was shown a myriad of Transformers from across all timelines that he could choose to recruit into his Children of Primus in the battle against the Minions of Unicron. One such possibility was a Transformer who was either Thunder Clash or Optimus Prime, but, regardless, Primal chose Depth Charge and Rhinox instead. Homecoming
Optimus Primal, leader of the Maximal faction in the Beast Wars animated series and toy line, is not Optimus Prime. Primal is one of the Maximal descendants of the Autobots, who took the name to honor Optimus Prime. The same applies to the Megatron of this era. Before the animated series began, Hasbro envisioned Prime and Megatron as their beast counterparts, but once the animated series began, this had already been changed. Design elements, such as Prime's mouth-plate slitted to add an actual mouth for the animated series and the first mini-comic that came packaged with the toys, suggest this. Nonetheless, Optimus Prime and Megatron were a major reason the Beast Wars began, as Megatron's Predacon namesake traveled back in time seeking to alter history and insure that the Decepticons triumphed over the Autobots.
In one Universe, Optimus led his Autobots against Megatron's Decepticons until the Cybertronian civil war led to the creation of the monstrous combiner Thunder Mayhem. Thunder Mayhem turned on his masters, ultimately leading to him rampaging across Cybertron. History The Decepticon Toxitron was made to resemble Optimus Prime as a blow to Autobot morale and also sported a cybermetric signature that matched Prime's. The Toxic Transformer
Part of the first wave of Transformers: Robots in Disguise Hyperchange Heroes, Optimus Prime transforms from a futuristic trailer truck to robot in just 3 easy steps! His arms & legs serve as his trailer, while his chest serves as his truck front. He is also one of the few Robots in Disguise Optimus Prime toys which does not feature a faux window chest in robot mode. Both of his arms are articulated with 5mm holes in each hand.

While Beast Machines was still running in Canada, Japan's Takara made a bid to return to the familiar vehicle-transforming robots concept. In 2000, Car Robots was released. This line was brought by Hasbro to America as the Robots In Disguise series, and featured the Autobots facing off against the Predacons. This series is usually regarded by most as filler while Hasbro contemplated the next direction for Transformers. However most fans of Transformers recognise that most if not all of the toys released from this line were of excellent quality (with the Optimus Prime and Ultra Magnus figures gaining considerable praise), combining the ball-joint articulation with detailed, well painted alternate modes.

A non-transforming model kit of Optimus Prime by Takara Tomy, sold exclusively in Japan. The kit comes with a pre-assembled inner frame that features a high rate of poseability similar to Master Grade Gundam model kits. The kit comes with two swords and two different sets of attachments for them: one set for the forearms and the other to replace the hands. Pre-ordered units of the first batch came with battle hooks.[138]

The first Transformers toys were created from two different transforming robot toylines from Takara, the Car-Robots and Micro Change, from the Diaclone and Microman series, respectively. Hasbro acquired the rights to sell them in the United States but, instead of selling them under their original names, they were rebranded as "The Transformers". The first two years consisted primarily of reusing the Car-Robots/Micro Change molds. The earliest toys had some parts made of die-cast metal, which were eventually phased out.
Realizing that the planet is dying, Optimus orders a mass evacuation of all Autobot cities, but many transport ships are destroyed by the Decepticon satellite Trypticon, under orders from Megatron that no one shall leave the planet. He orders the Aerialbots Jetfire, Silverbolt and Air Raid to fly and destroy Trypticon. The aerial trio manages to destroy Trypticon's jet pack and send the Decepticon behemoth crashing into Cybertron, where Optimus Prime and the Autobots band together to narrowly defeat him, sending him plunging into a pool of raw energon. Optimus and the remaining Autobots volunteer to stay and defend Cybertron from Megatron for as long as possible while the rest evacuate the planet. He commissions a massive vessel known as "the Ark" to transport the remaining Autobots into space when the time comes.
