This Wal*Mart-exclusive two-pack pairs the deluxe-size Classics Optimus Prime figure with live-action movie line's Fast Action Battlers Power Hook Optimus Prime toy. Both toys are identical to their original releases, and together represent the Optimus Primes of the oldest and newest generations (at the time) of Transformers, respectively. The movie Prime is designated "2007 Optimus Prime", while the Classics figure is dubbed "1984 Optimus Prime" (referring not, of course, to the toy, which was produced in 2006, but to the character).
For the Generation 2 toy line, the original Optimus Prime toy was altered somewhat and an electronic sound maker was added.[24] Later Generation 2 toys of Optimus were completely new designs, such as Combat Hero Optimus Prime, Laser Optimus Prime, and Gobot Optimus Prime, who could become a red Lamborghini car. In 2003, Takara introduced the Masterpiece MP-01 Convoy/Optimus Prime. While retaining the original concept of a transforming semi-trailer truck, this die-cast figure incorporated modern toy manufacturing techniques for improved detail and articulation, while, at the same time, captured the look of the cartoon character. It has since been released by both Hasbro and Takara Tomy in different variations. In 2010, a version of the Masterpiece toy, called Masterpiece Convoy Sleep Mode, was released, painted in dark colors to match the appearance of Optimus Prime after his death in the 1986 film.[25] In 2006, Hasbro introduced Alternators Optimus Prime, which turned into a licensed 1:24 scale model Dodge Ram SRT-10.[26] In 2011, Takara Tomy released MP-10 Convoy, a smaller, more show-accurate version of the Masterpiece Optimus Prime figure.[27]
Another game was released for the Sony PlayStation 2 by Atari; simply titled as Transformers, it was based on The Transformers: Armada. The game's reception was mixed, particularly due to the popularity of a PS2 Transformers game released at the same time for a Japanese-exclusive market, though the Armada game was of a higher quality and featured much better gameplay. The game not released in America was based on the Generation 1 storylines.
Optimus Prime can also combine with Leader-class Jetfire to form Jetpower Optimus Prime by slightly transforming his backpack and feet. Sadly, this takes away from his leg articulation, because otherwise he could never support the massive backpack he has in this mode. However, fans have created alternate configurations that increase leg articulation and movie-accuracy.
In 1989, the entire line became limited to Pretenders and Micromasters. For the first time, the Transformers received a new design for their title logo. But many also regarded this as a time of a dearth in creativity and the lowest point in the toyline's history. The year 1990 saw the last American burst with the release of more Micromaster characters and the introduction of the Action Masters, non-transforming action figures who came with Transforming companions. Larger Action Master sets came with transforming vehicles and bases. The Action Master line was criticized for its perceived desperation for a gimmick, although it had a few defenders. The line predictably faded and would be the last Transformers output in the US until 1992.
Part of the first wave of Age of Extinction Custom Kreons, this Optimus comes with a buildable parts rack on which to hang/store his many many extra pieces. His "normal" helmet and blaster are chromed, plus he comes with an extra clear-plastic helmet, torso and legs. He also has a pair of extra arms (originally from the Kre-O Battleship aliens) plus a spare hand, as well as a buildable battle-axe, a buildable smokestack-pack, and an extra Wheeljack-style wing-pack.

