For all the positive aspects, these changes are not without their drawbacks. The LEGO community has been crying foul over the perceived decline in quality of the bricks5. While nowhere as bad as their competitor, any decline in quality reflects poorly on a company known for quality control. The LEGO group has been expanding its manufacturing base to places outside of Denmark, into Mexico, the Czech Republic, and China (although so far it seems only their “signature brand” non-set items are made in China). LEGO claims that this has not changed their dedication to the quality of standards by which they abide. However, it seems that the molds have changed to reduce plastic6.  Whether or not this affects the durability of the bricks is yet to be seen.
Over the course of the next twenty years, the Decepticons succeeded in seizing control of all of Cybertron, forcing the Autobots to operate from their new city on Earth and two bases on Cybertron's moons. In the Earth year 2005, Prime, stationed on Moonbase One, dispatched troops to Earth to acquire energy for an upcoming strike on Cybertron. The Decepticons, however, got wind of the plan and used the shuttle run to attack Autobot City. A distress call summoned Prime and support troops to Earth. In the fearsome, ensuing, epic battle with Megatron, Optimus Prime sustained fatal wounds, but not before turning the tide of battle and forcing the Decepticons to flee. Despite the efforts of Perceptor, Optimus Prime went offline after passing the Matrix and role of leader to Ultra Magnus. His last words were "Until that day... 'till all are one." The Matrix later fell into the hands of Galvatron, a recreated Megatron, and was finally taken back by the young Autobot Hot Rod, who became Rodimus Prime after bearing the Matrix. In season 3, set a year after the events in The Transformers: The Movie, Rodimus was the new leader of the Autobots.
In 1986 the Transformers animated movie had been released, and during the run of the movie, through a pamphlet that came with certain figures, you could order certain Transformers through the mail, such as Optimus Prime among other toys. The toys came in a standard brown mailer box, with items, booklet, and a limited Edition Movie certificate and sticker.
There may be two things you didn’t know in this one: 1) Bumblebee is in the Transformers Hall of Fame; and 2) There’s a Transformers Hall of Fame. The shrine to all things Transformers was the brainchild of Hasbro, the American toy company that worked with Japanese toy company Tomy to create the Transformers in 1984. Starting in 2010, they wanted to honor not just popular characters, but also the real people behind the toys, TV shows, comics, and films.

In Transformers Ongoing, which takes place two years after the events of All Hail Megatron, the Autobots would remain on Earth as Prime feared the return of the Decepticons. Unfortunately, this led to the capture of a number of Autobots by Skywatch, including Windcharger, Gears and Prowl. Hot Rod was reformatted into a Pagani Zonda. Already frustrated, he lashed out at Optimus, accusing him of keeping the Autobots on the planet because he needed someone to protect and demanding he be allowed lead a team to rescue Prowl. An admonished Prime agreed to a covert operation, but with Ironhide along to watch over things. While Prowl was freed, it turned out the humans had used him as bait to draw the other Autobots in. However Wheeljack's new shielding protected Hot Rod's team from Skywatch's inhibitors and in a panic the soldiers switched to lethal measures. Hot Rod was targeted and Ironhide was killed protecting him. An enraged Hot Rod turned on the humans, damaging their equipment and machinery.
This Optimus Prime is a non-transforming truck that is loaded with a number of gimmicks: Pressing the back button activates his Weaponizer-sque (or Stealth Force-sque) battle mode on his truck form, with the lights being emitted in the same time. He features both spring-loaded (truck front) and pressure-firing (both sides of the launcher) discs, with a flat character art of Slipstream & Sawback being sculpted on it. Optimus Also comes with additional Slipstream and Sawback figurines, which they can be (uselessly) attached on Optimus Prime's truck top & both sides of the launchers.

In Super Mode, Optimus Prime can combine with Leobreaker to form "Savage Claw Mode", which sees the feline Autobot become a gigantic clawed arm for his leader. Alternately, if Prime's backpack is removed, he can merge with Wing Saber into "Sonic Wing Mode", with the aerial ace forming a new winged backpack and chestplate for Optimus, and providing him with new hand-held sword weapons and firing missile launchers that connect to his Super Mode boots. The nature of the combination means that the two partners cannot combine with Prime at once—at least, not without physically removing one of Prime's own arms.


