For many, it may seems that the advent of licensed sets3 correlates with the perceived increase in prices. The 1990s and before were a nostalgic heyday of affordable LEGO sets. This is not quite true. Below is a chart that compares the price per piece of licensed sets and unlicensed sets starting in 1999. 1999 is the first year that LEGO had major licensed themes.
Optimus Prime is also among the characters who appear in the flash game TRANSFORMERS CVBERVERSE Battle Builder Game.[21] Optimus Prime is one of the Autobots featured in Transformers: The Ride at Universal Studios theme parks. In the ride, Optimus fends off against the invading Decepticons at N.E.S.T. headquarters while telling Evac to escape with the AllSpark shard. He battles Megatron throughout the ride until Megatron is killed by Evac. Optimus then congratulates Evac and the riders for protecting the AllSpark.
A giant-sized transforming Optimus Prime figure is set to be released for the third film. The set comes with a Leader Class-sized Optimus Prime figure and a trailer that transforms into his Omega Combat Armor - both of which combine to form Prime's Ultimate mode.[126] This set will be released on August 1st, 2011, a month after the film's premiere.
Released by TakaraTomy as part of a 2010 promotion honoring the "future era" of the original cartoon (which was set in 2010 in Japanese continuity, you see!), this exceptionally morbid re-release of the Masterpiece Convoy figure recolors the Autobot leader in blacks and greys, representing his dead body from The Transformers: The Movie—but don't worry, kids, it's actually a "sleep mode", according to the figure's name! Limited to 2010 pieces in Japan (see what they did there?), it comes with all its customary accessories, including the Perfect Edition trailer, redecoed where appropriate: the trailer itself has become translucent, its energon-axe is now transparent grey, and Megatron, in another movie homage, is rendered in translucent purple, evoking the scene depicting his transformation into Galvatron. The figure was also released in other parts of Asia as a limited edition of 2010 as well, combined with the Japanese edition for 4020 total. The Japanese version denotes "Serial Number in Japan: ####/2010" on its bio card with the number out of 2010, while the Asian version denotes "C1 - ####/2010" with the number out of 2010 on its bio card.
When Vector Prime reminisced on some of the highlights of his multiversal career, he remembered many events involving Optimus Prime. Among these events was Optimus Prime using the Matrix of Leadership on the Hate Plague, Shockwave taunting a disembodied Optimus Prime, and Megatron firing on the head of Optimus Prime, creating a time storm that necessitated Vector Prime's intervention to ensure Optimus Prime's survival. Vector Prime: In the Beginning
In 2016, the figure saw re-release with the Combiner Force packaging. Being the tenth use of the sculpt at this point, some instances of mold deterioration have affected the figure, including: the vehicle front's bumper (which affects the space on the head/front bumper transformation), the headlights, and/or the legs, and the hole on the left shoulder is also prone to develop a stress mark due to the right shoulder's slightly "thickened" peg. Although the re-released badge didn't seem to unlock Optimus Prime after it was scanned, a later update to the game amended this.
Alerted by Bumblebee of Megatron's latest plan, Optimus Prime led the mission on Wheeljack's ship to foil them. He sent Bumblebee on an underwater scouting mission, and took part in a pitched battle that ended in the Decepticon's being defeated. Search for Treasure Under the Sea When Rumble dropped rocks on the Autobots, Optimus used Roller to eliminate most of them. Unfortunately he was forced to surrender when he saw the other Autobots had been captured by the Decepticons, and was placed in a special Autobot prison. Luckily Bumblebee remained free, and after he'd rescued the others, Optimus wrapped Megatron up with an iron bar. Bumblebee to the Rescue!

In our list of things you didn’t know about Optimus Prime, we learned that the live action version of Optimus was based on actor Liam Neeson. It turns out Michael Bay likes to base his Transformers on real actors, because it’s been revealed that Bumblebee’s character movements are based on Michael J. Fox-- but not just regular old Michael J. Fox; we’re specifically talking about Marty McFly in the Back to the Future movies.

This Japanese-exclusive vacuum metalized golden redeco of Super Base Optimus Prime, whose name means "Shining Golden", was available as a prize in several draws, including a colouring contest held in the pages of TV Boy magazine, and in-store lottery draws at Tobu Department Stores. Between the draws, at least 58 "Kinpika" Prime toys are known to have been given away, making it one of the more widely available Lucky Draw figures, comparatively speaking. It came packaged in a plain white box, and including all the accessories and features of the standard release of the figure, including a gold-chromed Sparkplug (or "Prime", as he's confusingly known in Japan).
Thanks to the efforts of fellow Seibertron user, Sabrblade, we now have pictures of the box that Entertainment Earth's Transformers Select Series exclusive Red Swoop will be shipped in when he's available this March! As you can tell from the images it's just an ordinary brown box... But a brown box with symbols relating to the Power of the Primes line! You can see all the Prime symbols present and Cybertronian writing, which according to Sabrblade, when translated says: - Read More

With the major threats taken care of, Optimus Prime turned his and the Autobots' attention to identifying and shutting down the rogue projects taking place across Earth using stolen Binaltech technology and secrets. It was during one of these missions that Optimus Prime faced off against Nemesis Prime, both in Binaltech Dodge Ram forms. Initially, things looked bad for Optimus Prime, as he was no match for his opponent's spectral armor. However, the Protector merged with Prime, and the enormous power that resulted allowed Prime to reflect Nemesis Prime's final attack, obliterating the evil Decepticon. Optimus Prime recalls the union of the two sparks being familiar, from an event in the distant past. Optimus Prime is reassured by the Protector about "the seeds of the future" and the Protector is revealed to be Optimus Primal.