The second Optimus Primal toy was an ape in the Ultra size class. Though the transformation from primate to humanoid was a relatively simplistic one, the toy compensated with more than a fair share of weaponry and action features. A compartment on his right forearm opened to reveal a skull-shaped mace he could hold in his fist. His left forearm could open into a double-barreled missile launcher. On his back were two spring-loaded missile launchers which auto-flipped over each shoulder. By pulling a lever in the center of his back, both arms would either spin at the bicep or bend in and out at the elbow, depending on the placement of notch-buttons located on either bicep. This gimmick was shown to be an effort to simulate a gorilla beating its chest while Optimus was in beast mode, but could also be used in robot mode, making him swing his weapons wildly before himself. And finally, like many first-year Beast Wars toys, a battle mask/"mutant head" could be deployed over his robot head.
 • Optimus Prime  • Rodimus  • Ultra Magnus  • Alpha Trion  • Arcee  • Blaster  • Blurr  • Brawn/X-Brawn  • Bulkhead  • Bumblebee/Goldbug  • Cliffjumper  • Elita One  • Hoist  • Hot Shot  • Hound  • Ironhide  • Jazz  • Jetfire  • Kup  • Metroplex  • Mirage  • Omega Supreme  • Perceptor  • Powerglide  • Primus  • Prowl  • Ratchet  • Red Alert  • Sandstorm  • Smokescreen  • Seaspray  • Sentinel Prime  • Sideswipe  • Springer  • Wheeljack  • Wheelie  • Wreck-Gar
Legends class Optimus Prime is an extremely simplified toy of the extremely complex movie design. As such, he features numerous unavoidable inaccuracies, such as not transforming or even looking very much like the original design or the larger toy versions in robot mode. However, proportionally Legends class Optimus Prime is not far off from the real truck and the Leader class toy's vehicle mode, aside from missing a smokestack on the driver's side. He is articulated at the shoulders and upper legs via ball-joints.
A Leader class toy that transforms from fire truck to robot. The front end of the fire truck can form a robot resembling Generation 1 Prime, while the rear section can form a battle station or combine with him to form Super Fire Convoy. The rear section has an extending ladder with retractable water cannons and missile launchers. This battery-operated toy features siren sounds and voice samples of Fire Convoy (saying the lines, "Fire!" and "Kyoudai Gattai! Super Fire Convoy!").[41] Fire Convoy can combine with God Magnus (sold separately) to form God Fire Convoy.[42] This toy was designed by Takara's Hisashi Yuki.[43]
TakaraTomy released another reissue based on the Encore version as part of their Chronicle line in 2011, lacking the original Generation 1 trailer. Instead, the Chronicle version was available in a two-pack with Dark of the Moon Deluxe Class Optimus Prime and a new trailer that could be used by both Optimuses, thanks to a retooled trailer hitch on the Generation 1 Optimus Prime figure.

Part of the first wave of Mini-Con Battle Pack figures, this Optimus Prime figure is a new mold, about the size of a Scout Class figure (In Optimus' case, the size of Cyberverse Commander figure), and scaled with Legion Class figures. Its transformation scheme also takes some cues from the Legion Class figure. Battle Pack Optimus Prime also features a transparent orange battle axe & armor pieces, although the chest armor/flip-up mask piece is needed to be assembled first. The included pieces can be combined into a clawed battle axe, or attached to his body to form his armor (although the flip-up mask can restrict his head articulation). Optimus Prime can totally wield the axe dual-handed. As an undocumented feature, the axe can be stored on his truck mode with the tab featured on Prime's right shoulder.
It took two further years, but this figure was eventually released as part of the Japanese counterpart to the Alternators line (Binaltech) in 2008. Binaltech Convoy features some additional paint details, like his silver pelvis, additional patterns on his shoulders, and red paint on his engine-gun, and like all Binaltech figures, he also includes die-cast metal pieces. Unlike previous Binaltech releases, a bio-card was not included.

This is a redeco of Ultimate Optimus Prime. While Prime himself only features a red grill, the trailer has been extensively redecoed, with an ornate golden Chinese dragon being painted on the trailer panels, and the various gray parts of the trailer panels, armor, and cannon being replaced by blue, red, gold, and burgundy. The toy was released as a "Year of the Dragon" Special Edition in 2012, since the Chinese Zodiac sign for that year is the Dragon.

