After a thousand years of war on Cybertron, the planet was shaken from its orbit and risked being smashed to pieces by an asteroid field. Optimus decided to take a group of Autobots in the Ark and destroy the asteroids, but they were attacked by the Decepticons, and Optimus crashed the ship on Earth. Four million years later, the Ark repaired them, and they encountered Sparkplug and Spike Witwicky. Sparkplug suggested to Prime that the Autobots tap the volcano they'd crashed into for power. The two humans also warned the Autobots of an impending Decepticon attack, and Optimus laid a trap. Unfortunately the Decepticon forces attacked from all directions, and Starscream's null-ray put Optimus out of commission. Luckily Sparkplug easily fixed him, and his fast recovery inspired the Autobots to chase the Decepticons off. Optimus vowed to protect this new world. Battle for Cybertron
This gold vacuum metallized (save for his black joints, which they were made out of unpaintable plastic) Protoform Optimus Prime figure was featured as a Lucky Draw giveaway (along side similarly gold vac-metal versions of Voyager class Optimus Prime and Protoform Starscream) in the December 2007 issue of TV Magazine. Released in 2008, only 5 pieces were made, making it one of the rarest Lucky Draw figures; the images at right represent the only known photographs of it. 

Prime is loaded with a ridiculous number of features and accessories. The robot itself is highly poseable, and both the smokestacks on Prime's shoulders and the fuel tanks on his legs can be rotated forward to act as guns, even featuring sculpted detail to this effect. As ever, he comes with a trailer that opens up into his crazy-detailed Combat Deck, featuring more action features than ever before. In trailer mode alone, it features a flip-down support stand so it can stand alone, a spring-loaded pop-out ramp instead of a fold-down one, and when the trailer is split for transformation, the traditional support legs underneath automatically swing out into place. The trailer houses most of Prime's accessories, including his ion blaster (with a moveable ammo clip to allow for multiple poses) and energon-axe, as well as his classic gas pump accessory, now with a poseable wire instead of a rubber hose. Two fold-out compartments provide storage space for six of Prime's interchangeable fists, while the other two remain attached the robot: two clenched, two open, a pointing right fist, a tilted left fist (for holding the ion blaster's ammo clip), and two fists with slots to grip the miniscule Matrix of Leadership that fits in a tiny chamber in Prime's chest. The Combat Deck's artillery robot features two flip-out handles that Prime can grip as if aiming the drone's guns, and Roller is also included, with three different 3mm ports to hold Prime's gun and gas pump. Lastly, Prime comes with a rocket pack like those used by the Autobots in such Generation 1 cartoon episodes as "Dinobot Island", and a stand shaped like the Autobot insignia that allows him to be displayed in mid-air, as if in flight. The rocket pack also has 3mm ports for Prime's weapons, and stores on the front of the trailer in vehicle mode.
There is one aspect not looked at in the price and that is the shift to model building vs. creation leading to a change in the utility of the pieces. I seem to need many more sets to get a useful variety of pieces these days as many of the sets contain a lot of pieces that are very specific to the needs of the set and are less useful when one wants to create their own designs. It would be a fascinating addition to rate each of the block types on its utility, perhaps by its prevalence in other sets, and then assess each set on its total utility score. So then the question is how many sets would you need to by to achieve different levels of utility and how has this changed over time.
The box seems to have been created rather hastily from the Japanese original. It is roughly identical to the Tomy release, but with the Japanese text edited out... mostly. Random Japanese text remains floating in space on the top of the back panel and underneath the "Jetwing Optimus Prime" name on the front. Curiously, the left flap has been rewritten to eliminate mention of NEST and the jetpack's ability to detach, while the right flap has been (badly) edited to remove all mentions of MechTech.