Tim Bailey, Sara Blackburn, Stephen Clark, Jeffrey Cohen, Adam Dimuzio, Mathias DeRider, Tom Fassbender, Luke Forney, Logan Giannini, Travis Hanson, Sean Hallenbeck, Michael Harrison, Kim Haynes, Whit Honea, Greg Howley, Michael J., Angela Leach, Michael LeSauvage, Jim MacQuarrie, Eric Parrish, Michael Pistiolas, Ricardo Rebelo, Drew Rich, Mitchell Roush, Mariana Ruiz, Tony Sims, Randy Slavey, Erik Stanfill, Andrew Terranova, Gerry Tolbert, Mark Vorenkamp, Chris Wickersham
Rodimus was seen in the season 3 "Transwarped" special, leading his team in defending a Space Bridge from Strika's "Team Chaar". His team was overwhelmed, and Rodimus is infected with Cosmic Rust, courtesy of Oil Slick, putting him out of commission. According to Derrick J. Wyatt, Rodimus is back on Cybertron de-rusting. He can later be seen on Cybertron cheering for Optimus Prime and his crew for defeating the Decepticons in "Endgame, Part II".
Over the course of the next twenty years, the Decepticons succeeded in seizing control of all of Cybertron, forcing the Autobots to operate from their new city on Earth and two bases on Cybertron's moons. In the Earth year 2005 A.D., Prime, stationed on Moonbase One, dispatched troops to Earth to acquire energy for an upcoming strike on Cybertron. The Decepticons, however, got wind of the plan and used the shuttle run to attack Autobot City. A distress call summoned Prime and support troops to Earth. In the fearsome ensuing fight with Megatron, Optimus Prime sustained fatal injuries, but not before turning the tide of battle and forcing the Decepticons to flee. Despite the efforts of Perceptor, Optimus Prime went offline. The Matrix and role of leader of the Autobots fell into the hands of Ultra Magnus, Galvatron, and, subsequently, to Rodimus Prime. His last words were "Until that day... 'till all are one."
This agenda led the Predacon Megatron to attack the comatose Optimus Prime in stasis on prehistoric Earth, forcing Primal to take Prime's Spark into his body in order to preserve his life while his body underwent repairs. Primal was subsequently mutated into the massive "Optimal Optimus" form, which shared elements of Prime's form, prior to returning the Spark to its rightful place. The Maximals were occupied throughout the remainder of the series protecting Prime and the other Transformers aboard the crashed Ark until the Predacons were defeated. Various monuments to Optimus Prime appeared on Cybertron in Beast Machines, one of them a holographic statue in Iacon that Megatron took control of in order to trick Primal.
After returning with Ironhide's body, Hot Rod was shocked as Optimus Prime resigned his position as leader. When Optimus Prime left the Autobots and surrendered to humans, Hot Rod and few others decided to break from the main Autobot group and leave Earth. As he requested Omega Supreme's help, he met and stroke an alliance with a small group of Decepticons led by Swindle. They then began to build an interstellar vessel. Swindle informed Hot Rod that some of bots in the group have started calling Hot Rod, "Rodimus Prime". Ultra Magnus and his team arrived to arrest Rodimus, for committing treason for working with the enemy. Just then, Swindle walked over and said that he will take over now. Rodimus said that he had things under control, but Swindle dropped the charade and said he plans to take the ship off the planet, and kill as many Autobots as he can before that. Swindle gave the order for the Stunticons to merge into Menasor, his newest creation. After winning the battle against the Deceptions with help from Optimus and Spike's Skywatch soldier, Magnus found Rodimus and told him he was under arrest for willful collusion with the enemy. Rodimus attempted to justify his actions, but Silverstreak was fed up with him. Bumblebee interceded between Magnus and Rodimus, telling Magnus to back off. Magnus, not one to be ordered around, attempted to supplant Bumblebee's authority. Bumblebee snapped, and he told Magnus that they have felt lost and scared ever since Megatron stole the Matrix of Leadership. He also said that he was in charge until the Matrix is recovered and it chooses someone else. Hot Rod overheared this, as he snuck off and stole Ultra Magnus' shuttle, leaving Earth. He went to assault the Decepticon base on a satellite, taking the Matrix of Leadership back from Starscream, only to encounter a newly reformated Megatron, who blasted him in outer space, leaving him seemingly dead. Floating through space, Rodimus crash-lands on a desolate planet with the Matrix bonding onto his body which keeps him alive.
