Ten years after Unicron's defeat, Cybertron was seemimngly at peace, but Optimus still feared another attack from Unicron. Although the Autobot High Council dismissed his fears, a mental link with Primus confirmed that Unicron was still alive. Megatron's disembodied spark, trapped within the chaos-bringer, called out to Prime. Events overtook Prime as Unicron's four Horsemen, Rhinox, Airazor, Cheetor, and Terrorsaur, attacked Cybertron, devastating it. Prime's link with Primus allowed him to upgrade himself into his Energon form and drive them off.
This figure was originally conceived by Hasbro to be another character (exactly who is unknown), rather than Optimus Prime, but Takara insisted that the toy be made into Optimus to help it sell well in their markets, as the vehicle mode was no particular draw, given its scarcity in Japan. Reportedly, the figure cost twice as much as other Alternators to construct, so Hasbro had to bow to this demand so Takara would help fund it. Ironically, Takara eventually wound up soliciting the figure not as Prime, but as his Super-God Masterforce lookalike, Ginrai (perhaps connected to the Powermasteresque headsculpt), before its Japanese release was cancelled and moved over into the Kiss Players toyline (see below).

This is a new line which features robot versions of various Marvel Comics superheroes (and later more of the Star Wars Transformers figures once it merged with this line). Confirmed figures are Iron Man, Spider-Man, Wolverine, Venom and Hulk. Hulk turns into a tank while Iron Man turns into a jet. Spider-Man becomes a helicopter, Wolverine turns into a 4WD, Venom turns into a turbocharged retro car. They are not to be confused with the Marvel Megamorphs toy line, which also featured transformable mecha piloted by the superheroes. Eventually, the Star Wars Transformers figure joined the line with reissues of previous figures, as well as all new molds.

When IDW Publishing received the rights to the series, author Simon Furman was hired to oversee the line. Furman decided that the Generation 1 continuity "was in need of ... a contemporary restart"[15] so that the comic could retain a modern audience. Furman's revised continuity establishes Optimus Prime as the present-day leader of an Autobot army spread across the galaxy in small units, waging a covert war against teams of Decepticon infiltrators over resource-rich worlds. The Stormbringer miniseries explains that the Transformer homeworld of Cybertron is a dead planet, ravaged by an ancient cataclysm caused by the Autobot-Decepticon War. Prime had been forced to ally with his arch-rival Megatron to end the destruction. In the series, the interference of Jetfire and the Technobots, in a plot organized by the Decepticon Bludgeon, alerts Prime to the possibility that the Cybertronian cataclysm might be re-ignited and spread to other planets. Prime calls in the Wreckers, meeting them on the surface of Cybertron in time to witness the return of the being called Thunderwing, the focal point of the apocalypse. The combined efforts of Prime, the Wreckers, Jetfire, the Predacon-led Decepticons, and a unit of aging Centurion drones are barely enough to render Thunderwing inert.
This redeco of the Ginrai tooling of the Powermaster Optimus Prime figure (released concurrently with the 2001 reissue of the Ginrai figure) was a Toys R Us Japan exclusive black repaint, made to represent the original Optimus Prime equipped for a special mission. All of his red and blue plastics were changed to black, his clear blue windows were now tinted red, making his overall colour scheme very reminiscent of the now-familiar 'Black Convoy' color schemes.
Tomica Optimus Prime is a die-cast non-transforming toy of his truck mode from Prime. It was sold as part of the "Dream Tomica Series", a subline featuring exclusively fictional vehicles. Like all Tomica toys & all Generation 2 GoBots and Spychangers, Optimus Prime features smooth-rolling axle/wheel construction that lets the toys be quickly zipped along smooth surfaces. However, they do not convert into robot mode.
Part of the new Adventure Shokugan series, this Optimus Prime is a transformable snap-fit kit molded in red, blue, and yellow plastic with detailing from stickers. The kit's transformation engineering is borrowed from the Warrior class figure. But unlike the said toy, the Axe must be pegged onto Prime's legs before transforming, and his shoulders are molded on his front truck halves/shoulders not being flipped down. Also, the stickers are used to cover the molded cavity on the front shoulders. As with Fixit & Underbite, Optimus Prime is fully transformable.
The Premium Series Optimus Prime is both a retool and a redeco of the Leader Class Optimus Prime toy. The major selling point is a more movie-accurate head sculpt with longer ears and detailing based on the final CG head design, and a flip-out energy sword to replace the ion blaster that was included with previous versions of the toy. This energy sword is detachable and attaches where the Ion Blaster did, compatible with non-premium Optimus Prime Leader-class-based releases. Because his ears are much longer, the truck roof panel that hides his head now has two holes cut into so the head can fit inside the cabin.