A redeco of the Super Optimus Prime mold with a primarily red cab, much deeper blue, and a Prime Force uniformly colored in black was planned to be released with Smallest Transforming Transformers Generation 1 Optimus Prime as a Target exclusive. The toy got far enough along in development to have package artwork created by Dan Khanna, which was later revealed online, but it was canceled shortly before making it to full production. Its red, white, and black coloration earned it the festive nickname of "Santa Prime" among fans online.
Aware of the changes to the timestream and the potential for the entire Autobot race to be annihilated by Unicron, Optimus put into motion Operation Distant Thunder, a plan to undo the damage to the timeline caused by Ravage, restoring the events that were seen in the movie. This would mean that saving all the Autobots from Unicron would result in Prime and others such as Prowl, Wheeljack, Ironhide, and Ratchet would die per the original events. They hoped they would be able to at least partially avoid such an outcome by sending a message to their past selves about all they had learned.
The new One-Step Optimus Prime toy transforms from a trailer truck into a robot in just one easy step! The toy features a similar transformation to the other One-Step Optimus Prime and One-Step Changer Movie Hound. The figure is only available as a "Special Edition Figure" in a 6-pack with the One-Step figures of Bumblebee, Steeljaw, Grimlock, Sideswipe, and Underbite, all of which are unchanged from their individual releases. This set was exclusive to Target stores in the United States and to Toys"R"Us stores in Canada.
The first generation Optimus Prime transforms into a Freightliner FL86 cab over semi truck.[3] Within his chest is a mystic talisman, known as the Autobot Matrix of Leadership or the "Creation Matrix", carried by all Autobot leaders.[4] When Optimus transforms, his tractor cab disconnects to become a sentient robot, and his trailer opens to reveal an ion blaster, forming a combat deck.[5] The combat deck supports a mobile battle-station and command headquarters armed with assorted artillery and beam weapons that fire automatically. The combat deck can also serve as a radio antenna for battlefield communications between the autobots. The combat deck also included "Roller", a mobile scout buggy meant to scout behind enemy lines. When Roller is deployed, Optimus can see and hear what Roller sees and hears.[6] Injury to one component is felt by each of the others. If the combat deck or Roller were to be destroyed, Prime could survive. However, despite the slight degree of autonomy they possess, the combat deck and Roller would not be able to survive without Optimus.
Part of the third wave of 2012-onwards Generations Legends Class toys, Thrilling 30 Optimus Prime is a new mold that is roughly the same size as a Cyberverse Commander Class toy. Both his truck and robot mode are based on his Don Figueroa-designed body from IDW's ongoing series, and features 5mm-compatible hands and roof. He comes with an Ion Blaster which has both 5mm and 3mm posts.

