Optimus has the ability to change any part of his robotic body into a tool or gadget. He has swing lines in his wrists. His wrists can also fire capture bolas. His arsenal includes a grappler, fire extinguisher and a negative friction spray. It is interesting that, unlike all the previous series, his face can almost always be seen, because his mouthplate is retractable like in the 2007 live action film.
During the period between December 26 2010 and January 31 2011, Hasbro ran their "Supercharge Your Holidays" promotion: for every $20 spent on Hasbro-branded product, customers could receive a free, random product from a list provided by Hasbro. Among the items on the list was "Transformers Activator & Speed Stars Mini Vehicle". According to this discussion thread on Allspark.com, Rally Rumble Optimus Prime (as the figure is listed in the thread) was one of the figures distributed.
Take note that the leg construction (thigh parts with legs consists of rear wheels/fifth wheel hitch & engine compartment/flip out legs combination) can become loose after a long time of play due to being used with transformation. Also, the legs did not seem to securely connect due to the hitch's shallow holes & the front half of the legs' small pegs. Also, attaching weapons with 3mm posts on the Battle Cannons' holes can cause some stress marks.
When the warlord Shokaract, powered by Unicron's Dark Essence, traveled into the past to secure his own future, the occupants of J'nwan decided to act. Optimus Prime, Megatron, Soundwave, and Grimlock joined Sandstorm on prehistoric Earth during the time of the Beast Wars where the battle with Shokaract had already begun. When the Covenant arrived to vanquish the Dark Essence and defeat Shokaract, Optimus Prime and the others escaped through portals as that timeline was erased from existence. Terminus Departure
In the Cybertron universe, Cybertron was under attack by two of the Heralds of Unicron, Nemesis Prime and Ramjet. They had already damaged Alpha Trion, and while Ramjet engaged Vector Prime in a duel high above Cybertron, Nemesis Prime got past Sentinel Maximus and revealed his plan to use the Dead Matrix to drain Primus and use the energy to revive Unicron. Omega Prime, a combination of Optimus Prime and his brother, Ultra Magnus, appeared to challenge Nemesis Prime. The brothers recovered, only to receive Optimus Prime, bearing word of Vector Prime's death in battle. Prime and Magnus were subsequently seen planning the hunt for Unicron with Sentinel Maximus.[40]
The figure also features a hollow trailer (which also serves as his legs), fit for the Warrior Class-sized toys. The trailer can also be converted into a battle station. Because of the toy's design & transformation, he is kinda show-accurate. Optimus also features 5mm-compatible ports on his trailer, arms, shoulders, legs, knees, waist armor, and the pop-out Decepticon Hunters. He also includes many weapons, including his axe with a short handle. The included weapons can also be combined with the Decepticon Hunters into a dual-bladed weapon. All of his included weapons can be wield by any Warrior Class figures, although the accessories are associated with Bumblebee, Grimlock, Sideswipe, Strongarm, Jazz, & Drift.

