Optimus has the ability to change any part of his robotic body into a tool or gadget. He has swing lines in his wrists. His wrists can also fire capture bolas. His arsenal includes a grappler, fire extinguisher and a negative friction spray. Unlike in all the previous series, his face can almost always be seen, because his mouthplate is retractable like in the 2007 live action film.

The 2010 Transformers "Reveal the Shield" Legends Class Optimus Prime sculpt in the deco from the first Chronicle EZ Collection wave (see below) was released as a "Dollar Store" exclusive (available at stores such as Dollar General and Big Lots) in generic 2010 Transformers packaging packaging alongside Starscream, Bumblebee and Megatron. The initial release saw the copyright year removed, while a later running change variant featured the new tooling originally used for Generations Legends Class Motorbreath, with not only the retooled hands and a hole on the back of his head/top of his vehicle mode compatible with 3mm posts, but also Motorbreath's sword accessory.
In an alternate version of the following events, Bumblebee would return to base, reporting that the Decepticons were planning to destroy the humans' farmlands in an attempt to starve mankind and force them into submission. Upon hearing these news, Optimus gathered a squad of Autobots and headed out to stop the evil robots. However, once they found themselves in the open country, they found themselves at the mercy of a Decepticon ambush; Bumblebee had been fed false information! In one iteration of the events that followed, Optimus could have avoided his death if only he had listened to your warning! In another iteration, Optimus had to decide whether he should send his Autobots away to the safety of a nearby bridge while he fended off the encroaching Decepticon horde, or if he should remain by the side of his troops as they all made a break for the bridge. Remaining as a single unit would spell their doom, but by sticking together, the Autobots could make it back to the safety of their base. Battle Drive

The smallest of the Energon Igniters, the 3-inch Speed series transforms between modes in 7 steps or less. Unlike previous small movie figures, this series has a lot of detailing and articulation. The bots don’t end up looking like carved blocks of plastic. They could use a few more paint apps, but that’s to be expected at this price point. They even interact with cores sold with the larger figures (though “interact” in this case seems to mean “tow behind”).
Prime soon had other things to worry about, as Magnus arrived on Earth with the intention of taking the Matrix, which he believed was rightfully his, at all costs. Prime, who refused to fight back, was seriously injured by Magnus. Magnus tracked Optimus to a desert island, where he pretended to offer him the hand of friendship, only to attempt to absorb the Matrix for himself. During the struggle, the brothers combined into the form of Omega Prime, also known as the God Fire Convoy. Through this link, Magnus was also able to channel the power of the Matrix, which he used to supercharge the Autobot Brothers into newly colored forms. Prime went on to battle the Decepticons on many other occasions. Although Magnus remained a free agent, refusing to take orders from his brother, over time, his animosity dwindled, and he frequently helped the Autobots by combining with Prime to battle the Predacons and Decepticons. During the final battle with Megatron's new form, Galvatron, the two brothers finally reconciled. Together, they faced Galvatron at the Earth's core and defeated him once and for all.

In yet another possible scenario, Beachcomber returned from his day off early to inform Optimus that Jessie had been taken prisoner by the Decepticons. Optimus deployed a team of Autobots to go to the girl’s rescue. Shortly before arriving at their destination, the Autobots had to choose their next course of action; they could either storm the Decepticon fortress by force, or try to sneak in through a secret passage Buster had previously discovered.


The figure was re-released in Hasbro's Asian markets in 2012, with no known changes to the figure itself but several modifications to the packaging that makes it easy to tell the two releases apart: The flap containing the package art is omitted entirely, the "Commemorative Series II" label is missing, the age recommendation and safety warning labels, the "Changes from double tractor trailer to battle station to super robot!" call-out and the name of the toy have all been shuffled around (with the words "battle" and "super" being omitted in the process), and most notably, the toy is no longer named "Powermaster Optimus Prime with Apex Armor", but simply "Optimus Prime", with Apex Bomber's existence no longer acknowledged anywhere on the packaging.


During the Cybertronian Civil War, Sentinel Prime was killed. Prior to his destruction, he bestowed the Matrix of Leadership to Optimus Prime, who became the new leader of the Autobots. Despite being one of the youngest Cybertronian leaders, Optimus demonstrated extraordinary courage and wisdom in the war against the Decepticons. He: treated all lives with benevolence, fought for freedom and peace, and continues to fight to protect the weak and maintain their beliefs.