In our list of things you didn’t know about Optimus Prime, we learned that the live action version of Optimus was based on actor Liam Neeson. It turns out Michael Bay likes to base his Transformers on real actors, because it’s been revealed that Bumblebee’s character movements are based on Michael J. Fox-- but not just regular old Michael J. Fox; we’re specifically talking about Marty McFly in the Back to the Future movies.
Another game was released for the Sony PlayStation 2 by Atari; simply titled as Transformers, it was based on The Transformers: Armada. The game's reception was mixed, particularly due to the popularity of a PS2 Transformers game released at the same time for a Japanese-exclusive market, though the Armada game was of a higher quality and featured much better gameplay. The game not released in America was based on the Generation 1 storylines.
He was only available as an Amazon exclusive in the United States, but was also released at brick and mortar retails in Australia and Hasbro's Asian markets, such as Singapore. Oddly enough, even though the official press release for the figure identifies it as "14 of 30" in Hasbro's Thrilling 30 campaign, the packaging does not sport any such markings.[3] To complicate matters further, a later retrospective by Hasbro on Facebook identifies another product as "14 of 30", which doesn't sport any such markings on its packaging either.[4]
A single-packed version of the battle damaged Voyager Optimus Prime toy from the Sam's Club exclusive three-pack. Although the assortment number and the general packaging style seemed to indicate that this might be a Best Buy exclusive, this has been confirmed to be an "international market" exclusive. It has been released in Asia, but will presumably not be available in the USA outside the Sam's Club three-pack.
This Optimus Prime is a redeco of the figure above, featuring red wheels and various Tech Spec-sque patterns on the legs & chest which can be decoded with their transparent red weapons, which is molded in a sprue similar to the ones used for the Arms Microns kits & Robots in Disguise (2015) Mini-Con figures. He can use any weapons included in this set, although his primary weapon is an axe.
Optimus and Wheeljack returned to Autobot HQ after an absence to find Grimlock had taken leadership. Though they failed to resist him, he soon bored with leading the Autobots and let Optimus take command again. Me, Grimlock, King Impressed with Bumblebee's success as team leader, Optimus assigned Pipes to lead a team. The B-Team Part Deux With Optimus badly damaged and without the Matrix, the Autobots were driven off Earth and sought refuge on Cybertron. Once Optimus had recovered, he put together a team which returned to Earth and retook it from the Decepticons, with Optimus badly damaging Megatron in combat. All Hail Megatron
As yet another in an increasingly large number of reissues of the original Generation 1 Optimus Prime toy, this entry in the Japanese-exclusive The Transformers Collection line of reissues added a few extra goodies to spice things up. Chiefly, the figure was armed with a new energon-axe, based on the weapon used by Prime in the Generation 1 cartoon episode, "More than Meets the Eye, Part 2", which plugs into either of the headlight-holes that normally accommodate Prime's fists. Additionally, Prime came packaged with a ring binder folder designed to hold the pull-out character file sheets that were included with all the other Transformers Collection reissues. Notably, this figure reinstated the original, thick version of Prime's rifle as the standard for all future Japanese reissues.
Using the Spacebridge to travel to Earth, Prime was sidetracked when Megatron transported him to Unicron's body. Megatron attempted to cajole him into distracting Unicron long enough to transfer his consciousness into a new body. Prime refused until Megatron showed him what was happening on Earth. A massive Terrorcon invasion had devastated many of Earth's greatest cities, with the stalwart Autobot defenders nearly overwhelmed. Megatron offered to deal with the invasion if Prime would aid his rebirth. Out of options, Prime agreed, and battled Unicron's internal defences to disable a sensor, allowing Megatron's resurrection. As Megatron teleported to Earth to keep his end of the bargain, Prime, still inside Unicron, prepared to fight back.

At some point, Optimus Prime disappeared under mysterious circumstances, and Ultra Magnus arrived from Cybertron to take his place as Autobot commander. Galvatron's Air Attack Prime eventually returned many centuries later, now sporting a Powermaster body, and rejoined the Transformers' war after it had moved from Earth to the alien planet of Nebulos.
Although Rodimus plays the part of the brash youth, he is actually very intelligent, and has no loyalty to Optimus Prime; only his own personal gain. According to his biography, Rodimus used to be leader of the Wreckers, a mercenary group hired by Optimus Prime; but after the deaths of the other members, he joined the Autobot Seekers under the command of Goldbug.

"Garbage Truck" is a redeco of the same Optimus Prime toy in blue and white, a common coloration for Japanese garbage trucks that bears ends up bearing a coincidental resemblance to the Bot Shots Polar Assault Team Optimus. His stickers now picture his truck mode being loaded with garbage, his truck mode driving around, and the word "cleaning" in both English and Japanese.
Part of the fifth wave of Kabaya's revival of the Transformers Gum series, this snap-on transforming model kit of War for Cybertron Optimus Prime is sculpted from red, light blue, and gray plastics, and uses stickers for detail. He comes with a blue non-transforming version of his hand-held blaster rifle, which mounts at the rear in vehicle mode. He comes packed with a model kit of Tigerbreast, and a stick of gum.
For all the positive aspects, these changes are not without their drawbacks. The LEGO community has been crying foul over the perceived decline in quality of the bricks5. While nowhere as bad as their competitor, any decline in quality reflects poorly on a company known for quality control. The LEGO group has been expanding its manufacturing base to places outside of Denmark, into Mexico, the Czech Republic, and China (although so far it seems only their “signature brand” non-set items are made in China). LEGO claims that this has not changed their dedication to the quality of standards by which they abide. However, it seems that the molds have changed to reduce plastic6.  Whether or not this affects the durability of the bricks is yet to be seen.
There is also the release of Optimus Prime as a deluxe sized brown gorilla which is a repaint of the Beast Wars 10th anniversary Optimus Primal toy most likely trying to tie Optimus Prime in some way to the jungle planet Animatros in the Cybertron series. According to his bio, Optimus Prime was temporarily mutated into this form by the Animatros Cyber Planet Key. The colors of this toy are a homage to Transformers: Universe Optimus Primal.
Yet another rerelease of the original toy mold, this gift set of course includes the cab, combat deck trailer, and Roller. Hasbro stock photography of the set depicts Prime with full-length smokestacks, but this would not be the first time that stock photography does not accurately represent the final product. The set also includes a reprint of the first issue of the Marvel Comics series, as well as a DVD containing the entire "More than Meets the Eye" pilot. The set also features a battery-powered Autobot symbol that plays the classic transformation sound, speech recorded by Peter Cullen, and a snippet of the G1 series theme song.
Throughout the first two seasons, Optimus Prime has led the Autobots to many victories, such as stopping Megatron from controlling the crystal of power, stopping the Dinobots' rebellion by saving Grimlock, defeating Devastator with his detach arm, helping capture Nightbird, rescuing Blaster and Cosmos from the Decepticons on the Moon with the help of Omega Supreme, and helping save Perceptor and the other Transformers from the cosmic rust disease.
In the 21st century reimagining of the original continuity by Dreamwave Productions, Optimus Prime started life as a data archivist known as Optronix, or Orion to his friends. After taking note of a battle where the Autobot leader Sentinel Prime had been killed by Megatron, he was summoned to the Council of Elders and informed that the Matrix had chosen him to be the next leader of the Autobots. He received the Matrix of Leadership shortly thereafter, and arranged for the Autobot evacuation of Cybertron. He intended to leave the Decepticons to their own devices, but a battle with Megatron beneath the planet's surface, accompanied by visions from the Matrix, stirred him on to fight for the safety of his homeworld.