Part of the seventh wave of Robots in Disguise Warrior class lineup, and the first of the Mini-Con Weaponizers subline, Power Surge Optimus Prime is a retool of the original Warrior Class Optimus Prime figure, now transforming into a 6-wheeled futuristic trailer truck. Optimus now also comes with a pair of swords, which can be attached to his 5mm-compatible hands or the top of the truck/back port to serve as the robot's wings. Most notably, Power Surge Optimus Prime features retooled truck hood/shoulder parts to makes the hands more evident. As a retool of the original Warrior Class Optimus Prime toy, he retains his axe accessory, albeit unpainted just like the Clash of the Transformers Warrior Class toy's. His light blue-colored Launcher can be attached onto his collar.
In "Endgame" 2-parter, Ratchet builds Optimus a jetpack attachment to help in the coming battle against the Decepticons. After some initial difficulty, Optimus is able to get the hang of the device, only to be shot down by Starscream's female clone, Slipstream. Though Ratchet urges Optimus to use the Magnus Hammer, he is reluctant to do so, given his past with Ultra Magnus. In the end, he wields the weapon as the Lugnut-controlled Omega Supreme clones land on Earth. During the fight, Optimus manages to master the Magus Hammer's power in order t overwhelms Megatron to the point of being acknowledged by name. After a devastating battle, the last remaining Omega clones self-destruct due to Starscream's intervention. With Prowl's sacrifice, the Allspark is rebuilt into one as it forms a barrier around the Omega clone, along with Optimus and Megatron. Prowl's spirit pulls Optimus from the bubble just as the clone self-destructs with Megatron still trapped inside. Prime laments Prowl's passing before defeating a heavily damaged Megatron and sparing him the deathblow, saying that Megatron does not deserve the "easy way out". He and his team return to Cybertron with Omega Supreme, the captured Decepticons, and Prowl's body and are greeted as the hero he had wished to be so long ago. The reconstructed Allspark, having a structure similar to the G1 incarnation of the Autobot Matrix of Leadership, is hung around his neck.
Note: Although American importers shouldn't have too much trouble, those living in parts of the world using higher strength A/C current outlets should be warned NOT to simply plug the A/C adaptor in with only a socket adapter, as this will overload the device and fry it completely. Buying the appropriate kind of universal A/C adaptor and a stepup/stepdown transformer (the electrical kind) with advice from an electronics specialty shop is recommended.
The toy itself is a mix of different versions. The cab has the safety modifications, including the shortened smokestacks and longer missiles (and thicker rifle), but also has the modified hitch of the 2011 Chronicle DOTM two pack. Meanwhile, the trailer is the lighter grey version from the 2008 Universe release. This version also seems to suffer from mold deterioration.
As the Universe War began, Optimus Primal was shown a myriad of Transformers from across all timelines that he could choose to recruit into his Children of Primus in the battle against the Minions of Unicron. One such possibility was a Transformer who was either Thunder Clash or Optimus Prime, but, regardless, Primal chose Depth Charge and Rhinox instead. Homecoming
Optimus appears again in the 2011 film Transformers: Dark of the Moon. Optimus receives his own armory consisting of weapons and flight tech that transforms into a trailer for him to carry in vehicular form. After assisting NEST operatives in fighting Shockwave at Chernobyl, Optimus learns that the humans have concealed the discovery of an ancient Cybertronian ship on the moon. He revives his old mentor, Sentinel Prime, with the Matrix of Leadership. However, Sentinel Prime later betrays the Autobots, murders Ironhide, wipes out most of NEST, and brings an army of Decepticons to Earth with Space Bridge Pillars. During the battle of Chicago, Optimus kills Shockwave, the Driller, and many Decepticon Protoforms. Finally, Optimus challenges the traitorous Sentinel Prime and they engage in a fierce duel. At first, Optimus appears to have the upper hand, but Sentinel eventually overpowers him and severs his right arm. However, before Sentinel can deliver the killing blow, Megatron attacks and severely injures him, having realized that he will never be able to remain leader of the Decepticons as long as Sentinel is at large. Megatron attempts to make a false truce with Optimus, but Optimus doesn't fall for it and attacks Megatron, decapitating him with his battle-axe. Optimus then bitterly executes the wounded Sentinel with Megatron's shotgun. With the Decepticons defeated and the war finally over, Optimus and the Autobots accept Earth as their new home.