If all four Autobots ventured together into the Decepticons’ lab, they first encountered Laserbeak, only to quickly dispatch him. Venturing further into the lab, the group soon spotted the antidote they were after, and sent Mirage to fetch it. Mirage returned with the beaker and news; he had heard Ramjet and Starscream talking about using a new poison to turn humans into mindless slaves.
Transformers GT "GT-R Prime" is a heavy retool of Alternity Convoy, transforming into a 1:32 replica of the Motul Autech GT-R race car used by the Nismo team in the Super GT racing championship series. He retains the flip-out blasters of the Alternity toy and can also wield his new Impact Wrench Gun accessory (also called the "Optimus Rifle" on the Transformers GT website), a weapon based on the impact wrenches used in car repairs. Like all GT toys, Prime also comes with a GT Sister, poseable human figures themed after race queens, his partner being a lady named Misaki.
A retool and repaint, including really shiny chrome, of Revenge of the Fallen Leader class Optimus Prime. In this version, his dark-blue is replaced with a more purplish color and his orange blades have become translucent with some silver. Also, his fuel tanks detach and combine to form his Ion Blaster and his mouth is now visible. Unfourtanetly, all that chrome makes it even harder for him to transform than the last prime. All of these new things make him even more accurate to the movie than his predecessor. Like the picture on the right says, Buster Optimus Prime was rereleased, this time with his mouthplate, in an exclusive set with a redecoed Jetfire.
As Megatron explained that the Matrix was giving them a vision of the future, they witnessed themselves battling on Sherman Dam. The nature of their surroundings established, Megatron resumed the scheduled beating, but a series of setting shifts ended with Optimus reunited with Grimlock. Grimlock handed Prime a sword and suggested he finish Megatron for good. The War Within #5 Optimus found Megatron again, engaging him in combat and announcing that he was playing the game by Megatron's rules now—without mercy. Though he did not slay Megatron, he inflicted enough damage onto him to expunge from his memory the visions the Matrix had granted him. A short time later, Optimus joined the other Autobots in attacking the Decepticons who were trying to use Cybertron's planetary engines. Grimlock was finally impressed with Prime. Thanks to the combined efforts of Optimus and Grimlock's squad, the Decepticons were driven away and the engines were destroyed before they could tear the planet apart. Afterwards, Optimus's group arrived back at Iacon to find it destroyed. Optimus announced the Autobots were no longer evacuating the planet and threw away the Golden Disk full of the knowledge of his predecessors which the council had given him, saying he would choose his own course. The War Within #6
Using their network of human allies, the Autobots tracked the Decepticons to Stanley Lake. When Optimus learned that the Decepticons had taken over the hydro-plant, he lured them out into the valley in front of the dam so that Jazz and the humans could flood the valley, washing the Decepticons away. Menace at the Dam Starscream attempted to defect as part of a ploy to get a spy into the Autobots' midst, but Optimus wasn't fooled at all. He and his men concocted a false plan which they shared with Starscream, and while the Decepticons were subsequently on a wild goose chase, Optimus's team smashed the Decepticon base flat. As they let Starscream go, Optimus couldn't help mocking him. Espionage!!!!!
Bumblebee - The Transformers live action film franchise's latest installment is out, with Bumblebee hitting theaters last week. The Seibertron.com Twincast / Podcast brings you its review of the movie, with one of its regular podcasters Jon Bailey bringing his insights after providing the voice acting talents for Soundwave and Shockwave in the film. Along with this insider perspective, the cast discusses each significant part of the movie itself, beginning with the "Generation One" inspired opening scene on Cybertron. The new human and robot characters presented in the Earth based adventures are also reflected on, with the cast agreeing that this latest movie is a measurable tonal departure from the approach of previous films in the franchise. After talking through the entire movie's plot and characterizations, speculation about what comes next for Travis Knight, Michael Bay, and the Transformers live action movies comes next. A quick chat about the movie's tie-in toyline follows, and the show concludes with a quick round of holiday season bragging rights about the cast's Transformers related gifts.
Yet another Reveal the Shield redeco with the Motorbreath retooling, Convoy is cast in clear red and black plastic. He has been retooled to include a magnet in his right foot, allowing him to interact with Lost Age Battle Command Optimus Prime and Age of Extinction Stomp & Chomp Grimlock. Convoy was available at a variety of 2014 events, including on May 3 at a "Kids Walk" event at Fuji Speedway, in special packaging on May 16 at the "Transformers Celebration 2014" midnight event at the Sunshine City Toys"R"Us store in Ikebukuro, on June 15 at Tokyo Toy Show 2014, at the Aeon Mall in Kasukabe on July 19, and at the "Transformers Expo" event in Yokohama on August 9. Convoy was also available as one of three preorder bonuses for Cloud Roadbuster.