The BK tie in toy of Optimus Prime is essentially two toys in one. The first part of the toy consists of two truck halves, which snap together around a sculpted robot mode Optimus Prime. The truck is squat, and primarily blue, with outbursts of chalk gray paint and red flames. Pulling back and letting go activates the gimmick: Prime "drives" forward and bursts from the truck mode, "transformed" to robot mode. This gimmick has marginal success.
While the other Autobots searched for the Matrix on Earth, Optimus Prime searched for Vector Sigma, guided through the dangers of the planet's catacombs by the spirit of Alpha Trion. Prime eventually arrived at the computer, only to find his way barred by Cyclonus and Scourge. At that moment, Hot Rod arrived with the Matrix, the same with which Alpha Trion merged, re-energizing it. The Matrix transformed Hot Rod back into Rodimus Prime and, for the first time, the two Primes fought side-by-side and defeated Galvatron.
The figure was re-released in Hasbro's Asian markets in 2012, with no known changes to the figure itself but several modifications to the packaging that makes it easy to tell the two releases apart: The flap containing the package art is omitted entirely, the "Commemorative Series II" label is missing, the age recommendation and safety warning labels, the "Changes from double tractor trailer to battle station to super robot!" call-out and the name of the toy have all been shuffled around (with the words "battle" and "super" being omitted in the process), and most notably, the toy is no longer named "Powermaster Optimus Prime with Apex Armor", but simply "Optimus Prime", with Apex Bomber's existence no longer acknowledged anywhere on the packaging.
A redeco of the Dark of the Moon Deluxe Class toy, this Optimus Prime has large portions of his body, mostly his truck parts, vacuum metallized silver, and his light-piped eyes were neutered by blue paint. He comes with a redeco of Generation 1 Rampage's sword, which can be wield by his 5mm-compatible hands (Although not shown in the instructions). As his body, legs, and front truck kibble were chromed, care must be taken while transforming, especially with the shoulder kibble & the bottom leg's posts (This can be amended if you slightly widen the holes with 3mm hand drills). As with the original Dark of the Moon Deluxe Class figure, the instructions did not mention about forming the sleeper part until step 10, the pinky finger prevented the sword to peg down through his hands, and of course: his truck mode can attach with the Armored Weapons Platform included in the Chronicle or the Movie Trilogy Series figure. This figure has slightly loose shoulder joints.