He now comes with a half-translucent gun which lights up and expands MechTech-style when the lever is pulled. Bizarrely, the main section of the weapon is sculpted to resemble Prime's forearm, with the unfolding part being his in-show gun. Additionally, he comes with an opaque sword resembling the Star Saber, which he can wield two-handed. The gun features a peg on its underside and a port on each side, while the sword features a peg and peg-hole on its hilt in addition to its 5mm handle. In robot mode, either accessory can mount on his hands, on either of his shoulders, or be pegged into either of his half-translucent forearms. In vehicle mode, the top of the vehicle mode cab can also fold back to reveal two additional peg holes, and there are three peg holes (including the fifth wheel hitch) on the back section, although the hitch tends to open up and not hold very well.
As the figurehead of the entire Transformers franchise, Optimus Prime has been on more pieces of merchandise than can be stated here. Several statues and busts of Optimus Prime as well as Optimus Prime themed objects have been released by various companies since the return of transformers to prominence, such as the "Optimus Prime Oral Care Station". Other figures released include various PVCs as part of Takara's "Super Collection Figure" line, which were later imported as part of Hasbro's "Heroes of Cybertron" series. Larger "Mega Collection Figure" PVCs were articulated and came with energy axe and gun figures.
Being a brand new and intricate remake of the Autobot leader, MP-10 was used as the gold standard in terms of scale for future Masterpiece figures, with all the upcoming releases being sized to best match him. Much like his older incarnation, he was also cherished by collectors, generating heated debates on which version is the best one up to this day.[5]
Although no scannable badge is located at his robot mode, the badge was located at his combined mode's left shoulder. The badge was impossible to be scanned while in-package due to the obstruction of the spring-loaded combiner chest kibble. Speaking of impossible, the badges on the re-releases of the toy can't be scanned by the game. The instruction sheet amusingly replaces Optimus's last picture in the transformation process with Sideswipe.
The toy itself is a mix of different versions. The cab has the safety modifications, including the shortened smokestacks and longer missiles (and thicker rifle), but also has the modified hitch of the 2011 Chronicle DOTM two pack. Meanwhile, the trailer is the lighter grey version from the 2008 Universe release. This version also seems to suffer from mold deterioration.
This figure was made available again, without any changes, in 2015, this time in new packaging resembling the then-concurrent packaging design for the Generations line, but replacing the name "Generations" with "Authentic Transformers". It was also given a new Hasbro product code number and UPC barcode, thereby technically making it a separate product. In 2017, it was re-released again, this time in a minor variant of the 2014 version's packaging (including the original product code number and barcode) that now lacked the reference to the non-existing "Reveal the Shield" gimmick.
Adventure Lucky Draw Optimus Prime is a gold vacuum metalized redeco of the original Warrior Class figure (save for some of his unpaintable thighs & upper shoulders) released as a prize for the Transformers Adventure prize draw campaign held between 25 July 2015 and 30 September 2015. To obtain it, entrants needed to send in four robot points clipped from the packaging of Transformers Adventure products.
The set also includes a redeco of Generations War for Cybertron Optimus Prime figure, which changes the original figure's dark red plastic to a brighter, more vibrant red, changes the gray plastic to a darker charcoal tone, changes the "windows" from gray to nearly black, and replaces most of the original figure's pink-ish red paint details (which were yellow on the redeco from the "Rage over Cybertron" three-pack) to teal.
Another thing different now from when I was a kid (70s/80s) is that the sets contain much fewer basic bricks. It seems the models are made out of all these exotic specialized pieces which are less useful for general building. Is this a business strategy to sell more sets by reducing the reusability, a marketing ploy to sell more pieces by making every set include unique collectable parts, or just trying to make the models look more realistic/slick? I think Lego was more fun when the majority of bricks were basic.
A Japanese exclusive, this is a new line of Transformers toys shaped from Disney characters that were first introduced in 2009. Originally revealed in the November 2008 issue of Figure Oh! Magazine in Japan, it was a collaboration project between Takara Tomy and the Walt Disney Company. The first line of the toy series is the Mickey Mouse Transformer which was modeled after Optimus Prime with the same colors as its Transformer counterpart and can transform into a cartoonish trailer truck like the original version. The toy was released on February 26, 2009 following with the Black and White Version a month later on March 26, 2009. A figure of Donald Duck based on both Bumblebee and Herbie the Love Bug, and a second repaint of the Mickey Mouse trailer in Halloween colors, are also planned for release.
This Japanese series, told through radio plays using the Transformers: Alternators Optimus Prime toy mold, branches off from the original animated series. It is set in a different universe than both the original G1 and Binaltech continuities. Set in the year 2006, one year after Prime's death in The Transformers: The Movie and four years before the third season, it sees Prime's corpse covertly transported to Japan by the Earth Defense Command, a government organization. The convoy transporting his body was attacked by a group of female commandos, led by Marissa Faireborn, who had known Prime years ago as a child. Believing they had secured Prime's body, the commandos were taken by surprise by EDC "Kiss Player" operative Ringo and her Autrooper mechanoid partner, who killed them all except Marissa. Marissa went to Prime's body just as an Autrooper began to fuse with it and, reflecting on her childhood memories of Prime, she gave his faceplate a final kiss. This initiated a transformation where Marissa and Prime were fused together and Prime was reborn with a new body, capable of transforming into a Dodge Ram SRT-10.

At some point, Optimus Prime disappeared under mysterious circumstances, and Ultra Magnus arrived from Cybertron to take his place as Autobot commander. Galvatron's Air Attack Prime eventually returned many centuries later, now sporting a Powermaster body, and rejoined the Transformers' war after it had moved from Earth to the alien planet of Nebulos.

An exclusive to Amazon.co.jp, this redeco of Optimus Prime is bundled with the Japanese release of the Revenge of the Fallen DVD. He is another in a long line of black repaints, swapping most of his red and blue plastic for black, some of his bright grey plastic for a cool grey and blue, and is covered with gold and silver flames. His orange blades are now translucent blue.
For accessories, he comes with (according to his bio) "the ancient weapons of the Primes", such as his Nexus Sword (a reference to Nexus Prime), the Vector Shield (an upscaled, non-transforming version of the shield from his Cyberverse "Beast Blade" toy, and a reference to Vector Prime), as well as a generic cannon with a pressure-fired missile. All of his accessories can peg into his hands, right forearm, backside, and vehicle sides.