Optimus Prime is a redeco of Revenge of the Fallen Optimus Prime with predominately red forearms and red/silver thighs, which it was meant to be a Generation 1-inspired deco. He comes bundled with redecos of The Fallen, Megatron, Jetfire, and Starscream in a Kmart-exclusive five-pack. To date, this is the only Hasbro release of this figure that acknowledges the combining feature between Jetfire and Optimus Prime.
A gold-chromed version of the Voyager Optimus Prime toy was available as part of the same Lucky Draw contest as the Golden Protoform Optimus (see above) in the December 2007 issue of TV Magazine. Limited to only 3 pieces, it is insanely rare. The photographed sample here features a chromed truck grill, while a boxed unit has an unchromed grey grill; the owners of both pieces, the Mapes Brothers of Transformers @ The Moon, believe both are genuine TakaraTomy toys, so it unsure if the one with the chromed grill is a testshot or a production variant.
When Optimus transforms, his cab becomes an ion blaster and his trailer disconnects, forming a combat deck. The combat deck supports a mobile battle-station and command headquarters armed with assorted artillery and beam weapons that fire automatically. The combat deck can also serve as a radio antenna for battlefield communications between the autobots. The combat deck also included "Roller", a mobile scout buggy meant to scout behind enemy lines. When Roller is deployed, Optimus can see and hear what Roller sees and hears.[4] Injury to one component is felt by each of the others. If the combat deck or Roller were to be destroyed, Prime could survive. However, despite the slight degree of autonomy they possess, the combat deck and Roller would not be able to survive without Optimus.
He comes with a shield with a fold-out handle, allowing Optimus to hold onto it with either hand in robot mode. It has a simple transformation gimmick for vehicle mode which is activated by pressing a button at the top of the shield, causing the sides to spring outwards. In vehicle mode, the shield can be laid flat across the bed of the truck, attaching via a post on the back onto the truck’s trailer hitch. Alternatively, the bumpers on the shield can be rotated outwards, and the front can be bent down in order to form a new front end and hood for "battle vehicle mode", resembling the Stealth Force vehicle modes seen in Dark of the Moon.
Optimus and his Autobots were aboard the Ark, on the run from the Decepticons. With him, Optimus had what Megatron was forever seeking; the AllSpark! With the ship taking heavy damage from the Autobots' pursuers, Optimus ordered Jazz to take them into an emergency quantum jump. Jazz informed Prime that the jump would take longer to initiate than the time the Decepticons would need to board their vessel. As such, Optimus entrusted the AllSpark to Bumblebee while he and the rest of the bridge crew steeled themselves to hold off their enemies. Thanks to Starscream breaking rank in the Decepticons' formation, Optimus was able to hold back Megatron, and with Heatwave's help, repel them from the ship just as it initiated the quantum jump. However, at that moment the AllSpark tumbled off-ship, falling into the quantum tunnel and seemingly being lost for good... Angry Birds Transformers #1
Across the assorted continuities of the original Transformers universe, there have been various interpretations of Optimus Prime. One of Prime's most notable characteristics over all continuities his unswaying commitment to leadership by example. The animated series' version of Optimus Prime is depicted as a straightforward, wise, and upbeat battlefield general. Additionally, the animated series' version of Optimus dislikes rap music, putting him at odds with music-loving characters like Blaster and Jazz.
Released as part of the Allspark Power refresh of the movie line, First Strike Optimus Prime is an extensive redeco of Voyager class Optimus Prime in a colour scheme based upon Generation 1 and Classics Optimus Prime. The included toy bio describes this coloring as Prime paying tribute to the markings he wore as a young soldier when the war began. Due to the transformation scheme, this figure actually ends up being less like its G1 counterpart in robot mode, a sacrifice made for the slavish redeco of the vehicle mode. You can't have your cake and eat it too, folks.

A redeco of the Generation 2 Go-Bot Firecracker, Go-Bots Optimus Prime transforms into a red Hot Wheels-sized Lamborghini Diablo. Like all Go-Bots, he features high speed axles and can roll very well across smooth surfaces, but lacks the weight to propel him quickly. He is armed with a small red laser rifle. The plastic colors are a "solid" version of Firecracker's color layout, substituting opaque red for transparent red plastic.
Fellow Seibertronian Actar has written an in depth review on the new Transformers Studio Series Jetfire. He gave us great images of all modes including the combined mode and the giant cannon. We see how it scales with both SS ROTF Megatron and the ROTF Fallen. Enjoy! Alrighty! Just got my hands on the latest SS Voyagers and Leaders. However, the one that has won me over the most is Jetfire. So, I was rather hesitant and critical about Jetfire when I first saw him, but - Read More
Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball joints. He can also hold small weapons, such as Cyberverse.