In Axiom Nexus, General Optimus Prime found himself inducted into the Convoy, a group of Optimus Primes and their kin dedicated to safeguarding the multiverse. While the other Convoy members tended to stay in the upper reaches of Axiom Nexus, the General was able to use his unusual appearance for an Optimus Prime to venture in the Offworlder zones without suspicion, a great help to Offworlder Zone Security Administration Commander Cheetor. The General was also assisted in his new mission by his longtime scout, Sergeant Hound. General Optimus Prime profile card Sgt. Hound profile card
Rodimus and Cyclonus appear together in the story Wreckers: Finale Part II from 2007. During the invasion of Cybertron, Cyclonus and Rodimus come to final blows, fighting each other to a stand-still. Both severely wounded, Cyclonus is about to kill Rodimus when the Predacon Rotorbolt arrives and kills Cyclonus for betraying him. Rodimus then helps Cheetor to drain the power of the Divine Light from Cryotek. When Rodimus is dying from wounds he received battling Cyclonus, Tigatron is unable to save the former Autobot leader, having given up the power of the Vok to save the Predacon Fractyl.[7]

In the United Kingdom, this Optimus Prime was released as an Argos exclusive along with several other sets branded as part of the Reveal the Shield subline imprint. His United States release was initially claimed to be exclusive to Target by online retailers from Asia, but even though the other Reveal the Shield products eventually became available at Target, Voyager Class Optimus Prime was released as a Toys"R"Us exclusive in the United States instead, complete with a "Toys"R"Us exclusive" sticker. Also, both his United States and Asian releases lack the "Reveal the Shield" logo the United Kingdom release has (but still feature the "Reveal hidden images" call-out).
In reorganizing the company, LEGO became more efficient. The data shows that they have been able to standardize costs and it is likely that they were able to hedge the price of plastic against future price fluctuations. In protecting their business, they have also been able to normalize prices for their customers. A stable price is good for everyone; it helps LEGO ensure that future production costs are budgeted for and it helps the consumer manage their budget. This allows LEGO to protect and grow its market share.
A BotCon 2012 exclusive purple redeco of the Deluxe "Generation 2" Optimus Prime figure from the Generations toy line, with the sword's blade molded in clear yellow. Much like the 2008 Voyager figure, this figure has painted-in "battle damage" effects. The right side of the hood has the words, "I shall stand...", while the left side says, "The rest shall fall."
Another release of the Leader Class Optimus Prime figure, now redecoed from the original Revenge of the Fallen Leader Class mold, but with the gimmick-less arms from the Supreme Class retool, and a pair of articulated fingers which was not previously used for the original release. He also retains his pair of Energon Swords and Hooks, and his Knuckle piece. He also retains the fuel tanks that can combine to form his ion blaster. In terms of deco, he features a darker plastic color and paint (which resulted in a two-tone shades of silver & gunmetal), which is meant to go with this line's Jetfire.
The "Underbite Jetpack Takedown" Optimus Kreon uses the new 2015 style of Kreon hips and torso, with a hollow hip-peg and a central post inside the torso for increased grip... which also makes them incompatible with about four years' worth of Kreons. Based on his appearance in Robots in Disguise, he features a new version of the Optimus helmet, this time lacking a moutplate. He attaches to an included jet pack, armed with two pressure-launch missiles.
Most notably in terms of new tooling, the panels on the undersides of Powermaster Optimus Prime's forearms feature slots under the fists, which allow the guns to tab in and be held much more stably than with Ultra Magnus. And due to the amount of empty space in the cab area in vehicle mode, Powermaster Prime can fully transform without the need to remove his head.
If Optimus allowed the cured Autobots to charge headlong into battle, he and the rest of the Autobots who were still running low on fuel stayed behind as back-up to the main charge. The Autobots’ first wave of warriors were quickly overpowered by the arrival of Megatron, prompting Optimus to lead the energy-depleated Autobots into the fray. Optimus’s opening volley struck down Shockwave. Optimus and his troops soon found themselves running on empty, and Optimus called for a retreat. Thankfully, the Decepticons were damaged enough through the course of the battle, causing them to retreat as well.
