Thanks to Hasbro on their official site, which can be accessed by clicking any of the images below, we have news of 2 new members of the Energon Igniters class of figures, along with new images of 3 more! Up first, we have the 2 new reveals: Power Plus Soundwave and Ironhide! Soundwave looks a lot like he did in the movie, with a G1-esque robot mode, and a new van mode that is very Animated-esque, complete with a totally metal image of a jaguar and bird of prey on the side, evoking - Read More


During the promotion of the Transformers films, Optimus Prime appeared in several commercials. Optimus Prime, along with other Transformers, were featured in several commercials for General Motors. Scenes with Optimus Prime were used in several General Motors commercials.[48] A commercial for the Discovery Channel featured Optimus Prime singing part of a promotional song.[49]
On the day before the Transformers GT began, GT-R Prime found himself racing with GT-R Saber when they were both out for a test run. Though Misaki warned him not to get too invested in a practice race, Prime took the challenge seriously and won the race by briefly transforming into robot mode, thus tricking Saber into slowing down in anticipation of a fight. Test Run Battle! –Prelude– Prime earned the pole position for the Transformers GT, but this combined with his victory over Saber made him overconfident, and he was unprepared when Saber attacked him immediately as the race began and sent him flying. First Fast Attack! –Whoever Strikes First Wins– GT-R Megatron also targeted Prime during the course of the race, seeing him as his fated rival. One Shot and One Kill!! –Finishing Blow–

The mold suffers from a minor design oversight, wherein the rear Nissan badge collides with his left leg strut when the left foot is hinged over and pegged into a clear plastic socket during transformation, with the results being that the connection is slightly crooked, isn't very secure, and sometimes pops off, and that the crooked pegging often causes the socket to crack.

Sold at the rather exorbitant price of $75, this re-release of the original Generation 1 Optimus Prime toy is actually one of the most visually different from the other "straight" reissues of the mold, despite Hasbro's assurance that this is the toy you had as a kid. Positively anemic in comparison with the original toy, this Prime's red parts are visibly paler than usual, while his blue parts are much lighter (although the version released at Canadian retail reportedly sports a deeper shade of red again). This shade of blue extends to both Roller (a lighter blue than his traditional dark shade, yet darker than the lightest the figure has been in its history) and the internal workings of his Combat Deck, which is itself a much flatter shade of light grey, compared to its normal dark, swirled metallic silver color. In addition, the toy features the now-customary shortened smokestacks, and the elongated missiles seen on the Commemorative Series release. While all reissues of the Prime mold since 2003 have used the original thick-barreled mold for his ion blaster, this version includes the slender sculpt instead.


Optimus and his Autobots were aboard the Ark, on the run from the Decepticons. With him, Optimus had what Megatron was forever seeking; the AllSpark! With the ship taking heavy damage from the Autobots' pursuers, Optimus ordered Jazz to take them into an emergency quantum jump. Jazz informed Prime that the jump would take longer to initiate than the time the Decepticons would need to board their vessel. As such, Optimus entrusted the AllSpark to Bumblebee while he and the rest of the bridge crew steeled themselves to hold off their enemies. Thanks to Starscream breaking rank in the Decepticons' formation, Optimus was able to hold back Megatron, and with Heatwave's help, repel them from the ship just as it initiated the quantum jump. However, at that moment the AllSpark tumbled off-ship, falling into the quantum tunnel and seemingly being lost for good... Angry Birds Transformers #1
When you’re a Cybertronian robot-alien who could easily blow any human to bits if you wanted, having a license plate can’t be that important. Really, if you’re in car mode and a cop pulls you over for not having plates, and sees that you also don’t have a driver, and then perhaps sees you turn into a giant robot, what exactly is that cop going to do?
A retool of Crash Combiner Optimus Prime available in a two-pack with Grimlock, featuring a new Optimus Prime-ish Combiner head and new arm parts with a green dinosaur-themed front shoulder pads, and he features a lighter shade of red plastic. Like the previous versions, Optimus Prime can become the top half of any Crash Combiner gestalt, though his official combination is with Grimlock as Primelock.
Power Surge Optimus Prime's scannable Autobot insignia is on his robot mode left shoulder. As he's packaged in robot mode, this badge is easily scannable while still in-package. Like his wavemate Bumblebee, this figure eventually saw release in the 11th wave of the Warrior Class line with the "Combiner Force" packaging. His scannable sticker is also altered, but scanning the badge only unlocks Energon currency, but not the character. This also applies to the original release's badge, but it unlocks 8 Ultra Sparks instead.
At some point, Optimus Prime disappeared under mysterious circumstances, and Ultra Magnus arrived from Cybertron to take his place as Autobot commander. Galvatron's Air Attack Prime eventually returned many centuries later, now sporting a Powermaster body, and rejoined the Transformers' war after it had moved from Earth to the alien planet of Nebulos.
A larger version of Prime, with Advanced Automorph technology and a more complex transformation procedure. Has two sets of electronic sounds and lights that activate when the head pops up or when you press a button on the roof (in truck mode), and a single projectile weapon that can swing over the toy's right hand. Unlike Megatron (whose head is fixed) and Brawl (whose head is connected with a ball joint), Prime's head is limited to side movement due to the circuitry on his LED eyes. This figure has a folding cannon and a firing missile.[76] With this figure standing nine inches tall and Optimus being 28 feet (336 inches) tall, the toy is about 1/37 scale.
Thanks to fellow Seibertron user, Sabrblade, we have discovered some new in-hand pictures of the forthcoming Transformers Studio Series #38 Voyager Class Transformers Bumblebee Optimus Prime figure! These come couresty of YouTuber TonTon Reviews, presumably as a preview of his next review. For comparison, they have put this new entry into the Studio Series with MP-10 and Takara Tomy's Movie Advanced series "Classics Optimus Prime" (Evasion Mode Optimus Prime). This gives us a good - Read More
Hasbro executives, high off the revival of G.I. Joe through the same marketing concept, decided to acquire rights to toys from a variety of Japanese “Super Robot” series. Transformers didn't introduce the concept of super robots to the United States, but for the first time, the genre became widely recognized and popular outside of Japan. As the Transformers brand grew throughout G1, it began to define the genre, and all other super robots were measured competitively to Transformers' standard.
The Sword of Judgement included with this toy is the same mold as the weapon included with the Age of Extinction leader class Optimus but cast in flat grey rubbery plastic rather than the transparent plastic and paint operations of the initial release. This Optimus Prime erroneously features blue paint on his feet instead of the screen-accurate red.
Across the assorted continuities of the original Transformers universe, there have been various interpretations of Optimus Prime. One of Prime's most notable characteristics over all continuities his unswaying commitment to leadership by example. The animated series' version of Optimus Prime is depicted as a straightforward, wise, and upbeat battlefield general. Additionally, the animated series' version of Optimus dislikes rap music, putting him at odds with music-loving characters like Blaster and Jazz.
Although he was weak and low on energon, Prime made a last-ditch effort to save the day when he rammed through the wall of Megatron's energon-producing lab. G.I. Joe vs. the Transformers #5 After a quick recharge, Optimus single-handedly smashed the Decepticons, pounded Megatron to the ground, and ripped his fusion cannon off his arm. Prime then teamed up with the Joes and used Megatron's cannon to shoot down the SPS Satellite that had gone rogue and was destroying the island.
Released as part of a collaboration between Transformers and Primitive Skateboarding, this figure is a black repaint of the Titans Return Powermaster Optimus Prime, with the deco somewhat resembling Nucleon Quest Super Convoy, but with some gold trims and Primitive Skateboarding markings partially designed by Primitive Skateboard founder Paul Rodriguez. He also comes with an extra ramp and skateboard accessory that resembles the one Daniel Witwicky used in The Transformers: The Movie, which Shreddicus Maximus (or any other Titan Master) can attach to. The ramp can also form Optimus Prime's gun.
In one of his less impressive moments, after running out of ammo during a battle with Deathsaurus, Optimus Prime ordered his fellow Autobots to improvise and hurl everything that wasn't nailed down at their enemy. This included the Blackball, unfortunately. Catching it, Deathsaurus began to fantasize about his inevitable galactic conquest, all the while being pelted with rocks and litter. Frustrated, Deathsaurus accidentally hurled the Blackball back to the Autobots in a fit of rage. Good Job! Deathsaurus!!