Realizing that the planet is dying, Optimus orders a mass evacuation of all Autobot cities, but many transport ships are destroyed by the Decepticon satellite Trypticon, under orders from Megatron that no one shall leave the planet. He orders the Aerialbots Jetfire, Silverbolt and Air Raid to fly and destroy Trypticon. The aerial trio manages to destroy Trypticon's jet pack and send the Decepticon behemoth crashing into Cybertron, where Optimus Prime and the Autobots band together to narrowly defeat him, sending him plunging into a pool of raw energon. Optimus and the remaining Autobots volunteer to stay and defend Cybertron from Megatron for as long as possible while the rest evacuate the planet. He commissions a massive vessel known as "the Ark" to transport the remaining Autobots into space when the time comes.
With the major threats taken care of, Optimus Prime turned his and the Autobots' attention to identifying and shutting down the rogue projects taking place across Earth using stolen Binaltech technology and secrets. It was during one of these missions that Optimus Prime faced off against Nemesis Prime, both in Binaltech Dodge Ram forms. Initially, things looked bad for Optimus Prime, as he was no match for his opponent's spectral armor. However, the Protector merged with Prime, and the enormous power that resulted allowed Prime to reflect Nemesis Prime's final attack, obliterating the evil Decepticon. Optimus Prime recalls the union of the two sparks being familiar, from an event in the distant past. Optimus Prime is reassured by the Protector about "the seeds of the future" and the Protector is revealed to be Optimus Primal.

Unite for the Universe Optimus Prime would have been a redeco of the 2007 Optimus Prime Voyager-Class mold in a similar style to the Leader-Class Buster Optimus Prime (see below), with a much more accurate and detailed paint scheme, including white stenciled flames. He would have come with a set of Jetfire armour parts to form the powered-up Optimus Prime seen at end of Revenge of the Fallen, and due to not having to form Jetfire's robot mode or his jet mode, the armour parts are far more accurate to the movie's design of them than the leader class Jetfire toy could manage. While not combined to Optimus Prime, the armour can be arranged to form a sort of weapon emplacement mode or a jet engine on the back of Optimus's vehicle mode.
Part of the first wave of Prime: Beast Hunters Voyager Class toys, Optimus Prime is a larger, all-new mold. He also transforms into a monstrous, flat-nosed truck, but differs from his Cyberverse toy by having a faceplate-less mouth, and by being equipped with a large four-winged backpack in robot mode. He features a 5mm port for each of his hands, one on his backpack, one near each of his front wheels, and one on each of his two upper wings.
Offered as part of a Lucky Draw campaign in August 2004, this extremely rare version of Masterpiece Convoy is almost entirely vacuum-metalized gold, lacking any other painted detail or stickers. The parts which are not viable are molded in a flat golden plastic; the only exceptions are its rubber tires, the core of the Matrix and the energon-axe, which remain black, blue and orange, respectively. Whether or not the figure was intended to evoke Optimus Prime's entirely-golden appearance in the cartoon episode "The Golden Lagoon", when he was coated with electrum, is unknown; given that entirely chroming a figure gold is a fairly standard deco for Lucky Draw figures, it may just be happy coincidence more than anything else.
A Supreme sized version of Optimus Prime, based on the Voyager class figure design.[153] When pushed forward, the upper torso spins and transforms, with the transformation sound indicating the completion of the process. The right arm has an axe-swinging action while the left arm has a punching action. Includes show-accurate battle axe that features retractable blades and a spinning jet flame. Also features sound effects and pre-recorded dialogue ("My name is Optimus Prime!", "Let's go!" and "Bring it on!"), as voiced by David Kaye.
Hot Rod only appeared three more times: once when he gave the Matrix to a Quintesson-controlled Optimus Prime. When he lost the Matrix, Rodimus was forced to face down his fears once and for all when the Decepticons began a series of attacks on Japan. Overwhelmed by the different responsibilities and directions he was being pulled in, Rodimus went joyriding and was attacked by the Stunticons Dead End and Wildrider, losing the Matrix in the ensuing crash, which was acquired by the Scourge, one of Galvatron's minions, the Decepticons' tracker and leader of the Sweeps. While Rodimus became Hot Rod again – and was not eager to change back – Scourge was warped and enhanced by the Matrix and led another attack on Japan. Counseled by a martial arts master on giri – the burden hardest to bear – Rodimus realized that the Matrix was his burden, and that he had been chosen to bear it; battling Scourge, he recovered the Matrix and resumed his role as leader, and finally when Optimus Prime was resurrected, Rodimus Prime was able to return to being Hot Rod for good. In all three occasions, his return to Hot Rod took place because he lost or passed the Matrix to someone else.
Based on his appearance in War for Cybertron, Generations Optimus Prime transforms from a red, blue, and silver robot into an "armored truck mode." He comes with a hand-held rifle that is held via either of its two 5mm posts, and can fold up to store in either mode. He features additional 5mm ports on his forearms, roof, and front-wheel panels. Optimus has a stylized sculpted Autobot insignia on his back, as seen in the game, but it is obscured by kibble.