Transformers: Cybertron, named Galaxy Force in Japan, was a follow-up to the successful Armada and Energon lines. The companion anime series program was not originally conceived or produced as a continuation of the Armada/Energon storyline, and it was only later that it was retconned to be a continuation. Thus, several inconsistencies exist. Once again, a new feature was introduced for the line—Cyber Keys, which activated special functions on the figures in a manner similar to the Mini-Cons in Armada. Each figure came with a Cyber Key regardless of size, but there were several Cyber Keys crucial to the plot of the anime series which only came with certain figures. Again, many of the same characters were included but with entirely new figures from new molds.
A Toys R Us-exclusive item, this Titanium two-pack features the previously released War Within Optimus Prime and the upcoming War Within Megatron figures. Also included is an exclusive variant cover War Within comic book. Missing, however, is the unique base that comes with all single-pack 6-inch Titaniums (including the original release of War Within Optimus). The Megatron figure is also lacking its base, this despite bases for both figures being depicted on the instruction sheet.
During the period between December 26 2010 and January 31 2011, Hasbro ran their "Supercharge Your Holidays" promotion: for every $20 spent on Hasbro-branded product, customers could receive a free, random product from a list provided by Hasbro. Among the items on the list was "Transformers Activator & Speed Stars Mini Vehicle". According to this discussion thread on Allspark.com, Rally Rumble Optimus Prime (as the figure is listed in the thread) was one of the figures distributed.

This playset is a variation of Optimus Prime's dinosaur mode, but as a figure-8 racetrack. A launcher can propel Flip Racers through the track where they can activate a popup Chase and land in a jail. The Flip Racer MorBot is included but any Flip Racer is compatible. The raceway can be extended by attaching the Flip Racers launchers: Bumblebee’s Quick Launch Garage or Airport Blastoff Blades (sold separately).
In this incarnation, Optimus Prime is the main protagonist and shows a near-xenophobic reluctance with interacting with other cultures, believing that such interaction would cause more harm than good. Consequently, he prohibits his team from mingling with the locals of Earth, Velocitron, and the Jungle Planet during their search for the Cyber Planet Keys. This attitude was drastically changed when Prime realized that the only way to acquire the Cyber Planet Keys from Velocitron and Animatros was to play by their laws.
Transformers Siege Greenlight will be released sooner than later, especially compared to exclusives from previous years. We have our first preorder up on Amazon.ca revealing two important points: who the exclusive retailer is and what the price point will be. Now we know that it will be an Amazon exclusive. While we only know for sure that this will be the case in Canada, it stands to reason that it will be an Amazon exclusive elsewhere to, which is great news since those are always the - Read More
The values started becoming inconsistent and skewed in Generation 2 and Beast Wars, when Hasbro apparently thought no child will ever want a toy that is described as anything less than perfect. Thus it became rarer and rarer to see any low numbers. Most characters' numbers hardly ever dipped below 8, the Go-Bot version of Optimus Prime was the first character to have all values at 10, a trend that would repeat for most "leader" characters. When even more powerful versions of the Optimus Primal toy (such as Optimal Optimus) were introduced, Hasbro even invented a "10+" rating in an attempt to keep increasing the power levels. With the Transformers: Cybertron line a few characters even got "Unknown" and "Infinity" ratings.
After the Great War, Optimus Prime disappeared with other legends into the mysterious location on Cybertron dubbed J'nwan, where Optimus himself became the "Authority" who spoke on behalf of the others. Sandstorm, the leader of a rebellion in a 32nd-century firmly under the heel of the tyrannical Shokaract, entered J'nwan to plead with the heroes of Cybertron's past for aid. He hoped to convince them to join the fight against the Predacon warlord. After a mind-crushing journey which left all of his companions dead or deranged, Sandstorm finally found an audience with the Authority and his brethren, but they declined to help, with the Authority stating that their time was past and the war was no longer their war. The Authority then in some way manipulated Sandstorm's trip out of J'nwan such that it was comparatively short and simple. Paradox
In robot mode, Voyager class Optimus Prime is proportionally more accurate to his CGI design than the leader class toy and has a more accurate headsculpt, but due to the aforementioned lessened complexity significant sacrifices had to be made, such as "cheats" to the transformation sequence, to achieve this and thus he is overall less accurate than he initially appears. In addition to previously mentioned changes, he carries much of the truck's front hood, grill and fenders on his back like a backpack. However, he maintains a superb level of articulation and posability.