If all four Autobots ventured together into the Decepticons’ lab, they first encountered Laserbeak, only to quickly dispatch him. Venturing further into the lab, the group soon spotted the antidote they were after, and sent Mirage to fetch it. Mirage returned with the beaker and news; he had heard Ramjet and Starscream talking about using a new poison to turn humans into mindless slaves.
Later, Optimus pursued Megatron to Earth to stop him from pillaging the planet's energy resources. Prime's loyal team of Autobots clashed with Megatron's Predacons on many occasions, stopping their schemes with the aid of Koji, a human whose father had been abducted by the Predacons. Prime and Koji went on to form a strong friendship, although Prime blamed himself for Koji's father's abduction. Optimus proved his bravery on many occasions, battling and defeating Sky-Byte in an underwater duel and personally rescuing Side Burn from a Predacon trap. Later, when Megatron targeted a tanker truck to scan as the alternate mode of the final protoform, Optimus Prime leapt into action in order to save the truck's human driver and, as a result, the tanker, Prime and the human were all scanned. With an infusion of Megatron's spark energy to complete the concoction, Scourge was born, emerging from his pod as a dark twin of Optimus Prime. Prime's pleas to make Scourge remember his original Autobot loyalties fell on deaf ears.
Here is another thing, people complain about the presence of stickers in a LEGO set. I have news for them, stickers keep down the cost of a set. The latest modular building will have stickers with it, but it isn’t the last time a set geared toward adults will have stickers with it. At least LEGO listened to our wishes and got rid of STAMPS (Stickers across multiple pieces). Still that modular will be the only set that will have a red baseplate and printed golden star tiles. Translation, that set will be very hot on the secondary market when it is retired. It is going to be very hard to source out the baseplate if people try to build Palace Cinema by sourcing its parts. (Which is a project some are doing with Cafe Corner and the UCS Falcon)

This mold was redecoed by Takara in 2000 as Car Robots Black Convoy. The following year, it was released by Hasbro as Black Convoy's 2001 Robots in Disguise franchise counterpart, Scourge, with retooled discs that lacked the Autobot insignia. Following this, the next use of the mold was planned to be Universe Toxitron, which ended up being canceled. The modified tooling was also used when Laser Prime was reissued by Takara in 2006 with a modified deco (see below), and for the e-Hobby exclusive Laser Ultra Magnus that accompanied the reissue's release. In 2015, Platinum Edition Year of the Goat Optimus Prime, another repaint version, comes with partially transparent plastic torso.


As yet another in an increasingly large number of reissues of the original Generation 1 Optimus Prime toy, this entry in the Japanese-exclusive The Transformers Collection line of reissues added a few extra goodies to spice things up. Chiefly, the figure was armed with a new energon-axe, based on the weapon used by Prime in the Generation 1 cartoon episode, "More than Meets the Eye, Part 2", which plugs into either of the headlight-holes that normally accommodate Prime's fists. Additionally, Prime came packaged with a ring binder folder designed to hold the pull-out character file sheets that were included with all the other Transformers Collection reissues. Notably, this figure reinstated the original, thick version of Prime's rifle as the standard for all future Japanese reissues.
This line features robot versions of various Star Wars characters. Confirmed figures are Darth Vader, Luke Skywalker, Boba Fett, Commander Cody and Jango Fett. Darth Vader turns into his custom Tie Fighter while Luke Skywalker turns into an X-wing. Jango Fett and Boba Fett become Slave I, and Commander Cody turns into a Turbo Tank. There is combiner of Millennium Falcon of two characters, Han Solo and Chewbacca and Primus/Unicron-like Death Star that transforms into a giant Darth Vader. There are more Star Wars characters into Transformers like General Grievous and Obi-Wan Kenobi. This line was later revived and merged into the Transformers: Crossovers toy line, many more Transformers included characters from Star Wars: The Clone Wars like Ahsoka Tano who transforms into her Jedi starfighter, and Captain Rex who transforms into an AT-TE.[3]
The energy of the explosion absorbed by the virus, the Autobots dug themselves out and set about recovering their fellows whom Megatron had used to power the cyber-virus in its early stages. Ironhide passed on a message from Megatron — there was a surprise in store for the Autobot leader. Optimus and some Autobots including Superion sped to San Francisco, where Megatron had unleashed Devastator. As Prime battled Megatron, he took time to save three humans who were threatened by falling debris, only for the humans to turn on him. The defeat of Superion turned the tide of the battle against the Autobots. Prime Directive #4
The line was released as "The Transformers" in the United States, Canada and the UK in 1984 (One year after the Gobots) but Takara was still marketing Diaclone at least during 1984. Hence in Japan "The Transformers" did not debut under that brand till 1985, when the line was also rolled out to the majority of the rest of the world between Takara and Hasbro. Hasbro Europe still will not accept, however, that the range was released in the UK in 1984[citation needed], not even with evidence such as Argos 1984 catalogues containing the range, the UK comic launching in September 1984 or even the 1984 Transformers product catalogue produced by "Hasbro Industries (UK) Ltd, Wokingham". It is thought that Hasbro Europe as it now stands did not come into existence till 1985, hence no records of Transformers sales in 1984.[citation needed] UK Transformers toys were sold in boxes identical to those of their American counterparts until around 1998/9 when the range started to have UK exclusives.
As yet another in an increasingly large number of reissues of the original Generation 1 Optimus Prime toy, this entry in the Japanese-exclusive The Transformers Collection line of reissues added a few extra goodies to spice things up. Chiefly, the figure was armed with a new energon-axe, based on the weapon used by Prime in the Generation 1 cartoon episode, "More than Meets the Eye, Part 2", which plugs into either of the headlight-holes that normally accommodate Prime's fists. Additionally, Prime came packaged with a ring binder folder designed to hold the pull-out character file sheets that were included with all the other Transformers Collection reissues. Notably, this figure reinstated the original, thick version of Prime's rifle as the standard for all future Japanese reissues.