As the number of sets released has increased, the harder it has been for stores to parcel out their shelving space. In order to make more sales, decisions have to be made as to which sets will be carried. Not every store can carry the whole product line (not even all official LEGO stores carry the whole product line). This process will favor the sets that drive sales the most, such as the licensed sets. The traditional boxes of bricks are pushed out of the way for the more profitable lines.
Tim Bailey, Sara Blackburn, Stephen Clark, Jeffrey Cohen, Adam Dimuzio, Mathias DeRider, Tom Fassbender, Luke Forney, Logan Giannini, Travis Hanson, Sean Hallenbeck, Michael Harrison, Kim Haynes, Whit Honea, Greg Howley, Michael J., Angela Leach, Michael LeSauvage, Jim MacQuarrie, Eric Parrish, Michael Pistiolas, Ricardo Rebelo, Drew Rich, Mitchell Roush, Mariana Ruiz, Tony Sims, Randy Slavey, Erik Stanfill, Andrew Terranova, Gerry Tolbert, Mark Vorenkamp, Chris Wickersham
Optimus was made available as a mail-away toy in the "Digital Doom on the Highway to Destruction" offer in the US in 1986 to coincide with the Transformers movie in 1986. He cost $21.50 and 5 robot points, and came with a special Movie Edition Certificate and a round sticker that read " Movie . Edition . Transformer" with the Autobot symbol in the middle. (This item is considered rare.)
The first Generation 2 Optimus Prime toy was largely identical in sculpt to the original Generation 1 figure release. While his cab robot retained his original red and blue color scheme, his trailer was recast in black, with the original blue and silver striped sticker replaced with a red and silver one displaying Optimus's name. On the first release of the trailer, the internal components and Roller matched the blue of the cab robot. Later, the internal components were changed to a lighter blue, as was Roller. Another running change followed, making the dark blue of the cab robot match this lighter shade. A bright yellow "Autobot" tampograph was also added to the back of his right leg.
Smash & Change Optimus Prime is a simple figure that transforms by "smashing" the rear end of the truck/the robot's feet into the ground. He features only elbow articulation in robot mode, and includes a sword accessory that can be held in his hand or mounted on the side of his truck mode. The handle on the rear of his truck mode is molded to emulate his Vector Shield.

G1 Convoy comes with two sets of fists, each pair featuring differently-shaped fist holes: one pair with square holes to hold the figure's "Convoy Gun" (as his ion blaster is called), and the other with round 3mm-compatible holes to hold the spring-loaded translucent blue missile launcher (a generic accessory also available with Robotmasters Beast Megatron and Beast Convoy). The fists are swapped out by simply popping them out of the wrist-hinge that holds them in place; the figure also includes an energon-axe that can be inserted into the wrist instead of a fist.
In 2004 the LEGO group was in trouble. They were losing money and losing market share to other toys and entertainment products4.  In order to address some fundamental issues in their business, they needed to cut costs. Leading up to this crisis, LEGO bricks had been adding new designs and colors without consideration for the cost to the business. LEGO went through a large reorganization and cut the production of unique elements in half, the variety of colors in half, and the number of suppliers by 80%. This, in addition to an increase in licensed sets and an expansion into video games, saved the LEGO Company.
As part of the Robot Replicas line, this version of Optimus is a non-transforming action figure that utilizes Revoltech-style jointing. The sculpt hews much closer to the movie CGI model than is possible with the full transforming toys, plus the universal jointing of the line allows for his forearm to be replaced with his hand-cannon... or bits from other Robot Replicas.
Originally, Optimus Prime was created as the leader of the Autobots, though it is unknown how he was created or his origins. In a possible future, Megatron was threatened by the existence of the Aerialbots and had Shockwave build a time machine to send them back in time to get rid of them. However, he only ended up changing history for the better. In the revised timeline, Optimus Prime began his life as a robot named Orion Pax, a mostly defenseless dock worker during the Golden Age of Cybertron nine million years ago, with a girlfriend named Ariel and a best friend named Dion. During this time, a new breed of robot with new flight capabilities appeared on the planet that Orion idolized. When Megatron, the leader of the new group of robots, approached him with inquiries about using one of the dock warehouses, Orion was swayed by Megatron. Both Orion and Ariel were severely wounded when Megatron and his forces attacked in order to claim the energy stored there. Searching for someone to help them, the time-displaced Aerialbots took Orion and Ariel to the ancient Autobot, Alpha Trion, who used them as the first subjects for the new reconstruction process he had developed involving rebuilding the frail Autobot frames into more battle-hardy configurations.
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