At one time, Optimus Prime worked alongside Megatron, bringing order throughout dimensions with the power of SARA. But Megatron was ambitious, and sought to use SARA's power for his own ends. Optimus saved Metropolis from Megatron's rebellion, and the Autobots banished Megatron from Metropolis. Optimus Prime remained behind as the leader of the Autobots. Fate As head of the space-time guardians residing in Cloud World's Metropolis, he was a valiant and powerful leader who commanded the utmost respect from his subordinates. Optimus Prime stood for peace and freedom for all sentient beings in all of time and space. His sense of responsibility in this regard was a bit too great for his own good, as it often left him worrying about things outside of his control.
This TakaraTomy Asian market-exclusive Leader Class two-pack consists of a redecoed Jetfire and a slightly altered Buster Optimus Prime. Buster Optimus Prime is almost identical to the single-pack Japanese release of the toy, but unlike the standalone Buster Prime, has a head with a faceplate, itself containing more paint details than the first release of Revenge of the Fallen Leader-class Optimus Prime. The flames are outlined with light blue instead of white for accuracy to the physical truck prop (though it ends up being inaccurate in robot mode). Jetfire has a subtle, more movie-accurate colour scheme.
Part of the new Generations Cyber Battalion series, Optimus Prime is a new mold which stands 7 inches tall, and transforms from a truck (which is based on the Generations Thrilling 30 Legends Class Optimus Prime figure) into a robot in just 7 simple steps. The figure's transformation engineering had taken cues from the Reveal the Shield Legends Class Optimus Prime figure, while it still retains the same ol' articulation.
Optimus and Wheeljack returned to Autobot HQ after an absence to find Grimlock had taken leadership. Though they failed to resist him, he soon bored with leading the Autobots and let Optimus take command again. Me, Grimlock, King Impressed with Bumblebee's success as team leader, Optimus assigned Pipes to lead a team. The B-Team Part Deux With Optimus badly damaged and without the Matrix, the Autobots were driven off Earth and sought refuge on Cybertron. Once Optimus had recovered, he put together a team which returned to Earth and retook it from the Decepticons, with Optimus badly damaging Megatron in combat. All Hail Megatron

The TakaraTomy "Autobot Alliance" release of this toy has some significant differences, including casting the red plastic in a darker shade, making his shin and wheel joints grey rather than Hasbro's bronze, painting the Matrix of Leadership silver, and swapping out the dual energon swords for battle hooks, similar to 2010's Leader class Optimus Prime. However, due to the Japanese release retaining the Hasbro packaging, the box still advertises the dual energon swords rather than the hooks. He retains the masked face used for the Hasbro release.
In one possible scenario, Optimus was surprised to see Beachcomber return to Autobot headquarters soon after his departure. Beachcomber informed Optimus that he had uncovered the Decepticon's newest hidden fortress, and he suspected that the Decepticons were up to something big. Optimus sent out Beachcomber once more, this time along with Powerglide and Windcharger to investigate the Decepticons' plot further.
Prime's new trailer is essentially a heavily armed version of the original, with two double-barreled heavy laser cannons mounted on two arms with visible fists. The rear has a fold-down ramp to allow the storage of a smaller transformer, or perhaps spare accessories. The trailer can be transformed into a Powermaster battlestation that can allow other Powermaster engine figures to man the heavy laser cannons.
The 5-inch Power series is a little more complex (4-9 steps) and a little more spoilery, because it’s the first hint we’ve gotten that Megatron might be a part of the Transformers: Bumblebee movie. Sporting a similar form to previous versions, his alt mode is a 4-track Cybertronian tank (with the usual very conspicuous face…funny how a lazy toy design decision from the first movie has now become cannon). The Power series also has the only Dropkick Energon Igniters toy. You can use the cores sold with the Power Plus and Nitro toys to unlock special features. Camaro ‘Bee and Hot Rod round out this series.
Late in 2008, this version of Optimus prime was one of four Classics figures repainted into HasbroToyShop.com exclusives (the other three being the Megatron from this set in G1 colors, Grimlock repainted into Overkill, and Mirage repainted into Dragstrip). Unlike those three, it's debatable just how much repainting went into Optimus, but he comes in a snazzy new box.
A nice article but I see a few flaws. First of all if the distribution of LEGO sizes/prices is increasingly skewed it is better to either split the sample or look at medians or rolling medians than averages. Secondly, this is a perfect case to run a regression panel regression with time dummies to see both the impact of time and the impact of size on the prices.
This toy's design has directly and indirectly influenced numerous others over the years, including many future versions of Generation One Optimus Prime himself as well as new interpretations of the character for Armada, the live-action movie, and Transformers Animated. Redecos of those toys have in turn spread the toy's iconic look to several other characters and many of their subsequent toys: Ultra Magnus, Scourge, and the various Nemesis Primes. Additionally, a toy that was originally intended to be the original Optimus Prime was eventually retconned to be the new character Optimus Primal, bringing Prime's appearance over to that character (and eventually Primal Prime as well.) In Japan, this began a tradition of Beast Era Convoys emulating Prime's look, spawning still more toys that trace part of their lineage back to this one.
A perfect example of why I dislike modern Transformers more and more. I'm 22, and when I was younger Transformers were my favorite thing. I still have many of the ones I had back then. But nowadays I'll go to Target or Toys R Us (RIP) and see what Hasbro has been up to, and they're bragging about how this Transformer only takes 5 steps to transform!