A redeco of the Super Optimus Prime mold with a primarily red cab, much deeper blue, and a Prime Force uniformly colored in black was planned to be released with Smallest Transforming Transformers Generation 1 Optimus Prime as a Target exclusive. The toy got far enough along in development to have package artwork created by Dan Khanna, which was later revealed online, but it was canceled shortly before making it to full production. Its red, white, and black coloration earned it the festive nickname of "Santa Prime" among fans online.
Released to conclude the 10th Anniversary of the live-action film series, Masterpiece Movie Series Optimus Prime is a brand new mold that transforms from a 25cm-tall robot (a little taller than MP10 Convoy) resembling how the character appeared in the first live action movie into a Kenworth W900 modified Peterbilt 379, with many of the engineering cues being distinctively based and improved on the ROTF Leader Class mold. His transformation takes a whooping 43 steps, making it one of the most complex Masterpiece figures to date! (Although this pales in comparison to MP-36 Megatron's 107 steps.) .

The Animated Tech Spec written by Derrick J. Wyatt in Hasbro Transformers Collectors' Club #24 states that Rodimus as having the rank of Prime and clearly being the leader of a team like Optimus and Sentinel. His toy is listed as "Rodimus Minor" which Hasbro explained at San Diego Comic-Con 2009, was because "there were already too many Primes in the toy line". Within the series, he is only ever called or credited as "Rodimus".

Prime is loaded with a ridiculous number of features and accessories. The robot itself is highly poseable, and both the smokestacks on Prime's shoulders and the fuel tanks on his legs can be rotated forward to act as guns, even featuring sculpted detail to this effect. As ever, he comes with a trailer that opens up into his crazy-detailed Combat Deck, featuring more action features than ever before. In trailer mode alone, it features a flip-down support stand so it can stand alone, a spring-loaded pop-out ramp instead of a fold-down one, and when the trailer is split for transformation, the traditional support legs underneath automatically swing out into place. The trailer houses most of Prime's accessories, including his ion blaster (with a moveable ammo clip to allow for multiple poses) and energon-axe, as well as his classic gas pump accessory, now with a poseable wire instead of a rubber hose. Two fold-out compartments provide storage space for six of Prime's interchangeable fists, while the other two remain attached the robot: two clenched, two open, a pointing right fist, a tilted left fist (for holding the ion blaster's ammo clip), and two fists with slots to grip the miniscule Matrix of Leadership that fits in a tiny chamber in Prime's chest. The Combat Deck's artillery robot features two flip-out handles that Prime can grip as if aiming the drone's guns, and Roller is also included, with three different 3mm ports to hold Prime's gun and gas pump. Lastly, Prime comes with a rocket pack like those used by the Autobots in such Generation 1 cartoon episodes as "Dinobot Island", and a stand shaped like the Autobot insignia that allows him to be displayed in mid-air, as if in flight. The rocket pack also has 3mm ports for Prime's weapons, and stores on the front of the trailer in vehicle mode.

Although MechTech Optimus Prime's deco is similar to the first Deluxe Class figure, some of his parts (robot shoulder flaps, chest piece/truck front) were recast in blue plastic (with the chest being painted red), and his paint applications on the pelvis, headlights & thighs are omitted. His front truck hood/backpack's deco is altered: the truck steps and the fenders were painted blue, and the gold sprays on the flame tampographs are removed, while he features additional flame tampos on both sides of his front hood, and an Autobot Insignia on his left robot shoulder. He still retains the light-piping gimmick, but cast in clear plastic, with the eyeballs being (halfheartedly) painted with clear blue. His MechTech weapon is cast in transparent orange plastic, with the exception of the scope/lever and the gun barrel, which remained opaque silver plastic due to being cast with unpaintable plastic. He also features Cyberglyphics on the left side of his vehicle mode front hood.
On another plane of existence, Optimus travelled the path to the Matrix, guided by the voice of his old mentor Alpha Trion. The path led him to Grimlock, who had also been killed by Megatron; Prime rescued Grimlock from Kremzeek, the demonic eater of souls. At the gateway to the great beyond, they encountered Bludgeon, who announced that only those who bore the "key to Vector Stigmata" may pass through. Prime realized that the wounds on his body form the key, but the angel insisted that these would grant Prime access. Prime took Grimlock's sword and bestowed the key on Grimlock, allowing the former Autobot King to ascend into the Matrix while Prime stayed behind. Transformers vs. G.I. Joe #12
The Autobots tracked SARA's energy signature to a decrepit old building. While a team headed by Jazz stormed the building's main floor as a distraction, Optimus, Hot Rodimus and Brawl infiltrated its basement covertly. Coming upon the Decepticons' inner sanctum, they found Megatron having already wired SARA into his own body! Horrified by this development, Optimus demanded to know what Megatron was planning to do. The true extent of Megatron's megalomania was then revealed; the Decepticon leader planned to use SARA's energy to become ruler of all space-time, even if it meant destroying his home dimension in the process. Both Hot Rodimus and Brawn were knocked aside by Megatron in short order, leaving Optimus with no back-up and few options. Deciding he needed to take down Megatron, even at the cost of his own life, Optimus transformed to vehicle mode and rammed the Decepticon. He then lost consciousness...