Kiss Players Convoy is a redeco of Alternators Optimus Prime. Unlike the Alternators version's bare red plastic, he is covered in a deeper red paint. Some of his body parts are cast in different colours, such as his shins, and has a much more intricate paint deco based upon Masterpiece Convoy. He is armed with his small engine pistol and a pink surfboard that can be reconfigured into either two small blades or a large double-bladed sword.
A Japanese TV Magazine exclusive, this release of the Super-Con class Prime toy has almost all of his parts cast in translucent coloured plastics—hence the 'crystal' moniker—representing the character's disembodied spark after his destruction in the Armada cartoon episode "Crisis" and resurrection in "Miracle". What that means for poor Over-Run (or "Surge" in Japan), also cast in translucent plastic, we couldn't say! Available via mail-order, only 5000 pieces were distributed in October of 2003.
In Another Light, Rodimus finally assumes total control over the Autobots upon Optimus Prime and several of his closest loyalists being jettisoned into space and left near death following the Battle of Decepticon City. However, his reign came to a swift end when the group returned, having been reformatted into the Knights of Unicron. The heroically reborn Optimus, now known as Nova Prime, engaged his usurper in battle and defeated Rodimus, sending him plummeting into Cybertron's depths. However, Rodimus then encountered the malevolent Primus, who enlisted his aid and that of other "true Autobots" in ridding his surface of those he considered vermin-namely, all Decepticons and Autobots not loyal to the same cause. This would lead to an epic battle between Primus' minions and the heroic Transformers of their universe: Galvatron's Decepticons, Nova Prime's Autobots, and a group of Maximals created from Classics Autobots.
The two sides found themselves equally matched until the Constructicons merged into The Devastator. The tables were turned once more when the Dinobots appeared, and mercilessly slaughtered the Constructicons. The Decepticons' plan foiled, Optimus decided that the Autobot-Decepticon war had come to an end, despite Megatron's protests to the contrary. He and his Autobots then drove away victorious. Battle for Earth
Bludgeon's recovered files bring Optimus Prime to Earth, where an Autobot detachment led by Prowl has discovered that a Decepticon infiltration unit led by Starscream has broken standard protocol after discovering a new form of Energon. This Ore-13 appears to be the same "Ultra-Energon" that Bludgeon used to revive Thunderwing, who had been dormant for millennia after the apocalypse. Starscream had already used it to fuel a failed attempt to usurp Megatron's leadership, as detailed in the Infiltration miniseries.
Platinum Edition "Year of the Snake" Optimus Prime is a redeco of Energon Super Class Optimus Prime. In lieu of combining with his drones, Optimus Prime can also combine with Platinum Edition Omega Supreme to form what his instructions also call "Super Optimus Prime". The drones are color-matched to Omega Supreme, and can attach to four connectors on his body. In an undocumented feature, Prime can also merge with Energon Wing Saber.
On another plane of existence, Optimus travelled the path to the Matrix, guided by the voice of his old mentor Alpha Trion. The path led him to Grimlock, who had also been killed by Megatron; Prime rescued Grimlock from Kremzeek, the demonic eater of souls. At the gateway to the great beyond, they encountered Bludgeon, who announced that only those who bore the "key to Vector Stigmata" may pass through. Prime realized that the wounds on his body form the key, but the angel insisted that these would grant Prime access. Prime took Grimlock's sword and bestowed the key on Grimlock, allowing the former Autobot King to ascend into the Matrix while Prime stayed behind. Transformers vs. G.I. Joe #12
The G.I. Joe line of toys has always been the definition of "action figures," featuring moving joints, changeable outfits and ripped man-bodies underneath. If this all sounds a bit gay on paper than it should be noted that G.I. Joe figures are all armed with a vast array of weaponry. Also, if you ever suggest that Snake Eyes might be gay, make no mistake, you will be dead before you even see the movement in the darkness.
The back story of the Transformers on ancient Cybertron is told in Transformers: Defiance. In this story, Starscream returns to Cybertron after encountering an enemy scout ship in the Eshems Nebula. After being repaired for minor damage by Ratchet, Starscream and Ironhide report to Optimus Prime and Megatron.[63] In issue #2, Optimus Prime is ordered by Megatron to counter-attack Cybertron's invaders, but instead, Optimus organizes a resistance to Megatron's decision. In issue #3, Optimus Prime, Jazz, and Prowl break into Megatron's quarters while he is away looking for clues to why he is acting so strangely. What they find is an ancient artifact that Megatron had restored.[64]