Prime appeared again in the fourth crossover called "Black Horizon". When Hawk, who had been afflicted by the Matrix, began getting dire visions of a new threat, Prime journeyed to Earth. He took Hawk and Flint to Tibet to discover the source of the problem, only to encounter Bludgeon once again. Prime battled Bludgeon and only won due to intervention by Hawk. Fighting their way into a secret city beneath the Himalayas, the trio realized the extent of the threat. At stake was the impending destruction of humanity by Unicron and the world being taken over by Cobra-La. Optimus and Hawk were discovered by Bludgeon and a group of Cobra-La troops. Prime defeated Bludgeon, then, with Hawk and Joe Colton, gatecrashed the Cobra-La ceremony to sacrifice Firewall to Unicron. Prime was mobbed by Cobra-La warriors and pinned down by a monstrous insectoid creature. Prime demolished them in time to save Hawk from Golobulus. With Cobra-La arrested by G.I. Joe, Prime made sure his comrades were okay before sitting down to watch TV with Eject and Firewall.
Using their network of human allies, the Autobots tracked the Decepticons to Stanley Lake. When Optimus learned that the Decepticons had taken over the hydro-plant, he lured them out into the valley in front of the dam so that Jazz and the humans could flood the valley, washing the Decepticons away. Menace at the Dam Starscream attempted to defect as part of a ploy to get a spy into the Autobots' midst, but Optimus wasn't fooled at all. He and his men concocted a false plan which they shared with Starscream, and while the Decepticons were subsequently on a wild goose chase, Optimus's team smashed the Decepticon base flat. As they let Starscream go, Optimus couldn't help mocking him. Espionage!!!!!
Chronicle "Movie Optimus Prime" is an e-Hobby exclusive redeco of the Deluxe-Class Dark of the Moon Optimus Prime figure, and comes in a two-pack with a reissue of the Generation 1 Optimus Prime figure. Instead of the blaster/axe MechTech weapon the original release of the figure came with, Prime is armed with a redeco of Dark of the Moon Jolt's Blaster/Hand Cannon weapon.

After their own Optimus Prime disappeared, Scavenger and Smokescreen discovered an alternate version of Optimus Prime lying unconscious and barely alive in Autobase Earth. Though Red Alert did what he could, the mysterious Prime reactivated only long enough to utter a cryptic statement about the walls crumbling and the coming of chaos, then died. Worlds Collide, Part 1 of 4

Hot on the heels of their licensing deals with Pepsi and Nike, TakaraTomy got themselves a slice of Apple™ pie and released Convoy —playing iPod speaker— as part of their small, musically-themed Music Label line. This version of Prime is an all-white redeco of the original Generation 1 cab robot, which (much like the "Marine Version" of Prime from the Sports Label line) makes it seem like he ought to be Ultra Magnus. The figure is actually even derived from the retool of the mold created for the original Ultra Magnus figure, as distinguished by the elongated hubcap pegs on the front wheels. Like Pepsi Prime before it, the figure's fists now store in peg holes on the under side of its trailer. The toy lacks any of the original Prime's stickers (even the silver stripe on his chest is now a paint operation) and includes the original thick-barrelled version of Prime's blaster. The toy features a brand new headsculpt based on the 20th Anniversary Prime figure, given additional poseability not previously seen on the figure by being mounted on a ball joint.
 This is an arbitrary line but it is a line that needed to be drawn. There have been many promotional sets over the years which have very few pieces but carry a higher price because of their promotional status. These can range from keychains to individual minifigs to seasonal items. They are not representative of the typical price of a LEGO brick and therefore should not be included in the evaluation.
The 2010 Transformers "Reveal the Shield" Legends Class Optimus Prime sculpt in the deco from the first Chronicle EZ Collection wave (see below) was released as a "Dollar Store" exclusive (available at stores such as Dollar General and Big Lots) in generic 2010 Transformers packaging packaging alongside Starscream, Bumblebee and Megatron. The initial release saw the copyright year removed, while a later running change variant featured the new tooling originally used for Generations Legends Class Motorbreath, with not only the retooled hands and a hole on the back of his head/top of his vehicle mode compatible with 3mm posts, but also Motorbreath's sword accessory.
Alternators Optimus Prime transforms into an accurate 1:24 scale Dodge Ram SRT-10. The vehicle mode features rubber tires, functional steering, opening hood, tail gate and doors with a detailed cabin interior. Several of the details of his robot mode body are based on the sculpt of the 20th Anniversary Optimus Prime figure, but the head itself shares more similarities with the Powermaster mold. He is armed with a small pistol which transforms into his vehicle mode engine.
Optimus Prime is the Autobot leader on Transtech Cybertron. On Transtech Cybertron, Optimus Prime is a gifted politician who has forged an alliance with Megatron, the militaristic leader of the Decepticons. together, they helped bring forth a golden age on Cybertron. Transtech Cybertron is unique among Cybertrons of alternate universes in that war has not broken out between factions.[171]
Nonetheless, I remain a big fan of Lego and although I think they have somewhat moved away from their roots with the excess of licensed products (and the earlier licensed products were, in my opinion, not very good because they contained too many specialized non-generic pieces that weren’t useful for generic building. But that situation is improved and in particular we have found the Star Wars sets to be of most value for generic building, because they generally have very few really specialized pieces (although to be fair the sets are most useful for building other spaceships, etc).
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