After the film, in season three, Rodimus did not have time to rest on his laurels as commander, immediately finding himself and the Autobots targeted by the Quintessons, who lured him to their planet of Quintessa and detonated it in hopes of destroying the Matrix. Rodimus and the Autobots survived, however, and Rodimus proceeded to voluntarily short-circuit himself to allow his life-force to enter the Matrix, feeling that the answer to the mystery of the Quintessons' identity lay within it. His hunch proved correct – the Quintessons, he discovered, were the Transformers' creators, and Rodimus knew that the future would be a difficult time for the Autobots.

The percentage in the title is not a turn of phrase nor something inferred in any way, it comes from a quote by Bumblebee movie producer Lorenzo Di Bonventura. Whether Bumblebee is a prequel or reboot (or anything in between) has been a hot topic for fans , especially those who want to distance themselves as much as possible from the previous films made by Michael Bay. These debates have reached Bonaventura who sat down with Metro and explained why to him, the Bumblebee film was 100% a prequel - Read More
General Hawk stated in an interview that his typical transportation in Axiom Nexus was his Convoy colleagues. As the seats of General Optimus Prime's vehicle mode were manufactured at the same location as the VAMPs of his universe, Hawk was able to find a degree of familiarity in the strange world of Axiom Nexus. Andromeda - Axiom Nexus News, 2016/05/01
This golden chromed redeco of the Super class Optimus Prime figure was initially offered as a prize to five lucky winners of a colouring contest held in the pages of the TV Magazine. Additional units were later given away via in-store draws at Toys"R"Us Japan; precisely how many is unknown, but the regularity with which the toy appeared on auction sites throughout 2005 suggests it was quite a few.
Prime is loaded with a ridiculous number of features and accessories. The robot itself is highly poseable, and both the smokestacks on Prime's shoulders and the fuel tanks on his legs can be rotated forward to act as guns, even featuring sculpted detail to this effect. As ever, he comes with a trailer that opens up into his crazy-detailed Combat Deck, featuring more action features than ever before. In trailer mode alone, it features a flip-down support stand so it can stand alone, a spring-loaded pop-out ramp instead of a fold-down one, and when the trailer is split for transformation, the traditional support legs underneath automatically swing out into place. The trailer houses most of Prime's accessories, including his ion blaster (with a moveable ammo clip to allow for multiple poses) and energon-axe, as well as his classic gas pump accessory, now with a poseable wire instead of a rubber hose. Two fold-out compartments provide storage space for six of Prime's interchangeable fists, while the other two remain attached the robot: two clenched, two open, a pointing right fist, a tilted left fist (for holding the ion blaster's ammo clip), and two fists with slots to grip the miniscule Matrix of Leadership that fits in a tiny chamber in Prime's chest. The Combat Deck's artillery robot features two flip-out handles that Prime can grip as if aiming the drone's guns, and Roller is also included, with three different 3mm ports to hold Prime's gun and gas pump. Lastly, Prime comes with a rocket pack like those used by the Autobots in such Generation 1 cartoon episodes as "Dinobot Island", and a stand shaped like the Autobot insignia that allows him to be displayed in mid-air, as if in flight. The rocket pack also has 3mm ports for Prime's weapons, and stores on the front of the trailer in vehicle mode.

The character of Optimus Prime first appears in Transformers (film) as the leader of the Autobots in the search for the Allspark. After arriving and scanning a Peterbilt truck, Optimus greeted Sam Witwicky and Mikaela Banes, introducing his men and explaining why they had come to Earth. They escorted the humans back to Sam's house to retrieve the pair of glasses that would lead them the Allspark. When Sam and Mikaela were captured by a Sector 7 agent named Simmons, Optimus intercepted their car and surrounded the Sector 7 agents, curious that Simmons was not afraid or surprised by their appearance. When backup arrived, Optimus took the teens on his back and ran, taking cover under a bridge. Though Sam, Mikaela, and Bumblebee were captured, Optimus retrieved the glasses and prepared to lead his other men to get the Allspark, pointing out that, if it came to it, he would sacrifice himself by shoving the cube into his chest to prevent he Decepticons from getting control of the Allspark. When they discovered Bumblebee and the humans were free and being escorted by the military with the Allspark, Optimus joined their convoy. Along the way they, are attacked by Bonecrusher. Optimus engages him, killing him by using his Energon blade. Arriving in the city, he briefly confronted Megatron, but was left stunned. When he recovered, he rescued Sam as he was falling from a building and warned him that if he could not defeat Megatron before going into battle, he needed to place the Allspark in his chest. Optimus is nearly defeated by Megatron before Sam kills the Decepticon by ramming the Allspark into his chest. Optimus is grateful to Sam for saving him, and he and the other surviving Autobots decide to remain on Earth since Cybertron cannot be restored without the cube. The film ends with Optimus sending out a deep-space signal, inviting other Autobots to join them on Earth.