The Transformers: Prime toyline hit shelves in November 2011. Originally, Hasbro played coy with the series receiving a toyline at all, emphasizing that it was a television series first and foremost. There were initial plans to release a small assortment of three Deluxe figures (Bumblebee, Arcee, and Starscream) in the Generations line before they were moved into the expanded "First Edition" launch line.
Note: Although American importers shouldn't have too much trouble, those living in parts of the world using higher strength A/C current outlets should be warned NOT to simply plug the A/C adaptor in with only a socket adapter, as this will overload the device and fry it completely. Buying the appropriate kind of universal A/C adaptor and a stepup/stepdown transformer (the electrical kind) with advice from an electronics specialty shop is recommended.
The first Generation 2 Optimus Prime toy was largely identical in sculpt to the original Generation 1 figure release. While his cab robot retained his original red and blue color scheme, his trailer was recast in black, with the original blue and silver striped sticker replaced with a red and silver one displaying Optimus's name. On the first release of the trailer, the internal components and Roller matched the blue of the cab robot. Later, the internal components were changed to a lighter blue, as was Roller. Another running change followed, making the dark blue of the cab robot match this lighter shade. A bright yellow "Autobot" tampograph was also added to the back of his right leg.
This Wal*Mart-exclusive two-pack pairs the deluxe-size Classics Optimus Prime figure with live-action movie line's Fast Action Battlers Power Hook Optimus Prime toy. Both toys are identical to their original releases, and together represent the Optimus Primes of the oldest and newest generations (at the time) of Transformers, respectively. The movie Prime is designated "2007 Optimus Prime", while the Classics figure is dubbed "1984 Optimus Prime" (referring not, of course, to the toy, which was produced in 2006, but to the character).
Having been caught unaware by a surprise attack launched by the Decepticons, Optimus led his troops in a losing battle against their mortal enemies. Though Optimus managed to dispatch a few Decepticons, namely Thrust, whom he punched through the chest, he soon found himself crippled and surrounded by enemy forces. Praying to Primus as the Decepticons readied their weapons, Optimus heard Grimlock calling out to his fellow Dinobots to combine, prompting the Autobot leader to yell out a plead to Grimlock to stop. It was too late, however, and The Beast began rampaging, killing Autobots and Decepticons alike. Taking advantage of the situation nonetheless, Optimus tackled Megatron and began beating on the Decepticon leader. The tide of the battle now shifted, Optimus attempted to reach Grimlock’s consciousness within The Beast so that its mindless carnage could come to a halt. It didn't work. The Beast Within
Available only with the Bot Shots Dragon Track set, this version of Optimus Prime is a new mold, changing from a robot form resembling Generation 1 Optimus Prime, into a truck with a rocket exhaust molded into the back of its trailer. As a Flip Shot, he, er, flips up when auto-transforming. He comes with a launcher that can be connected to the track, as well as Flip Shot Megatron and his launcher.
The character Optimus Prime appears in the live action films Transformers, Transformers: Revenge of the Fallen, and Transformers: Dark of the Moon as the leader of the Autobots and one of the main protagonists of the three films. In these movies, Optimus Prime is able to transform into a conventional Peterbilt 379 cab, rather than the cab over design of his original Generation 1 body. In Transformers: Dark of the Moon, he regains his first generation trailer. Also straying from the G1 design, Prime's vehicle mode is now decorated with red flames painted onto a blue body à la Rodimus Prime, his Generation 1 successor. The reason for the change was due to Director Michael Bay's decree that mass displacement does not occur when they transform, requiring Optimus's vehicle form to have more mass to achieve the desired size in his robot form.

Part of a cross-promotion between Toyota and TakaraTomy, the deluxe-sized FJ Optimus Prime transforms into an FJ Cruiser, with his axe weapon becoming the vehicle's spare tire. The vehicle mode's body panels come packaged on the sprue, and can then be clipped onto the core figure. The mass retail release of FJ Optimus includes yellow and white panels, whilst further color variations were available when purchasing an FJ Cruiser at Japanese Toyota dealerships. As is typical of TakaraTomy exclusives, these variants came in grayscale packaging.

As the final new-design Optimus Prime toy from the original Generation 1 era, the Japanese-exclusive Star Convoy was a significant departure from previous versions. This incarnation of Prime transforms into an extended-hood cab truck of made-up model pulling an implausibly large trailer, incorporating the motorized "Microcarrier". Powered by four AA batteries, the Microcarrier drives Star Convoy either forward or backward, spinning a radar dish mounted on the rear of his trailer as he rolls along. Prime's teammate in the Battlestars, Grandus, can link up to the rear of Star Convoy's vehicle mode and be pulled along behind him; Sky Garry can then land atop Grandus, forming a giant vehicle.


While the other Autobots searched for the Matrix on Earth, Optimus Prime searched for Vector Sigma, guided through the dangers of the planet's catacombs by the spirit of Alpha Trion. Prime eventually arrived at the computer, only to find his way barred by Cyclonus and Scourge. At that moment, Hot Rod arrived with the Matrix, the same with which Alpha Trion merged, re-energizing it. The Matrix transformed Hot Rod back into Rodimus Prime and, for the first time, the two Primes fought side-by-side and defeated Galvatron.
LEGO is not ignoring the lower priced market, however. As we can see from the chart below, the average price of a set of LEGO has been relatively stable since the 80s2. Even with the average piece count of sets increasing over time, the average price has remained stable. This shows that for all the larger expensive sets being released, they are also releasing plenty of average priced sets that balance out the average. Not only has the size of sets increased but so has the number of sets released per year (prices are in US dollars).