LEGO has changed a lot in its history. It started as a wooden toy company before it discovered the benefits of molded plastic. Since the advent of the brick, we have been able to build everything from houses, to spaceships, to working robots. The increased detail and wider product line has allowed for the blossoming of the idea of LEGO as an art medium7. LEGO bricks walk the line between giving people more pieces that can be used to add detail and restricting the pieces to inspire creativity. There is a balance that can be seen through the amazing works, both large and small, that can be done with a bit of patience and an eye for plastic.
But in between those two most well-known alternate modes, Bumblebee has had at least six others. For the Transformers: Alternity Japanese toy line, he was a yellow Suzuki Swift Sport, which at least is still a small, quirky car. Ditto the AMC Pacer, the form he took when he travelled back in time to the ‘70s in a G.I. Joe vs. The Transformers crossover comic. Somewhat similarly, he’s a Supermini police car in the Transformers Animated series. But then he’s also been a couple of other muscle cars: as the Timelines Deluxe Goldbug toy, he’s a Chrysler ME 412 concept car, and in the Transformers: Prime animated series he can take the form of the fictional Urbana 500 muscle car. Bumblebee also has a number of different Cybertronian vehicle modes.
The DOTM packaging release of this 2-pack features an altered paint application on Optimus Prime's ion blaster/barrage cannon. On the original ROTF packaging release, the slide-out barrel on Prime's blaster is painted silver with a black paint spray app to simulate usage of the weapon, and the exposed inside wall of the gas tank at the top of the blaster is left as unpainted grey plastic (exactly like the blaster on the original single-boxed ROTF Buster Optimus Prime). After receiving numerous reports from customers that the silver paint on the slide-out barrel was easily scraped off by merely transforming it from gas tank to blaster, Takara-Tomy briefly stated in an interview that they had addressed the issue for the Dark of the Moon packaged version by swapping the placement of the silver paint application. Thus, the Dark of the Moon packaged version now features the slide-out barrel on Prime's blaster as unpainted grey plastic with an unchanged black paint spray app to simulate usage of the weapon, and the exposed inside wall of the gas tank at the top of the blaster is now painted silver.
In 1986 the Transformers animated movie had been released, and during the run of the movie, through a pamphlet that came with certain figures, you could order certain Transformers through the mail, such as Optimus Prime among other toys. The toys came in a standard brown mailer box, with items, booklet, and a limited Edition Movie certificate and sticker.
Metalforce Prime was available in both a matte-paint "anime" version that more precisely echoed the colours of the actual series, and a metallic-paint version (pictured), which is less show-accurate but more shiny. The plain-colours version was the first release and has an Autobot symbol tampograph on his shoulder as per the cartoon, while the later metallic-finish version instead came with a decal sheet.
Optimus appears again in the 2011 film Transformers: Dark of the Moon. Optimus receives his own armory consisting of weapons and flight tech that transforms into a trailer for him to carry in vehicular form. After assisting NEST operatives in fighting Shockwave at Chernobyl, Optimus learns that the humans have concealed the discovery of an ancient Cybertronian ship on the moon. He revives his old mentor, Sentinel Prime, with the Matrix of Leadership. However, Sentinel Prime later betrays the Autobots, murders Ironhide, wipes out most of NEST, and brings an army of Decepticons to Earth with Space Bridge Pillars. During the battle of Chicago, Optimus kills Shockwave, the Driller, and many Decepticon Protoforms. Finally, Optimus challenges the traitorous Sentinel Prime and they engage in a fierce duel. At first, Optimus appears to have the upper hand, but Sentinel eventually overpowers him and severs his right arm. However, before Sentinel can deliver the killing blow, Megatron attacks and severely injures him, having realized that he will never be able to remain leader of the Decepticons as long as Sentinel is at large. Megatron attempts to make a false truce with Optimus, but Optimus doesn't fall for it and attacks Megatron, decapitating him with his battle-axe. Optimus then bitterly executes the wounded Sentinel with Megatron's shotgun. With the Decepticons defeated and the war finally over, Optimus and the Autobots accept Earth as their new home.

TakaraTomy released another reissue based on the Encore version as part of their Chronicle line in 2011, lacking the original Generation 1 trailer. Instead, the Chronicle version was available in a two-pack with Dark of the Moon Deluxe Class Optimus Prime and a new trailer that could be used by both Optimuses, thanks to a retooled trailer hitch on the Generation 1 Optimus Prime figure.
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