The Joes discovered a cavern where the people of Cobra-La were growing metal-eating spores as a last defense against Unicron. Flint and Cosmos took a load of the spores into space just as Unicron appeared in Earth orbit. Prime, Hawk and Colton headed deeper into Cobra-La to rescue Firewall and kick butt. Prime was tackled and pinned by a giant bug creature, but made a dramatic recovery and tossed the bug aside. He then took the machine-hating Cobra-La leader Golobulus to task with a single punch. Flint and Cosmos released the spores, which devoured Unicron from the inside and defeated the giant Transformer before he could harm Earth.
Part of the fourth wave of Prime: Beast Hunters Cyberverse Commander Class toys, Beast Blade Optimus Prime is a jungle-themed green and blue redeco of his Series 3 Cyberverse Commander Class toy, coming with a new Battlewing Shield accessory in addition to retaining both the Thunder Lance and Star Saber. His shield can open up to form wings, and can be pegged onto the ridge on top of the vehicle's cage compartment, or mount onto the screw-hole on his, er, robot butt.
Unfortunately for both Takara and Hasbro, the Generation Two series of Transformers sold poorly, and Hasbro abandoned it after two years. There were toys planned that never saw release. Most of these were G1 combiner team recolors or recolors of recent figures. Four unreleased molds were released in the Machine Wars line, and four more resurfaced in the Robots In Disguise series.
The Joes discovered a cavern where the people of Cobra-La were growing metal-eating spores as a last defense against Unicron. Flint and Cosmos took a load of the spores into space just as Unicron appeared in Earth orbit. Prime, Hawk and Colton headed deeper into Cobra-La to rescue Firewall and kick butt. Prime was tackled and pinned by a giant bug creature, but made a dramatic recovery and tossed the bug aside. He then took the machine-hating Cobra-La leader Golobulus to task with a single punch. Flint and Cosmos released the spores, which devoured Unicron from the inside and defeated the giant Transformer before he could harm Earth.
Optimus Prime is the fictional protagonist of the Transformers: Robots in Disguise (Fire Convoy in the original Japanese version) branch of the Transformers universe.[38] Based on the character of the same name, Prime once again leads the Autobots against the Decepticons. His voice actor, Neil Kaplan, does his voice in a style reminiscent of that of Peter Cullen, the voice of the original Optimus Prime. Wired Magazine nominated Fire Convoy as one 12 most ridiculous Transformers ideas of all time.[39]
Optimus was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie in 1986. He cost $21.50 and 5 robot points, and came with a special Movie Edition Certificate and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
Prime's cab and trailer can also combine to form a super robot mode. Transforming the cab into the torso portion sends the transformation command to the trailer, which raises itself up off the ground to become a pair of immobile, statuesque legs (as long as you're not playing with it on carpet), and when the pair are connected, the super-robot head pops up with a metallic shriek sound effect. Pressing the Autobot symbol on the figure's chest activates a pulsing laser sound effect, and the small grey button on his right shoulder illuminates his fist with a red LED, which can illuminate either of his guns, as well as the Star Saber sword (the Star Saber was specifically cast in clear plastic for this purpose, but in practice, the light failed to carry even halfway up the blade).
There is another factor that comes with the sticker shock. As I showed before, LEGO has had $100+ sets for a while. However, only recently have they produced sets even more pricy than that. When we were kids, the $100 set was the pinnacle of LEGO. It was the set we all aspired to own. It was the set we all went straight to at the store. Of course we rarely ended up with that set, but that was our dream.