The TakaraTomy version, part of the first wave of Movie Advanced Series toys, is dubbed "Classic Optimus Prime", and opts for a deco closer to Prime's previous on-screen appearances, omitting the blue paint on his feet and hands to reveal the gray plastic underneath, and adding new paint details all over. Instead of painting it in clear light blue, his light-piping eyes is neutered with opaque light blue paint. In terms of quality control, at least one sample has missing it's silver paint on the head's left cheek.


Hasbro has had a bit of a strange relationship with Bumblebee. In the early days (we’re talking mid-’80s) he was hugely popular, both on the TV show and as a toy, and Hasbro was sure to capitalize on that. As a result, there were more different Bumblebee toys during that time and into the early ‘90s than for any other Transformer. Of course, the alternate Goldbug version helped boost the number of toys they could make.
Hasbro's Toys R Us-exclusive 2003 reissue of Powermaster Optimus Prime was actually a modified version of Takara's then-recently reissued God Ginrai set. As such, the cab was partly constructed out of die-cast metal, vacuum-metalized plastic and had clear blue windows. The trailer was retooled so the super robot's fists could slide in and out of the arms. This set also included the originally Japanese-exclusive Apex Bomber drone trailer that attached onto the back of Optimus Prime's trailer in vehicle mode, and could become extra armour in super robot mode.The missiles where unchromed and lengthened due to safety issues as opposed to the Japanese release which were chromed and shorter.
Optimus Prime is then informed that Megatron has infected the core of Cybertron with dark energon and is given the task to undo the damage done. After rescuing Omega Supreme, Optimus, Ironhide, and Prowl fight their way to the core, but it's too late. The core informs Optimus that it is far too corrupted. It can repair itself by shutting down, but it will take millions of years. By that time, Cybertron will have to become cold, barren, and uninhabitable. The core gives Optimus a small piece of itself, saying it will still survive as long as the piece does. Optimus accepts the burden and the core relinquishes the Autobot Matrix of Leadership.

Prime was perpetually at the forefront of the action throughout the early years of the war on Earth, usually confronting Megatron, though in some rare instances, such as against the Insecticon-controlled Decepticons or the Combaticons, teaming up with him for the greater good. He has suffered his fair share of battlefield scrapes, almost meeting his end when his vital cosmotron component was critically damaged by the Decepticon jets and when Laserbeak had his body disassembled and turned into Decepticon trophies, such as a pet "alligaticon" and a defense laser.

Very well written piece. It is very expensive, but as seems to be the trend on here, I would agree you are paying for the quality with LEGO. I like that they have provided the opportunity for adults to build sets with the LEGO Modular buildings range, those sets use real architectural techniques in their construction and are really quite impressive.