During the May 30 launch event for the Revenge of the Fallen toyline in Japan, Legends Optimus were given out to attendees. The only difference is a sticker on the packaging commemorating the event. Optimus also saw release as a blindpacked figure for the first wave of the Revenge of the Fallen EZ Collection sets. And like all first waves, he comes with a flyer advertising the TakaraTomy releases of the Revenge of the Fallen toyline. His pair of legs is also mistranformed to fit in the bubble.
With the Japanese Binaltech toy series having transformed into the Kiss Players line, the second figure to be released as a Kiss Players character was Hot Rodimus. Based on the same Ford GT mold as Mirage, Hot Rodimus features several differences from Mirage. First, it has a unique head sculpt, which includes a movable crest to allow a "visor" to be lowered over his eyes, referencing a scene from the animated Transformers Movie during which Hot Rod is on Lookout Mountain. Additionally, it includes a fishing-rod accessory, which can be split and connected in a different configuration to create a tri-barreled arm weapon, reminiscent of Hot Rod's exhaust-pipe blasters. The figure also includes a PVC figurine named Syao Syao and a CD featuring a Kiss Players radio drama. The vehicle mode stays true to the Ford GT's factory color scheme, lacking Hot Rod's signature "flame" detailing, and, like Binaltech, is fully painted. Meanwhile, the robot mode reveals additional orange and yellow body parts, such as the chest, abdomen, arms and hands, as well as flame-like paint applications on the lower arms to link the figure with the original Hot Rod.
Equipped with knowledge of the future and the danger that would soon be threatening the transformers, Ravage's machinations included trapping Megatron and a large army of Decepticons in a spacial rift with the intention of protecting the Decepticons from the approaching Unicron and forcing the Autobots to face the planet-eater unaided. The Decepticons would then be in a position to conquer the victor of that battle.
Released as part of the Allspark Power refresh of the movie line, First Strike Optimus Prime is an extensive redeco of Voyager class Optimus Prime in a colour scheme based upon Generation 1 and Classics Optimus Prime. The included toy bio describes this coloring as Prime paying tribute to the markings he wore as a young soldier when the war began. Due to the transformation scheme, this figure actually ends up being less like its G1 counterpart in robot mode, a sacrifice made for the slavish redeco of the vehicle mode. You can't have your cake and eat it too, folks.
Very well written piece. It is very expensive, but as seems to be the trend on here, I would agree you are paying for the quality with LEGO. I like that they have provided the opportunity for adults to build sets with the LEGO Modular buildings range, those sets use real architectural techniques in their construction and are really quite impressive.
As the figurehead of the entire Transformers franchise, Optimus Prime has been on more pieces of merchandise than can be stated here. Several statues and busts of Optimus Prime as well as Optimus Prime themed objects have been released by various companies since the return of transformers to prominence, such as the "Optimus Prime Oral Care Station". Other figures released include various PVCs as part of Takara's "Super Collection Figure" line, which were later imported as part of Hasbro's "Heroes of Cybertron" series. Larger "Mega Collection Figure" PVCs were articulated and came with energy axe and gun figures.
An undocumented transformation step includes flipping Optimus Prime's knees out in vehicle mode to form a back bumper with tail lights. Oddly, the toy itself and the package art show Optimus Prime with four fingers on each hand, while he has 5 fingers in the video game. The vehicle mode pictured here is minimally mis-transformed: The exhaust pipes have not been rotated to hide the indentations against the vehicle body. The instructions show the rifle being plugged in by its shorter peg, but the packaging depicts the rifle stored by its grip, which keeps the weapon higher off Prime's body, but is also more secure.