Part of 9th wave of One-Step Changers, and the first of the Combiner Force subline, this Optimus Prime is yet another new mold, with a different transformation scheme (a similar engineering to Age of Extinction's Bumblebee) consisting of pulling the switch on the back (do not hold the truck kibble when you transform him). Like most One-Step Changers, Optimus Prime features limited articulation on the shoulders, and features 5mm compatible hands.

In the 21st century reimagining of the original continuity by Dreamwave Productions, Optimus Prime started life as a data archivist known as Optronix, or Orion to his friends. After taking note of a battle where the Autobot leader Sentinel Prime had been killed by Megatron, he was summoned to the Council of Elders and informed that the Matrix had chosen him to be the next leader of the Autobots. He received the Matrix of Leadership shortly thereafter, and arranged for the Autobot evacuation of Cybertron. He intended to leave the Decepticons to their own devices, but a battle with Megatron beneath the planet's surface, accompanied by visions from the Matrix, stirred him on to fight for the safety of his homeworld.
This is not to suggest that specialized pieces are bad. Far from it. LEGO Indiana Jones would never feel real without Indy’s whip; LEGO Board Games would never spring to life without their unique dice. But there’s no denying that specialized pieces are costly to produce, and their proliferation was a prime reason why the LEGO Group’s profits plummeted through much of the 1990s, despite steady sales.
Then he dreamed of awakening, only to find his troops smashed. Realizing his only hope for survival lay with Cybertron, Optimus then boarded the ship the Autobots were repairing, and travelled back to his home planet. Arriving on Cybertron, he found it completely under Decepticon domination. Optimus then met an old Autobot codger who pleaded that he return to Earth to gather a force that could overthrow the Decepticon’s regime. Optimus remorsefully told the old Autobot that there could be no reinforcements from the planet Earth. The two Autobots were then swarmed by Decepticon police officers, who Optimus fought until his dying breath…
In a completely different scenario, Optimus agreed to Prowl’s plan to go on the offensive and try and discover the full extent of the Decepticons’ plans. Optimus nominated Prowl, Bumblebee and Mirage to go along with him on the mission. The group refuelled with the gas that Sparkplug brought back from the Autobots’ secret storage area, and took off. The group soon happened upon the Decepticons’ lab in the middle of a barren, polluted wasteland.
In one possible sequence of events, Powerglide was captured and reprogrammed by the Decepticons, leading their army to Autobot headquarters. Taken by surprised, the Autobots were felled one by one until only Optimus remained. As Megatron gloated that he would not kill Optimus, only alter him so as to make him the bane of humanity, Optimus activated the Ark’s self-destruct sequence, taking all of the Decepticons with him in a fiery explosion.
Super class Energon Optimus Prime transforms into a Cybertronic short-nosed truck cab. A switch on his back offers four selectable sound effects, each one corresponding to one member of the Prime Force, the four drone vehicles contained within Prime's parallelogram-shaped trailer. A tiny, slightly recessed button above the switch activates the sounds. When Prime transforms to robot mode, the trailer stands upright to become a launch base of sorts for the Prime Force, with three of the trailer's four storage compartments featuring launching mechanisms that propel the vehicles into action. The Prime Force consists of Fire-1, a fire truck with an extending ladder and rotating turret; Copter-2, a helicopter with spinning rotors; Digger-3, a drill tank with a gear-wheel-activated spinning drill; and Submarine-4, a submarine with opening capture claws beneath its bow. The four interchangeable drones can combine with Prime to create his Super Mode; any drone is capable of forming any limb. When in Super Mode, Prime's chest panels are opened, in turn pressing a button on his side that creates more electronic sounds and lights up a red LED in his chest, representing the Spark of Combination.
Optimus Prime is armed with two large rifles formed out of a combination of both smokestacks and fuel tanks. These rifles peg into lower arms with grips for his open hands. The under-slung fuel tanks can fire spring-loaded projectiles. In vehicle mode, both smokestack rifles can be deployed as twin cannons, and this mechanism can also be used to store the rifles and deploy them as shoulder guns in robot mode.