Packed with Ravage, Optimus Prime is one of the first figures in the Transformers segment of the Heroes franchise. As with all Heroes figures, Optimus Prime is a simple, yet well-detailed two-inch tall figurine with exaggerated, cartoony proportions. He is sculpted holding his Ion Blaster rifle in his right fist and his left arm in a pointing pose. He is also love, and demands that you pull his Finger of Doom.

But in between those two most well-known alternate modes, Bumblebee has had at least six others. For the Transformers: Alternity Japanese toy line, he was a yellow Suzuki Swift Sport, which at least is still a small, quirky car. Ditto the AMC Pacer, the form he took when he travelled back in time to the ‘70s in a G.I. Joe vs. The Transformers crossover comic. Somewhat similarly, he’s a Supermini police car in the Transformers Animated series. But then he’s also been a couple of other muscle cars: as the Timelines Deluxe Goldbug toy, he’s a Chrysler ME 412 concept car, and in the Transformers: Prime animated series he can take the form of the fictional Urbana 500 muscle car. Bumblebee also has a number of different Cybertronian vehicle modes.
In his stronghold, Serpent O.R. questioned Prime about his own worthiness to carry the Matrix, but Optimus broke free of his chains and aggressively ordered him to surrender. The Art of War #4 A group of Decepticons broke in and nearly took Prime apart, but not before Serpent O.R. took the Matrix for himself and changed into the massive Serpentor Prime. The Matrix showed Serpentor Prime the error of his ways but as he was about to commit suicide Cobra Commander tripped a device and took over Serpentor Prime's body. Moments before he crushed Arcee, a severely damaged Optimus Prime threw Hawk toward the Matrix but warned the human not to touch the artifact. Hawk did so anyway and through a quasi-mystical transfer of power Serpentor Prime was vanquished.
Reissued in 2003 as part of Takara's Transformers Collection line of reissues. This version (#13 in the Collection series) was retooled from the 2000/2002 Rodimus Major tooling in order to make the fists and engine block hole wide enough to equip Firebolt. In addition, the original 2 guns had their posts modified so that a Targetmaster Hot Rod could still use them, if the owner chose to.
Part of TakaraTomy's Movie Advanced Series lineup, Revenge Optimus Prime is redeco of the 2010 Transformers Battle Blades mold, featuring darker plastic, a pair of flip-out swords (the first release of this mold) from the Hasbro release, and chromed fuel tank-guns & sun visors. His shins & wheel joints are bronze from the Hasbro release as opposed to the grey of Takara's Autobot Alliance release.
"Garbage Truck" is a redeco of the same Optimus Prime toy in blue and white, a common coloration for Japanese garbage trucks that bears ends up bearing a coincidental resemblance to the Bot Shots Polar Assault Team Optimus. His stickers now picture his truck mode being loaded with garbage, his truck mode driving around, and the word "cleaning" in both English and Japanese.
Released as part of the first wave of the Cyberverse Commander class figures, this Optimus Prime is a roughly Scout-sized figure.He comes with a jetpack that can combine with both his truck and robot modes. The jetpack attaches via C joint clips, and the jetpack can transform in and out of a winged configuration when Optimus is in truck mode. Optimus himself features C joint bars for his smokestacks and trailer hitch, as well as bars on the top of his headache rack, while his hands and jetpack can hold/mount his rifles via C joint-related 3mm clips/holes.