Optimus Prime returns in Transformers: Revenge of the Fallen. He leads the Autobots as part of NEST in hunting down the remaining Decepticons on Earth. He later engages in a battle with Starscream, Grindor, and a resurrected Megatron. Although Optimus manages to injure Starscream and kill Grindor, he is eventually impaled and killed by Megatron. However, Optimus is resurrected during the battle in Egypt by Sam using the Matrix of Leadership. He is then fused with the dead body of Jetfire, giving him an extremely powerful upgraded mode. After severely maiming Megatron, he kills The Fallen, forcing Megatron and Starscream to retreat. At the end of the film, Optimus thanks Sam for reviving him and again transmits a message to space, hoping to find more Autobots.

The designs for the original 28 figures were made by Kojin Ono, Takashi Matsuda, Hideaki Yoke, Hiroyuki Obara, and Satoshi Koizumi. Hasbro would go on to buy the entire toy line from Takara, giving them sole ownership of the Transformers toy-line, branding rights, and copyrights, while in exchange, Takara was given the rights to produce the toys and the rights to distribute them in the Japanese market.

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A fourth version is shown in the 1987-88 Transformers product catalog that has several minor differences from both Powermaster Prime and God Ginrai, such as having God Ginrai's sliding fists but in red, a completely different trailer hitch assembly partially based on the third design, an offset Autobot symbol in base mode, extended feet also based on third design, far more detailed super mode outer leg panels, completely different front bumper, and the first instance of single faux shoulder smokestacks rather than two. It is still unknown as to why Powermaster Prime has completely different arms from God Ginrai or all earlier concept versions.
Optimus was able to rally Autobot factions from across Cybertron to the cause and launch an all-out attack on Shockwave's fortress. He headed the assault himself, but broke rank when he saw the image of Shockwave blasting Ultra Magnus upon one of the many monitor screens planted around the Decepticon's headquarters. Optimus charged in to confront Shockwave, beating down all opposition along the way. Coming upon Shockwave's throne room, Prime was greeted by Ultra Magnus, who pointed him towards a secret passage through which Shockwave had absconded. Leaving his wounded brother to rest, Optimus barged into Shockwave's secret chambers, only to be overpowered and have the Matrix ripped from his chest. With it, Shockwave was finally able to activate Vector Sigma. Countdown to Extinction Stalling, Prime listened as Shockwave recounted the history of Cybertron, and eventually Ultra Magnus arrived, having recovered, to attack and defeat Shockwave. Prime and Grimlock helped him escape from the fortress as it crumbled to the ground. With Shockwave's defeat, the Autobots would now be able to start rebuilding Cybertron towards true peace... but Optimus remained troubled by Shockwave's motives; he recognized that Shockwave would not be urged to action by mere fancy. Optimus pondered what greater threat awaited Cybertron for Shockwave to so thoroughly plan for its arrival. Revelation The injuries Prime took in this conflict necessitated a prolonged restoration period in stasis. Both he and Ultra Magnus were tended to by Perceptor and Hoist as they recuperated. Generation 1 #0 Though Magnus recovered in due course, Optimus's systems had received a more severe shock due to the Matrix being forcefully removed from his frame. Thus, he needed additional time spent in recovery before he could reboot. Black Sunshine
Note: Although American importers shouldn't have too much trouble, those living in parts of the world using higher strength A/C current outlets should be warned NOT to simply plug the A/C adaptor in with only a socket adapter, as this will overload the device and fry it completely. Buying the appropriate kind of universal A/C adaptor and a stepup/stepdown transformer (the electrical kind) with advice from an electronics specialty shop is recommended.
Available exclusively from Japanese clothing company A Bathing Ape in July 2011, concurrently with a range of exclusive Transformers t-shirts, "Convoy Reissue BAPE Ver." (コンボイ復刻版 BAPE® Ver.) is a redeco of the original Optimus Prime toy sporting a unique new green color scheme, along with a tan trailer decorated with a camouflage pattern. Both trailer and Prime himself feature the A Bathing Ape logo in place of an Autobot symbol, while the floor of the trailer's Combat Deck mode features new Bathing Ape-themed labels. The figure comes in a recolored version of the original Japanese Optimus Prime packaging.
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