Another release of the Leader Class Optimus Prime figure, now redecoed from the original Revenge of the Fallen Leader Class mold, but with the gimmick-less arms from the Supreme Class retool, and a pair of articulated fingers which was not previously used for the original release. He also retains his pair of Energon Swords and Hooks, and his Knuckle piece. He also retains the fuel tanks that can combine to form his ion blaster. In terms of deco, he features a darker plastic color and paint (which resulted in a two-tone shades of silver & gunmetal), which is meant to go with this line's Jetfire.

This reissue of the original Generation 2 Laser Optimus Prime figure was made using the modified version of the mold created for Robots in Disguise Scourge, lacking the sculpted Generation 2 Autobot insignias on the disks featured on the original. It sported a modified deco, with the flat grey plastic on both the trailer and Prime's chest now replaced with silver chrome; additionally, new Autobot symbol tampographs were added to the doors of Prime's cab mode and the front end of his trailer, and a pair of new chest-window stickers featuring an illustration of the Matrix of Leadership replaced the original decals.
Produced as an action figure by the Japanese company Kaiyodo, the main selling point of the line is the 'Revolver' joint. This gives the figure a high degree of articulation, allowing for many dynamic and varied poses. Hot Rodimus is number 047 in the Yamaguchi series, and comes with extra sets of hands, a pair of pistols, an extra head (which is molded with his binocular vision, as seen in The Transformers: The Movie) and a display stand.
Partially constructed of die-cast metal, this small three inch figurine of Optimus Prime has a CGI-accurate sculpt compared to the larger toys, owing to the fact it does not need to transform at all. He is sculpted with his Ion Blaster in his right fist, and is articulated at the neck, shoulders and waist. He comes with a small movie-style Autobot sigil display stand.

After a thousand years of war on Cybertron, the planet was shaken from its orbit and risked being smashed to pieces by an asteroid field. Optimus decided to take a group of Autobots in the Ark and destroy the asteroids, but they were attacked by the Decepticons, and Optimus crashed the ship on Earth. Four million years later, the Ark repaired them, and they encountered Sparkplug and Spike Witwicky. Sparkplug suggested to Prime that the Autobots tap the volcano they'd crashed into for power. The two humans also warned the Autobots of an impending Decepticon attack, and Optimus laid a trap. Unfortunately the Decepticon forces attacked from all directions, and Starscream's null-ray put Optimus out of commission. Luckily Sparkplug easily fixed him, and his fast recovery inspired the Autobots to chase the Decepticons off. Optimus vowed to protect this new world. Battle for Cybertron
Not long after his resurrection, Optimus was alerted by Monitorus to an attack on Tau-Ursa. Optimus's impending speech was interrupted by a Decepticon attack led by Sixshot. Prime soon discovered that the attack was a diversion, while Galvatron tried out his Nullification Cannon on Cybertron's Energon supplies. Optimus rushed to the Energon plant, but, after clouting Slugslinger so hard that the Decepticon was left dangling over a precipice, Prime's morals forced him to rescue the Decepticon instead of stopping Galvatron from getting away.
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Part of the first wave of TakaraTomy Lost Age: Movie Advanced toys, this Japanese-exclusive redeco of 2007 Transformers Protoform Optimus Prime is given a Generation 1-styled color scheme (which is also based on his appearances in IDW's Transformers: Foundation comic-book mini-series). Protoform Optimus Prime transforms into his "entry" mode. This mode somewhat resembles a cybertronic truck, with false wheels sculpted onto the sides, and Optimus Prime's trademark windows in front. His now-blue flame decoration piece fits to the back of the "vehicle", creating the illusion of a flaming comet's tail (Not sure if this was mean to represent his jetpack blast effect or his atmospheric entry heat effect, which is for no reason: entirely blue instead of hot red). The bottom of the vehicle has small wheels to roll the toy across smooth surfaces.
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