The character of Optimus Prime first appears in Transformers (film) as the leader of the Autobots in the search for the Allspark. After arriving and scanning a Peterbilt truck, Optimus greeted Sam Witwicky and Mikaela Banes, introducing his men and explaining why they had come to Earth. They escorted the humans back to Sam's house to retrieve the pair of glasses that would lead them the Allspark. When Sam and Mikaela were captured by a Sector 7 agent named Simmons, Optimus intercepted their car and surrounded the Sector 7 agents, curious that Simmons was not afraid or surprised by their appearance. When backup arrived, Optimus took the teens on his back and ran, taking cover under a bridge. Though Sam, Mikaela, and Bumblebee were captured, Optimus retrieved the glasses and prepared to lead his other men to get the Allspark, pointing out that, if it came to it, he would sacrifice himself by shoving the cube into his chest to prevent he Decepticons from getting control of the Allspark. When they discovered Bumblebee and the humans were free and being escorted by the military with the Allspark, Optimus joined their convoy. Along the way they, are attacked by Bonecrusher. Optimus engages him, killing him by using his Energon blade. Arriving in the city, he briefly confronted Megatron, but was left stunned. When he recovered, he rescued Sam as he was falling from a building and warned him that if he could not defeat Megatron before going into battle, he needed to place the Allspark in his chest. Optimus is nearly defeated by Megatron before Sam kills the Decepticon by ramming the Allspark into his chest. Optimus is grateful to Sam for saving him, and he and the other surviving Autobots decide to remain on Earth since Cybertron cannot be restored without the cube. The film ends with Optimus sending out a deep-space signal, inviting other Autobots to join them on Earth.
As part of the Robot Replicas line, this version of Optimus is a non-transforming action figure that utilizes Revoltech-style jointing. The sculpt hews much closer to the movie CGI model than is possible with the full transforming toys, plus the universal jointing of the line allows for his forearm to be replaced with his hand-cannon... or bits from other Robot Replicas.
A single-packed version of the battle damaged Voyager Optimus Prime toy from the Sam's Club exclusive three-pack. Although the assortment number and the general packaging style (which are both the same also used for the Premium Series redecos of Voyager Class Autobot Ratchet and Megatron) seemed to indicate that this might be a Best Buy exclusive, it was later confirmed to be an "international market" exclusive. It was released in Hasbro's Southeast Asian markets, but was not available in the USA outside the Sam's Club three-pack.
This incarnation of Optimus Prime first appeared in the Transformers: Universe comic series in issue #2. As part of Omega Prime, he was escaping with various other Transformers from Unicron. He appeared again at the end of issue #3, brought in to Alpha Trion's lab to aid Optimus Primal. After this, both Prime and Magnus became part of Optimus Primal's army of Autobots, battling against Unicron's Decepticons.
Released as part of the Allspark Power refresh of the movie line, First Strike Optimus Prime is a extensive redeco of Voyager class Optimus Prime in a colour scheme based upon Generation One and Classics Optimus Prime. The included toy bio describes this coloring as Prime paying tribute to the markings he wore as a young soldier when the war began. Due to the transformation scheme, this figure actually ends up being less like its G1 counterpart in robot mode, a sacrifice made for the slavish redeco of the vehicle mode. You can't have your cake and eat it too, folks.
A movie tie-in game for the sequel to the 2011 movie Transformers: Dark of the Moon was released a few weeks prior to the movie on June 14, 2011 (the movie is set to be first screened on July 1, 2011). It has similar gameplay and features as that of the War for Cybertron game as it's made by the same developers, High Moon Studios. The game takes place on Earth just two years after the events of Revenge of the Fallen and will focus on both factions in their "final battle". Adjustments to the previous concept of the game had been made, including the online multiplayer where you can customize iconic characters appearance, abilities and weapons rather than the unknown transformers that were in the game prior to this one by High Moon Studios where you could only customize the appearance, abilities and choose the weapons.
One of the taglines of the Transformers universe is “more than meets the eye.” It’s meant to suggest, of course, that these robots are not just robots; they can turn into vehicles and boomboxes and dinosaurs. But some of the characters themselves tend to be more than meets the eye. In fact, they can become other Transformers. Megatron becomes Galvatron, Orion Pax becomes Optimus Prime, and Bumblebee becomes Goldbug.
Over twenty-plus years, there have been a bajillion releases of this mold, some identical to the original toy, and some featuring significant variants with notably different paint jobs, color schemes, accessories and other pack-ins. We have striven to list all these variants on this page under their respective series; for a quick-reference list of all variants and releases check here. The cab robot has also been used sparingly to represent different characters; outfitted with different trailers, it has become Generation 1 Ultra Magnus and Pepsi Convoy.
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