Entertainment Pack Optimus Prime is a slight redeco of the SDCC figure, with some deco differences between the SDCC release; this version has gray windows instead of blue and is missing some of the silver deco on the helmet and roof/feet, as well as the yellow paint on his lights. His midriff is also darker. Optimus also comes with a similarly-scaled Megatron and PVC figurines of Jack Darby, Miko Nakadai, and Raf Esquivel.
Besides the inordinate number of Hogwarts Castles, we can draw similar conclusions from this chart as we can from the Pirate Ship Chart. The prices really have not changed that much in the measurable time-frame2. The weighted average for all the castles is 10.56 cents per piece. As with the Pirate Ships, there does seem to be a general increase in piece count, however.
In search of new energy sources, Optimus led a team to central South America. When they spotted Mount Sheelah, their two human friends John and Tim Gordon explained volcanoes, and, believing it to be of possible use, the Autobots went to examine it. During a battle with the Decepticons over the volcano, Optimus was convinced by the two humans to retreat, ultimately saving them when Mount Sheelah erupted. Terror of Mount Sheelah After discovering that the Decepticons were kidnapping humans, Optimus sent Bumblebee to scout the Decepticon base. When Bumblebee returned with the Decepticons' global crystal, Optimus was able to use it to blackmail the Decepticons into letting the humans go. Bumblebee to the Rescue
Optimus Prime started life as Optronix (Orion to his friends), Hardwired a data archivist at the Vaults. After taking note of a battle in which the Autobot leader Sentinel Prime had been defeated by Megatron, he was summoned to the Council of Ancients and informed that the Matrix had chosen him to be the next leader of the Autobots. He received the Matrix of Leadership shortly thereafter, gaining a powerful new body in the process. After dispatching a Decepticon assassination squad sent to, well, assassinate him, he ordered the Autobots to prepare to evacuate Cybertron, intending to leave the Decepticons to their own devices. The War Within #1
In Another Light, Rodimus finally assumes total control over the Autobots upon Optimus Prime and several of his closest loyalists being jettisoned into space and left near death following the Battle of Decepticon City. However, his reign came to a swift end when the group returned, having been reformatted into the Knights of Unicron. The heroically reborn Optimus, now known as Nova Prime, engaged his usurper in battle and defeated Rodimus, sending him plummeting into Cybertron's depths. However, Rodimus then encountered the malevolent Primus, who enlisted his aid and that of other "true Autobots" in ridding his surface of those he considered vermin-namely, all Decepticons and Autobots not loyal to the same cause. This would lead to an epic battle between Primus' minions and the heroic Transformers of their universe: Galvatron's Decepticons, Nova Prime's Autobots, and a group of Maximals created from Classics Autobots.
Takara's release of Optimus Prime the following year made a few changes, noticeably replacing the gold paint and plastic of the Hasbro toy with bright yellow and much brighter gold. The deco has been tweaked to be a bit closer to the original prototype glimpsed in early catalogs, with yellow added back to cab Prime's feet and the cab grill painted silver, and the Super Mode's waist getting much more paint. This version of the figure was never burdened with the mobility-inhibiting shoulder tabs. Completing the Super Mode combination triggered a new clip of Prime shouting "Convoy, ready for battle!" in Japanese instead of generic mechanical sounds. Late in the run, JUSCO stores offered this toy with blind-packed "Space Galaxy" versions of the individual Destruction Mini-Con Team members, one toy per box.
During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other Transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[48] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[49]
A K-Mart exclusive set released on "Black Friday" (the day after Thanksgiving, the most hellishly busy shopping day of the year), this set consists of Super Base Optimus Prime, Jetfire, their respective partner Mini-Cons Sparkplug and Comettor, the Adventure Mini-Con Team, and oddly enough, Longarm. Optimus Prime's red plastics and paint were replaced with gold, the only changes made to anyone in the set. It is this set from which the name of Optimus Prime's combined mode with Jetfire, Jet Prime, comes.

The 1992 and 1993 European and Canadian releases make up what is often called "Generation 1.5", much to the annoyance of many UK fans. These toys are similar in design to the Generation 2 Transformers, having lightpipe eyes, and pastel colors. The 1993 European figures used the G2 faction symbols which Hasbro UK designed because their licence on the G1 symbols had expired. The 1993 figures were repackaged for European G2 release in 1994, and three subgroup molds got used in the US G2 line.