He made it out of the building and ran into the real Sunstreaker, who blasted the 2 clones following Hot Rod. Sunstreaker ignored Hot Rod's warning about Scorponok's army and stormed into the building so Hot Rod painfully wired himself to send a distress signal. When Sunstreaker's real head was later disabled by Hunter, the Headmaster clones shut down, which Hot Rod explained to Grimlock. The group was surprised by the arrival of Shockwave, but Ultra Magnus had heard Hot Rod's distress call and was on his way to Earth. After Scorponok knocked out Sludge and Grimlock tended to him, the remaining Dynobots offered Hot Rod a lift aboard the Monsterbots' ship. He refused though, and made it back into Machination HQ to take care of something "personal". He eventually found Scorponok's real head. Hunter also showed up and let Hot Rod know how to disable it, but before he could do so, Scorponok grabbed him. Before Scorponok could crush Hot Rod's head, the Dynobots showed up and began to battle Scorponok. Hot Rod told Swoop which wires to sever, and he did just that, reducing Scorponok to a catatonic state. Ultra Magnus arrived took everyone back aboard his ship, which later docked with the Ark-32. Within 3 days, Hot Rod was fully repaired, with a new body form design.

Great read. I have noticed an absolute drop in quality myself. My sets in my youth range from 83 to 90. My sons are from 2011 and there is a clear distinction. Aside from the weight of identical bricks being different, the older bricks stay together in a much more durable way than the new bricks. To test this, I created the same models using all old bricks and all new bricks and the difference was marked. I understand doing certain things to reduce costs, but not at the expense of quality…


The morning after a particularly vicious battle, Optimus listened to birdsong and pondered life as a giant robot, before asking Ratchet and Huffer for a damage report. The Autobots were puzzled when the Decepticon Seekers (and Laserbeak and Buzzsaw) did a flyby on their camp, as the Decepticons were similarly damaged after the battle, but Shooting Star reported that the Decepticons were trying to distract them while an attempt was made to secure a broken-down oil truck a few miles away. Optimus took a small group to investigate, and successfully aided the humans in getting their truck moving. Swoop was instrumental in stopping the Decepticon attack, and Optimus commended the Dinobot for his valor. Decepticon Hijack

Starscream was my first transformer. I got it because my parents bribed me to climb to the top of the pole in the gym class. Shit was scary. Do they even make kids do that anymore? Anyway, I protected that with my life. Sorry to hear about yours. I didn't have siblings at the time but within a few years I did have some who pretty much did destroy everything they touched. Luckily by then I was a teenager and figured out good hiding places for important stuff.
Generation 2 Optimus Prime comes with all his original accessories, as well as two major new play features. To increase his arsenal, he is armed with a pair of black missile launchers that fit in his fists and fire red spring-loaded missiles; these launchers were retooled from the G.I. Joe figure Barricade. Secondly, he comes with an electronic "sound and lights module" that can either plug into the front of the trailer (where it resembles the air conditioners used on refrigerated trailers), or hook onto Optimus's back in robot mode (via a new slot sculpted into the cab robot). Unfortunately, the soundbox is heavy enough that doing so can easily overpower Prime's hip joints, causing him to topple backward. The soundbox features a large, vacuum metalized Autobot symbol on its front, and three grey buttons which trigger two flashing red LEDs on either side of the module, and a trio of sound effects: a truck engine noise, a laser gun sound effect and a garbled voice that said "I am Optimus Prime!". The module also features ports on either side into which the missile launchers can peg.
×