Optimus Prime is the leader of the main group of Autobots in the iteration of the Transformers franchise primarily marked by the 2010 computer animated series Transformers: Prime on The Hub.[16] Optimus Prime was created as the last of the Thirteen Primes, the first generation of Transformers, each created directly by Primus as a band of unique warriors to combat and defeat Unicron. Upon his creation, Optimus united the Thirteen by his greeting All are one. While all of the other members of the Thirteen each possessed unique abilities and artifacts, Optimus wielded no special powers or weapons. It was only through his vision and courage that allowed the Thirteen to finally defeat Unicron. Reborn through the Well of All Sparks, Orion Pax became Optimus Prime, a veteran military commander and second in command who wields an ion blaster and a double bladed energon axe. He became the leader of the Autobots after Sentinel Zeta Prime fell in battle, but is not certain he wants the responsibility.
As with other Dark of the Moon Activators toys, this Optimus Prime (released under the Robo Power subline) is a very simple one-step transformation toy. You simply slam him down on the big blue button on the back end of his truck mode and he transforms thanks to spring-loaded mechanisms. To transform him back, just slam him down again on the same blue button.
As leader of the Autobots, Prime headed up their mission to search for new sources of energy to revitalize the depleted Cybertron. Optimus vowed to Elita that he would return from his mission for her, but just before the launch of the Ark, Optimus was mistakenly led to believe that Elita was killed. Shortly after its launch, the Autobots' craft was attacked by the Decepticons' space cruiser, the Nemesis, and boarded by Megatron and the Decepticons. In the ensuing struggle, the G-forces of a nearby planet pulled both craft down, and the Autobots' ship crashed into a volcano, thrusting all the occupants into emergency stasis. Four million years later, in the Earth year 1984, a volcanic eruption jarred the ship's computer, Teletraan I, back to life. The computer reactivated the Decepticons, programming them with new Earth-based disguise modes. As a parting gesture, Starscream fired upon the Autobot ship, creating a landslide. The vibrations from that landslide knocked Prime into the path of the computer's restoration beam, restoring him to life, thus beginning the war anew on Earth.
One reason that people perceive that the cost of Lego has gone up is that the cost of so many other toys has gone down. You can now buy so much crap for a buck or two that Lego seems like a luxury item in comparison. It’s interesting to look in toy catalogs from the early eighties and see that Lego didn’t seem as costly then because the other toys were all costly as well.
The cab transforms into the robot mode of Optimus Prime himself, with the addition of a pair of removable blue fists that plug into his headlights. The fists themselves do not store anywhere in vehicle mode, but can fit easily in Prime's opening chest compartment (originally designed to accommodate two Diaclone driver figures). Prime is armed with a black laser rifle that, due to design, he cannot hold straight.
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