They’ve been invaded by pop culture favorites, too. Robot Chicken turned the couch gag into stop-motion animation, they’ve parodied Breaking Bad and the Game of Thrones opening sequence, and the living room has gone all topsy-turvy M.C. Escher-style. But best of all, for our purposes, was when the five Simpsons drove into the living room as familiar vehicles, then transformed into robo-Simpsons. Baby Maggie was a blue Volkswagen Beetle, clearly as an homage to Bumblebee, despite the odd color choice. Perhaps it was it was switched to match her onesie.

Limited to 10 pieces, this gold chrome redeco of Evasion Mode Optimus Prime is released as part of the Transformers Battle Command Campaign given away to ten winners via a lucky draw. The initial phase for entry was operated in July 2014, when those wishing to enter the draw had to mail in the proof of purchase from the Takara-Tomy Lost Age Optimus Prime. The actual mailing out of prizes was to take place in November 2014.
A redeco (or should that be de-deco?) of the Grand Convoy Super Mode Pla-Kit, Grand Convoy Super Mode White Version was available exclusively on July 17th and 18th at the Japanese convention, Kodansha Super Chara Festival 2004 ("K-Fest"). It is a solid white version of the normal model kit, possessing all the features of the normal figure, which was intended to be used in a customization/painting contest held at the convention. It lacks the comic of the normal release.
An extensive redeco of the Protoform Optimus Prime mold that was exclusively available at the Japanese C3xHobby Convention in August of 2007, and later offered by e-Hobby in limited quantities. Most of the body is made out of transparent turquoise plastic in order to mimic its frozen state in the "coldness" of space, while orange paint is used on the front end of the "entry" mode, mimicking the heat effects of sudden atmospheric entry. The flame attachment is made out of clear blue plastic, with the tail end being covered in gold paint.

Prime got his own rap segment. He was seen in his "Combat" toy body, waiting for Megatron as he attacked a human subdivision. Prime converted to robot form, blew up Megatron's weapon at point blank range, and slugged it out with him. Apparently emerging victorious, he was next shown sitting next to an identical truck, which kid mistook for the real thing. The real Prime then transformed and picked up the kid, inspecting the human with his cold, lifeless, flashing red optics. Combat Heroes commercial
Optimus Prime led the Autobots to stop Megatron's attempt to cyberform Earth. After discovering that Megatron's new weapon was the Proudstar, Optimus initially tried to preserve the Cybertronian history contained on its Ferrotaxis supercomputer. Inside the Proudstar, he received a prophecy of his future death from Teletraan Alpha, but he merely expressed happiness that his friends would survive. After the Plasma Core was damaged and proved to be too great a threat to Earth, Optimus reluctantly decided to destroy it and the Ferrotaxis in order to preserve humanity's right to forge their own future. When Megatron shot shot the Ferrotaxis into space in one last spiteful effort to stop the Autobots, Prime rode an Insecticon swarm into Earth's orbit for a final showdown with Megatron, ultimately forced to destroy the Ferrotaxis. Once Megatron was again defeated, Optimus called upon the Autobots to stop merely living upon Earth and adopt the planet as their new home. Later, he and Wheeljack discussed plans for the Optimus Maximus project. Transformers: Devastation
When Sideswipe was accused and convicted of destroying the Nova Suspension Bridge, Optimus was infuriated that one of his own Autobots could commit such a heinous act. Optimus was tasked to hunt down and deactivate Sideswipe, though the task proved to be easy as Sideswipe did not run, hide or resist. After Optimus had deactivated Sideswipe, he was approached by Prowl, who pointed out that Sideswipe's actions made little sense, as he had committed the crime in broad daylight before many witnesses. Agreeing that the Decepticons might be behind the situation, Optimus allowed Prowl to take a team of Autobots to Carob Island to clear Sideswipe's name while Optimus and Jazz stayed behind to continue working on human/Autobot relations. Prowl returned with evidence that it was indeed a Decepticon-controlled clone of Sideswipe that had committed the crime. Optimus then presumably reactivated Sideswipe when his name was cleared. Deadly Paradise
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